Beaumont Tiles the best choice! Beaumont Tiles, are Australia’s leading tile and bathroomware specialist. From a family owned business that started in Adelaide over 60 years ago, Beaumonts is now part of Wesfarmers Limited. They design, commission, import, distribute and supply tiles, bathroomware, tools, adhesives and natural stone through a network of stores and distribution warehouses across Australia. “In effect we control our own distribution chain to maximise efficiencies, reliability and profitability. We currently import around 100 containers of tiles into Australia each week,” says Danny Casey, Chief Executive Officer. “Our group culture is based on open communication and a spirit of cooperation. Regardless of the ownership (franchise or corporate ownership) every store and all staff are treated equally and we work hard to ensure success for every store.” he said.
Danny says the company began the process of evolving its franchise system around 30 years ago.
Why do our customers Choose Beaumonts?
“We fell into a ‘distributor’ arrangement with a number of regional stores in the mid 1980s and decided to accept Franchise Partners in 1990. We purchased a group called Crosby Tiles and inherited eight stores, but quickly grew that to over 20 stores by 1991.”
“Beaumonts enjoy being the brand Australians turn to when creating their dream space. They Choose Beaumonts as they trust us and we value that trust enormously.” says Hermine Lewis, National Marketing Manager.
Now in 2022, Beaumont Tiles boasts a total of over 115 stores, more than 90 of which are franchised. Beaumont Tiles stores are located in Queensland, New South Wales, the Australian Capital Territory, Victoria, Tasmania, the Northern Territory and South Australia in the capital cities and major regional centres. “As we are now part of the Wesfarmers group, our strategy for growth has only accelerated and the group will grow quickly in the coming years.” says Danny.
“The pulse of the Australian economy is primarily around the health of the building industry. Ceramic tiles are an essential product in every home, and central to the style of our homes; it is certainly a dynamic and exciting industry to be involved in. As the only major tile specialist group in Australia, our brand strength, buying power and systems mean that we are the leaders in our market.“ Hermine says that for potential Franchise Partners, the industry is growing strongly and that it has much to offer. “Quite often, people looking for a business opportunity head straight for something that they may consider as easy or ‘sexy’. The general opinion would seem that tiles are not an option. And whilst initially you might not think that is the case, look deeper into this vibrant industry and you’ll soon feel the buzz. There really is nothing more exciting than working with our customers to help turn their homes into castles. We are enjoying sky-high investment into our homes right now and owning a Beaumont store can build a great future for a Franchise Partner too.”
‘The Block’ Stars and Brand Ambassadors, Kyal & Kara