BEAUTY BUZ Z by Beauty Express
Issue 2, Winter 2010
WINTER SKIN
Keep skin in tip top condition during the winter months
CHRISTMAS
WINTER WARMERS
RETAILING
ZERO GRAVITY
COLLEGE XPRESS
TREATMENTS Christmas
Sparklers A Style Guide to Beautiful Eyes
Get Funky Nails
FAST
the editor a note from
W
elcome to our winter issue of Beauty Buzz! We’ve got some great ideas for how you can maximise sales in your salon during the busiest retail period of the year and fabulous kits to ensure your clients are buying their Christmas gifts from you! The weather is getting colder and we’ve got a selection of ‘winter warmers’ to ensure your clients are kept cosy in your salon. We have exciting new products on page 5 including Trendy Nail Wraps, for the most chic nails this season, and Custom Marketing Packs, to ensure your salon stands out on the high street. We have exciting news for colleges throughout the UK and Ireland and page 6 will introduce you to our skilled and knowledgeable team of Business Development Managers who will be taking good care of you throughout 2011. Our back cover highlights some great skincare treatments to ensure your clients’ skin is beautifully soft and not dried out by the icy winds. As always, we love to hear your thoughts on everything we do, so please get in touch and let us know what you think of Beauty Buzz and we hope you all have a very Happy Christmas and prosperous New Year! x
Joanne Etherson Editor, Beauty Buzz
and the winners are... Beauty Express! For the second year running, Beauty Express has been awarded the title ‘Best Wholesaler’ within the professional beauty industry. The Beauty Guild Awards of Excellence are voted for by industry professionals, therapists, managers and students alike who use suppliers on a regular basis. Not only have Beauty Express been deemed the best wholesaler, but were also awarded ‘Best Customer Service’ and ‘Best Equipment/Furniture Supplier’. David Boyle, General Manager, commented, “We are absolutely delighted to have won three of the prestigious Beauty Guild Awards of Excellence. We have a fabulous team and we dedicate ourselves to our customers. To be recognised as the best wholesaler in the industry, by our customers, is very special.”
Your Top Five Nail Products in Autumn The highest quantities of items sold at Beauty Express were:
1
2
Cuticle Sticks 118919
3
Jumbo Wide Files 106574
4
Seche Vite Top Coat 011001
5
Skintruth Cuticle Oil 077409
Non Acetone Remover 078409
1: Define lashes with Eyelash Tinting Eyelash Tinting is perfect for creating a dark look on natural lashes. Eyelash tinting temporarily dyes the lashes, resulting in simplistic beauty that enhances natural lashes. Create luscious lashes with the best selling Eyelash Tint by Professional Beauty System. From £2.90/€3.70 2: Get perfect brows with La Tweeze Professional illuminating tweezers made from the finest steel, the hand filed tips are guaranteed to tweeze. The ultra bright LED light gives great visibility and comes with a chic carry case and mirror. Available in white, black, pink and stainless steel and is a great retail item for the salon. Only £8.95/€11.40. 3: Boost lashes with Eyelash Extensions Discover eyelash extensions for fast, easy application for thicker, fuller lashes. Salon System’s Marvel Lash semi permanent eyelash extensions are a new innovation in lashes. Using this simple, safe and effective procedure, lashes are thickened and lengthened with immediate results. They can last for up to 2 months and with regular top up treatments, the effect is indefinite. Kit only £66.00/€84.15.
The Beauty Book 20 11 Our ma rketing team are working full steam on next year’s catalogue and it promises to be the best ever! We wo uld love to hear your thoughts on our cata logue and product ranges, perhaps there’s one item you would like us to stock? Please get in touch and give us your opinions and sug gestions! Please e-mail us at marketing@b eautyexpress.co.uk.
Christmas Sparklers!
A Style Guide to Beautiful Eyes With the party season coming up, enhance and define natural eye beauty and create stunning, beautiful eyes. Here are our 5 top tips for transforming eyes.
4: Get party perfect lashes with Pro Impressions strip lashes Pro Impressions lashes are simple to apply, reusable strip lashes for a touch of instant glamour and highly seductive eyes. Glue is included in every pack and there are lots of designs to choose from, including, Dark Eyes, for ultimate dark eyes, with fuller length and thickness, and Crystal Dazzle, which boasts a fine line of silver rhinestones for highly glamorous eyes. Clients will love them! From £3.50/€4.45.
5: Create smoky, glamorous and edgy eyes with Mavala make-up Smoky eyes are perfect for Christmas parties and winter nights out to create a glamorous make-up finish. Using a Mavala fine and precise eye liner with Crayon Lumiere in your choice of 8 colours, will ensure you and your clients have the hottest look on a cold wintery night. From £2.80/£3.55.
Winter Warmers Thermal Comfort Blankets The Thermal Comfort Blankets have been specifically designed for salons and spas to enhance treatments and the client’s comfort levels. There are three blankets in the range: Body Comfort, Body Cover and Physio Plus System. The Body Comfort blanket is the bestselling under blanket that comes with adjustable temperature settings to ensure maximum client comfort and to aid relaxing treatments. The Body Cover can be used to warm and soothe muscles prior to any body treatments that are more beneficial when applied to warm skin. The Physio Plus System can be used to insulate and keep your clients warm during body wraps and clays. The electric sauna has three different temperature zones and is perfect for detoxifying, slimming and refining treatments. Effective silver water repellent material on all three blankets increases heat reflection and preservation and subsequently the effectiveness of your treatments. The blankets can be set for different treatment times using the control device, which also displays the timer and will signal when the heating time has ended. From only £225.00/€285.00.
Winter is here and the cold weather is setting in but there are lots of ways to keep you and your clients toasty in the salon during the winter months.
Heated Boots & Mitts Heated Boots allow you to extend heat treatments in pedicures and paraffin wax treatments. Simply cover the feet in plastic film and wrap in a small towel and pop into the Heated Boots. Also available in Heated Mitts to prolong the heat treatments of manicures and paraffin wax treatments. A great addition to the salon for those long winter months! Only £24.50/€31.25.
Snuggle Touch Blankets These super soft fleece blankets are light and warm, machine washable and quick to dry...great for treatment couches especially in the winter and make great gifts too! Available in Aubergine, Olive, Cream, Chocolate and Turquoise. Only £11.95/€15.25.
STAY IN
TOUCH
ok and Like us on Facebo on Twitter! ts ee tw r ou follow
itions throughout the cold We’ll have great compet months so join us today!
winter
CHRISTMAS
Retailing
Retail Gifts Essie Snow Princess Bestselling colours from the celebrity’s favourite nail house. £7.95/€9.90 (rrp £15.95/€19.95)
Mavala Colour and Shadow Gris Cosmiquel silvery box set is a perfect gift for glamorous girls. £9.50/€11.90 (rrp €14.95/€18.95)
O
n the run up to Christmas, salons should take full advantage of the festive season and ensure it is ready for this busy time of year. Decorate your reception areas to attract Christmas shoppers but keep your treatment room peaceful for your clients to enjoy their relaxing treatments.
Top Tips
1: Think seasonally – display gift sets which make great presents for friends and family, all your clients will be buying from somewhere so make sure they buy from you! 2: Group similar products together, e.g. all manicure products and customers will be inclined to buy more than one if products are part of a collection. 3: Customers love to touch! Have testers available for customers to try, touch and smell. 4: Till points and nail stations: Customers impulse buy at tills so make sure yours is full of nail files, tweezers, polishes and other small stocking fillers for them to pick up and pay for. 5: Bright product filled window displays will ensure you benefit from passing trade and when they pop in, have copies of your treatment menus handy! 6: Advertise your gift vouchers in your window to encourage non salon goers to pop in to get a treat for a loved one.
Season’s Greetings From all the team, we hope you all have a very Happy Christmas and a prosperous New Year! Love, Beauty Express x
Bejewelled Files Display of 24 is perfect for impulse buying customers at till points and nail stations. £23.50/€29.95 (rrp £1.99/€2.50 each)
Skintruth Pedicure Kit The perfect 6 step pedicure and gift for family and friends. £14.95/€19.05 (rrp £29.95/€35.70)
Boho Star Lashes Ultimate stocking filler for girls who like maximum impact eyes. £3.90/€4.95 (rrp £7.65/€9.75)
College Xpress Restructuring at Beauty Express College Department We have exciting news of a few changes taking place to your Beauty Express College Team that have been designed to provide you with an even better, more tailored service from us. As you may be aware Beauty Express is part of Salon Services, the UK’s number one distributor of professional hair and beauty products. This exciting move brings our two brands closer together. From today you have access to our skills and experience all through one Business Development Manager. From left to right: Adeline, Rena, Paul, Jakki and Laura
This means we can now provide you with: • An even more personalised service • A centralised administration department looking after all your quotes • A trained, knowledgeable team that can deal with both your hair and beauty requirements • Even more competitive kit prices • Increased levels of customer service We would also like to take this opportunity to thank our previous Business Development Managers for all their hard work and the very best for the future, including Stephen Mono who has now retired following eight years at Beauty Express. Your new Business Development Manager will be in touch soon but in the meantime if you have any questions then please do not hesitate to contact your local Business Development Manager (right) or The College Department on 0141 620 2807.
The new Business Development Managers and their regions are as follows:
Scotland Paul Adam: 07775 424 940 paul.adam@salon-services.com
Northern and Republic of Ireland (Beauty Supplies) Adeline Feighery: 0874185 775 adeline.feighery@salon-services.com
North Rena Parrock: 07775 430 952 rena.parrock@salon-services.com
Central Jakki Dolloway: 07827 918 848 jakki.dolloway@salon-services.com
South East Laura Marshall: 07732 066 773 laura.marshall@salon-services.com
South West TBC: 0141 620 2807; colleges@salon-services.com
Zero Gravity Treatments Recline into the Zero Gravity position and let all the stresses and strains of the day melt away... Beauty Express presents sleek and elegantly designed recliners that transform the body into a total state of relaxation. The Zero Gravity chair places the body in a NASA-inspired, virtually weightless position, resulting in maximum relaxation with minimum muscle tension. The Zero Gravity recline position provides the ultimate in seating comfort by gently stretching the spine to reduce back stress and tension, while the tilted angle of the chair is ideal for increasing blood flow and boosting circulation. The body will be close to a lying down position with the legs above heart level. In this position,
Zero Gravity is achieved as most of the weight is taken off the client’s back, all pressure points are eliminated and weight is distributed evenly across the body, resulting in high levels of comfort. The revolutionary Zero Gravity chair is multi-functional and is perfect for a wide variety of treatments including make-up application, threading, eyelash extensions and pedicures and is a great addition to relaxation areas. The air pocket massage system is strong, relaxing and gently eases body tension with three custom programmes, ensuring the client is relaxed and smiling throughout their treatment! The Zero Gravity chair is also available in manual recline and memory foam without massage function and is available exclusively from Beauty Express. From £425.00/€530.00. Call Lo-call 0845 702 3803 or visit www.beautyexpress.co.uk
Get Funky Nails…
Fast!
Offer your clients a creative and funky twist to their manicures and pedicures with Trendy Nail Wraps! Available in 2 formats for full nail or tip coverage and with 12 designs to choose from, both you and your clients will have party perfect nails for the festive season. Only £5.00/€6.00!
Winter Skin Keep skin in Tip Top condition during the winter
Paraffin Wax Treatments During the winter months, skin suffers from cold and dry temperatures and a great winter service to provide to your clients is paraffin waxing for pedicures, manicures and facials. It is one of the most simple, yet effective treatments available that has been used for years. Hands and feet are immersed in a paraffin wax bath, or it can be applied to the face using a brush. When applying during a facial, it is best to apply the wax with gauze as this will make the removal easier. Place the hands or feet in plastic liners then in mitts and boots (the Heated Boots and Mitts will be great with this treatment!) or use cling film over the face, allowing holes with the aid of cotton wool for clients to breathe. A top tip is to always use a thick layer of moisturiser under the paraffin wax because the wax acts as a ‘mini sauna’ allowing moisturisers to absorb more efficiently into the skin. Giving the skin an extra moisture boost...perfect for the long, cold winter months! The pores are opened as the temperature of the skin rises and the result is that the skin, once dry and rough, becomes deeply cleansed and results in a soft, fresh appearance with the reduction of fine lines. The Paraffin Wax Salon Start Up Kit, available now from Beauty Express, is perfect for introducing this luxury treatment to your salon or nail bar. The kit, which has a 3kg capacity, is thermostatically controlled and full sized to easily accommodate feet, contains: Paraffin Wax Bath; 2kg of Apricot Paraffin Wax; Pair of Terry Mitts; Pair of Terry Boots; 100 Hand and Feet Liners; Comfort Safety Grid and Cover. Kit only £139/€177.20.
Collagen Masks Skintruth™ Super Collagen masks contain top quality 90% collagen with amino acids and hydroxyproline, which is known for its healing properties. The advantage of the Super Collagen Masks is that they contain extra added ingredients so there is no need for any other product to be used underneath. Simply cleanse, exfoliate and apply the mask. All advanced treatment masks from Skintruth™ are formulated to provide an effective treatment for your clients with great results. Results include: • Visible increase in the smoothness of the skin • Improves moisture retention and elasticity of the skin • Increased hydration • Fast remoisturising effect with long lasting results Available in A.H.A, Green Tea & Vitamin C; Allantoin & Panthenol; Vitamin A, C, E & Pro-Vit B5, Hibusculent + and best selling Caviar Extract. From £5.95/€7.60 ex VAT. Call 0845 702 3803 or visit www.beautyexpress.co.uk