Jan – Feb 2011
Spring/Summer 2011
TEXAS katY PERRY
cOllEctiOn BY OPI
SERENA
GLAM SLAM haUtE cOlORs sERVEd dOWn UndER
Domestic Edition
Model is wearing Do You Think I'm Tex-y?
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Don't Mess with OPI A lean, mean, kick-grass forest green. NL T11
Suzi Loves Cowboys But she loves this campfire chocolate shade s’more!
NL T12
San Tan-tonio
Spring/Summer 2011 Deep in the Heart of American Chic.
A “honey” of a ten-gallon tan! NL T13
Austin-tatious Turquoise
Cowgirls love this bodacious blue-green.
Get ready for modern American style, as OPI comes "home" to the USA with the Texas Collection for nails! These vivid, shine-intense shades are as iconic as images of an American summer – a wide blue sky, watermelon slices on a hot afternoon, a brilliant sunset – adding a fresh and refreshing facet to an effortlessly chic, very unique, and colorfully original style season. Here are the shades that urban cowgirls and city slickers must have to make a fashion statement right now – the sunniest peaches and corals Nails, Guy Meets Gal-veston); vivid (Big Hair … Big Nails orange and honeysuckle ((Y’all Come Back Ya Hear?, ’Em); beautiful berries Too Hot Pink to Hold ’Em Tex-y?, Houston We Have a Purple); (Do You Think I’m Tex-y? rich neutrals ((San Tan-tonio, Suzi Loves Cowboys), and bodacious blue, green, and lavender ((Austin-tatious Turquoise, Turquoise I Vant to Be A-Lone Star, OPI, It’s Totally Fort Worth It). Don’t Mess with OPI The Texas Collection by OPI was seen on models at the hottest spring shows, proving nails to be the on-trend accessory for stylistas – and OPI to be the designers’ runway darling. Also spotted at the shows: essential white as the new black. Brightly colored botanical prints and lush florals. Relaxed trousers and jackets; fuller, longer skirts and filmy scarves; and beautifully simple lines in shades of white, ivory, cream, and taupe. This spring and summer, try a lightened-up, brightenedup kind of pretty. The Texas Collection by OPI. Model is wearing Big Hair…Big Nails on nails. Available for a limited time only, while supplies last. For more information about the Texas Collection, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
Select shades will be available on Dell laptops at Dell.com/opi
NL T14
It’s Totally Forth Worth It
A shimmery lavender grey that’s so worthy of you. NL T15
I Vant to Be A-Lone Star You won’t want to share this starry Texas-sky blue.
NL T16
Do You Think I’m Tex-y?
A “berry” sexy bloom of Dallas dahlia. NL T17
Houston We Have a Purple A galactic red-violet that’s ready to “rocket roll”!
NL T18
Too Hot Pink to Hold ’Em A red-hot pink-red that deals a winning hand.
NL T19
Y’all Come Back Ya Hear? This Texas tangerine will be waitin’ for ya!
NL T20
Big Hair…Big Nails A rosy pageant peach.
NL T21
Guy Meets Gal-veston An “engaging” coastal coral.
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE.
Features OPI’s exclusive ProWide™ Brush (Patent Pending).
NL T22
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Starting December 27!
FREE
MERchandising MatERials OnlinE OPI offers free salon merchandising materials for the Texas Collection online – so you can build excitement, salon traffic, and profits by letting your clients know you’ve got the must-have shades for spring! You’ll find an entire range of materials that you can download, customize, and bring to your business-printing store for the quantity you need. It’s all at:
www.opi.com/download/texas
Choose the materials that work best for your salon and just click: Coming Soon Announcement
Email it to all your clients, friends, and family to invite them to try the new Texas Collection Nail Lacquer shades on February 2, 2011. No email? Download it, print it, make copies, and mail it or hand it to your clients!
Edition A
Edition A+
12 - Nail Lacquers (1 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions
24 - Nail Lacquers (2 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions
12” H x 13” W x 9.75” D • 31 cm H x 33 cm W x 25 cm D
12” H x 13” W x 9.75” D • 31 cm H x 33 cm W x 25 cm D
Salon Price . . . . . . . $ 49.95 U.S. Total Retail Value. . . $ 102.00 U.S. Salon Profit . . . . . . . $ 52.05 U.S.
Salon Price . . . . . . .$ 94.95 U.S. $ 129.95 CAN Total Retail Value. . .$ 204.00 U.S. $ 262.80 CAN Salon Profit . . . . . . .$ 109.05 U.S. $ 132.85 CAN
OPI ITEM NO. DC T02
OPI ITEM NO. DC T01
$ 69.95 CAN $ 131.40 CAN $ 61.45 CAN
Client Referral Postcard
Use this postcard to bring in new clients. Have your current clients fill out the address of a friend, and you mail the postcard. You can decide to give both your clients and their friends savings off of a service – you decide how much. The postcard describes the Texas Collection and is sure to get noticed!
Appointment Card
Keep your salon top of your mind with customized appointment cards featuring the Texas Collection by OPI.
Computer Screensaver & Desktop Wallpaper
An inside look at the runway-ready fashion images from the photo shoot for the Texas Collection, as well as inspiring images of Texas.
Edition C
OPI ITEM NO. DC T03
36 - Nail Lacquers (3 per shade), 1 – acrylic counter display with printed footers, 1 - chipboard header, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D
Salon Price . . . . . . . . $ 149.95 U.S. Total Retail Value. . . . $ 306.00 U.S. Salon Profit . . . . . . . . $ 156.05 U.S.
$ 199.95 CAN $ 394.20 CAN $ 194.25 CAN
|5 Edition C+A OPI ITEM NO. DC T04
48 - Nail Lacquers (4 per shade), 1 - acrylic counter display with printed footers, 1 - chipboard header, 1 - chipboard counter display, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions Acrylic: 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D Chipboard: 12” H x 13” W x 9.75” D • 31 cm H x 33 cm W x 25 cm D
Salon Price . . . . . . . . . . .$ 189.95 U.S. Total Retail Value. . . . . . .$ 408.00 U.S. Salon Profit . . . . . . . . . . .$ 218.05 U.S.
$ 259.95 CAN $ 525.60 CAN $ 265.65 CAN
Edition D
Edition COF
OPI ITEM NO. DC T05
36 - Nail Lacquers (3 per shade),1 - chipboard header, 2 - printed footers, 10 - color charts, 1 - 12-tip color palette with chain and label, set-up instructions Salon Price . . . . . . . . . . .$ 134.95 U.S. Total Retail Value. . . . . . .$ 306.00 U.S. Salon Profit . . . . . . . . . . .$ 171.05 U.S.
$ 189.95 CAN $ 394.20 CAN $ 204.25 CAN
OPI ITEM NO. DC T07
72 - Nail Lacquers (6 per shade), 6 - Top Coat, 6 - Natural Nail Base Coat, 3 - Natural Nail Strengthener, 3 - Ridge Filler, 1 - acrylic Colors of Fashion display/header with printed insert, 25 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions 21” H x 18.75” W x 8” D • 53 cm H x 48 cm W x 20 cm D
Salon Price . . . . . . . . . . .$ 369.95 U.S. Total Retail Value. . . . . . .$ 765.00 U.S. Salon Profit . . . . . . . . . . .$ 395.05 U.S.
$ 499.95 CAN $ 985.50 CAN $ 485.55 CAN
Lil Shooters Minis Edition OPI Item No. DC T08
3 - mini Nail Lacquers: Austin-tatious Turquoise, I Vant to Be A-Lone Star, Do You Think I’m Tex-y? 1 - mini RapiDry Top Coat
Edition F OPI ITEM NO. DC T06
24 - Nail Lacquers (2 per shade), 1 - aluminum Add-a-Shelf wall display with mounting hardware, 1 - chipboard header, 1 - color chart, 1 - 12-tip color palette with chain and label, set-up instructions 11.5” H x 17.25” W x 1.75” D • 29 cm H x 44 cm W x 4 cm D
Salon Price . . . . . . . . . . .$ 99.95 U.S. Total Retail Value. . . . . . .$ 204.00 U.S. Salon Profit . . . . . . . . . . .$ 104.05 U.S.
$ 139.95 CAN $ 262.80 CAN $ 122.85 CAN
3.75 H x 4” W x 1” D • 10 cm H x 10 cm W x 3 cm D
Salon Price . . . . . . . . . . .$ 6.50 U.S. Suggested Retail . . . . . . .$ 12.50 U.S. Salon Profit . . . . . . . . . . .$ 6.00 U.S.
$ 8.95 CAN $ 16.95 CAN $ 8.00 CAN
OPEN STOCK LACQUER SEE PAGE 3 FOR COLORS, NAMES AND ITEM NUMBERS
Salon Price . . . . . . . . . . .$ 4.25 U.S. Suggested Retail . . . . . . .$ 8.50 U.S.
$ 5.95 CAN $ 10.95 CAN
NATIONAL RELEASE DATE 2/2/11 - Pre-orders for the Texas Collection may be placed beginning 12/27/10 For more information about the Texas Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
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Opi is thrilled to announce Katy Perry nail lacquer colors. Four dazzling shades inspired by the rock star and fashion icon’s hot new album, Teenage Dream. "We couldn’t be more excited to join forces with someone as creative and inspiring as Katy," said Suzi WeissFischmann, Opi executive Vp & Artistic Director. "Together, we came up with a palette that’s sure to top the charts." Katy perry comes with four glimmering lacquers and one Black Shatter shade, which gives nails a stylish "shattered" effect when applied over lacquer for that oh so Katy look!
HOW SHATTER WORKS: Apply one coat of Shatter over lacquer for a two-texture finish. (use only one coat of Shatter). And for a high-gloss look, finish with Top Coat.
Open Stock Nail Lacquer NL K07 NL K08 NL K09 NL K10 NL E53
Nail Lacquer - Teenage Dream Nail Lacquer - The One That Got Away Nail Lacquer - Not Like the Movies Nail Lacquer - Last Friday Night Nail Lacquer - Black Shatter
Salon Price . . . . . . .$ 4.25 U.S. $ 5.95 CAN Suggested Retail. . .$ 8.50 U.S. $10.95 CAN
shatter by opi
Apply Black Shatter over any nail lacquer for a look that’s totally Katy. Teenage Dream
The One That Got Away
Not Like the Movies
Last Friday Night
Black Shatter
NL K07
NL K08
NL K09
NL K10
NL E53
|7 Katy Perry A Display OPI Item No. DD P01
12 – Nail Lacquers (2 - Teenage Dream, 2 - The One That Got Away, 2 - Not Like the Movies, 2 - Last Friday Night, and 4 - Black Shatter) 1 – chipboard counter display 1 – 12-tip color palette with chain and label 12" H x 11" W x 10" D • 31 cm H x 28 cm W x 26 cm D
Salon Price . . . . . . . . . . .$ 49.95 U.S. Total Retail Value. . . . . . .$ 102.00 U.S. Salon Profit . . . . . . . . . . .$ 52.05 U.S.
$ 69.95 CAN $ 131.40 CAN $ 61.45 CAN
Katy Perry A+ Display OPI Item No. DD P02
24 – Nail Lacquers (4 - Teenage Dream, 4 - The One That Got Away, 4 - Not Like the Movies, 4 - Last Friday Night, and 8 - Black Shatter) 1 - chipboard counter display 1 - 12-tip color palette with chain and label 12” H x 11” W x 10” D • 31 cm H x 28 cm W x 26 cm D
Salon Price . . . . . . . . . . .$ 94.95 U.S. Total Retail Value. . . . . . .$ 204.00 U.S. Salon Profit . . . . . . . . . . .$ 109.05 U.S.
$ 129.95 CAN $ 262.80 CAN $ 132.85 CAN
Katy Perry C Display OPI Item No. DD P03
36 – Nail Lacquers (9 - Teenage Dream, 6 - The One That Got Away, 6 - Not Like the Movies, 9 - Last Friday Night, and 6 - Black Shatter ) 1 – acrylic counter display with printed footers 1 – chipboard header 1 – 12-tip color palette with chain and label set-up instructions 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D
Salon Price . . . . . . . . . . .$ 149.95 U.S. Total Retail Value. . . . . . .$ 306.00 U.S. Salon Profit . . . . . . . . . . .$ 156.05 U.S.
$ 199.95 CAN $ 394.20 CAN $ 194.25 CAN
Black Shatter Display OPI Item No. DD K01
8 – Nail Lacquer: Black Shatter 1 – chipboard counter display 7.5” H x 5.25” W x 5.5” D • 19 cm H x 14 cm W x 14 cm D
Salon Price . . . . . . . . . . .$ 34.00 U.S. Total Retail Value. . . . . . .$ 68.00 U.S. Salon Profit . . . . . . . . . . .$ 34.00 U.S.
$ 44.95 CAN $ 87.60 CAN $ 42.65 CAN
Katy Perry Mini Pack OPI Item No. DD P04
4 – mini Nail Lacquers: Teenage Dream, The One That Got Away, Not Like the Movies, Last Friday Night
Salon Price . . . . . . . . . . .$ 6.50 U.S. Suggeted Retail . . . . . . . .$ 12.50 U.S. Salon Profit . . . . . . . . . . .$ 6.00 U.S.
$ 8.95 CAN $ 16.95 CAN $ 8.00 CAN
CONTAINS NO DBP, TOLUENE, OR FORMALDEHYDE. Features OPI’s exclusive ProWide™ Brush. For more information about the Katy Perry Collection by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
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, OPI s
fun fan photos Many fans upload pictures of their own nail art inspiring other fans to try new trends.
GOne
sOCIal
OVeR 50,000 Fans and COuntInG! Say hello to OPI’s new Facebook and Twitter pages. Providing customers and professionals with news, trends, celebrity happenings, and more, OPI has gained almost 50,000 Facebook fans. Along with 10,500 plus Twitter followers, OPI has found the perfect way to engage, discuss, and share while having fun with our fans.
OPI fans are getting younger and younger thanks to our already loyal followers who help spread the word.
After posting a marbling How-To. many OPI fans tried the look themselves.
OPI Collection Contest
What will getting social with OPI do for you: • • • • •
Help you reach new clients Weigh in on the hottest industry topics Find out about events, classes and giveaways Receive feedback from your customers And, share your knowledge and OPI love
In August, OPI held a contest on Facebook asking fans to share their lacquer collections in a creative way. Winner Jeanna Dotson from Owingsville, Kentucky took her collection to Lacquer Collection Contest Winner the next level by creating a spiral of 138 OPI shades. “I think OPI is a masterpiece within itself…you can definitely see the quality…, durability, plus everything appears in such a cute form[s].”
SERENA
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GLAM SLAM haUtE cOlORs sERVEd dOWn UndER
To kick off the Grand Slam season in style, OPI teamed up with world-ranked tennis champion Serena Williams and created two of the HOTTEST colors on the court: a radiant, shimmering green and a new black shade that “shatters” when you apply it. “Serena is not only an amazing athlete, she’s also really, really into her nails,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s even attending beauty school to become a nail technician! You can see why our decision to work with her was an easy one.” “No one loves their nails more than I do,” Serena has said. “As a matter of fact, I go every 4 days to get a manicure and every 7 days for a pedicure!” The Glam Slam Australia duo-pack includes one glimmeringgreen lacquer and one Black Shatter shade, which gives nails a stylish “shattered” effect when applied. Complete with an amazing display (featuring Serena), your customers will know they’re getting “served up” something special.
HOW SHATTER WORKS: Apply one coat of Shatter over lacquer for a two-texture finish. (use only one coat of Shatter). And for a high-gloss look, finish with Top Coat.
Serena Glam Slam! Australia Promotion 6-pack Display OPI Item No. SR C83 6 - Glam Slam Australia Duo Packs, each containing: 1 - Simply Smash-ing! 1 - Black Shatter 1 - chipboard counter display 1 - 12-tip color palette with chain and label Display Dimensions: 7.5” H x 5.25” W x 8.5” D • 19 cm H 13 cm W x 22 cm D
Salon Price. . . . . . . . . . . . . $ Suggested Retail (each duo) $ Total Retail Value . . . . . . . . $ Salon Profit . . . . . . . . . . . . $
48.00 U.S. 14.95 U.S. 89.70 U.S. 41.70 U.S.
$ 69.00 CAN $ 20.95 CAN $ 125.70 CAN $ 56.70 CAN
For more information about Serena Glam Slam by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
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retailpromotions
LoviValentine's n' it! OPIRETAIL ❤
Opi gives you a great new reason to love Valentine’s season! Opi January/February retail promos each make a sweetheart of a gift, and include Opi bestsellers plus fall-in-love beauty bonuses. pretty, pampering, perfect – and profitable!
Tray 1
Promo Center Display Opi item no. Sr 540
Ask your distributor how you can earn this display for FREE!
Tray 2
Tray 3
Bonus!
U.S
CAN
Salon Price.............................................$..250.00.
$...299.00
OPI Item No. SR C01
Bonus: When you purchase 1 set of 4 prepack Trays (two of #1, one each of #2 and #3), you’ll receive one promotion from each tray FREE!
U.S
CAN
Salon Price..............................................$.375.00. Retail.Value................................................$.780.60. Potential.Salon.Profit.................................$.405.60.
$.529.80 $.998.60 $.468.80
retailpromotions
1
Duo You Envy Me? Purchase: 1 – 15 mL – ½ Fl. Oz. Original Nail Envy gives clients long, strong nails to envy!
Get FREE: 1 – 15 mL - ½ Fl. Oz. Matte Nail Envy FREE natural nail Strengthener in natural matte Finish.
2
U.S.
CAN
Salon Price.............................................. $.102.00. Salon.Price.Each........................................ $. 8.50. Suggested.Retail.Each............................... $. 16.95. Retail.Value.Each....................................... $. 33.90.
$.143.40 $. 11.95 $. 19.95 $. 39.90
12 UNITS WITH TRAY: SR C02 OPEN STOCK: SR C05
Love the Look Purchase: 1 each – 15 mL – ½ Fl. Oz. OPI Nail Lacquer in: Big Apple Red Bright, shiny and ready to take on the world!
Lincoln Park After Dark
Where midnight meets purple.
Get FREE: 1 – Fashion Bracelet
U.S
CAN
Salon Price...............................................$..96.00. Salon.Price.Each.........................................$....8.00. Suggested.Retail.Each................................$..14.95. Retail.Value.Each........................................$..17.00.
$.138.00 $...11.50 $...20.95 $...21.95
12 UNITS WITH TRAY: C03 OPEN STOCK: SR C06
Plus FREE Bracelet!
3
Awesome Twosome Purchase: 1 – 9 mL – 1/3 Fl. Oz. DripDry Lacquer Drying Drops Dries nails to the touch in one minute; completely in five!
Get FREE: 1 – 15 mL – ½ Fl. Oz. OPI Top Coat prevents smudges while drying to a smooth, high-gloss shine.
U.S
CAN
Salon Price...............................................$.75.00.. Salon.Price.Each.........................................$...6.25. Suggested.Retail.Each................................$.12.50. Retail.Value.Each........................................$.21.00.
$.105.00 $.....8.75 $...17.50 $...28.45
12 UNITS WITH TRAY: SR C04 OPEN STOCK: SR C07 For more information about OPI January/February Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
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12 | professionalpromotions Save on Avoplex Retail Displays! Avoplex Cuticle Oil To Go Retail Display Save $0.50 Per Tube, Plus Free Tester! OPI Item No. SR C09 Includes: 1 - FREE 7.5 mL - 0.25 Fl. Oz. Cuticle Oil To Go tester 12 - 7.5 mL - 0.25 Fl. Oz. Cuticle Oil To Go
The results are in for Nails 2010 Reader's Choice Awards:
U.S.
CAN
Salon Price ............................................$41.40 Salon Value..............................................$47.40 Salon Savings ..........................................$ 6.00 Savings Per Tube .....................................$ 0.50
$57.50 $66.00 $ 8.50 $ 0.70
High-Intensity Hand & Nail Cream Retail Display Save 11% on product, Plus Free Tester! OPI Item No. SR C08
OPI is #1 in 11 Categories!
Includes: 1 - FREE 120 mL - 4 Fl. Oz. High-Intensity Hand & Nail Cream 3 - 120 mL - 4 Fl. Oz. High-Intensity Hand & Nail Cream 4 - 50 mL - 1.7 Fl. Oz. High-Intensity Hand & Nail Cream
Favorite Acrylic (Competition) System
U.S.
Salon Price ........................................... $ 34.95 Salon Value............................................. $ 43.63 Salon Savings ......................................... $ 8.68
Competition Formula
CAN
$ 49.95 $ 59.80 $ 9.85
Favorite Brushes Artist Series Brushes
Favorite Disinfection (Implements) Product Spa Complete
Save on Select OPI Professional Files! EDGE Silver 150 Files
FLEX Silver 100/180 Buffers
EDGE Silver 180 Files
FLEX Silver/Moss 220/280 Buffers
OPI Item No. SP C43 (16 Pack)
OPI Item No. SP C40 (48 Pack)
Favorite Files
OPI Item No. SP C41 (48 Pack)
OPI Professional Files
EDGE White 240 Files
Favorite Gel
Axxium Gel System
Favorite Gel (Soak-Off) System Axxium Soak-Off Gel Lacquers
Favorite Implement Tool
OPI Item No. SP C44 (16 Pack)
OPI Item No. SP C42 (48 Pack)
U.S.
Salon Price .............. $ 47.52 Salon Value................ $ 59.95 Salon Savings ............ $ 12.43 Salon Price Per File .... $ 0.99
CAN
$ 64.80 $ 79.95 $ 15.15 $ 1.35
FLEX Green/White 1000/4000 Shiners OPI Item No. SP C45 (24 Pack)
U.S.
CAN
Favorite Pedicure Tool
Salon Price ..............$ 47.76 Salon Value................$ 59.95 Salon Savings ............$ 12.19 Salon Price Per File ....$ 1.99
$ 64.80 $ 84.95 $ 20.15 $ 2.70
OPI Disinfectable Foot File with Disposable Grit Strips
U.S.
Salon Price ....................... $ 31.84 Salon Value......................... $ 39.95 Salon Savings ..................... $ 8.11 Salon Price Per File ............. $ 1.99
CAN
$ 44.00 $ 54.95 $ 10.95 $ 2.75
Save on Disposable 1X Use Silver 150/180 Files!
Titanium Tooling
OPI Item No. SP C46 (92 Pack)
U.S.
CAN
Salon Price ........................ $ 24.95 Salon Value.......................... $ 29.90 Salon Savings ...................... $ 4.95 Salon Price Per File .............. $ 0.27
$34.95 $39.95 $ 5.00 $ 0.38
Favorite Polish Dryer Drip Dry Lacquer Drying Drops
Favorite Polish OPI Nail Lacquer
Favorite Strengthener or Treatment Nail Envy For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
professionalpromotions Save on Axxium Soak-Off Gel Lacquer System Products! Axxium Soak-Off Gel Lacquers
OPI Item No. AX 411 I’m Not Really A Waitress AX 412 Big Apple Red AX 413 Cajun Shrimp AX 414 Brisbane Bronze AX 415 Russian Navy AX 416 Lincoln Park After Dark AX 417 Hawaiian Orchid AX 418 Moon Over Mumbai AX 419 Bubble Bath AX 420 Strawberry Margarita AX 421 Passion AX 422 Princesses Rule! AX A36 Happy Anniversary! AX B33 Up Front & Personal AX S79 Rosy Future AX C09 Pompeii Purple AX F13 Louvre Me Louvre Me Not AX F17 Bastille My Heart AX G01 Aphrodite’s Pink Nightie AX A15 Dulce de Leche AX F52 Bogotá Blackberry AX I41 I’m Indi-a Mood for Love AX F15 You Don’t Know Jacques! AX B61 OPI Ink. AX L00 Alpine Snow AX T02 Black Onyx
Axxium Soak-Off Gel Base 1 - 6g - .21 Oz. net wt. OPI Item No. AX 401
AX R58 AX E41 AX B34 AX E44 AX B78 AX E48 AX L03 AX B59 AX 038 AX I43 AX H48 AX H49 AX Z18 AX Z19 AX Z20 AX Z21
Cosmo-Not Tonight, Honey! Barefoot in Barcelona Pink Before You Leap Pink Flamenco Miami Beet Here Today, Aragon Tomorrow Kyoto Pearl My Private Jet DS Radiance Black Cherry Chutney Lucky Lucky Lavender Meet Me on the Star Ferry Lucerne-Tainly Look Marvelous Glitzerland Yodel Me on My Cell The Color to Watch
U.S.
CAN
Salon Price ...................... $14.95 Salon Value........................ $19.95 Salon Savings .................... $ 5.00
$ 19.95 $ 24.95 $ 5.00
Axxium Soak-Off Gel Sealer 1 – 15mL - .5 Fl. Oz. OPI Item No. AX 402
U.S.
CAN
Salon Price ...................... $14.95 Salon Value........................ $19.95 Salon Savings .................... $ 5.00
$ 19.95 $ 24.95 $ 5.00
More Axxium Savings!
U.S.
CAN
Salon Price ...................... $14.95 Salon Value........................ $19.95 Salon Savings .................... $ 5.00
$ 19.95 $ 24.95 $ 5.00
Get the Expert Touch!
Buy an Axxium UV Light and Save 50% on Axxium Soak-Off Starter Kit!
Save 25% on 480 mL - 16 Fl. Oz. Expert Touch Lacquer Remover OPI Item No. AL 416
Axxium SoakOff Gel Lacquer Color-Fulls Starter Kit with Axxium UV Light
U.S.
CAN
Salon Price ...................... $ 5.95 Salon Value: ...................... $ 7.95 Salon Savings: .................. $ 2.00
$ 8.25 $ 10.95 $ 2.70
OPI Item No. SP C36
Brush Up on Savings!
Axxium Soak-Off Gel Lacquer Pretty Pinks & Pales Starter Kit with Axxium UV Light
Save 25% on OPI Artist Series Mini Gel Brush!
OPI Item No. SP C37
OPI Item No. BR 945
U.S.
CAN
Salon Price ................................................................$ 299.95 Salon Value..................................................................$ 349.90 Salon Savings ..............................................................$ 49.95
$399.95 $489.90 $ 89.95
U.S.
CAN
Salon Price ...................... $14.95 Salon Value........................ $19.95 Salon Savings .................... $ 5.00
$ 20.95 $ 27.95 $ 7.00
For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
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rOcK YOUR Walls WITH OPI!
Let your clients know you offer the world’s finest products and iconic color for nails with these new OPI Posters! OPI Avojuice Skin Quenchers Hand & Body Lotion Poster Dimensions: 22" W x 28" H (56 cm x 71 cm) Opi item no. SB 923 Salon price: .................$9.95 u.S.
$16.95 CAn
Order yours today! Receive a FREE Bonus Poster Axxium Soak-Off Gel Lacquer System Poster ©2010 OPI Products Inc. • N. Hollywood, CA 91605 • 818.759.2400 www.opi.com • Ver. 10-0614 • Made in USA • P/N 90SB918B
Dimensions: 22" W x 28" H (56 cm x 71 cm) OPI Item No. SB 918 COLOR SHOWN: RUSSIAN NAVY
Salon price: .................$9.95 u.S. For more information about OPI Posters, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
$16.95 CAn
opiawards And the Magazines Love…OPI! There’s no denying the editors and readers of the most popular magazines love OPI! Consistently winning awards year after year, OPI products are again making headlines, and earning top honors, in the highly coveted September 2010 issues of Glamour, Women’s Health, Seventeen, and Shape.
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OPI Wins American Salon Award
Readers made their voices heard in the 2010 American Salon Professional’s Choice Awards. Voting on all of their favorite professional beauty products — from hair color to shampoos, hair extensions to nail products – voters cast their votes for their professional beauty faves. OPI won for “Best Nail Care” products!
OPI Wins
In its 7th consecutive year, the CLEO Malaysia Beauty Hall of Fame is back with a new list of skin and body care, fragrance, makeup, and hair product champions! The testimonials from the judging panel, including CLEO’s Editor-In-Chief and Beauty Editor, are the result of tried-and-tested experiences. OPI won “Best Nail Colour!”
Malaysia Beauty Hall of Fame 2010!
OPI Wins Women’s Weekly Award!
Malaysia’s Women’s Weekly
magazine has voted SUEDE by OPI “Best Nail Lacquer!”
Glamour Magazine: Glammies Award Winner – "Best Nail Polish Color" – OPI Lincoln Park After Dark Nail Lacquer.
Women’s Health magazine: "Beauty All-Stars" – I’m Not Really a Waitress Nail Lacquer.
Seventeen magazine: Besties Award Winner – "Best Nail Polish."
Shape magazine: "Shape of Beauty" Award: Manicure / Pedicure by OPI Royal Verbena Scrub.
OPI Wins Down Under ACP – Australia’s leading magazine publisher – held their annual Reader’s Choice Awards for “Best Product,” “Most Trusted Brand,” and “Favorite Beauty Buy.” Over 250,000 products were tested and judged, and more than 11,000 reader votes received, in the categories of body, fragrance, hair, makeup, skin, and nails. OPI won “Best Nail Polish – Judge’s Choice Winner,” for OPI MATTE Nail Lacquer; “Favorite Brand In Nail Polish – Readers Choice Winner”; and “Best Hand Cream – Judge’s Choice Runner Up,” for Manicure by OPI Finishing Butter!
not once, not twice – 3 tiMEs!
OPi Wins allURE EditOR’s chOicE aWaRd!
In its fifth annual "Best of Beauty" Awards, Allure magazine helped consumers choose the most beautifying and beloved products from hundreds of options. The magazine’s editors and some 4,000 Allure readers voted OPI Avoplex Oil to Go a hands down winner for the third year in a row!
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opinews Mariska hargitay and Paula abdul are Camera-Perfect in OPI at the Emmys OPI took the spotlight at the 2010 Emmys, with actress Mariska Hargitay and recording artist/TV personality Paula Abdul choosing OPI Nail Lacquers to complete their red-carpet styles. As a presenter for the evening, Hargitay complemented her gown and jewelry with OPI’s We’ll Always Have Paris. The rich coffee shade added a sophisticated touch to the soft, romantic nature of Hargitay’s look. Meanwhile, Paula Abdul paired her dress with the shimmering golden-beige of OPI’s DS Classic on her hands, and the crisp burgundy of William Tell Me About OPI (from the new Swiss Collection by OPI) on her toes. Styled by Letrice Lopez, from ROB|B Salon, the first OPI concept salon in the U.S.
PREttY in Pink at Chelsea Clinton Nuptials
As reported by US Weekly, Chelsea Clinton’s bridesmaids brought their own nail lacquer, OPI Privacy Please – a delicate pink perfect for wedding-day prettiness, for their pre-ceremony manicures and pedicures.
dipped in OPi
at Mercedes-Benz Fashion Week – SWIM In July, Khloé and Kourtney wore OPI at the debut of their new Swimwear Collection, during the Mercedes Benz Miami Fashion Week – SWIM. Khloé, an avid OPI wearer, wore OPI Bubble Bath, while Kourtney choose OPI Over the Taupe from the OPI Brights Collection. All 14 runway models also sported the lusciously nude shade on their fingertips and toes.
Eclipsed by
OPi Russian navy! At the year’s most anticipated premier, The Twilight Saga: Eclipse, Melissa Rosenburg, screenwriter for the hit series, wore appropriately vampy OPI Russian Navy on her fingers and toes for her red carpet strut!
OPi nailsPacE talEnt shOW Michelle Sproat, OPI Guest Artist extraordinare, entered an on-line photo competition for the NailSpace Talent Show in Poland. It was an elimination contest. Contestants were narrowed to the top 3 and then the audience voted. Sproat was the proud winner of the Audience Vote with her “Cameo” creations in the final round.
opinews
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george & nicole take taiwan George Schaeffer, OPI CEO & President, and his daughter Nicole Schaeffer, recently visited OPI Taiwan Distributor, Thomas Chan of Beaujax Pro Nail Co Ltd. While in Taiwan, George Schaeffer was interviewed by top Taipei fashion magazines and television stations about OPI and the global success of the brand. Additionally, the Schaeffer’s visited top OPI salons in Taipei, speaking to salon owners and staff.
swiss Fever Kathryn Taylor was a lawyer in New York when a more creative life called to her. With her husband and two children, Kathryn moved to Denver,
Colorado, to join family-owned State Beauty Supply stores. Kathryn kicked off her new career by adorning her fingers and toes with Swiss flag nail art using So Hot It Berns from the Swiss Collection by OPI and Alpine Snow.
OPi’s Joey Brown trains Pakistan nail techs
OPi – the Ultimate celebrity gift Julie Moran, of Entertainment Tonight fame, was gifted with OPI at a Kathy Kaehler Sunday Set Up celebrity event. The former ET hostess reported that she is a huge fan of OPI and could not wait to use the new colors!
CONGRATULATIONS
new OPi experts From malaysia! Chan Mun Mee
Yeoh Su Ny
Teoh Sea Ling
Annie Lee Lie Hoon
Chan Yoke Ling
Joey Brown, OPI International Spokesperson, recently returned from a whirlwind training and PR circuit to Kuala Lumpur, Malaysia! The training was attended by nearly 30 people from Pakistan, our Local Malaysian Distributor, nail technicians, salon owners, and representatives of Cosmo Group. Brown covered OPI product knowledge and retailing, and lead hands on workshops for OPI enhancements systems. Highlighting the week was a media/celebrity event held to launch the Swiss Collection by OPI. Several local Television stations also interviewed Brown.
OPi singapore Supports gaP Opening GAP, known for its iconic American style, recently opened in Singapore. Launching with their "Black Magic" campaign, GAP partnered with OPI Singapore as a sponsor. The campaign supports the launch of GAP’s Premium Pant collection. OPI Singapore gifted hundreds of bottles of Black Onyx OPI Nail Lacquer and OPI manicure vouchers to OPI Salons for the event and associated promotions!
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opinews hits
OPiyOrkFashiOnWEEk NEW
Twice a year the greatest designers in the world join together for new York Fashion Week. The event brings in
magazine editors, beauty professionals and style enthusiasts eager to Ooh, Aah, and critique the much-anticipated runway fashions. This year, Opi worked the runway at six incredible designers’ shows. Opi executive Vp & Artistic Director Suzi Weiss-Fischmann took on the task of choosing shades that would take each designer’s collection to the next level, and she didn’t disappoint. While she chose subtle shades like Coney Island Cotton Candy to complement an array of flowing gowns, nude jumpers and floral dresses, the Opi nails seen at Z Spoke by Zac posen were as wild as the fashion. Also present backstage, Opi captured real-time show preparations, sharing details with thousands of Facebook and Twitter fans about the trends, the energy, and the incredible manicures and pedicures our Opi technicians did on 45 models per show.
Lincoln Center Plaza
Fumiko Kano; Toshiko Akiyama; Theresa Stanley; Patricia Murphy; Nicole Schaeffer; Leonobi Galvez; Jeany Perez; Lorraine Alvarado. Kimora Lee, Russel Simmons at the Zac Posen Show Reem Acra Show
Zac Posen leopard nails
Zac Posen nails Max Azria Show
OPI preps model for Rebecca Taylor Show
Nikki Hilton at Charlotte Ronson
Rebecca Taylor model with "I'm Suzi & I'm a Chocoholic"
opieducation
OPI 2011
EDUCATION INNOVATIONS
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Want to be on the cutting edge of the industry? Get cutting edge education! OPI’s 2011 Education Classes are lead by top OPI Educators – real-world nail technicians extensively trained in OPI product systems. OPI Educators share their practical experiences and expertise in personalized workshops that will take your skills to the next level!
product-specific classes
show classes
Amazing Mani's
Acrylic Express
Learn: The ultimate spa manicure • New moneymaking products and
Learn: Precision cut smile lines for fast "French" results • Quick one-bead applications • Fast filing and finishing techniques • Axxium Soak-Off Gel Lacquer System
Absolute Liquid & Powder Technology
Manicure by OPI
services • The spa massage that keeps clients coming back for more • Long-lasting, color-finished manicures with the Axxium Soak-Off Gel Lacquer System
Amazing Mani's & Pampered Pedi's Manicure/Pedicure by OPI
Art Express
and more! • How to transform artistry into profits
Learn: Age defying manicures • Pampered pedicures • Powerful service-retail connection • Axxium Soak-Off Gel Lacquer System
Booked Solid!
Booked Solid!
Learn: Principals of color and mixing • Fades, flowers, embellishments,
increase profits • Putting the "custom" in customer service • Retail strategies for real people • Axxium Soak-Off Gel Lacquer System
Learn: Service add-on’s that add up • How to reduce costs and increase profits • Putting the "custom" in customer service • Retail strategies for real people • Axxium Soak-Off Gel Lacquer System
Generation Gel
Gel Perfection
Learn: Natural-looking overlays • Pink and white sculpts • Flawless "French" free edges • Nail makeovers • Fast filing and finishing
Learn: New gel service opportunities • Quick, easy gel overlays • Pink and white sculpts • Fast gel finishes • Axxium Soak-Off Gel Lacquer System
Odor-Free Opportunity!
Polished Profits!
Learn: Unique odor-free application • Quick overlays and sculpts • Fast filing and finishing
Learn: New gel color and nail strengthening services • Quick color changes and removals • All-season pedicures
Pampered Pedi's
HIGHER LEARNING SERIES
Learn: Service add-on’s that add up • How to reduce costs and
Axxium Gel System
Axxium Gel System
Axxium Soak-Off Gel Lacquer
Clarité Odor & Tack-Free System
Pedicure by OPI
Learn: The ultimate spa pedicure • New services and products • The spa massage that keeps clients coming back for more • Longer-lasting, color-finished pedicures with the Axxium Soak-Off Gel Lacquer System
Polished Profits!
Axxium Soak-Off Gel Lacquer
Learn: New gel color and nail strengthening services • Quick color changes and removals • All-season pedicures
Sculpted Success
Learn: Advanced application techniques • Speed sculpting • Easy nail makeovers • Fast filing and finishing
Turn "Clean" Into "Green" OPI Spa Complete
Learn: Effortless salon sanitation and disinfection • How to promote your clean-salon commitment and turn "clean" into "green!"
OPI’s Higher Learning Series workshops are designed to stretch your boundaries and take your skills, and profitability, to new heights. From acrylics and gels to spa services, these one-day workshops will help you discover new ways of working smarter and faster, and how to polish your technical skills with time-proven OPI products and systems.
SPECIAL EVENTS Academy On Tour
An exclusive, customized workshop that will change the way you do nails! This action-packed full-day program features John Hauk, OPI Technical Advisor and Award-Winning Nail Competitor, and Joey Brown, OPI International Spokesperson. You’ll work oneon-one with John Hauk to learn time-saving tricks of the trade, while Joey Brown will ensure you leave with a checklist of ideas for improving your bottom line. Coming to Miami, Florida on February 21, 2011. Call for details: 800-591-8373 or 305-591-8373
OPI’s 30th Anniversary Academy at Sea 2011 OPI invites you to the education celebration of a lifetime! Cruise the stunning Caribbean for a week of fun-in-the-sun combined with an education program that will catapult your creativity and prepare you to cruise into a profitable New Year! ADVANCED NAIL DESIGN WORKSHOPS • PROFITABLE NEW PRODUCTS PROFESSIONAL NETWORKING • LAS VEGAS-STYLE ENTERTAINMENT • GOURMET CUISINE! Featuring hands-on training with John Hauk, award-winning nail artist and OPI Technical Advisor.
October 22-29, 2011
BOOK BY FEBRUARY 1, 2011 TO RECEIVE EARLY BOOKING DISCOUNT Space is limited – call today for details! (800) 258-2674. Cruise must be booked through CLUB OPI TRAVEL in order to participate in OPI Academy At Sea. $25 credit "on board" for Repeat Cruisers! For more information about OPI’s Education Programs, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA January/February 2011 OPI Item No. PR 574 Domestic Edition
Advertising & Marketing You and your clients can see Opi in the January/February issues of these magazines: You’ll also find OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Spa Magazine, Viet Beauty, & VietSalon.
Opi is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com. For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.