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Visual Merchandising Current product display
Current product display
Desk in the centre of the back wall feels almost confrontational as if shoppers are coming for a consultation Unused space. Shop feels like more of a showroom due to key areas not being utilised Store’s current use of VM with central point proposed for a new exhibition space. The brand’s current use of visual merchandising is very minimal and uninviting. The use of empty space within the middle of the room and all the product’s on either wall, feels almost too perfect. This approach does nothing to engage passers-by and those who do not know about the story of the brand may just walk past. In this sense, creating some sort of eye-catching moment within the centre of the shop may prove more beneficial. This could be achieved as part of an artist collaboration or through redistributing product. Brodie Willis
BDMWILLIS
