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For Fall 2011, OPI takes to the American road with a palette of shades that brings a new spirit of classic style to life. Autumn is the time to reinvent ourselves with stunning new colors – and what better inspiration than my recent road trip from coast to coast? These lacquers capture the Americana I love – an attitude of comfortable glamour and charismatic, wearable elegance. Truly united shades of allure. The OPI Touring America Collection is a tour de force of instant classics, each with an innovative hint of glimmer, gleam, or glam. Taupe (the season’s go-to shade) and pearl grey appear in variations from dark to light – A-taupe the Space Needle, Get in the Expresso Lane, French Quarter for Your Thoughts, and Suzi Takes the Wheel. Lush urban neutrals in deep sapphire (Road House Blues), rich raisin (Honk If You Love OPI), forever-chic olive (Uh-oh Roll Down the Window), and coffee brown (I Brake for Manicures) merge with iconic red (Color to Diner For), vivid rose (My Address is "Hollywood"), and luminous coral and orange (I Eat Maine-ly Lobster, Are We There Yet?), for a boldly beautiful color landscape. This new classic, confident attitude was spelled out on fall runways by a mix of luxurious feminine details and dramatic menswear touches. All in the season’s combination of sophisticated neutrals with splashes of gem-bright color – and all accessorized with nails in shades of OPI. This fall, shift into classic. The Touring America Collection by OPI.
Fall/Winter 2011 Coast to Coast Classic. Model is wearing Honk if You Love OPI on nails.
Are We There Yet?
Don’t make me reach back there and take that perfect melon shade! NL T23
A-taupe the Space Needle You’ll climb to new heights with this creamy-rich taupe.
NL T24
Color to Diner For
I’ll take the rosy-red with a side of "awesome."
NL T25
French Quarter for Your Thoughts Want beads? Then show us your sexy gray nails!
NL T26
Get in the Expresso Lane An amped-up dark brown that’ll never letcha down!
NL T27
Honk if You Love OPI Don’t let this delicious dark grape pass you by.
NL T28
I Brake for Manicures
This gorgeous eggplant-plum has our full attention.
NL T29
I Eat Mainely Lobster
We "clawed" through crowds to catch this coral for you. NL T30
My Address is "Hollywood" We put this pretty rose-pink on the map.
NL T31
Road House Blues
In this case…R&B stands for "Really Blue." NL T32
Suzi Takes the Wheel
Buckle up—she’s not stopping until she gets to gray! NL T33
Uh-oh Roll Down the Window You’re gonna wanna pull over for this "unexpected" olive green.
NL T34
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Starting JUnE 20!
FREE
MERchandising MatERials OnlinE OPI offers free salon merchandising materials for the Touring America Collection online — so you can build excitement, salon traffic, and profits by letting your clients know you’ve got the must-have shades for Fall! You’ll find an entire range of materials that you can download, customize, and bring to your business-printing store for the quantity you need. It’s all at:
www.opi.com/download/ touringamerica
Choose the materials that work best for your salon and just click: Coming Soon Announcement
Email it to all your clients, friends, and family to invite them to try the new shades on August 3, 2011. No email? Download it, print it, make copies, and mail it or hand it to your clients!
Client Referral Postcard
Edition A
Edition A+
12 - Nail Lacquers (1 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions
24 - Nail Lacquers (2 per shade), 1 - color chart, 1 - chipboard counter display, 1 - 12-tip color palette with chain and label, set-up instructions
11" H x 12.25" W x 11.5" D • 28 cm H x 31 cm W x 29 cm D
11" H x 12.25" W x 11.5" D • 28 cm H x 31 cm W x 29 cm D
Salon Price . . . . . . . $ 49.95 U.S. Total Retail Value. . . $ 102.00 U.S. Salon Profit . . . . . . . $ 52.05 U.S.
Salon Price . . . . . . .$ 94.95 U.S. $ 129.95 CAN Total Retail Value. . .$ 204.00 U.S. $ 262.80 CAN Salon Profit . . . . . . .$ 109.05 U.S. $ 132.85 CAN
OPI ITEM NO. DC T26
OPI ITEM NO. DC T25
$ 69.95 CAN $ 131.40 CAN $ 61.45 CAN
Use this postcard to bring in new clients. Have your current clients fill out the address of a friend, and you mail the postcard. You can decide to give both your clients and their friends savings off of a service-you decide how much. The postcard describes the Touring America Collection and is sure to get noticed!
Appointment Card
Keep your salon top of mind with customized appointment cards featuring the Touring America Collection.
Computer Screensaver & Desktop Wallpaper
An inside look at the runway-ready fashion images from the tour bus photo shoot for the Touring America Collection, as well as inspiring images of the American landscape.
Edition C
OPI ITEM NO. DC T27
36 - Nail Lacquers (3 per shade), 1 – acrylic counter display with printed footers, 1 - chipboard header, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions 12.75” H x 9.5” W x 6.75” D • 33 cm H x 25 cm W x 18 cm D
Salon Price . . . . . . . . $ 149.95 U.S. Total Retail Value. . . . $ 306.00 U.S. Salon Profit . . . . . . . . $ 156.05 U.S.
$ 199.95 CAN $ 394.20 CAN $ 194.25 CAN
|5 Edition C+A OPI ITEM NO. DC T28
48 - Nail Lacquers (4 per shade), 1 - acrylic counter display with printed footers, 1 - chipboard header, 1 - chipboard counter display, 10 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions Acrylic: 12" H x 13" W x 9.75" D • 31 cm H x 33 cm W x 25 cm D Chipboard: 11" H x 12.25" W x 11.5" D • 28 cm H x 31 cm W x 29 cm D
Salon Price . . . . . . . . . . .$ 189.95 U.S. Total Retail Value. . . . . . .$ 408.00 U.S. Salon Profit . . . . . . . . . . .$ 218.05 U.S.
$ 259.95 CAN $ 525.60 CAN $ 265.65 CAN
Edition D
Edition COF
OPI ITEM NO. DC T29
36 - Nail Lacquers (3 per shade),1 - chipboard header, 2 - printed footers, 10 - color charts, 1 - 12-tip color palette with chain and label, set-up instructions Salon Price . . . . . . . . . . .$ 134.95 U.S. Total Retail Value. . . . . . .$ 306.00 U.S. Salon Profit . . . . . . . . . . .$ 171.05 U.S.
$ 189.95 CAN $ 394.20 CAN $ 204.25 CAN
OPI ITEM NO. DC T31
72 - Nail Lacquers (6 per shade), 6 - Top Coat, 6 - Natural Nail Base Coat, 3 - Natural Nail Strengthener, 3 - Ridge Filler, 1 - acrylic Colors of Fashion display/header with printed insert, 25 - color charts, 1 - painted 12-tip color palette with chain, set-up instructions 21” H x 18.75” W x 8” D • 53 cm H x 48 cm W x 20 cm D
Salon Price . . . . . . . . . . .$ 369.95 U.S. Total Retail Value. . . . . . .$ 765.00 U.S. Salon Profit . . . . . . . . . . .$ 395.05 U.S.
$ 499.95 CAN $ 985.50 CAN $ 485.55 CAN
Roadies Minis Edition OPI Item No. DC T32
Edition F
4 - mini Nail Lacquers: My Address is "Hollywood", French Quarter for Your Thoughts, A-taupe the Space Needle, Honk If You Love OPI
OPI ITEM NO. DC T30
3.75" H x 4.75" W x 1" D • 10 cm H x 12 cm W x 3 cm D
24 - Nail Lacquers (2 per shade), 1 - aluminum Add-a-Shelf wall display with mounting hardware, 1 - chipboard header, 1 - color chart, 1 - 12-tip color palette with chain and label, set-up instructions
Salon Price . . . . . . . . . . .$ 6.50 U.S. Suggested Retail . . . . . . .$ 12.50 U.S. Salon Profit . . . . . . . . . . .$ 6.00 U.S.
11.5” H x 17.25” W x 1.75” D • 29 cm H x 44 cm W x 4 cm D
Salon Price . . . . . . . . . . .$ 99.95 U.S. Total Retail Value. . . . . . .$ 204.00 U.S. Salon Profit . . . . . . . . . . .$ 104.05 U.S.
$ 139.95 CAN $ 262.80 CAN $ 122.85 CAN
$ 8.95 CAN $ 16.95 CAN $ 8.00 CAN
OPEN STOCK LACQUER SEE PAGE 3 FOR COLORS, NAMES AND ITEM NUMBERS
Salon Price . . . . . . . . . . .$ 4.25 U.S. Suggested Retail . . . . . . .$ 8.50 U.S.
$ 5.95 CAN $ 10.95 CAN
natiOnal releaSe Date 8/3/11 - Pre-orders for the touring america Collection may be placed beginning 6/20/11 For more information about the Touring America by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
6| OPI
WHAT’S HOT NOW This year, OPI took nail lacquer to a whole new level when it introduced six irresistible Shatter shades—revolutionary new colors that create a beautiful "shattered" effect when applied over any dry nail lacquer. "With the growing popularity of nail graffiti, we couldn’t resist creating a new product that would leave lacquer lovers speechless," says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director, "It also gives women the ability to create their own nail art."
Turquoise Shatter NL E64
Navy Shatter NL E63
Blue Shatter NL E56
Red Shatter NL E55
White Shatter NL E54
Black Shatter NL E53
Once applied, each Shatter coat dries to display a unique, crackled design. And for a high-shine finish, applying Top Coat will take the look from matte to glossy in seconds.
Open Stock Lacquer NL E53 NL E54 NL E55
Black Shatter White Shatter Red Shatter
NL E56 NL E63 NL E64
Blue Shatter Navy Shatter Turquoise Shatter
Salon Price . . . . . . . . . . .$ 4.25 U.S. Suggested Retail . . . . . . .$ 8.50 U.S.
SCAN AND LEARN
For more information about Shatter by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
$ 5.95 CAN $ 10.95 CAN
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Shatter A Display Promotion OPI Item No. DD K03 12 - Nail Lacquer (2 per shade) 1 - chipboard counter display 1 - color palette with chain and label Display Dimensions: 12" H x 9" W x 8" D • 31 cm H x 23 cm W x 21 cm D
Salon Price............$. 49.95.U.S... $. 69.95.CAN Total.Retail.Value.....$. 102.00.U.S... $.131.40.CAN Salon.Profit...............$. 52.05.U.S... $. 61.45.CAN
Shatter A+ Display Promotion OPI Item No. DD K04 24 - Nail Lacquer (4 per shade) 1 - chipboard counter display 1 - color palette with chain and label Salon Price............ $. 94.95.U.S.. $.129.95.CAN Total.Retail.Value..... $.204.00.U.S... $.262.80.CAN Salon.Profit............... $.109.05.U.S... $.132.85.CAN
Shatter C Display Promotion OPI Item No. DD K05 30 - Nail Lacquer: 6 - Red Shatter 6 - White Shatter 6 - Navy Shatter 3 - Blue Shatter 3 - Turquoise Shatter 6 - Black Shatter 6 - OPI Top Coat 1 - acrylic counter display with printed header 1 - color palette with chain and label set-up instructions Display Dimensions: 12.75" H x 9.5" W x 6.75" D • 33 cm H x 25 cm W x 18 cm D
Salon Price............$.149.95.U.S... $.199.95.CAN Total.Retail.Value.....$.306.00.U.S... $.394.20.CAN Salon.Profit...............$.156.05.U.S... $.194.25.CAN
For more information about Shatter by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
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SERENA
GLAM SLAM lOvE is a RackEt anD PROs & BROnzE
To kick off America's top tennis tournament in style, OPI and world-ranked tennis champion Serena Williams bring you yet another sizzling set of shades—a radiant, shimmering red and a super-shiny golden bronze. Worn alone or together, both lovely lacquers are certified crowd-pleasers. The Serena you may (or may not!) know: She’s one of the greatest athletes of all time. She’s also a bona fide fashion icon. And if you’re as obsessed with Serena Williams as we are, you probably already knew that. But did you know the tennis sensation also has a burning passion for nails? Just ask Oprah (who recently received an on-air pedicure from Serena herself). It was just a matter of time before Suzi and Serena teamed up to create the Glam Slam Collection–four sets of shades that represent the top four global tennis tournaments in Australia, France, England, and the U.S.
Pros & Bronze
A glimmering golden-bronze worth choosing.
Love is a Racket You’ll fall madly in love with this shimmering red.
Serena Glam Slam! U.S. Promotion 6-pack Display OPI Item No. SR CK7 6 - Glam Slam U.S. Duo Packs, each containing: 1 - Love is a Racket 1 - Pros & Bronze 1 - chipboard counter display 1 - 12-tip color palette with chain and label Display Dimensions: 7.5" H x 5.25" W x 8.5" D • 19 cm H x 13 cm W x 22 cm D
Salon Price. . . . . . . . . $ Suggested Retail . . . . $ Total Retail Value . . . . $ Salon Profit . . . . . . . . $
48.00 U.S. 14.95 U.S. 89.70 U.S. 41.70 U.S.
$ 69.00 CAN $ 20.95 CAN $ 125.70 CAN $ 56.70 CAN
For more information about Serena Glam Slam by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
|9
Unleash your inner beauty queen! OPI brings you four pageant-pretty nail lacquers that capture the glitz, glamour and captivating color of the 2011 Miss Universe competition. "Miss Universe is the most popular and publicized beauty pageant in the entire world," says Suzi Weiss-Fischmann, OPI VP & Artistic Director (who also happens to be a judge for this year’s Miss U.S.A. pageant, the precursor to Miss Universe), "so OPI is absolutely thrilled to be 'crowned' the official nail lacquer of this exciting competition!" Miss Universe by OPI includes four stage-stealing shades of berry wine, golden pink, electric blue and glitter-packed silver—everything you need to add sparkle, shine and highfashion fun into your every day look.
It’s MY Year
Congeniality is My Middle Name
It’s about time for this And berry-wine shimmer champagne-rose to shine! is what I do best!
Swimsuit… Nailed It!
Crown Me Already!
An itsy bitsy teenie weenie vibrant shiny-blue bikini.
A sassy silver sparkle that knows what it’s worth.
Suggested Retail . . . . . . .$ 8.50 U.S.
$ 10.95 CAN
"This collection is glamorous, bright and full of life—just like the amazing women competing to be Miss Universe," says Suzi, "These gals are not just beautiful on the outside— they are intelligent, ambitious and dedicated to improving the lives of others, and they inspire us."
Miss Universe A Display OPI Item No. DD U01 12 - Nail Lacquers (3 of each shade) 1 - chipboard counter display 1 - color palette with chain and label Display Dimensions: 12.5" H x 12" W x 7.5" D • 32 cm H x 31 cm W x 19 cm D
Salon Price. . . . . . . . . $ 49.95 U.S. Total Retail Value . . . . $ 102.00 U.S. Salon Profit . . . . . . . . $ 52.05 U.S.
$ 69.95 CAN $ 131.40 CAN $ 61.45 CAN
Miss Universe A+ Display Promotion OPI Item No. DD U02 24 - Nail Lacquers (6 of each shade) 1 - chipboard counter display 1 - color palette with chain and label
Salon Price. . . . . . . . . $ 94.95 U.S. Total Retail Value . . . . $ 204.00 U.S. Salon Profit . . . . . . . . $ 109.05 U.S.
$ 129.95 CAN $ 262.80 CAN $ 132.85 CAN
Miss Universe C Display Promotion OPI Item No. DD U03 36 - Nail Lacquers (9 of each shade) 1 - acrylic counter display with printed footers 1 - chipboard header 1 - color palette with chain and label set-up instructions Display Dimensions: 12.75" H x 9.5" W x 6.75" D • 33 cm H 25 cm W x 18 cm D
Salon Price. . . . . . . . . $ 149.95 U.S. Total Retail Value . . . . $ 306.00 U.S. Salon Profit . . . . . . . . $ 156.05 U.S.
$ 199.95 CAN $ 394.20 CAN $ 194.25 CAN
Miss Universe nail lacqUer not available open stock. DisplaY artWork is sUbJect to cHanGe. For more information about Miss Universe by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
10 |
discover happy skin
{ in a bottle!} NEW AVOJUICE HIBISCUS BLOSSOM AN ISLAND BLEND OF HIBISCUS BLOSSOMS AND TROPICAL FRUIT!
Skin Quenchers Hand & Body Lotion
Lightweight and the perfect daily moisture fix with a juicy burst of natural moisturizers and soothing Avocado and Aloe extracts for smoother, more touchable skin!
Open Stock Skin Quenchers Lotion .
.
.
.
Item No. AV 321 / 30 mL – 1 Fl. Oz. Item No. AV 328 / 200 mL – 6.6 . Fl. Oz. Item No. AV 326 / 600 mL – 20 . Fl. Oz. Testers Available For Sale
Salon Price
Retail Price
$.0.99.($.1.50.CAN). $.3.95.($.5.50.CAN). $.7.95.($10.95.CAN)..
$...1.95.($.2.50.CAN) $...7.95.($.9.95.CAN) $.14.95.($19.95.CAN)
6 pack 30 mL -1 Fl. Oz. OPI Item No. AV 802 (1 each Mango, Ginger Lily, Jasmine, Hibiscus Blossom, Cran & Berry, Coconut Melon) U.S.
CAN
Salon Price...............$.4.95. Retail.Price..................$.9.95.
$.6.95 $.13.95
.
30 pc Retail Display 30 mL -1 Fl. Oz.
INTRODUCTORY PROMOTION Pamper Pack - Save over 10% Limited Edition promotional pack - Available while supplies last.
OPI Item No. AV 201 (3 each Cran&Berry, Ginger Lily, Grapefruit, Mango, Peach, Raspberry Violet, 4 each Coconut Melon, Hibiscus Blossom, Jasmine) U.S.
CAN
Salon Price.............$.29.50. Retail.Value...............$.58.50. Potential.Profit..........$.29.00.
$.36.95 $.75.00 $.38.05
.
60 pc Retail Display 30 mL -1 Fl. Oz. OPI Item No. AV 202 OPI Item No. SRCF6 1 – 200 mL – 6.6 Fl. Oz. Hibiscus Blossom Hand & Body Lotion 1 – 200 mL – 6.6 Fl. Oz. Hibiscus Blossom Liquid Hand Soap (Limited Edition) U.S.
CAN
Salon Price..........................................$...6.75. Retail.Price.............................................$.13.50.
$...9.25 $.18.50
.
In Stores Now
2 FREE TESTERS (6 each 1 Fl. Oz. Cran & Berry, Ginger Lily, Grapefruit, Mango, Peach, Raspberry Violet, 8 each 1 Fl. Oz. Coconut Melon, Hibiscus Blossom, Jasmine) (1 each 6.6 Fl. Oz. TESTERS Jasmine, Hibiscus Blossom) U.S.
CAN
Salon Price...........$...59.40. Retail.Value.............$.117.00. Potential.Profit........$...57.60.
$...74.95 $.150.00 $...75.05
.
For more information about Avojuice Hibiscus Blossom, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
COMING THIS SUMMER! byOPi
You’ve seen the rest, now here’s the best!
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12 |
OPi Color at the speed of light!
iconic OPi colors in a new, polish-on gel formula! GelColor by OPI’s shine-intense shades cure in 30 seconds and last for weeks! From its distinctive bottle and custom brush, to its unbeatably fast application and lightning speed cure, GelColor by OPI redefines the rapidly growing gel service category.
byOPi
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byOPi
• • • •
Lightning speed, 30-second cure* Fast, polish-on application Outshines other gels by 23% after 2 weeks. 100% color gel formula – wears like gel; looks and feels like nail lacquer!
*4x faster than previous gel generations! Cures in 4 minutes per set vs. 12+ minutes for standard UV cure.
14 |
If you can polish nails, you can GelColor by OPI! New gel technology polished to perform! GelColor by OPI gives clients weeks of glossy OPI color in a service only your salon can deliver.
Faster.
Color-finished services that set the record for speed! GelColor by OPI is fully cured from foundation to finish in 4 minutes per set, versus 12 minutes-plus for standard UV cure.
Proven.
Independent lab testing showed GelColor by OPI maintains shine 23% longer than gel/polish hybrids after 2 weeks.
GelColor Base Coat
GelColor
GelColor Top Coat
GC 010
GC 030
• One coat provides a gentle foundation
• Choose from 30 iconic OPI shades.
• Indelible shine and protection
• 30-second cure.
• 30-second cure (each coat)
• For weeks of glossy wear! • 30-second cure.
Salon Price.....................$ 14.95 U.S.
$ 19.95 CAN
Choose from 30 iconic OPI shades.*
From deep and edgy, sheer to shimmer – we’ve got your color! 30-second cure (each coat).
I’M NOT REALLY A WAITRESS GC H08
BASTILLE MY HEART GC F17
SuzI SAYS FENG SHuI GC H46
LOuvRE ME, LOuvRE ME NOT GC F13
FuNNY BuNNY GC H22
A GRAPE FIT! GC B87
BIG APPLE RED GC N25
LINCOLN PARk AFTER DARk
CAjuN SHRIMP GC L64
BOGOTA BLACkBERRY GC F52
MIAMI BEET GC B78
PINk FLAMENCO GC E44
STRAWBERRY MARGARITA GC M23
A GOOD MAN-DARIN IS HARD TO FIND GC H47
ROSY FuTuRE GC S79
LuCkY LuCkY LAvENDER GC H48
PRINCESSES RuLE! GC R44
ALPINE SNOW GC L00
GC W42
HERE TODAY... ARAGON TOMORROW GC E48
BLACk ONYx* GC T02
RuSSIAN NAvY GC R54
YOu DON'T kNOW jACquES! GC F15
BRISBANE BRONzE GC A45
COSMO-NOT TONIGHT HONEY! GCR58
MALAGA WINE GC L87
BuBBLE BATH GC S86
PASSION GC H19
OPI INk. GC B61
kYOTO PEARL GC L03
POMPEII PuRPLE GC C09
*Available in the EU as Lady in Black GCT02-EU *Colors shown are subject to change. For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
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Simple Removal.
Fast Application. Apply Base Coat:
Saturate Expert Touch Remover
• Polish on • Cap free edges • Cure 30 seconds.*
pad with Expert Touch Remover.
Apply GelColor:
Place over gel
• Shake bottle; Polish on thin coat (1st coat may not
& wrap finger.
provide true color coverage)
• Cap free edges • Cure 30 seconds* • Repeat application & cure for 30 sec.
Apply Top Coat: • • • •
Check after 15 minutes; gently
Polish on Cap free edges Cure 30 seconds.* Wipe with N.A.S. 99
push off gel with Reusable Cuticle Stick. * For complete GelColor by OPI Nail Prep, Application and Removal Instructions, view DVD, read instructional brochure, or log on as a professional at www.opi.com.
* Cure 30 seconds using OPI LED Light. If using OPI Axxium UV Light, cure 2 minutes each coat.
Expert Touch Remover Wraps • Easy-to-use, economical remover foils with absorbent pad. • Simply saturate with Expert Touch Remover and wrap. • Convenient roll and dispenser. • Ideal for removing soakable gels, acrylics, wraps, glitter nail lacquer and nail art. • Patent Pending AC 820 (250 ct.)
Salon Price.....................$ 24.95 U.S.
$ 34.95 CAN
For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
16 |
OPI LED Light
Lightning-speed services without ever having to change a bulb again!
OPI LED Lamp OPI Item No. GC900
Salon Price..................$ 399.95 U.S.
$ 559.95 CAN
1 million services!
the wavelength of the future • • • • • • • • • • • •
Full five-finger curing Hand-sensor activated Spacious, comfortable interior for all hand sizes & nail lengths Adjustable "feet" for convenient pedicure use 15, 30, 45, & 60-second memory settings 32 strategically-placed LEDs; mirror-finish interior for even light distribution Silicone-encapsulated LEDs for durability 67,000 hours of LED performance (1 million services!) Durable metal construction 2 easy-access ports for power cord 1-year manufacturer warranty Meets or exceeds safety approvals in all countries of distribution.
For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
| 17
The Total Package: The kit that gets you started!* The Icons – GelColor Intro Kit OPI Item No. GC910 Passion (GCH19) Funny Bunny (GCH22) Strawberry Margarita (GCM23) Cajun Shrimp (GCL64) I’m Not Really a Waitress (GCH08) Lincoln Park After Dark (GCW42) Top Coat (GC030) Base Coat (GC010) 4 Oz. Expert Touch Lacquer Remover
1 Oz. BondAid Foil Wraps (66 Ct.) Cuticle Stick Window Cling DVD Blank Color Pallet Tabletop Instructions Instructional Brochure
Salon Price............................$ 99.95 U.S. Salon Product Value..............$ 138.08 U.S.
$ 139.95 CAN $ 185.42 CAN
Add-On Kits: More colors with an added savings!* The Romantics - GelColor Add-On Kit OPI Item No. GC911
The Beautifuls - GelColor Add-On Kit OPI Item No. GC912 Alpine Snow (GCL00) Rosy Future (GCS79) Lucky Lucky Lavender (GCH48) Miami Beet (GCS78) Pompeii Purple (GCC09) Louvre Me, Louvre Me Not (GCF13) Tabletop Instructional Brochure Blank Color Pallet
Kyoto Pearl (GCL03) Bubble Bath (GCS86) OPI Ink. (GCB61) Pink Flamenco (GCE44) A Grape Fit! (GCB87) Princesses Rule! (GCR44) Tabletop Instructional Brochure Blank Color Pallet
The Trendsetters - GelColor Add-On Kit OPI Item No. GC913
The Sirens - GelColor Add-On Kit OPI Item No. GC914
Suzi Says Feng Shui (GCH46) You Don’t Know Jacques! (GCF15) Here Today…Aragon Tomorrow (GCE48) Russian Navy (GCR54) Brisbane Bronze (GCA45) Black Onyx (GCT02) Tabletop Instructional Brochure Blank Color Pallet
Big Apple Red (GCN25) Bastille My Heart (GCF17) Bogota Blackberry(GCF52) A Good Man-Darin Is Hard to Find (GCH47) Malaga Wine (GCL87) Cosmo-Not Tonight, Honey! (GCR58) Tabletop Instructional Brochure Blank Color Pallet
Salon Price..............................................................................................................................................................................................$ 59.95 U.S. Salon Value .............................................................................................................................................................................................$ 89.70 U.S. Salon Savings .........................................................................................................................................................................................$ 29.75 U.S. *Colors shown are subject to change. For more information about GelColor by OPI, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
$ 83.95 CAN $ 119.70 CAN $ 35.75 CAN
18 |
retailpromotions
TOO HOT to miss OPisUMMERrEtaiL
TRAy 1
Splash into summer with OPI July/August retail promotions, filled with the hottest in OPI bestsellers plus must-have beauty and style bonuses. These funin-the-sun-packed promos feature our favorite picks for summertime fingers and toes, including great colors
TRAy 2
and treatments—everything your customers need to
TRAy 3
Promo Center Display
look mani and pedi perfect!
OPI Item No. SR 540
Ask your distributor how you can earn this display for FREE!
TRAy 4
U.S
CAN
Salon Price.............................................$..250.00.
$...299.00
Bonus! OPI Item No. SR C52
Bonus: When you purchase 1 set of 4 PrePack Trays (one each of #1, #2, #3, & #4), you’ll receive one promotion from each tray FREE!
U.S
CAN
Salon Price..............................................$.380.40. Retail.Value................................................$.810.55. Potential.Salon.Profit.................................$.430.15.
$....532.20 $.1,116.70 $....584.50
retailpromotions | 19
1
Fast Finish Purchase: 1 – 120 mL – 4 Fl. Oz. RapiDry Spray Get clients out the door fast!
Get FREE: 1 – 15 mL – .5 Fl. Oz. RapiDry Top Coat Dries to a high shine in minutes!
2
U.S.
CAN
Salon Price.............................................. $.119.40. Salon.Price.Each........................................ $. 9.95. Retail.Value.Each....................................... $. 32.45. Suggested.Retail.Each............................... $. 19.95.
$.167.40 $. 13.95 $. 45.00 $. 27.50
12 UNITS WITH TRAY: SR C53 OPEN STOCK: SR C57
Heat Waves Special Price: 1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in Hot & Spicy A sizzling coral that's a kung pao wow!
1 – 15 mL - .5 Fl. Oz. OPI Nail Lacquer in La Paz-tively Hot A hot pink perfect for when you're Bolivia la vida loca.
Get FREE: 1 – Cosmetic Bag
3
U.S
CAN
Salon Price................................................$.96.00. Salon.Price.Each..........................................$...8.00. Suggested.Retail.Each.................................$.14.95. Retail.Value.Each.........................................$.17.00.
$.138.00 $...11.50 $...20.95 $...21.95
12 UNITS WITH TRAY: SR C54 OPEN STOCK: SR C58
Barefoot Beauties Special Price: 1 – 15 mL – .5 Fl. Oz. OPI Top Coat & Natural Nail Base Coat, 1 – 30 mL – 1 Fl. Oz. Avojuice Lotion in Coconut Melon 1 – 30 mL – 1 Fl. Oz. Expert Touch Lacquer Remover & Toe Separators.
Get FREE: 1 – Travel Bag
4
U.S
CAN
Salon Price...............................................$.90.00.. Salon.Price.Each.........................................$...7.50. Suggested.Retail.Each................................$.14.95. Retail.Value.Each........................................$.22.89.
$.119.40 $.....9.95 $...19.95 $...29.15
12 UNITS WITH TRAY: SR C55 OPEN STOCK: SR C59
A Drop More Color Purchase: 1 – 9 mL – .3 Fl. Oz. Drip Dry
Dries nails to the touch in one minute; Completely in five!
Get FREE: 1 – 15 mL – .5 Fl. Oz. OPI Nail Lacquer in Dim Sum Plum
U.S
CAN
Salon Price...............................................$.75.00.. Salon.Price.Each.........................................$...6.25. Suggested.Retail.Each................................$.12.50. Retail.Value.Each........................................$.21.00.
$.107.40 $.....8.95 $...17.50 $...28.45 12 UNITS WITH TRAY: SR C56 OPEN STOCK: SR C60
For more information about OPI July/August Retail Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
20 | professionalpromotions Save on Manicure/Pedicure by OPI! Save on 250 mL – 8.5 Fl. Oz. Sizes!
OPI Item No. PC 358 PC 308 PC 318 PC 378 PC 388 PC 368
MASK OPI Item No. PC 608 PC 628 PC 648 PC 658 PC 638 PC 618
Cappuccino Cucumber Papaya Pineapple Royal Verbena Tropical Citrus White Tea
Cucumber Espresso Green Tea Papaya Pineapple Royal Verbena Tropical Citrus
U.S
CAN
Promo Price .............................. $ 9.95 Salon Value.................................. $ 12.95 Salon Savings .............................. $ 3.00
$13.95 $17.95 $ 4.00
U.S
CAN
$ 9.95 $ 10.95 $ 1.00
CAN
$ 13.95 $ 17.95 $ 4.00
OPI Item No. PC 408 PC 428 PC 448 PC 458 PC 438 PC 418
Cucumber Espresso Green Tea Tropical Citrus
Promo Price ............................... $ 6.95 Salon Value................................... $ 8.95 Salon Savings ............................... $ 2.00
U.S
Promo Price .........................$ 9.95 Salon Value.............................$ 12.95 Salon Savings .........................$ 3.00
MASSAGE
SOAK OPI Item No. PC 528 PC 508 PC 518 PC 538
SCRUB
Cappuccino Cucumber Papaya Pineapple Royal Verbena Tropical Citrus White Tea
U.S
CAN
Promo Price.............................$ 7.50 Salon Value..............................$ 9.95 Salon Savings ..........................$ 2.45
$ 11.50 $ 14.95 $ 3.45
Summer Savings on Axxium Gel System!
Save 25% on 227g - 8 Oz. net wt. Axxium Clear Overlay Gel! OPI Item No. SP CK8
227g - 8 Oz. net wt. Clear Overlay Gel
Save 25% on 15 mL – .5 Fl. Oz. Axxium UV Top Sealer! OPI Item No. AX 212 15 mL - . 5 Fl. Oz. Axxium No-Cleanse UV Top Sealer U.S
CAN
Salon Price ................................ $ 9.35 Salon Value: ................................ $ 12.50 Salon Savings: ............................ $ 3.15
$ 12.99 $ 17.50 $ 4.51
U.S
CAN
Salon Price .................................................................$ 89.95 Salon Value: .................................................................$ 119.95 Salon Savings: .............................................................$ 30.00
$ 127.45 $ 169.95 $ 42.50
Save $20.00 on Axxium Intro Kit! OPI Item No. AX 902
Save 25% on 13.5g – .47 Oz. Axxium Gel! OPI Item No. AX 202 Clear Overlay Gel AX 102 Luminous White Overlay Gel AX 122 Clear Sculpture Gel AX 132 Soft Pink Sculpture Gel AX 142 Opaque Pink Sculpture Gel AX 112 Soft White Sculpture Gel AX 002 Gel Base U.S
CAN
Salon Price ................................ $ 11.20 Salon Value: ................................ $ 14.95 Salon Savings: ............................ $ 3.75
$ 14.95 $ 19.95 $ 5.00
Save 25% on 127g - 4.5 Oz. net wt. Axxium Gels!
Kit Includes: 1 – 13.5g - .47 oz. net wt. Clear Overlay Gel 1 – 13.5g - .47 oz. net wt. Clear Sculpting Gel 1 – 13.5g - .47 oz. net wt. Soft Pink Sculpting Gel 1 – 13.5g - .47 oz. net wt. Soft White Sculpting Gel 1 – 13.5g - .47 oz. net wt. Luminous White Overlay Gel 1 – 13.5g - .47 oz. net wt. Base Gel 1 – 15mL - .5 Fl. Oz. No-Cleanse UV Top Sealer 1 – 120mL - 4 Fl. Oz. N.A.S. 99 Nail Cleansing Solution
1 – Educational DVD 1 – Universal Gel Brush 1 – 24 ct. Structure White Tips 1 – Tabletop Brochure 1 – Instructional Brochure 1 – Tips for the Perfect Nail Brochure U.S
CAN
Salon Price ...................................................................$ 79.95 Salon Value: ...................................................................$ 99.95 Salon Savings: ...............................................................$ 20.00
$ 119.95 $ 139.95 $ 20.00
Save 50% on Axxium Intro Kit with purchase of Axxium UV Light!*
OPI Item No. AX 204 Clear Overlay Gel AX 144 Opaque Pink Sculpture Gel AX 134 Soft Pink Sculpture Gel AX 124 Clear Sculpture Gel
OPI Item No. SP CJ2 Includes: 1 – Axxium Intro Kit U.S
CAN
Salon Price ................................ $ 52.45 Salon Value: ................................ $ 69.95 Salon Savings: ............................ $ 17.50
$ 74.95 $ 99.95 $ 25.00
1 – Axxium UV Lamp U.S
CAN
Salon Price .................................................................$ 299.95 Salon Value: .................................................................$ 349.90 Salon Savings: .............................................................$ 49.95 *Lamp and Intro Kit packed in 1 case.
$ 399.95 $ 489.90 $ 89.95
For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
professionalpromotions
| 21
Outperform the Competition! Save 25% on all sizes Competition Acrylic Monomers! OPI Item No. AE E02 60 mL – 2 Fl. Oz.
Save 25% on Competition Acrylic Powders! 50g – 1.76 Oz. net wt.
U.S.
Salon Promo Price: ................. $ 6.95 Salon Value:............................... $ 9.25
CAN
$ 9.70 $ 12.95
OPI Item No. AE E12 Cool Pink AE E62 Warm Pink AE E22 Totally Natural
AE E52 Ultimate White AE E32 Opaque White AE E42 Very Clear U.S.
OPI Item No. AE E04 120 mL – 4 Fl. Oz.
U.S.
Salon Promo Price: ................ $ 11.60 Salon Value:.............................. $ 15.50
CAN
$16.50 $ 22.50
Salon Promo Price: ................. $ 9.70 Salon Value:............................... $12.95
CAN
$ 13.45 $ 17.95
Save 25% on 330g – 11.64 Oz. net wt.
100g – 3.52 Oz. net wt.
OPI Item No. AE E08 240 mL – 8 Fl. Oz.
U.S.
Salon Promo Price: ................ $ 20.95 Salon Value:.............................. $ 27.95 OPI Item No. AE E06 480 mL – 16 Fl. Oz.
CAN
$ 29.95 $ 39.95
OPI Item No. AE E14 Cool Pink AE E64 Warm Pink AE E24 Totally Natural
U.S.
U.S.
Salon Promo Price: ................ $ 34.45 Salon Value:.............................. $ 45.95
CAN
$ 48.70 $ 64.95
OPI Item No. AE E07 960 mL – 32 Fl. Oz. U.S.
Salon Promo Price: ................ $ 54.35 Salon Value:.............................. $ 72.50
CAN
$ 74.95 $ 99.95
OPI Item No. AE E09 1 Gallon (4 Qt.) U.S.
CAN
Salon Promo Price: .............. $ 149.95 $ 209.95 Salon Value:............................ $ 199.95 $ 279.95
OPI Item No. AE E16 Cool Pink AE E66 Warm Pink AE E26 Totally Natural
AE E54 Ultimate White AE E34 Opaque White AE E44 Very Clear
Salon Promo Price: ................ $ 17.95 Salon Value:.............................. $ 23.95
CAN
$ 24.35 $ 32.50
Save 25% on 200g – 7.05 Oz. net wt. OPI Item No. AE E18 Cool Pink AE E68 Warm Pink AE E28 Totally Natural
U.S.
U.S.
Salon Promo Price: ................ $ 43.45 Salon Value:.............................. $ 57.95
CAN
$ 59.95 $ 79.95
Save 25% on 660g – 23.28 Oz. net wt. OPI Item No. AE E13 Cool Pink AE E63 Warm Pink AE E23 Totally Natural
AE E58 Ultimate White AE E38 Opaque White AE E48 Very Clear
Salon Promo Price: ................ $ 29.95 Salon Value:.............................. $ 39.95
AE E56 Ultimate White AE E36 Opaque White AE E46 Very Clear
CAN
$ 41.20 $ 54.95
AE E53 Ultimate White AE E33 Opaque White AE E43 Very Clear
U.S.
CAN
Salon Promo Price: ................ $ 74.95 $ 104.95 Salon Value:.............................. $ 99.95 $ 139.95
Save on OPI 120ml - 4 Fl. Oz. Base & Top Coat!
Turn Up the Heat with OPI Color! Special Savings on Axxium Soak-Off Gels with Free Carrying Case and Axxium StirStick! OPI Item No. SP CS9
Natural Nail Base Coat OPI Item No. SP CJ4
OPI Top Coat OPI Item No. SP CJ3
U.S
CAN
Salon Price: ......................................................... $ 14.95 Salon Value............................................................ $ 19.95 Salon Savings: ......................................................... $ 5.00
$ 19.95 $ 29.95 $ 10.00
Brush Up! Artist Series 2-Piece Gel Brush
Contains: 1 – 6g Alpine Snow 1 – 6g Bubble Bath 1 – 6g Passion 1 – 6g Lincoln Park After Dark 1 – 6g I’m Not Really a Waitress 1 – 6g Big Apple Red
OPI Item No. BR 944
Artist Series Oval Gel Brush 1 – 6g Miami Beet 1 – 6g Pompeii Purple 1 – 13.5g Soak-Off Gel Base 1 – 13.5g Clear Overlay Gel 1 – FREE Axxium StirStick 1 – FREE Carrying Case U.S.
CAN
Salon Price ............................................................ $ 149.95 Salon Value: ............................................................ $ 279.45 Salon Savings: ........................................................ $ 129.50
$ 209.95 $ 377.45 $ 167.50
U.S.
CAN
OPI Item No. BR 942
Salon Price: .... $ 29.95 $ 41.21 Salon Value:...... $ 39.95 $ 54.95 Salon Savings: .. $ 10.00 $ 13.74
Artist Series Flat Gel Brush
Universal Oval Gel Brush
OPI Item No. BR 943
U.S.
CAN
Salon Price: .... $ 11.95 $ 16.88 Salon Value:...... $ 15.95 $ 22.50 Salon Savings: .. $ 4.00 $ 5.62
OPI Item No. BR 808
U.S.
CAN
Salon Price: .... $ 11.20 $ 14.95 Salon Value:...... $ 14.95 $ 19.95 Salon Savings: .. $ 3.75 $ 5.00
For more information about OPI Professional Promotions, log on as a professional at www.opi.com or contact your Authorized OPI Distributor.
22 |
opinews
getS a ShOut-Out On thE tOdaY shOW
In a feature called Bobbie’s Buzz on the Today Show, TODAY style editor Bobbie Thomas enthusiastically talked about (and was wearing!) OPI’s new Black Shatter and described it as a "top coat that cracks just like furniture as soon as you put it on. It’s like nail art in a bottle."
OPi lightS up thE night On nightlinE
On the February 9 episode of the Today Show, OPI Executive V.P. and Creative Director Suzi Weiss-Fischmann was interviewed by ABC news correspondent Andrea Canning regarding the evergrowing popularity of nail polish. "I always say, (nail lacquer is) the greatest accessory, the most affordable, and you can change it as often as you like, and get a whole new look!" said Suzi. According to the segment, nail lacquer sales grew by nearly 15 percent in 2009 while lipstick sales dropped over 5 percent.
OPi "DRESSES" FingERtiPs at nY FashiOn WEEk
OPI hit the runway for New York Fashion Week/Fall 2011, making multiple appearances with top designers, including BCBGMAXAZRIA, MAX AZRIA, Hérve Léger, Rebecca Taylor and Charlotte Ronson. Throughout the week, models were manicured with OPI Nail Lacquer in Samoan Sand, San Tan-tonio and Suzi Loves Cowboys. "We were thrilled to walk the runway with so many fabulous designers," said Suzi WeissFischmann, OPI Executive VP & Artistic Director, "As seen on the models, nude nails will remain a huge trend throughout the rest of the year. Beige, tan, honey, chocolate, and even grey give fingertips a chic, minimalist look, matching fashions of the same hues or providing a base for brighter, patterned clothing."
Charlotte Ronson
Charlotte Ronson
JOHn HAuk GOES HOmE a WinnER
Rebecca Taylor
Rebecca Taylor
OPI Technical Advisor John Hauk opened up this year with a great start when he placed first in the Perfect Match competition at the ISSE (International Salon & Spa Expo) in Long Beach, California. "There were a lot of new faces in the competitive arena this year," said Hauk, "Absolute and Axxium were the stars that everyone kept asking about, but I can't forget Shiner XL—everyone kept asking me how I got my nails so shiny!"
opieducation | 23 tO A LOCAtiON NeAr yOu
If you attend just one education event this year, make it the OPI Academy on Tour! "I learned more in one day than I have in two years of educational classes!" "I can't wait to use the new techniques I learned with my customers!" “This is more than a class – it’s an education experience!” • Hands-on training with John Hauk, award-winning nail technician • New techniques and timesaving tricks of the trade • Proven salon marketing strategies • How to make the most of the runaway gel color trend, including an exciting new product introduction!
LeArN
• Axxium Soak-Off Gel Lacquer System • Axxium Gel System • Pedicure by OPI
Monday, August 8, 2011 SALON CENTRIC Charleston, West Virginia Info: (800) 688-0170 ext.105
Monday, September 26, 2011 TRUBEAUTY CONCEPTS Southhampton, Pennsylvania Info: (215) 322-6716 ext. 110
Monday, September 12, 2011 SALON CENTRIC Roanoke, Virginia Info: (800) 688-0170 ext. 105
Monday, October 10, 2011 SALON CENTRIC High Point, North Carolina Info: (800) 688-0170 ext. 105
CALL NOW! Space is Limited!
Tuition: $100.00 Includes a FREE lunch, OPI designer tote and product. For more information about OPI’s Educational Programs, log on as a professional at www.opi.com or ask your Authorized OPI Distributor.
OPI Products Inc. 13034 Saticoy Street N. Hollywood, CA 91605/USA July/August 2011 OPI Item No. PR 574 Domestic Edition
Advertising & Marketing You and your clients can see OPI in the July/August issues of these magazines: You’ll also find OPI in American Salon, Modern Salon, Canadian Hairdresser, Day Spa, InOurSalon, Launchpad, Nails, Nailpro, Nailco (The Industry Source), Salon Magazine, Spa Magazine, Viet Beauty, & VietSalon.
OPI is available in over 100 countries around the world For your Authorized Distributor within the US or Canada, please call 1-800-341-9999 or go to www.opi.com. For all other countries, please contact international@opi.com or International Customer Service at 818-759-8629.
July – Aug 2011
11 FAll/WintER 20
nEW OPi gElcOlOR by OPi
nEW sEREna shadEs
kick off America's Top Tennis Tournament in Style
nEW avOjUicE HiBiSCuS BlOSSOm
Domestic Edition
Model is wearing Color to Diner For on nails.