1 minute read

individual giving

Bauble Appeal Breaks New Records

Our 2021 Bauble Appeal broke new records when it recorded the highest ever income donation since its launch in 2016. Multichannel marketing was used to support this campaign and we were delighted to debut our first ever TV advert which aired on STV.

The continued growth of this appeal demonstrates just how important it is for our supporters to share their story and stay connected.

New state of the art MRI suite installed

Thanks to the generosity of donors, we were able to fund a new £3.6 million state-of-the-art MRI scanner at The Beatson West of Scotland Cancer Centre in partnership with NHS Greater Glasgow and Clyde. The scanner was completed in November 2021. Staff were recruited and training was implemented to allow the scanner to become operational from April 2022.

The campaign also received hundreds of messages of hope providing comforting words to those going through treatment.

The re-opening of our wellbeing centre

We were delighted to see the re-opening of our Wellbeing Centre in The Beatson West of Scotland Cancer Centre following its closure during the pandemic. The wellbeing support that we provide plays a big part in patients’ cancer treatment journey.

Thanks to everyone’s support, we can make them feel better, stronger and more relaxed. All services exist to help people cope with the many aspects and stages of cancer diagnosis and treatment.

This article is from: