P O R T F O BY BEATRICE SIMADIPUTRI 2011-2014
L I O
GREE
ETINGS Hello there! My name is Beatrice Simadiputri and I have an extreme passion to work in many fields relating to visual designing. I value every feedback for what i do and do things in the best possible way. I am eager to learn new things in order to expand my area of expertise. I also like to work in different ways and with different styles. I have the ability to work under almost all circumstances and able to work both individually and in a team.
CURRICULUM VITAE BASIC INFO Full Name Beatrice Simadiputri
D.O.B 11 September 1992
Email beatrice.simadiputri@gmail.com
Mobile +62 85350876336
Nationality Indonesia
EDUCATION 1998
2005
2007
SD Karya Yosef, Pontianak
SMP Santu Petrus, Pontianak
2010
SMA Santu Petrus, Pontianak
Universitas Pelita Harapan, Karawaci
Majoring in Visual Communication Design
EXPERIENCE 2012
UPH Awards
Head of design committee
2012-2013
MPM
Student Representative Board Internal Commision
2012
Aspiration Day Design Committee
2012
Titik Temv IV: Magnvm Opvs Internal Fund Division
2012
Titik Temv IV: Magnvm Opvs Participant
2013
Greenlab D&i
Graphic Design Intern
SOFTWARE
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
EXPERTISE Branding Illustration Editorial Typography
LANGUAGE
SKILL SET
Bahasa Indonesia Native
English
INTEREST Movie
Music
The Royal Tenenbaums, Amelie, Brazil, Santa Sangre, Julia’s Eyes, Pacific Rim, Grease, All X-men and Star Wars movies.
The Mars Volta, Phoenix, Oasis, The Horrors, Smashing Pumpkins, Linkin Park, Nine Inch Nails, Suede.
W R S
O K PRESENTED IN THIS BOOK ARE SOME OF MY BEST WORKS.
01 REVELATION Final Project Book The Book of Revelation is the last chapter of the New Testament about God revealing the vision of apocalypse to Saint John. Unlike any illustrated bible on the market, i wanted to avoid the stereotype about how bible is always have to be classic so i create a post-mo designed bible using photo-montage illustration and different composition of bold color. The cover were inspired by Stefan Sagmeister’s ‘Made You Look’ which reveal different image when the slip-case is removed and that fits the idea of delivering the purpose of Revelation which is to ‘reveal’.
Book cover with Spot UV finishing and red acrylic slip-case to reveal different illustration.
Each chapter have different main color to build the ambience.
Various typeface were used in this book from serif, sans-serif to manual handwriting.
02 JAVA FESTIVAL PRODUCTION Visual Identity This is an assignment back in the studio when i was asked to re-create the visual identity of a company. Java Festival Production is one of the leading event promoters in Indonesia. This company holds three biggest events in Jakarta, such as Java Jazz, Java Rockin’ Land, and Java Soulnation. Based on the questioner i published on Facebook, majority of the respondents suggest that the current logo doesn’t represent their image as a large entertainment company. Then, I created a brand new logo which contains three colors that suits their vision and mission, in which each color represents their three main events. Moreover, the spotlight that illuminates the concert comes as an inspiration in shaping the logo.
The stationery design for Java Festival Production
03 SUGARY HABIT Social Campaign Sugary Habit is a social campaign implemented to build the awareness among college students about their unhealthy habits. The campaign explains the negative effect of sleeping after having a big meal, eating too much carbs, and having no physical activity, which can increase their blood sugar to an excessive rate. Much information is displayed by using bright colors and funny illustrations to draw more attention.
Various campaign collateral: Namecard, flag, guide book and measuring plate.
Campaign poster using cartoon illustration with pancreas, stomach and rice as the mascots.
04 FITRIA ANTARNUSA SAMUDERA Stationery Design This project were done during my internship at Greenlab. Fitria Antarnusa Samudera is one of the leading cargo company in Indonesia. In this project, the logo was already done before by others. We redesigned the stationery to make it more corporate and proffesional.
Envelope and letterhead layout
05 SAKE + Menu Layout Sake+ is a Japanese restaurant located in South Jakarta. This was actually an unused draft during my internship period by me along with a senior. The concept is to infuse the modern and minimalist style into traditional Japanese style. All the photographs in the menu are not the actual photo and only for reference purpose.
06 KEDAI KOPI ACEH Menu Layout This particular project was intially conducted by one of my senior during my internship before being continued by me. Since the client wanted to include all the food photographs in the menu, we had to arrange more than 50 photographs along with the text without making it became dense. Kedai Kopi Aceh is a ‘Kopitiam’ themed restaurant in Jakarta which combined the authentic Aceh dish, western breakfast, and chinese cuisine.
PROMOTION | Aspirtation Day
07 BEE CAKERY Website This is a web design group assignment. We were given a project to make a design for a fictional company named “The Bee Cakery�. The website enables customer to get recipe, view the photo gallery and order cakes online. The website also allows customers to customize the design of their desired cakes and the cake could also be delivered to customers living around Jakarta. Instead of using pastel colors which have been widely used by other bakeries, we used grey and white as the main colors which reflect the company as a modern bakery company. The web design were done in PDF only.
Layout for Delivery page and About Us page.
08 UPH AWARDS Promotional Material UPH Awards is one of the biggest annual events in Universitas Pelita Harapan. The theme for this UPH Awards is “Bangga Membawa Perubahan�. The challenge is to present the glamour and sparks of this event not only without losing the ethnic side of Indonesia but also not using the red and white flag or batik elements. Therefore, we decided to add shining elements above the brownish layer in order to enhance the required glamorous, sparkling, and ethnical elements.
The ticket and some photos of the grand opening event.
09 PHOTO MONTAGE Illustration These are some of my photomontage illustration that i made for Revelation book. Photomontage is the result of cutting and joining two or more photographs into a new image. Unlike collage, photomontage only use photographs and image without any other material.
Various photomontage illustration from Revelation book
10 MANUAL ILLUSTRATION Illustration These are some of my illustration works. All illustration were done manually with drawing pen on paper.
THANK
YOU
PLEASE DO CONTACT ME IF YOU ARE INTERESTED e : beatrice.simadiputri@gmail.com m: +62 85350876336