4 8 THE WHIPPLE GROUP’S
LISTING AND MARKETING PLAN
POINTS
84 POINT LISTING & MARKETING PLAN 1. Hire a stager to give professional staging guidance 2. Take notes from staging consult and provide to seller (occupied home) 3. Order seller’s home warranty gap coverage (paid by The Whipple Group) 4. If property is vacant, coordinate stagers for staging estimates 5. Provide staging estimates to seller for a vacant property and advise of best practices 6. Order a pre-listing deep cleaning by screened professional housekeepers 7. Coordinate and provide access to house cleaners 8. Coordinate and provide access to stager 9. Coordinate and provide access to stager’s second visit (occupied home) 10. Hire a professional architectural photographer 11. Hire a professional videographer for ground and drone 4K video footage 12. Coordinate and provide access to photographer 13. Coordinate and provide access to videographer 14. Post listing on The Whipple Group’s website 15. Post a "Coming Soon" sneak peek preview of your home on Zillow to develop buyer interest prior to hitting the market when needed 16. Refrain from showings for at least one week prior to the grand open house while compiling a buyer "interest list" 17. Input MLS entry of the listing to encourage buyer's agent participation 18. Publish the listing to most impactful high traffic consumer sites including but not limited to: Zillow, Trulia, Realtor.com, Redfin 19. Market to KWPE network of 400+ agents prior to listing going live on MLS to ramp up buyer agent and buyer interest 20. Send weekly recap of your home's web activity on Zillow, the most visited consumer real estate site, this helps gauge buyer engagement and listing performance. 21. Paid advertising on Facebook and Instagram to target demographics introducing property and advertising grand open house 22. Order and pay for high-quality open house flyers 23. Prepare for open house with buyer packets, water, refreshments, market stats and thank-you cards to buyers 24. Post a minimum of 10 open house signs in the vicinity of the property directing them to the open house 25. Host a grand open house for first viewings and capture all visitors' contact information 26. Update you with buyer feedback direct to your inbox; unbiased opinions and impressions of your listing directly from buyers who have toured your home 27. Hang electronic lockbox (if applicable) on the property to provide access to agents 28. Schedule showings custom tailored to your preferences and comfort, while keeping best practices for effective exposure in mind 29. Weekly recaps of market activity, new listing and real estate trends affecting the subject property. 30. Send seller(s) an invite to the showing app which will allow seller to view all scheduled and past showings and feedback 31. Once an offer is received, review offers for all signatures and terms 32. Obtain “net sheet” from escrow showing seller what net proceeds would be from the offer 33. Cross-qualify potential buyer with our preferred lender to ensure creditworthiness
34. Negotiate terms on seller’s behalf for most favorable terms to seller 35. If offer is accepted by the seller, coordinate to fully execute all documents 36. Open escrow with escrow provider and open title file with the title insurance company 37. Update status of the subject property to “active under contract” status 38. Order the natural hazard zone disclosure report 39. Set up an appointment with the sellers to sign all seller disclosures 40. Have sellers sign and notarize the grant deed (we provide notary at no charge) 41. Walk sellers through all disclosures and escrow instructions during signing appointment 42. Order termite inspection (if the property is an SFR) 43. Coordinate with the seller to ensure all utilities are on for buyer’s home inspection 44. Book buyer’s home inspection 45. Attend the home inspection on behalf of the seller 46. Ensure that the buyer’s appraisal has been ordered by the lender
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“Beatrix Whipple is the best realtor to choose because she knows how to market a home. She hired a professional stager, had my condo deep cleaned before the professional photographer and videographer came to do their magic, and had an Open House where we had a lot of traffic and within three days my condo had a buyer and we closed within a month.” - Sold a condo in 2018
47. Once the request for repairs or credit has been received from the buyer, negotiate repairs or credit between seller and buyer 48. Provide the seller with vetted vendors who can complete any repairs being considered by the seller 49. Obtain estimates from vendors to provide bids to sellers to assist in negotiations of repairs 50. Attend appraisal report with a full appraisal packet ready for the appraiser to help facilitate an at-value appraisal 51. Ensure that appraisal is at value 52. If the appraisal comes in under value and buyer requests a price adjustment, negotiate on behalf of the seller 53. Follow up on the buyer’s loan status to make sure the loan will fund on time to close on time 54. Ensure that escrow has sent the HOA docs (if applicable) to the buyer 55. Ensure that escrow has sent the preliminary title report to the buyer 56. Review the preliminary title report to ensure no title related issues will pop up 57. Verify that all of the disclosures have been returned and signed off on by the buyer 58. Ensure that the buyer has removed all applicable contingencies 59. Ensure that the seller is safe to remove any seller contingencies 60. If the buyer is obtaining a loan, follow up with the lender to ensure loan approval has been issued
61. Examine conditions on the buyer’s loan approval to ensure conditions are reasonable and will not prevent a timely closing 62. Once the buyer has removed all contingencies, list home as “pending” status, verify and adjust the close of escrow date if necessary 63. Order the buyer’s home warranty 64. Ensure that all repairs (if applicable) agreed to between the buyer and the seller have been completed 65. Schedule the buyer’s final walk-through 66. Set seller up with an Updater account for them to transfer all utilities to their new home 67. Ensure that the buyer’s lender has issued the “clear to close” 68. Ensure that the buyer’s lender has issued the closing disclosure 69. Follow up with the buyer’s lender to ensure that loan docs have been received by the escrow company 70. Follow up to make sure buyer has booked loan doc signing appointment 71. Verify that the buyer has signed their loan docs 72. Ensure that the lender has received everything they need in order to fund the loan 73. Ensure that the buyer has wired in their remainder of funds needed to escrow 74. Remove lockbox from the property (if applicable) 75. Take inventory of all keys, clickers, parking passes, mail keys, etc 76. Remind the seller that all personal belongings must be removed 77. If the property is staged, order de-staging of the property 78. Verify that the buyer’s loan has funded and inform the seller 79. Verify that the deed is in line for recording at the county recorders office 80. Verify that title has recorded and inform the seller 81. Collect all closing items from escrow and provide all closing items to the seller 82. Coordinate key handoff to buyer or buyer’s agent after close of escrow 83. Order sign post removal (if applicable) 84. Update status to sold in the MLS and all other consumer sites
We spare no expense and cut no corners when it comes to marketing your home and servicing you throughout the sale and beyond. Your successful sale and satisfaction is our number one priority, we treat your home as if it’s our home!
TheWhippleGroup.com | 562.972.4336 Homes@TheWhippleGroup.com | DRE#01355505