Mission Statement Built on a cliff overlooking the world-famous Horseshoe Falls, Fallsview Casino Resort is the largest and most elegant gaming resort facility in Canada. We aim to be a location for non-stop fun, relaxation, and long lasting memories that will keep our guests coming back.
Branding Strategy The rebranding of the Fallsview Casino Resort is meant to update the brand to more accurately fit the fun yet sophisticated aspects of the facility modeled after the belle ĂŠpoque period in France. This new design pairs modernity with elegance as a way to attract guests to come enjoy themselves inside after having the experience of Niagara Falls outside.