Helvetica_4
1985
Helvetica Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas'sche Schriftgiesserei of Mßnchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with the successful Akzidenz-Grotesk in the Swiss market. Originally called Neue Haas Grotesk, its design was based on Schelter-Grotesk and Haas’ Normal Grotesk. The aim of the new design was to
create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. When Linotype adopted Neue Haas Grotesk (which was never planned to be a full range of mechanical and hot-metal typefaces) its design was reworked. After the success of Univers, Arthur Ritzel of Stempel redesigned Neue Haas Grotesk into a larger family.
In 1960, the typeface's name was changed by Haas' German parent company Stempel to Helvetica (derived from Confoederatio Helvetica, the Latin name for Switzerland) in order to make it more marketable internationally. It was initially suggested that the type be called 'Helvetia' which is the original Latin name for Switzerland. This was ignored by Eduard Hoffmann as he decided it wouldn't be appropriate to name a type after a country. He then
decided on 'Helvetica' as this meant 'Swiss' as opposed to 'Switzerland'.
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Helvetica is an increasingly popular typeface that is constantly growing in family members. Throughout the 60s, 70s, and 80s, more weights were added.
Helvetica_8
aQ
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{
Light
}
ABCDEFGHIJKLMN OPQRSTUVWXY&Z abcdefghijklmn opqrstuvwxy&z
Helvetica_10
rC
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{
Bold
}
ABCDEFGHIJKLMN OPQRSTUVWXY&Z abcdefghijklmn opqrstuvwxy&z
Helvetica_12
fR
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{
Medium
}
ABCDEFGHIJKLMN
OPQRSTUVWXY&Z abcdefghijklmn opqrstuvwxy&z
Helvetica_14
tG
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{
Black
}
ABCDEFGHIJKLMN OPQRSTUVWXY&Z abcdefghijklmn opqrstuvwxy&z
1970
The Cyrillic Version was designed in-house in the 1970s at D. Stempel AG. This consisted of four new kinds of type weight- Light, Regular, Bold, Black
1950
1960
1957
Helvetica was first developed by Max Miedinger. Originally called Neue Haas Grotesk, this sans-serif typeface aimed to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage.
1970
1978 The introduction of Helvetica Rounded is a version containing rounded stroke terminators. Bold, bold oblique, black, black oblique, bold condensed, bold outline fonts were made.
1983 1970
2009
In 1983, in an attempt to rein in the font's expansion, an updated version of Helvetica was designed by Linotype called Neue Helvetica (New Helvetica) that included more weights and styles, and overall made the type family more consistant.
1980
Neue Helvetica W1G is a version with Latin Extended, Greek, Cyrillic scripts support. Only OpenType CFF font format was released.
1990
1992 Cyrillic characters were chritiqued and redesigned by the advice of Jovica Veljovic.
2000
2004 The release of Helvetica Linotype (renamed Helvetica World in 2006), a family of four fonts, each of which has over 1,500 glyphs—representing Latin, Greek, Cyrillic, Hebrew, and Arabic. The Cyrillic, Greek, and Hebrew were drawn by John Hudson.
2004
Helvetica_18
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{
Oblique
ABCDEFGHIJKLMN OPQRSTUVWXY&Z abcdefghijklmn opqrstuvwxy&z
}
Helvetica_20
gS
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{ } Compressed ABCDEFGHIJKLMN OPQRSTUVWXY&Z abcdefghijklmn opqrstuvwxy&z
Helvetica_22
iN
{ } Ultra Compressed
ABCDEFGHIJKLMN OPQRSTUVWXY&Z abcdefghijklmn opqrstuvwxy&z
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Helvetica_24
TOYOTA
Moving Forward Moving Forward Moving Forward
Moving Forward Moving Forward Moving Forward Moving Forward Moving Forward Moving Forward
Bold 40 pnt
Bold 35 pnt
Bold 30 pnt
Bold 28 pnt
Bold 25 pnt Bold 20 pnt Bold 18 pnt Bold 15 pnt Bold 13 pnt
Moving Forward
Bold 11 pnt
Moving Forward
Bold 10 pnt
Moving Forward Moving Forward Moving Forward Moving Forward Moving Forward
Bold 09 pnt Bold 08 pnt Bold 07 pnt Bold 06 pnt Bold 05 pnt
Panasonic JCPenny GM Toyota Jeep Nestle Target American Airlines Microsoft Kawasaki Energizer Caterpillar Mattel Sears BMW Lufthansa The North Face CVS Skype Staples Motorola 3m Evian
Light Light Oblique Light Condensed Light Condensed Oblique Regular Regular Condensed Bold Bold Obique Bold Narrow Bold Narrow Oblique Bold Condensed Bold Condensed Oblique Black Black Oblique Black Condensed Black Condensed Oblique Oblique Narrow Narrow Oblique Condensed Oblique Compressed Extra Compressed Ultra Compressed
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Beasley_29 Beasley_28
HELVETICA the official font for
SINAGE sense
1989
P l a e o r t Y n o w e M don N o g n a o c L in Chi rd l r e t e B ul Ams o y e t i S C
Beasley_31
Helvetica is one of the most widely used sans-serif typefaces in the world, born when clarity of communication was becoming more important than unnecessary ornamental decoration. It's forms are characterized by a balance of positive and negative space and exemplify the ideals of the time in which it was created by being clear and easy to read at almost all weights and sizes. Making Helvetica the perfect typeface for commercial use.
STAPLES
Jeep Nestle
that was easy. B
MW
Tupperware
GM
Panasonic
EasTex
bergamin DUCATI
CONAIR BANK ONE.
B&G
DIAMOND
AA
AmericanAirlines
EMI AMERICA
Knoll Oral B Post-it
3M
Crate&Barrel
CATERPILLAR AGFA
TOYOTA
BLAUPUNKT
THE NORTH FACE
Microsoft
Scotch Sears
BASF
JCPenney. TARGET.
CVS/pharmacy
Bell Atlantic
GRAN TURISMO THE REAL DRIVING SIMULATOR
Helvetica_34
TARGET.
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Expect more. Pay less.
Helvetica_36
JCPenney.
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Its all inside.
Helvetica_38
MW B
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The ultimate driving machine.
ELIZABETH BEASLEY : TYPE 1 : FA10