The Whipple Group's Home Seller's Guide

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HOME SELLER’S GUIDE Presented by The Whipple Group



TABLE OF CONTENTS 2. PAST CLIENT RAVES We’d love for you to see what our past clients say about working with us.

3. MEET THE TEAM Meet our team! We all work together to earn your business and deliver the best results!

6. FLEXIBLE FEE STRUCTURE With our flexible fee structure you pay less if we find the buyer and even less if you find the buyer.

7. EASY EXIT LISTING Read about our no-risk listing agreement.

8. OUR COMMUNICATION GUARANTEE Tired of agents who don’t call you back or let you know what’s going on? So are we! Read about how we keep you informed every step of the way.

9. WE SELL HOMES FOR MORE PROFIT We earned our sellers $176K more last year than they expected!

10. INTERNET MARKETING We don’t just post your home on the MLS we feature you in DOZENS of websites!

11. WHERE DO BUYERS COME FROM? Check out the National Association of Realtor’s stats on where buyers are most likely to find their next home.You may be surprised!

12. LISTING PLAN OF ACTION What we do and how we do it.

13. OUR OPEN HOUSES ARE BUZZ-WORTHY! Do open houses sell homes? Usually not, but the way we hold open an open house, we make it an event! Most often our open houses have buyers lining up waiting to get in and often multiple offers the days following the open house.

14. CONTACT US


SUCCESS STORIES

Working with Beatrix and Jennifer has been such a pleasure. The level of professionalism and competency is of the highest caliber. After having a bad experience with our first realtor, it was imperative that we not make the same mistake twice.We were fortunate enough to be referred to Beatrix and her team. She assisted us in both selling a property and buying one...at the same time! When it came to selling our home, everything she predicted would happen did. She listed our house at a fair competitive price.We sold our home in 1 day, with multiple offers and for over list price. As for helping us purchase our new home, she was so wonderful and patient with us.We ended up in escrow, and despite having two concurrent escrows running (and closing within 1 day of each other), she guided us through every step which resulted in a smooth and stress-free escrow. She was extremely easy to get a hold of throughout the entire process and is very detail oriented. Exceptional service is hard to come by and Beatrix surpassed our expectations. - Matthew & Holly Jungers Olivia was a blessing to find. It can be really tough finding a new home, but Olivia made the process simple and enjoyable. She is great to work with and upon first meeting her I already knew I was in good hands. If you are looking for someone knowledgeable about the housing market, organized, attentive to your needs, and just plain sweet, Olivia is your gal! - Alexis Marfil

“Her team are professional, knowledgeable, personable, and lightning fast in responding to inquiries. She walked us through every step of the process, and was great at helping us navigate the unavoidable wrinkles of the escrow process. I highly recommend her to anyone in the area. - Julia Shear Kushner

I knew I was in good hands with Beatrix after our first phone conversation. She sold our rental condo in Long Beach within a week of listing it, at full asking price. She knew exactly how to price and market it to the best advantage. Plus, she’s a joy to work with. My husband and I were planning a cross country move of our own during the sale and she was always available, regardless of my time zone changes, and she was never anything but positive and proactive. I would use her again in a heartbeat. - Shanna Mahin

ZILLOW PREMIERE TEAM WITH OVER 150 5-STAR REVIEWS YELP’S TOP 10 REALTORS IN LONG BEACH

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MEET THE TEAM BEATRIX WHIPPLE CEO & REALTOR® Beatrix Whipple has been a licensed Realtor for over 16 years. Her success has been fueled by her commitment to customer service as well as her depth of experience in the real estate industry. In a market that’s constantly evolving, Beatrix believes staying one step ahead is key.When selling your property, she uses systems-based models alongside technology to make certain your property reaches qualified buyers to create the highest impact with the most relevant buyers. Being a longtime resident of the Long Beach, CA area she knows first-hand knowledge of all the unique areas and vibrant neighborhoods that make up such a beautiful city. Have a question about the real estate market? Just ask Beatrix.

JENNIFER DYKEMA DIRECTOR OF SALES & REALTOR® Jennifer is the Director of Sales and Partner to Beatrix Whipple. She loves The Whipple Group family culture and enjoys coming to work everyday. Jennifer brings a strategic yet personable approach to the home buying and home selling process.She plays a vital role in property valuation, identification, negotiation and advising and guiding our clients through the precontract and escrow process. Meeting new people and helping clients find the right house to call home is her passion. Raised in Southern California, she has the experience and local know-how to help you make the best possible decisions as she understands that buying and selling is one of the biggest events in a client’s life.

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MEET THE TEAM WILL HAINLEN

DAILY OPERATIONS MANAGER & REALTOR® Will Hainlen is dedicated to oversee all of the moving parts that take place during the transaction while handling the logistics to make sure crucial goals and timelines are met. As a licensed Realtor of over 10 years he compliments The Whipple Group as the Daily Operations Manager. He also fields inquires and handles showing appointments while overseeing all the details of the escrow process.Will ensures that all transactions are working seamlessly, always keeping a close eye on the process to allow no room for errors.

DENISSE ARANDA

TRANSACTION COORDINATOR, NOTARY & REALTOR® Denisse is the team’s dedicated transaction coordinator and a licensed notary. She handles all of the paperwork and legal documentation of every transaction. Her role is to ensure that documentation and disclosures are perfectly executed, delivered and received by the deadline due. Denisse is the main point of contact for cooperating agents and their support staff, lenders, escrow officers and title companies throughout the transaction.

SALLY LEE

MARKETING DIRECTOR Sally Lee handles the marketing process of your home so your sale can reach it’s full potential. She has lived in Long Beach for over 10 years and received her degree in Graphic Design and Business Entrepreneurship from California State University Long Beach. After working in marketing departments in the real estate field on both the East and West Coasts she is equipped to give you the absolute best marketing experience that your property deserves.

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MEET THE TEAM OLIVIA MENDOZA REALTOR®

Olivia Mendoza is a licensed Real Estate Sales Agent on The Whipple Group. Her pride is evident, as is her devotion to her clients. By making the leap into Real Estate Sales, Olivia got her first deal in just 3 weeks with joining The Whipple Group. Olivia walks her clients through the entire process and assures that your biggest purchase or sale is handled with attention to detail and guidance. She is an active member of the Cypress community, allowing her to fully understand what it has to offer. She’ll know exactly what you’re looking for and will find the perfect home with her neighborhood expertise.

RACHEL RIVERA REALTOR®

Rachel Rivera is a licensed Real Estate Sales Agent. Coming from a background working in Apparel Design and production, she is detail oriented and knows how to move a transaction along quickly. Her favorite part about working with buyers is the hunt to find their perfect dream home. Born and raised in Long Beach, Rachel is familiar with the area and all of its unique qualities.

JESSICA BAÑUELOS REALTOR®

Jessica has always enjoyed the process of branding and advertising. After her time as a Division I athlete, she joined The Whipple Group because she enjoys working together with a team & she also loves being in a competitive environment. Jessica decided our team was the perfect place for her, as TWG matches her drive & helps her gain new knowledge on a daily basis. She handles the marketing process of your home so your sale can reach it’s full potential.

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FLEXIBLE FEE STRUCTURE Did you know that most brokers will charge you the same fee, no matter how your home sells - even if you find the buyer? With our system, you have complete flexibility - after all, why pay for something you may not get?

6% 4% 3%

Your property sells through our efforts and marketing via a buyer who is represented by another broker. The commission is shared equally with the other broker. Full service, full MLS.

Same as above but in the event we find an unrepresented buyer, write the contract and take care of the closing process. There is no other broker involved. Full service, full MLS.

You find the buyer, we write the contract and we take care of the closing process. There is no other broker involved. Full Service, full MLS.

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YOU ARE IN CONTROL What is your biggest fear when you list your home? It’s simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market. Worry no more. The Whipple Group takes the risk out of listing your home through the easy exit listing agreement.The Whipple Group is the only local Real Estate Agent/Team offering this truly unique guarantee.

1. You can cancel your listing at any time.*

2. You can relax, knowing that you will not be locked into a lengthy or binding contract.

3. If for any reason you are not 100% satisfied with our real estate services, if everything is not done exactly the way we promise it will be done, simply call us to let us know and we will cancel the listing. What could be a better and safer reassurance than that? *

Restrictions apply

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COMMUNICATION GUARANTEE

70% FACT: According to the National Association of Realtors, 70% of the public thought that their agent did a poor job communicating with them. • We guarantee we will provide feedback to you within 48 hours after showings (when available), via showingtime.com. • We guarantee we will call you weekly to discuss feedback, showing traffic, market activity, and price adjustments with regards to positioning your home on the market. • We guarantee we will be available to receive your calls between 1 pm and 5 pm Monday through Saturday. • We guarantee we will return all phone calls between noon and 1 pm daily, and emails even more quickly. • We guarantee that you will be kept informed regarding new homes that come on the market to compete with yours, as well as recent sales around you. • We guarantee you will visually see any brochures, websites, etc., to see how your home is being marketed. • We guarantee we will update all agents and brokers in the area about your home. • We guarantee that your home will have brochures available on your sign (where legal), at all times. • We guarantee to market your home to our database in addition to the general public.

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WE SELL HOMES FOR MORE PROFIT 2017 Sales Statistics

$20.25M $20.20M $20.15M

$20.00M $19.95M $19.90M

$20.06M

$20.05M

Listing Volume

$20.15M

$20.10M

Sales Revenue

Last year we earned our sellers a total of $167,191 more than they expected. We also sold our listings on average in 18 days.

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INTERNET MARKETING The Whipple Group will feature your listing on their own website TheWhippleGroup.com as well as dozens of websites, including these:

HOME-VALUES.COM

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WHERE BUYERS COME FROM 7%

ADVERTISEMENT

3%

FOR SALE

SIGN

1%

OPEN HOUSE

15%

INTERNET

18%

RELOCATION

COMPANY

56%

REALTOR

DIRECT CONTACT

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LISTING PLAN OF ACTION OUR OBJECTIVES

1.

2.

To assist you in getting as many qualified buyers as possible into your home until it is sold.

To communicate with you weekly regarding the result of our activities.

3. To assist in negotiating the highest dollar value between you and the buyer.

THE WHIPPLE GROUP WILL... • Hire a stager to give professional staging guidance prior to photography & listing • Take professional photos of your home • Create a single property website dedicated to your listing • Input MLS entry of the listing to encourage buyer’s agent participation • Publish the listing to most impactful high traffic consumer sites including but not limited to: Zillow, Trulia, Realtor.com, Redfin • Send weekly recap of your home’s web activity on Zillow, the most visited consumer real estate site, this helps gauge buyer engagement and listing performance. • Update you with buyer feedback direct to your inbox; unbiased opinions and impressions of your listing directly from buyers who have toured your home

• Post a “Coming Soon” sneak peek preview of your home on Zillow to develop buyer interest prior to hitting the market • Market to KWPE network of 400+ agents we network with prior to listing going live on MLS to ramp up buyer agent and buyer interest • Schedule Open houses with a frequency you prefer • Schedule showings custom tailored to your preferences and comfort, while keeping best practices for effective exposure in mind • Order a pre-listing deep cleaning by a screened professional housekeeper

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GRAND

OPEN HOUSE The Grand Open House is a much more time efficient, convenient and productive way to attract qualified, interested buyers to your home.

HOW THE SELLER BENEFITS • The tour requires only 2-hours of the owners’ time. • Prospective buyers are better qualified since they have chosen to view your home at a specific time. • The tour atmosphere is more competitive since more than one buyer is looking at your home at the same time. • This will encourage buyers to make faster decisions and write stronger offers for you, the Seller.

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CONTACT US BEATRIX WHIPPLE 562.972.4336 JENNIFER DYKEMA 562.760.2253 WILL HAINLEN 562.453.9016 DENISSE ARANDA 562.360.4838 OLIVIA MENDOZA 562.455.9984 RACHEL RIVERA 562.440.8032 JESSICA BAÑUELOS 971.322.6301 For a quicker response on weekends, send us a text!

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