Analyst: Analyst: By Lisa Springer, CFA Initial Report October 8th, 2008
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Company Introduction
MARKET DATA
Symbol Exchanges Current Price Price Target Rating Outstanding Shares Market Cap. Average 3-m Volume
Sep
Thousands
Perf Go Green Holdings Inc. 12 East 52nd Street, 4th Floor New York, NY 10022 Phone: 212-935-3550 Fax: 917-210-3110
PGOG OTC BB $1.00 $3.75 Speculative Buy 33.1 Million $34.8 Million 58,774
Source: Yahoo Finance, Analyst Estimates
Perf Go Green Holdings (PGOG) distributes and markets biodegradable, 100% eco-friendly, non-toxic, food contact compliant plastic products. The Company’s products, made from recycled plastic, are treated with an oxo-biodegradable proprietary application that causes the product to break down completely over 12-24 months without leaving behind toxic or visible residue. PGOG’s product portfolio includes biodegradable plastic trash bags, leaf and yard waste bags, pet waste disposal bags, and drop cloths for residential and commercials use. The Company began trading on the OTCBB exchange in May 2008, after its reverse merger with ESYS Holdings Inc. PGOG uses a proprietary oxo-biodegradable application method to produce the film for its bags. When discarded in soil in the presence of microorganisms, moisture and oxygen, the Company’s products decompose into simple materials found in nature. Through this process as well as the use of recycled plastics, PGOG effectively eliminates plastic waste from the environment. PGOG distributes its products through mass retailers, and has partnered with Spectrum Plastics, a leading U.S. manufacturer of plastic packaging, for product sourcing. The Company’s products are available through major retailers such as Amazon.com, Drugstore. com, Bashas Family of Stores and Walgreen’s drug stores. PGOG has also signed agreements with 13 firms that will expand its presence across the U.S. and Canada, and is negotiating with other well-known retailers for product distribution. PGOG’s products are available through nonprofit organizations and government agencies such as SOHO partnership, CEDA and the Parks Department
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: Lisa Springer, CFA Initial Report October 8th, 2008
of Stamford, Conn., which promote environmentally friendly products. PGOG and its products have garnered top ratings from consumer groups, and the Company was recognized with the 2008 Design Defined Honoree award at the International Home and Housewares Show.
Investment Highlights $500 billion market for eco-friendly products Americans spend an estimated $250 billion on eco-friendly products and services, and spending is forecast to rise to $500 billion in 2009. Though the U.S. has only 5% of the world’s population, it contributes 25% of global warming. Concerns over global warming and related environmental issues are causing American consumers to step up purchases of eco-friendly, biodegradable products. In landfills, for instance, PGOG’s innovative products break down completely within two years in contrast to conventional plastic bags, which take hundreds of years to decompose. PGOG has found customers for its products among environmental groups, leading retailers, nonprofits and government agencies. PGOG’s products are aesthetically designed and affordably priced The Company’s products are made of recycled plastic and are treated with an oxo-biodegradable proprietary application that causes the product to decompose completely over time without leaving behind any toxic or visible residue. PGOG’s products are further differentiated by the Company’s unique patented dispensing system. Its eco-friendly plastic bags are durable, competitively priced and aesthetically appealing. The products’ advantages were recognized with the Design Defined Honoree Award at the March 2008 International Home and Housewares Show. PGOG’s plastic bags have also received the coveted five-star rating from Drugstore.com customers. Repeat orders from initial retailers indicate the products’ growing popularity and consumer appeal. Strategic alliances help broaden customer base The Company distributes its products through leading retailers such as Walgreens (6,000 plus retail outlets), Bashas supermarkets (165 outlets), Amazon.com and Drugstore.com. The Grand Hyatt Hotel in New York City uses Pref Go Green bags in its go green environmental program and plans to introduce PGOG bags at all 365 of the chain’s hotels. Recently signed partnerships with Sweeney Wright Wiencek, Rankin Sales and Advanced Marketing Group will help the Company extend its presence to national retailers such as Target, Best Buy, Super Value, Kohl’s, Shopko, Sears, Kmart, Sam’s Club and Wal-Mart. The Company also sells its products to non-profit organizations that promote eco-friendly products such as Community and Economic Development Association of Cook County Inc. (CEDA), New York’s SoHo Partnership, and the Parks Department of Stamford, Conn. These strategic relationships provide impetus for the Company’s future sales growth.
Perf Go Green Holdings Inc. (OTCBB: PGOG)
2
Analyst: Analyst: By Lisa Springer, CFA Initial Report October 8th, 2008
PGOG should begin generating meaningful revenues and cash flow in 2009 In mid-September 2008, the Company began shipping its tall kitchen bags and leaf bags nationwide to chain stores such as Walgreens. These products are also available online through Amazon.com and Drugstore.com. Commercial trash bags and plastic drop clothes are also being shipped, and research and development for additional new products is underway. We anticipate PGOG will quickly ramp up product sales to $2.5 in the fourth quarter of 2008 and are forecasting 2009 revenues exceeding $25 million. The Company anticipates reaching operating breakeven at annualized sales of around $15 million. Experienced personnel to direct PGOG’s growth PGOG’s chairman/CEO Tony Tracy has extensive experience in the plastic bag market. He led the commercial launch of Perf, an innovative trash bag featuring a unique, patented dispensing system. The Company’s board includes executives with decades of experience in operations, marketing and accounting, as well as environmentalists and government officials. Board members include former New York Governor George Pataki, known for his environmental initiatives; former chairman of Empire State Development Corp. Charles Gargano; David Bach, author and well-known guru of green living; Ben Tran, the president of Spectrum Plastics; and Robert Dubner, a former Price Waterhouse Cooper partner.
Product Offerings Exhibit 1: PGOG Products
PGOG Products
13 Gallon Tall Kitchen Trash Bags
Doggie Duty Bags
Biodegradable Plastic Drop Cloths
Cat Pan Liner Bags
Commercial Trash Bags
30 Gallon Law n & Leaf Bags
Source: Company information
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: Lisa Springer, CFA Initial Report October 8th, 2008
Product Strategy PGOG’s eco-friendly biodegradable plastic products are made from recycled plastic and disintegrate in landfills over a period of 12-24 months without leaving any traces of toxic residue. By making use of recycled plastic and manufacturing products that break down completely within a few months, PGOG presents a viable solution to the problem of plastic waste which is poisoning our environment. The Company’s products incorporate unique features such as a patented dispensing system and patented perforation design. At present, PGOG offers six product categories and is developing new products and venturing into new plastic categories. PGOG markets kitchen trash and lawn bags through major retailers and has begun shipping commercial-grade garbage bags in various sizes for office buildings, municipalities, parks and beaches; kitty litter liner bags in three sizes; Doggie Duty Bags; and 10-foot by 20-foot plastic drop cloths.
Biodegradable Plastics Market The U.S. consumes almost 10% of the world’s plastic bags The U.S. accounts for almost 10% of the world’s plastic bag consumption, disposing of 100 billion bags per year, equivalent to more than 16 million tons of plastic waste annually. At present, less than 2% of plastic is recycled; the remaining 97.8% is dumped in landfills or disposed of in other ways that cause damage to the environment.
Exhibit 2: Total MSW Generation (by Material), 2006-251 Million Tons (Before Recycling)
12.4%
P aper
3.3%
Glass
33.9%
M etals P lastics
12.9%
Rubber, leather and textiles
Wood
5.5% 5.3%
7.3% 11.7%
7.6%
Yard trimmings Food scraps Other
Source: United States Environment Protection Agency
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: By Lisa Springer, CFA Initial Report October 8th, 2008
Approximately 12 million barrels of oil are used each year to produce plastic bags. With oil prices rising and fossil fuel sources depleting, an affordable eco-friendly solution that can reduce oil consumption is desperately needed. Recycling one ton of plastic bags reduces oil consumption by 11 barrels; recycling all 16 million tons of plastic waste produced annually would cut oil consumption by 176 million barrels. Plastic takes hundreds of year to decompose Plastic is a major cause of environmental pollution because of the length of time, measured in thousands of years, it takes plastic to decompose. The chart below compared the decomposition time of plastic to other waste products. Plastic takes hundreds of year to decompose Plastic is a major cause of environmental pollution because of the length of time, measured in thousands of years, it takes plastic to decompose. The chart below compared the decomposition time of plastic to other waste products. Exhibit 3: Time required for Different Waste to Degenerate
Plastic Bags
1 Million year s
Tin, aluminium, and other metal items such as cans
100-500 years
Wood Cotton doth Paper Organic waste such as vegetable and fruit peels, leftover foodstuf f, etc.
10-15 years 2-5 months 10-30 days 1-2 weeks TIME
Source: www.edugreen.teri.res.in
U.S. consumers demand an eco-friendly solution At present, Americans spend an estimated $250 billion annually on “green� products and services; this spending is forecast to double to $500 billion by 2009. According to Cone Consumer Environmental Survey, almost 32% of the consumers they surveyed expressed interest in conserving the environment, and 91% of those surveyed had a positive perception of companies offering eco-friendly products and services.
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: Lisa Springer, CFA Initial Report October 8th, 2008
Exhibit 4: United States Environmental Consciousness Conserving energy 93%
Americans Environmental Consciousness
Recycling 89%
Conserving water 86%
Telling family/friends about environmental issues
Source: Cone Consumer Environmental Survey
Exhibit 5: United States Spending on Green Products and Services 500
In $ Billion
500 400 300
250
200 100 0 Current
2009
Source: Company reports
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: By Lisa Springer, CFA Initial Report October 8th, 2008
PGOG offers affordably-priced products for consumers who want to go “green” PGOG’s bags are competitively priced in-line with conventional plastic bags and are significantly more affordable than competitor’s biodegradable bags, as shown in the table below. In addition, PGOG’s products don’t have the limited shelf life associated with competitors’ biodegradable bags made from corn. Corn-based bioplastics tend to beak down within a few weeks.
Exhibit 6: Price Comparison Bio-Degradable Bags
1.50 1.20 0.90 0.60 0.30 0.0 Repell
Bio-Bag
Price per piece 30/30 gallons bag
Stout Ecosafe
Perf Go-Green
Price per piece 13 gallons bag
Source: Compiled from various sources such as amazon.com and ecogreenoffice.com
Business Strategy In a relatively short period of time, the Company has secured distribution for its eco-friendly biodegradable plastic bags through leading mass merchants, drug store chains and on-line retailers.
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: Lisa Springer, CFA Initial Report October 8th, 2008
Exhibit7: Business Strategy
Brand Building Initiatives Setup Go Green 21.0 Foundation
Hiring the Right People
Business Strategy Foray into New Product Categories
Partnership for Manufacturing with Spectrum Retail Push
Source: Beacon Equity Research
Brand Building The Company is building strong brand awareness for the Perf Go Green name by distributing its products through well-known retailers such as Amazon.com, Drugstore.com, Bashas Family of Stores and Walgreen’s drug stores. PGOG plans to continue to build on this initial momentum through national television, radio and print advertising, as well as online marketing activities. The Company recently showcased its products at the Chicago International Housewares Show, which was attended by 22,000 buyers from around the world. At the show, PGOG was recognized with the “Hot New Household Product” award and garnered national media attention. Retail push marketing strategy The Company is marketing its products through prominent retailers such as Bashas Family of Stores, which has 153 outlets across the United States, and Walgreen’s drug stores, which has more than 6,000 outlets. In addition, PGOG has signed agreements with 13 representative firms which will help it extend its presence to additional major retailers across the U.S. and Canada. Partnerships with marketing agencies The Company has formed partnerships with: Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: By Lisa Springer, CFA Initial Report October 8th, 2008
• Sweeney Wright Wiencek Inc., (SWW) of Minneapolis, to broker and represent the Company to major retailers, including Target, Best Buy and Super Value. • Sharon Associates, to broker and represent the Company to key regional and national retailers such as CVS Pharmacy, Stop & Shop, Shaw’s Supermarkets, Rite-Aid, Hannaford and Wegmans. • Advanced Marketing Group, to broker and represent the Company to national mass merchandisers such as Target, Best Buy, Super Value, Kohl’s, Shopko, Sears, Kmart, Sam’s Club and Wal-Mart. • Roadrunner, to broker and represent PGOG to major retailers nationally, including Kroger, Safeway, Super Value, Bashes, Albertsons and Whole Foods, among others. Roadrunner has sales offices in Arizona, Utah, Idaho, Colorado and Ohio. • Rankin Sales of Wisconsin, to broker and represent the Company to Kohl’s, Shopko, Promotions Unlimited, Walgreens, Meijer, Duckwall/Alco, Sears and Kmart. Through these partnerships, the Company may extend its distribution network to more than 12,000 retail outlets across the United States. Partnerships with nonprofit organizations The Company is also partnering with nonprofit organizations such as SOHO, which is a privately funded organization that works to keep neighborhoods in the Manhattan borough of New York City clean. PGOG also distributes its products through the Community Economic Development Association of Cook County in Illinois, which offers energy conservation kits to low-income families. CEDA distributes in excess of 10,000 kits per year to families in Cook County. The Parks Department of Stamford, Conn., is using PGOG plastic bags in its parks and recreation areas. Commercial customers The Company has secured the Grand Hyatt Hotel in New York City as a corporate customer. Grand Hyatt has made PGOG bags part of the “go–green” program at its anchor New York City hotel. This program will likely be rolled out at all 365 hotels that comprise the Grand Hyatt chain worldwide.
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: Lisa Springer, CFA Initial Report October 8th, 2008
Introduce new products The Company is introducing new products which will help PGOG increase sales and broaden its customer base. PGOG has launched new products in six prominent categories. Two categories, namely 13-gallon tall kitchen garbage bags and 30-gallon garage, yard and leaf bags have been launched nationwide in chain stores, including Walgreen’s. Other categories such as commercial garbage bags in various sizes for office buildings, municipalities, parks and beaches; kitty litter liner bags in three sizes; Doggie Duty Bags; and 10-foot by 20-foot plastic drop cloths are also being shipped. Recruit strong board members PGOG has recruited prominent business and government leaders and a well-known environmentalist to its board. Former New York governor, George Pataki, and the former chairman of Empire State Development Corp., Charles Gargano, serve on PGOG’s board of directors. Other directors include David Bach, the New York Times best-selling author and green living expert; Ben Tran, president of Spectrum Plastics, a $250 million in sales packaging firm; and Robert Dubner, a former partner of the Price Waterhouse Coopers accounting firm. Each board member brings unique expertise and relationships to the table that will help PGOG rapidly build brand awareness, credibility and nation-wide distribution channels. Manufacturing partnership with Spectrum Plastics The Company has partnered with Spectrum Plastics for the manufacturing of its products. Spectrum Plastics is a leading manufacturer and distributor of plastic bags and other plastic products with annual sales exceeding $250 million. Spectrum manufactures and supplies printed bags to the world’s top retailers, including Wal-Mart, 3M and Target, as well as to restaurants, supermarkets and industrial companies. Go Green 21.0 Foundation PGOG founded the Go Green 21.0 Foundation to foster and promote green education initiatives around the world. The foundation provides a platform for individuals to connect with a community of environmentallyconscious, well-informed consumers and work together to develop solutions to environmental issues.
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: By Lisa Springer, CFA Initial Report October 8th, 2008
Competitive Analysis Growing awareness of environmental issues is encouraging both public and private companies to develop and market eco-friendly product lines. The leading conventional plastic bag brands are Glad, which belongs to the Clorox Company (NYSE:CLX) and Hefty, which is owned by Pactiv Corp. (NYSE:PTV). PGOG also competes with companies developing eco-friendly disposable products such as such as China Green Technologies (OTCBB: CAGM), Biopack Environmental Solutions (OTCBB: BPAC) and Cereplast (OTCBB: CERP). Closely-help companies competing in the biodegradable bag market include AL-PACK Enterprises, Plastic Solutions Inc., BiogroupUSA Inc., and Repell-em Consumer Products. Some of the Company’s publicly-traded competitors are described below: Clorox Company (NYSE: CLX) is a manufacturer and marketer of consumer products. The company markets brand name products, including its namesake bleach and cleaning products. It manufactures products in more than 15 countries and markets in more than 100 countries. Products are sold primarily through mass merchandisers, grocery stores and other retail outlets. The Company operates through two segments: North America and International. The products of the North America segment include laundry additives under the Clorox, Clorox 2 and Javex brands; cleaning products, primarily under the Clorox, Formula 409, Liquid-Plumber, Pine-Sol, S.O.S and Tilex brands; natural cleaning products under the Green Works brand; water-filtration systems and filters under the Brita brand; products for institutional, janitorial, healthcare and food-service markets; auto-care products, primarily under the Armor All and STP brands; plastic bags, wraps and containers, under the Glad brand; cat litter products, primarily under the Fresh Step and Scoop Away brands; food products, primarily under the Hidden Valley and K C Masterpiece brands; charcoal products under the Kingsford and Match Light brands; and natural personal care products under the Burt’s Bees brand. Clorox Company reported FY 2008 sales were $5.3 billion. Pactiv Corporation (NYSE: PTV) is a producer of consumer and foodservice/food packaging products. Pactiv operates in two segments: Consumer Products and Foodservice/Food Packaging. Its other non-operating segment relates to corporate and administrative-service operations and retiree-benefit income and expense. Consumer Products manufactures and sells disposable plastic, foam, molded-fiber, pressed-paperboard and aluminumpackaging products to grocery stores, mass merchandisers and discount chains. Products include waste bags, food-storage bags, and disposable tableware and cookware. Pactiv sells many of its consumer products under the well-known Hefty brand name. Foodservice/Food Packaging manufactures and sells foam, clear plastic, aluminum, pressed-paperboard and molded-fiber packaging to customers in the food distribution channel. These customers include foodservice distributors, restaurants, institutional foodservice outlets, food processors and grocery chains. Pactiv Corporation recorded 2007 sales of $3.3 billion. The Company’s business operates 44 manufacturing facilities in North America and one in Germany. Pactiv also has joint-venture interests in a corrugated-converting operation in Shaoxing, China (62.5%-owned) and in a folding-carton operation in Dongguan, China (51%-owned). It derives 95% of its sales from North America. In June 2007, the Company completed the acquisition of Prairie Packaging Inc., a manufacturer of disposable tableware products. China Green Material Technologies Inc. (OTCBB: CAGM) develops, manufactures and markets biodegradable products. It operates in the People’s Republic of China and was initially known as Ubrandit.com. Its biodegradable products are made using macromolecule starch-based compounds that are non-hazardous, microwaveable, fire retardant, odor-free and durable under extreme temperatures. In addition, the company focuses on more than Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: Lisa Springer, CFA Initial Report October 8th, 2008
100 different end products classified into four different categories: disposable tableware and food carriers, agricultural film, garbage bags, and packaging and packing materials. The company’s manufacturing facility has an annual production capacity of 15,000 tons. On February 9, 2007, CHFY acquired Advanced Green Materials, Inc. (AGM), by merging the latter into a wholly owned subsidiary. Biopack Environmental Solutions Inc. (OTCBB: BPAC) develops, manufactures, distributes and markets biodegradable food containers and disposable industrial packaging for consumer products. The company focuses on food chains, primarily based in Europe and the U.S. In 2002 it launched its brand “Roots Biopack” and started marketing their biodegradable products. The company offers a range of services from product designing and development, product testing, quality assurance as well as sales and marketing extensively across the globe. The company is ramping up manufacturing capacity in 2008 with the goal of becoming a major player in green packaging. Cereplast Inc. (OTCBB: CERP) develops, manufactures and commercializes bio-based resins. These act as substitutes for petroleum-based plastics in converting processes such as injection molding, thermoforming, blow molding and extrusions. The company began marketing its bio-based resins products in 2006. It uses renewable resources (such as starches of corn, wheat and potato), which are biodegradable and also compostable, to manufacture bio-resins. These bio-based resins are used to manufacture disposable utensils, plates, cups and straws.
Financial Analysis Income statement PGOG is a development-stage company, and has yet to generate meaningful product sales. Since its November 2007 inception, the Company’s activities have focused primarily on capital raising, establishing an infrastructure, developing and marketing its products, and recruiting skilled managers and workers. Revenues for the quarter ended June 30, 2008, and since the Company’s inception totaled $1,000 and consisted mainly of initial sales through Amazon.com and sales to a municipality. PGOG expects sales to ramp up significantly in the second half of 2008 as products that have been ordered becomes available to ship to initial customers who include Walgreen’s, Bashas’, and Internet retailers Amazon.com and Drugstore.com. PGOG’s loss from operations totaled $11.4 million for the period from the Company’s inception in November 2007 through the most recent quarter ended June 30, 2008. Operating expenses totaled $11. 4 million over the same period and consisted mainly of general and administrative expenses, which included non-cash stock compensation charge of $9.0 million. Exhibit 8: Income Statement Data First quarter ended June 30, 2008* Revenue Cost of Goods Sold Total Operating Expenses Operating Income Net Income / (Loss)
$1,000 $1,000 $10,815,000 ($10,815,000) ($32,851,000)
Period ended November 15, 2007 June 30, 2008 $1,000 $1,000 $11,442,000 ($$11,442,000) ($34,276,000)
Source: Company Reports, Pink Sheets
Perf Go Green Holdings Inc. (OTCBB: PGOG)
12
Analyst: By Lisa Springer, CFA Initial Report October 8th, 2008
PGOG will have ongoing costs for vesting options already granted which are expected to total approximately $2.2 million per quarter. The Company has recorded other non-operating expenses totaling $22.8 million since its inception, which relate mainly to derivative liability expenses. Liquidity and capital requirements As of June 30, 2008, the Company had cash of $5.3 million, a working capital deficit excluding cash balances of approximately $24.3 million, and a stockholders’ equity deficit of approximately $22.4 million. Exhibit 9: Balance Sheet Data June 30, 2008 Cash and Cash Equivalents Net Working Capital (Excluding Cash) Total Assets Total Long Term Liabilities Total Current Liabilities Stockholders´ Equity (Deficit)
$5,280,000 ($24,257,000) $8,000,000 $178,000 $30,178,000 ($22,356,000)
Source: Company 10-Q, Pink Sheets
Since its inception, the Company has raised t$2.1 million through private equity placements, $0.75 million through issue of bridge notes and warrants, and $ 5.9 million through convertible debentures and warrants. We think it likely that the Company will try to raise an additional $5-10 million over the next several months through equity financing to fund its aggressive ad campaign and support the rollout of it Go Green brand and products on a nationwide basis. Revenue outlook We anticipate a very rapid ramp-up for PGOG’s revenues in 2009 and over the next three to five years as a result of the environmental advantages of the Company’s biodegradable bag technology, PGOG’s steady progress in establishing distribution channels through leading national retailers, and a steady stream of extensions to its existing product lines. The annual U.S. market for trash bags alone exceeds $3.0 billion; we believe the potential market PGOG may address with product line extensions could easily create a $5.0 billion annual sales opportunity. Based on our conversations with management, we project PGOG’s fourth quarter 2008 sales in a $2.5 million range. The September rollout of the Company’s biodegradable trash and yard waste bags at Walgreens stores and through online retailers Amazon.com and Drugstore.com will create strong sales momentum going into the 2008 fourth quarter. We also anticipate new mass merchandisers and grocery chains added to PGOG’s distribution channels this year and next year will fuel growth in the Company’s sales to approximately $25 million next year and $65 million in 2010. We further expect sales to expand at a 60%-70% compound annual rate through 2012, with sales reaching approximately $125 million in 2011 and $200 million by 2012. Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: Lisa Springer, CFA Initial Report October 8th, 2008
Projected Revenues $ in millions
200 150 100 50 0 2008E
2009E
2010E
2011E
2012E
Year
We expect PGOG to become profitable during 2009 and look for earnings growth to exceed revenue growth between 2010 and 2012 as the Company benefits from efficiency gains and growing brand name awareness on its rapidly expanding revenue base. Valuation considerations Deriving a target price for PGOG is complicated by the lack of comparable peer data. Most of PGOG’s peers in the biodegradable bags and packaging market are development-stage companies that have yet to generate meaningful revenue or earnings. PGOG also competes with the established Hefty and Glad brand names owned by multi-billion dollar consumer products companies. The Clorox Company was recently trading at a 1.7 times Price/Sales multiple and a 16 times Price/Earnings multiple, while Pactiv Corporation trades at a 1.0 time Price/ Sales multiple and a 13 times Price/Earnings multiple. “Green” products companies such as PGOG typically trade at a premium to others due to strong demand for eco-friendly products. We think PGOG warrants a much higher Price/Sales multiple than Clorox Company or Pactiv Corporation because of its innovative biodegradable products and faster anticipated growth rate. We value PGOG at a 5.0 times Price/Sales multiple and derive a $3.75 price target for the Company by multiplying our $25 million 2009 sales estimate by a 5.0 times Price/Sales multiple. As a result, we are initiating coverage of Perf Go Green Holdings Inc. with a Speculative Buy rating and a $3.75 target. We think these shares offer exceptional upside potential for shareholders but caution prospective investors that PGOG must overcome many challenges to implement its growth plan. One of the Company’s major challenges will be taking retail store shelf space away from its larger, more established competitors. We therefore urge readers to consider the risk factors discussed below before investing in PGOG.
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: By Lisa Springer, CFA Initial Report October 8th, 2008
Risk Analysis History of losses The Company is in an early development state and has recorded significant operating and net losses. Going forward, PGOG expects to record costs for ongoing vesting of options already granted of approximately $2.2 million per quarter. Reliance on Spectrum Plastics The Company relies on Spectrum Plastics for 100% of its product manufacturing. Unexpected disruptions in manufacturing or delays in delivery by Spectrum may result in cancelled orders and reduced revenues and profits for PGOG. Competitive landscape Glad and Hefty are well-established brand names in the plastic bag market. These brands are owned by two very large, multi-national consumer products companies: the Clorox Company and Pactiv Corp. Both of these companies have significantly greater marketing and financial resources than PGOG. Together these two competitors control 75% of the shelf space allotted to plastic products by most retailers. Biodegradability of products not yet verified The Company’s claim that its products are biodegradable is based on Environmental Products Inc.’s (EPI) claim that its Totally Degradable Plastic Additives (TDPA) will cause plastics to break down and Spectrum Plastic’s process for manufacturing biodegradable products. If PGOG’s plastic bags don’t biodegrade as advertised, the Company will likely lose revenues and market share.
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: Lisa Springer, CFA Initial Report October 8th, 2008
Management Team Tony Tracy Chairman and CEO
Mr. Tracy is a successful entrepreneur and the designer of 10 patented household, exercise equipment and personal grooming products. Mr. Tracy entered the trash bag market seven years ago with the launch of Perf, a trash bag with a patented dispensing system that was sold in Wal-Mart stores and other chain stores.
Michael Caridi Chief Operating Officer
Mr. Caridi is chairman of Majic Group, which provides services to various industries, including residential construction and ground-up commercial construction for Fortune 500 corporations.
Linda Daniels Chief Marketing Officer
Ms. Daniels has more than 20 years experience in business-to-business and business-to-consumer marketing across varied industries. Ms. Daniels has produced marketing strategies for well-known brands such as IBM, Xerox, NYSE, CNBC, MSNBC, Citigroup Smith Barney and Prudential Securities. She is the founder and president of The Punch Factory, a marketing consultancy firm that assists in brand building.
Alan Stewart Chief Financial Officer
Mr. Stewart is a CPA with 28 years in the accounting field and his own firm since 1986. He has provided accounting, bookkeeping, financial statement and tax preparation services to more than 100 corporate and partnership clients.
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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Analyst: By Lisa Springer, CFA Initial Report October 8th, 2008
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This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled companies. BlueWave Advisors, LLC, and/or its affiliated will hold, buy, and sell securities in the companies profiled. When compensated in shares, all readers should be aware that is our policy to liquidate all shares immediately. We reserve the right to buy or sell the shares of any the companies mentioned in any materials we produce at any time. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled companies. BeaconEquity.com is a Web site wholly-owned by BlueWave Advisors, LLC. BlueWave Advisors, LLC has been compensated forty three thousand five hundred dollars from Universal Management Services, a shareholder of PGOG, as a marketing budget to manage a comprehensive investor awareness program including the creation and distribution of this report as well as other investor relations efforts. Information contained in our report will contain “forward looking statements” as defined under Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Subscribers are cautioned not to place undue reliance upon these forward looking statements. These forward looking statements are subject to a number of known and unknown risks and uncertainties outside of our control that could cause actual operations or results to differ materially from those anticipated. Factors that could affect performance include, but are not limited to, those factors that are discussed in each profiled company’s most recent reports or registration statements filed with the SEC. You should consider these factors in evaluating the forward looking statements included in the report and not place undue reliance upon such statements. We are committed to providing factual information on the companies that are profiled. However, we do not provide any assurance as to the accuracy or completeness of the information provided, including information regarding a profiled company’s plans or ability to effect any planned or proposed actions. We have no first-hand knowledge of any profiled company’s operations and therefore cannot comment on their capabilities, intent, resources, nor experience and we make no attempt to do so. Statistical information, dollar amounts, and market size data was provided by the subject company and related sources which we believe to be reliable. To the fullest extent of the law, we will not be liable to any person or entity for the quality, accuracy, completeness, reliability, or timeliness of the information provided in the report, or for any direct, indirect, consequential, incidental, special or punitive damages that may arise out of the use of information we provide to any person or entity (including, but not limited to, lost profits, loss of opportunities, trading losses, and damages that may result from any inaccuracy or incompleteness of this information). We encourage you to invest carefully and read investment information available at the websites of the SEC at http://www.sec.gov and FINRA at http://www. finra.org. All decisions are made solely by the analyst and independent of outside parties or influence. I, Lisa Springer, CFA, the author of this report, certify that the material and views presented herein represent my personal opinion regarding the content and securities included in this report. In no way has my opinion been influenced by outside parties, nor has my compensation been either directly or indirectly tied to the performance of any security listed. I certify that I do not currently own, nor will own and shares or securities in any of the companies featured in this report. Lisa Springer, MBA, CFA - Senior Analyst Lisa serves Beacon Research Partners as a research analyst. She brings to the company over 15 years experience in equity research and investment marketing. Prior to joining Beacon, Lisa worked as an equity analyst for an independent research provider. She has also held positions as investor relations officer for a NYSE-listed company and director of financial analysis for a large consulting firm. Lisa earned an MBA from the University of Chicago and is a Chartered Financial Analyst (CFA).
Perf Go Green Holdings Inc. (OTCBB: PGOG)
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