SPRING / SUMMER 2014
SPRING / SUMMER 2014
WARD OFF EVIL We were born in Iceland where the number combination 7/9/13 wards off evil. Like the English expression to touch, or knock on, wood, 7/9/13 protects against bad. We apply this mantra across our range of accessories. We see the bad in blandness, sameness, the inability to challenge convention and the fear of self-expression. In response, we invent and improve, we add soul and spirit, colour and personality. Once taken only from a shoe and tied in a knot, 7/9/13 has revolutionised the shoelace belt with a functional buckle system, super-creative designs inspired by ambassadors and pop-culture and colour to suit any mood. Our stretch canvas belts adapt to every body movement, won’t dig or bite and feature next-level style. Designed with board riders and commuters in mind, our premium Looper or everyday Jaws models are just right for everyone. Style and personality enhancement is now not limited to bodywear. Raising the game in the shoelace category, we’ve added branded brushed metal tips and lace locks to a brilliant array of colours. And if you thought suspenders were only for lawyers, think again. 7/9/13 suspenders are made with designs you’ll want to wear. Matched with a 7/9/13 wallet, you’ll be the boss. If you fear ordinary, 7/9/13 Wards off Evil.
BELTS
LOOPER STRETCH BELT Size / One size fits all - cut to size, 4cm wide The Looper belt is made from the finest stretch canvas, leather and a premium D-Loop, branded steel buckle. It moves with your body so that if you’re riding or rocking out, you and your belt are one, even when it’s done up super-tight. One size fits all in a boxed, easy to merchandise package. The Looper is one-stop comfort and style in a brilliant array of colours.
NEW
Looper Stretch Belt Red
BELTS
JAWS STRETCH BELT Size / One size fits all - cut to size, 2.5cm wide Jaws is a simple stretch belt that kills all other belts on comfort, style and price. As tough as a Great White, the jaws on the Bite-Me buckle will never let go and the slim profile means the belt will never bite you back. The stretch fabric moves with your body so that if you’re riding or rocking out, you and your belt are one even when it’s done up super-tight. One size fits all in a boxed, easy to merchandise package.
NEW
Jaws Stretch Belt Black
SHOELACE BELTS
VENICE BEACH 145cm
NEW CALIFORNIA COLLECTION THREE NEW CALIFORNIAN INSPIRED DESIGNS AVAILABLE SS2014
DEL MAR 140cm
LAUREL CANYON 150cm
SHOELACE BELTS
HELL YEAH 160cm
FREAK OUT 140cm
Hippie Too Shoelace Belt Laurel Canyon Shoelace Belt Animal Attraction Shoelace Belt Albert Nyberg Shoelace Belt
SHOELACE BELTS
SHOELACE BELTS
HIPPIE TOO 150cm
ALBERT NYBERG 140cm
PHILLIP ISLAND 135cm
GIDGET 135cm
SHOELACE BELTS
POP 150cm
HIPPIE 135cm
Pocket Money Venice Beach Hell Yeah Shoelace Belt
SNEAKER LACES
FULL METAL Sneaker Laces Flat 130cm / Ideal for mid and high top sneakers with 5-7 rows of holes. Lock & Load and get ready to drop in. FULL METAL laces with armour penetrating tips and 7/9/13 knuckle dusting lace-locks. High calibre performance with every step.
HARD CANDY Sneaker Laces Flat and Round 130cm / Ideal for mid and high top sneakers with 5-7 rows of holes. Whether you are looking to string someone up or just freshen up your sneakers, HARD CANDY laces are up to the job. Hardcore flex, strength and quality available in more colours than candy in a candy shop.
NEW HARD CANDY SHORT Sneaker Laces Flat 90cm / Ideal for low top sneakers with 4-6 rows of holes. Take Hard Candy and shorten the laces so they suit sneakers with a smaller number of shoelace holes, and kids - Voila, Hard Candy Short. New for this season.
NEW RAWHIDE Sneaker Laces Square 120cm / Ideal for any sneakers just cut to length. Leather smells good, looks good, is good. Introducing Rawhide, made from genuine leather, these are the ultimate way to add some cowboy or cowgirl style to your life and your sneakers. Easily customisable by cutting to your desired length, 7/9/13 Rawhide can be worn in any shoe.
NEW HARD CANDY TATTOO Sneaker Laces Flat 130cm / Ideal for mid and high top sneakers with 5-7 rows of holes. All new for this season, our Tattoo collection adds amazing print designs to Hard Candy style laces.Â
WALLETS
CASH COW Size / 10.5cm x 8.5cm when closed Good for mega-bucks including Dollars, Pounds and Euros, this wallet rides the breaks as well as the boardroom. Six slot card holder and 3 hidden compartments for your stash. A mix of matt black leather and printed leather 7/9/13 designs.
NEW
POCKET MONEY Size / 10cm x 7cm This slimline card holder will not cramp your style. Efficient design will hold 3 cards with ease on one side, with space to slide more cards or notes in the other. A mix of matt black leather and printed leather 7/9/13 designs.
NEW SCANDI Size / 13.6cm x 7.7cm The new wearable wallet is the perfect blend of style and security. Keep all your valuables safe, with a slot for your phone, cards and even some cash. A mix of matt black leather and printed leather 7/9/13 designs.
Cash Cow Hippie Too Pocket Money Sketchy
NEW
SUSPENDERS
HOLD UP Size / One size fits all Metal fittings, Clip on ends. Strap width 2.5cm, adjustable length. Suspenders are probably the most exclusive way to hold up your pants and 7/9/13 suspenders are irresistible. Yeah, they’ll look great if you wear them regularly but many will let them hang loose with our amazing designs on display down low. The patterns come straight from our best selling shoelace belt designs.
Cash Cow Hippie Too Hold Up Sketchy
NEW NEW
BACKPACK
HATS
NEW COLLEGE PACK For everything from a day at the beach to going back to school, this backpack is the perfect mix of classic style and practicality. The backpack has a large main compartment, separate front pocket and a leather bottom for style and durability.
NEW 5 PANEL BLACK PALM TREE PRINT The all new 5 panel hat comes in black with the palm tree print from the Venice Beach shoelace belt series printed on the underside of the peak. It features a 7/9/13 logo stitched at the front and a black adjustable strapback. The ideal summer headwear.
CAPS
NEW SNAPBACK BLACK PALM TREE PRINT In the sleek, black colorway with the palm tree print from the Venice Beach shoelace belt series printed on the underside of the peak. This adjustable snapback this is the ultimate way to complete your look.
APPAREL
APPAREL
CLASSIC LOGO TEE S M L XL XXL
POCKET TEE / SN13 TEE S M L XL XXL
DISPLAY
TEMPORARY COUNTER UNIT POS Simple printed card counter top unit with header. Dimensions: 350 x 350 x 420mm high Stock: 48 packs
DISPLAY
COUNTER UNIT POS Black metal frame with hang sell hooks - flat packed. Dimensions without hooks: 350 x 200 x 500mm high Provided with 8 hooks, suitable for all 7/9/13 products
DISPLAY
PERMANENT RETAIL POS Double sided metal floor display for slatwall hooks Dimensions without hooks: 800 mm x 600 mm x 1750 mm Provided with 54 hooks, suitable for all 7/9/13 products
DISPLAY
CARDBOARD PHOTO DISPLAY Dimensions: 290 x 420mm
AARON BITTNER
ALBERT NYBERG
ARTHUR LONGO
CHRIS GRENIER
COACH THUNDER
EERO ETTALA
EIKI HELGASON
E-MAN
GULLI GUDMUNDSSON
HALLDOR HELGASON
JAKE OLSON-ELM
JOHNNIE PAXSON
LEO CRAWFORD
MARION HAERTY
MIKE ROCK DJ
NICK DIRKS
RISTO RUOKOLA
RYAN PAUL
SCOTT STEVENS
TYLER NIXON
ULRIK BADERTSCHER
VICTOR DAVIET
VICTOR DE LE RUE
info@sevennine13.com www.sevennine13.com +44 (0)207 226 8787