our charitable spend

from Annual Review 2021/22

individual giving

We continue to raise our profile within the NHS networks and extend our reach beyond our patient facing contact. This involves developing stronger relationships with hospital staff by providing regular briefings and updates on how their involvement has helped the charity to fundraise successfully and demonstrate how our funds have been used to help enhance and support their work. cancer coalition network

The Scottish Cancer Coalition is a group of cancer charities that provide cancer services across Scotland. Gillian Hailstones, Beatson Cancer Charity Director of Care Services, sits on the coalition as Vice Chair. The purpose of the group is to ensure the charities involved work together to best represent and support the needs of individuals and families across Scotland who are affected by cancer. We play a pivotal supportive role in this coalition, offering our expertise and experience to help make a difference and improve outcomes for cancer patients in Scotland.

We actively participate in ongoing local and national workstreams with specific input as follows:

• Co-chair of Cancer Prehabiliation Implementation Steering Group and Psychological Therapies Framework Sub-group.

• Chair of West of Scotland Psychological Therapies Support Framework Steering Group.

• Member of the Scottish Cancer Network.

• Co-chair of Scottish Cancer Coalition Patient and Information Services Sub-group.

Beatson Cancer Charity Strategic Advisory Council

The Beatson Cancer Charity Strategic Advisory Council is made up of leaders from clinical, research and management roles across the NHS. The council is consulted frequently to design, implement and maximise the impact of our research and grants programmes. We ensure that programmes are invested in wisely and that donors and supporters are informed of the development of our strategy; research and innovation, clinical excellence, and patient care and wellbeing. We will continue to look for ways where we can facilitate the purchase and development of the latest technology and equipment at The Beatson, giving patients access to leading cancer treatments.

Digital Engagment

In 2021/22, Beatson Cancer Charity's website was visited more than 35,597 times, with website pages viewed 128,563 times.

Throughout the year most website visits came from Glasgow (38.24%), followed by the London (8.26%) and Edinburgh (3.58%).

Our social media channels continue to be important ways to connect with our audiences, with our Facebook, Twitter and Instagram channels reaching more than 8,814,104 people in 2021-22.

Significant effort was put into the development of our Instagram channel, which has seen a 21.3% increase in followers on the previous year and we have joined TikTok, encouraging younger audiences to learn more about the charity.

Equality and Diversity

Our efforts to promote equality and diversity within the charity gathered momentum in 2021/22. We have launched initiatives to help people make informed decisions about the different ways in which they can support the charity, whether that be through volunteering, fundraising or campaigning. In doing so, we hope to expand our reach and increase our engagement within the community and amongst partners.

As well as delivering sessions to higher education networks to inform a younger audience, we also improved the accessibility of the website. Our Volunteer Equality and Diversity working group shall monitor the impact of our volunteer recruitment drive.

Sustainability

There is a growing focus on our environmental footprint within the charity, with a review underway of our current marketing collateral and literature. A greater focus shall be placed with targeted e-communications, efforts to reduce print stock and use of more recycled materials.

MAY 2021

MRI Appeal was one of our biggest campaigns to date

OCTOBER-NOVEMBER