Beaumont Tiles the best choice! Beaumont Tiles, are Australia’s leading tile and bathroomware specialist. From a family owned business that started in Adelaide over 60 years ago, Beaumonts is now part of Wesfarmers Limited. They design, commission, import, distribute and supply tiles, bathroomware, tools, adhesives and natural stone through a network of stores and distribution warehouses across Australia. “In effect we control our own distribution chain to maximise efficiencies, reliability and profitability. We currently import around 100 containers of tiles into Australia each week,” says Danny Casey, Chief Executive Officer. “Our group culture is based on open communication and a spirit of cooperation. Regardless of the ownership (franchise or corporate ownership) every store and all staff are treated equally and we work hard to ensure success for every store.” he said.
Danny says the company began the process of evolving its franchise system around 30 years ago.
Why do our customers Choose Beaumonts?
“We fell into a ‘distributor’ arrangement with a number of regional stores in the mid 1980s and decided to accept Franchise Partners in 1990. We purchased a group called Crosby Tiles and inherited eight stores, but quickly grew that to over 20 stores by 1991.”
“Beaumonts enjoy being the brand Australians turn to when creating their dream space. They Choose Beaumonts as they trust us and we value that trust enormously.” says Hermine Lewis, National Marketing Manager.
Now in 2022, Beaumont Tiles boasts a total of over 115 stores, more than 90 of which are franchised. Beaumont Tiles stores are located in Queensland, New South Wales, the Australian Capital Territory, Victoria, Tasmania, the Northern Territory and South Australia in the capital cities and major regional centres. “As we are now part of the Wesfarmers group, our strategy for growth has only accelerated and the group will grow quickly in the coming years.” says Danny.
“The pulse of the Australian economy is primarily around the health of the building industry. Ceramic tiles are an essential product in every home, and central to the style of our homes; it is certainly a dynamic and exciting industry to be involved in. As the only major tile specialist group in Australia, our brand strength, buying power and systems mean that we are the leaders in our market.“ Hermine says that for potential Franchise Partners, the industry is growing strongly and that it has much to offer. “Quite often, people looking for a business opportunity head straight for something that they may consider as easy or ‘sexy’. The general opinion would seem that tiles are not an option. And whilst initially you might not think that is the case, look deeper into this vibrant industry and you’ll soon feel the buzz. There really is nothing more exciting than working with our customers to help turn their homes into castles. We are enjoying sky-high investment into our homes right now and owning a Beaumont store can build a great future for a Franchise Partner too.”
‘The Block’ Stars and Brand Ambassadors, Kyal & Kara
Could you be a Beaumont Tiles Franchise Partner? The company’s Franchise Manager Trevor Dixon says Franchise Partners come from all walks of life and different working backgrounds; however they all have positive character traits in common. “A Beaumont Tiles Franchise Partner must be honest, reliable, motivated, friendly and keen to grow their business. Although many of our Franchise Partners have a building industry background, some of the best have no such history. Many of our Franchise Parnters and corporate stores are run by people with no trade history,” Trevor says. “An interest in colour, design and style certainly helps and, a willingness to meet new people and to help them to bring their dream to life. “We have an excellent support system that ensures all stores, company and franchised, receive ongoing training, and assistance. For Franchise Partners, they are reassured by the fact that we are behind them all the way to keep them looking good. We have much more to lose than they do, and our systems are uniform for both ownership types,” Trevor says.
Massive marketing support “The great news is that our brand has again been voted Number 1 for brand recall in 2021. That means that your ads, our marketing, are seen and our marketing works. Our fully integrated, multi-platform campaigns lean on industry and media heavy-weights to ensure we always get the best deal and biggest audience for you.” says Hermine. Our brand reputation has led every major TV Renovation show to Choose Beaumonts too! For over 9 years we’ve been wowing audiences with stunning renovations on The Block and shows like House Rules, Foxtel’s Open Homes Australia, Selling Houses Australia and Channel 10’s The Living Room all work with our brand. Hermine says that the creative team at Beaumonts provide great merchandising support, such as brochures, ticketing, fresh vibrant new point of sale each month, external window decals and so much more. “hey we even have branded pens, stubby holders or a beanie for cold winters mornings” says Hermine. Driving forward, we use tech to help us provide a seamless customer journey.
We created and built our own What’s My Style Quiz and Visualisers to enhance the Beaumont customer experience. We keep innovating, we keep developing and creating content that captures attention in the social space and keeps our website best in market. As with everything we do, our advertising and marketing is quite transparent, and the group fund is administered and audited from a separate and dedicated marketing account. Achieving business success through franchising Beaumont Tile’s expectation for Franchise Partners is that they develop and build a profitable business. “We also want all our staff and Franchise Partners to enjoy their time with us. If we can achieve a good balance between family and work life, have some fun, grow the business and ensure that every branch is profitable, then we have achieved our goals. “As a Franchise Partner we want your business to grow in capital value.” Danny explains that the business should have a true resale value if and when the Franchise Partners decides to move on, or pass it to others in their family. “As a Beaumont Tiles Franchise Partner, you become an integral and valued part of our group!”
A business model that is proven to be successful
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a comprehensive business system
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a complete and diverse product range, showcasing the latest trends from around the world, and group buying power to ensure the absolute best rates
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efficient, effective central warehouse and distribution centres mean that all stores carry minimal stock
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custom IT systems ensure true, ‘live’ access to stock and all product details and information
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The latest technologies; BeVisual Live, BeVisual Visualiser, What’s My Style Quiz all create an exceptional customer experience and make it easy for our customers to Choose Beaumonts
proven marketing and advertising strategies and activities
The group’s strength and volume is used to maximise its buying power and improve the bottom line for all stores.
The Beaumont team is passionate about inspiring customers to create their perfect look.
“That buying power works for our product range, media and advertising, plus general operating costs Bank charges, credit card charges, insurance, national fleet, freight and many other areas. All divisions and branches benefit from the volume negotiations that we are able to secure.” Trevor says security, financial independence, job satisfaction, and a bright future are all fundamental goals for our Franchise Partners. “Of course there is more to success than just joining our group. Hard work, dedication and commitment are also necessary. Plus we have an expectation that all our staff and Franchise Partners are genuinely friendly, helpful and enjoy life.” For further information on becoming a Beaumont Tiles Franchise Partner, please contact the Franchise Support Team at franchiseenquiry@tile.com.au or on 08 8292 4444
Beaumont Tiles buyers travel the world to bring in the latest design trends.
Interested? Go to tile.com.au and watch our Franchising with Beaumonts Video on the Franchise page
or simply scan the QR code!
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You’ll also enjoy working with the brand that features in every Australian TV Renovation show! #ichosebeaumonts tile.com.au
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