The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East
May 27 – 29, 2014 Dubai International Convention and Exhibition Centre, UAE
www.beautyworldME.com
Contents Introduction.................................................................. 3
3.7
Curved Banner
Types of packages ..................................................... 4
3.8
Convention Gate Skyscrapers
1. Pre-Show Opportunities ...................................... 5 1.1
1.2 1.3
Website Exposure
Email Alerts E-Newsletter
3.15 Glass Entrance - GE2
Visitor Carrier Bags Visitor Bag Inserts Exhibition Lanyards Lanyard Business Card Holder Exhibition Badges Branded Pens at Registration Registration Staff T-Shirt Branding Visitor Registration Forms Route Planner
Hanging Banners Pop-Up Banners Directional Carpet Stickers Registration Area Branding A. Registration Desk B. Branding of Writing Desks C. Branding Columns D. Branding at the Back Hall Registration Area
3.5 3.6
2
3.12 Entrance Banner - Exhibition Gate 3.13 Escalator
3. Area Branding & Signage ................................... 9 3.1 3.2 3.3 3.4
3.11 Elevator
A. Show Homepage Skyscraper Banner B. Visitor Registration Banner
2. On-site Opportunities ................................... 6 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9
3.10 Outdoor Hoarding - Plaza
Bubble Lounge WASL Glass
3.14 Glass Entrance - GE1 3.16 Glass Entrance - WASL 3.17 Silver Panel - SP1 3.19 Window Strip - WS1 3.20 Window Strip - WS2 3.21 Convention Gate Branding 3.23 Welcome Sign - Metro 3.24 Column Cladding 3.25 Foyer Area (4 Columns + 1 Blue Glass) 3.26 Bridge Banner 3.27 Panoramic Banner 3.28 Grid Banner 3.29 Mezzzanine Banner 3.30 Double Sided Hanging Banner 3.31 Flag Pole 3.32 Tower Box 3.33 Floor Graphics 3.34 A Board 3.35 Cube Sign 3.36 Monument Sign
“Sponsorship increases the attraction of your target audience by 104%“ (Source: CEIR) Beautyworld Middle East allows your company to be involved with the event and have a high level of association and recognition within the industry. Sponsorship will enable you to raise your profile to attendees prior & during the exhibition and increase your level of exposure at the show. Sponsoring specific areas of the halls or availing of our strong marketing campaign through a vast variety of dynamic and innovative channels, provides an excellent means of generating high awareness levels. Use any of our sponsorship opportunities to firmly plant your brand into the minds of thousands of attendees
3
Maximising Your Investment In order to maximise your investment at Beautyworld Middle East your sponsorship package should play an integral part in your marketing and communications strategy, both pre - and post event. Our team will be delighted to work with you to achieve this.
Types of Packages 1)
Pre-Show Opportunities Announce your participation prior to the show and provide your potential clients with more information about the products you will be showcasing during Beautyworld Middle East. The sooner you promote your presence, the higher the chances to reach more customers!
2) On-site Opportunities Build your brand recognition through direct eye-to-eye communication that allows you to expose your brands to all trade visitors. Differentiate yourself from your competitors and co-exhibitors.
3) Area Branding and Signage Your gateway to raise your brand awareness and to receive the maximum branding amongst over 35,000 industry professionals, VIPs & media.
4
Pre Show Opportunities 1.1 Website Exposure Advertising on the Beautyworld Middle East website is one of your most valuable advertising mediums providing information and accessibility to current and potential customers 24/7! The Beautyworld Middle East renowned brand assures visibility to a qualified professional audience looking for updates on show.
a. Show Homepage Skyscraper Banner The Beautyworld Middle East website is the most important source for buyers as well as suppliers to obtain facts about the Middle East aftermarket industry.With the use of the leading web portals like Google & other Beautyworld Middle East shows worldwide etc – Beautyworld Middle East website attracts thousand of buyers & suppliers to the website. (Limited availability = 1)
USD 7,000
b. Visitor registration Banner Over 65% visitors at Beautyworld Middle East pre-register online. Here’s an excellent opportunity to ensure every visitor is aware of your presence at the show! (Limited availability = 1)
USD 6,000
5
1.2 Email Alerts Email alerts on your behalf can be sent out to the Beautyworld Middle East visitor database. All replies will be sent directly to your company inbox. This can be used as an opportunity to invite pre-registered visitors to your stand.
USD 1,000 per 1,000 contacts USD 5,000 to the entire database
1.3 E-Newsletter Every month our team sends out an e-newsletter to a carefully selected database of over 50,000 qualified contacts. This newsletter contains overall show information. Enjoy this added exposure to thousands of prospective customers by submitting a short company profile and pictures.
USD 2,000 (Editorial and logo/picture in the show newsletter)
On-site Opportunities 2.1 Visitor Carrier Bags
2.3 Exhibition Lanyards
Turn the visitors into walking adverts for your company! Distributed from all registration desks around the show, the bags that are handed out to every visitor can also contain an insert of your corporate literature. Your logo and company name will feature prominently on the bag along with the show logo.
USD 35,000 (production to be done by the organiser, artwork to be submitted by sponsor) USD 25,000 (production done by the sponsor, artwork to be approved by the organiser)
2.2 Visitor Bag Inserts
6
(QTY: 35,000pcs)
USD 37,000 (production to be done by the organiser, artwork to be submitted by sponsor)
USD 27,000 (production done by the sponsor, artwork to be approved by the organiser) 34 cm
(Availability = 1)
20mm 15mm 30.9mm 48.1mm
40mm
47.4mm 40mm
900mm In association with:
20mm 15mm 30.9mm 48.1mm
USD 15,000 (25,000 bags to be given out)
It is compulsory for all attendees to wear the lanyards during the exhibition, allowing you to expose your brand to all exhibitors, visitors, VIPs and media at the show.
* If the sponsor is responsible for the production of the lanyards, these should be supplied to Messe Frankfurt at least 3 weeks prior to the exhibition. Sponsor’s logo and stand number will be printed on the lanyard together with the Beautyworld Middle East show logo.
(Availability = 1)
You also have the option to insert any of your flyers in our exhibition bags to make sure it reaches all the visitors to the show.A successful medium to promote your presence at the show and to lead the visitors to your stand.
Avail of the exclusive rights to have your logo printed on the official show lanyards*.
40mm
47.4mm 40mm
10 cm 25.5 cm
size:900x20mm
On-site Opportunities 2.4 Lanyard Business Card Holder Take advantage of this opportunity for your logo to be seen on the business card holder of the exhibition badges. More than 35,000 badges with business card holders will be printed and will carry your brand all throughout the show.
2.6 Branded Pens at Registration Add more value to your company name and produce branded pens at all the registration desks and seminar areas throughout the show. The pens can also be given out to every visitor that attends the show.
USD 5,000
USD 20,000 (Availability = 1)
2.5 Exhibition Badges With over 20,000 participants in 2013 this is a significant and exclusive branding opportunity. Every badge will prominently carry your logo on the front.
USD 15,000 (Availability = 1)
2.7 Registration Staff T-Shirt Branding Onsite staff at all registration areas will be equipped with t-shirts* branded with the sponsor’s logo. Sponsor’s logo will be printed on the front side of the t-shirts together with the Beautyworld Middle East logo. * The sponsor is solely responsible for the production of the staff t-shirts (3 t-shirts per staff member)
USD 4,000 per hall USD 20,000 entire show (8 Halls, over 40 staff)
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On-site Opportunities 2.8 Visitor Registration Forms Create an impression right from the he sst startt by spon sponsoring the visitor registration forms. Every visitor tor is rrequired quired e to com complete ete the fo form prior to entering the onsoring g co mpan p s logo an n stand number will feature exhibition hall. The spon sponsoring company’s and he top ri ght h hand d ccorner orne of each pa prominently at the right page.
USD 15,000 (Availability = 1)
2.9 Route Planner The route planner is distributed free o of char chargee to all vis visitors at each entrance point and information desks. s. The h R Route oute plan planner ner ssponsorship nsorship p offers the most direct ar y highligh h gh hting your ur stand on the entire exhibition access to the visitors by clear clearly highlighting floor plan.
USD 25,000 (Availability = 1)
8
Area Branding and Signage 3.1 Hanging Banners Hanging banners can be placed inside the exhibition hall for extra exposure at the show. Size of the banner can be 3m x 1m per banner. A powerful source of branding to interact with the Beautyworld Middle East visitors! *Artwork is to be provided by the sponsor company. Permission subject to approval and availability.
USD 2,500 per banner
3.2 Pop-Up banners Pop-Up Banners can be positioned in prominent areas throughout the show subject to organizer’s approval. Sponsor Company is responsible for the production of the banners.
USD 2,000 per banner near the Hall entrance USD 3,000 per banner near the concourse
3.3 Directional Carpet Stickers These highly visible stickers can be placed either on the aisles throughout the exhibition floor to act as directional signage to your stand (maximum 50cmx50cm).
USD 1,500 per sticker
3.4 Registration Area Branding Create an impression right from the entrance! * Every entrance occupies 2 registration desks, 2 writing desks and 4 columns.
a. Registration Desk Make sure your branding greets all attendees to the exhibition. Branding the registration area is a highly visible marketing tool as it‘s mandatory for all visitors to register and pass through the registration desk to enter the exhibition halls. The cost is per desk, not registration area. Sponsors must supply artwork 2 months before the event. Beautyworld Middle East will be responsible for the production.
USD 3,000 per desk
9
Area Branding and Signage b.
Branding of Writing Desks The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor. *Sponsor is restricted to one area of this branding and must produce their own banner.
USD 3,000 per hall c.
Branding Columns USD 1,500 per column
d.
Branding at the Back Hall Registration Area The area between the entrance/exit and directly behind the registration area can be branded with an exhibitor. *Sponsor is restricted to one area of this branding and must produce their own banner.
USD 7,000 per hall
10
Area Branding and Signage Bubble Lounge
Specifications
A centrally located site that offers advertisers an incomparable opportunity to reach the entire venue audience through impressive domination of the concourse.
Quantity
:
1
Reference
:
BL
Size
:
W 7760(cm) x H 610(cm)
Type
:
Banner
This strategic site is in a high traffic zone.
USD 45,000 QTY: 52 panels Min. panels to be taken 15 (USD 1000 per panel)
11
Area Branding and Signage Wasl Glass
Specifications
Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main exhibition gate entrance, this is a signature site that targets all incoming visitors, directing them to your stand.
Quantity
:
1
Reference
:
CB - M
Size
:
W 4400(cm) x H 1050(cm)
Type
:
Banner
USD 28,000
12
Area Branding and Signage Curved Banner
Specifications
Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand.
Quantity
:
1
Reference
:
OH - M
Size
:
12m width x 3m height
Type
:
Banner on aluminium frame
USD 38,000
13
Area Branding and Signage Convention Gate Skycrapers
Specifications
Two Spectacular Display banners at the convention gate, highly exposed to the main road &traffic incoming from the open car park
Quantity
:
2
Reference
:
CGS
Size
:
W 680(cm) x H 600(cm) Front/Back Sides W140(cm) x H600(cm)
Type
:
Banner
USD 15,000 per banner
14
Area Branding and Signage Outdoor Hoarding - Plaza
Specifications
Maximize your impact by placing your brand at one of DICEC’s most visible location. Situated at the main Exhibition Gate Entrance, this is a signature site that targets all incoming visitors, directing them to your stand.
Quantity
:
1
Reference
:
OH
Size
:
W 2500(cm) x H 1100(cm) each face
Type
:
Banner
USD 50,000
15
Area Branding and Signage Elevator
Specifications
These two spectacular displays grab the attention of all visitors walking in the concourse, as well as of visitors coming from the multi -storey parking, and the main & rear gate. These high impact sites leave a lasting impression on the target audience before entering the halls.
Quantity
:
2
Reference
:
EV
Size
:
W 189(cm) X H1076 (cm) W 244(cm) X H1076 (cm)
Type
:
Banner Wrap
USD 7,000
16
Area Branding and Signage Entrance Banner Exhibition Gate
Specifications Quantity
:
4
These spectacular display banners stand out from its surroundings, and are strategically positioned at the Lobby of the Exhibition center to guarantee exceptional domination & reach.
Reference
:
EB1 – EB4
Size
:
W 285(cm) x H 600(cm)
Type
:
Banners
USD 2,500
17
Area Branding and Signage Escalator
Specifications
Wrapped with a vinyl sticker, the escalator bottom and side area is a eye-catching site situated in a high traffic zone at the Exhibition center.
Quantity
:
2
Reference
:
ES
Size
:
Side - W 756 (cm) X H120 (cm) Base - W 244 (cm) X H1076 (cm)
Type
:
Vinyl Sticker
USD 6,000
18
Area Branding and Signage Glass Entrance - GE1
Specifications
Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center.
Quantity
:
1
Reference
:
GE1
Size
:
W 960(cm) x H 450(cm)
Type
:
Glass wrapping see thru
This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition.
USD 12,500
19
Area Branding and Signage Glass Entrance - GE2
Specifications
Covering the Front Side of the Glass, your branding will be the first to be seen by all the visitors entering the Exhibition center.
Quantity
:
1
Reference
:
GE2
Size
:
W 1205(cm) x H 408(cm)
Type
:
Glass wrapping See thru
This offer a great opportunity for the exhibitors aiming to associate their names with the exhibition.
USD 12,500
20
Area Branding and Signage Glass Entrance - WASL
Specifications
This is an outdoor location on the Wasl Glass. This is a prime location with high visibility as it is at the drop off point and the Entrance area to the Venue.
Quantity
:
1
Reference
:
GE4
Size
:
4m-height x 36m-width
Type
:
Vinyl Sticker
USD 20,000
21
Area Branding and Signage Silver Panel - SP1
Specifications
One of the most strategic sites in the venue, located at the concourse for high exposure & reach.
Quantity
:
1
Reference
:
SP1, SP2
This site is a must for exhibitors aiming to book any media with a long exposition time.
Size
:
SP1 - W 672(cm) x H 590(cm)
Type
:
Banner
USD 5,500
22
Area Branding and Signage Window Strip - WS1
Specifications
Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location.
Quantity
:
2
Reference
:
WS
Size
:
WS1 - W 2700(cm) x H 210(cm)
Type
:
Vinyl Sticker
USD 9,000
23
Area Branding and Signage Window Strip - WS2
Specifications
Strategically positioned at the main exhibition entrance, this huge site provides high exposure & visibility due to its unique location.
Quantity
:
1
Reference
:
WS
Size
:
WS1 - W 645(cm) x H 320(cm)
Type
:
Vinyl Sticker
USD 5,000
24
Area Branding and Signage Convention Gate Branding
Specifications
This impactful site is a major opportunity for the exhibitors targeting to associate their names with the exhibition. Covering the Front Side of the Glass, your branding will be the first to be seen for the visitors entering to the exhibition center.
Quantity
:
2
Reference
:
CGB
Size
:
W 2800(cm) x H 530(cm)
Type
:
Glass Wrapping See thru
USD 20,000
25
Area Branding and Signage Welcome Sign - Metro
Specifications
First to be seen when coming out of the DWTC metro station, very large is size and visible for all incoming visitors using the metro.
Quantity
:
1
Reference
:
WSM
Size
:
W 1200 (cm) x H 600 (cm)
Type
:
Vinyl Sticker
USD 15,000
26
Area Branding and Signage Column Cladding
Specifications
Positioned at the link area to Sheikh Saeed Halls, this dynamic eye catching network of four columns is sure to be noticed by the entire audience.
Quantity
:
8
Reference
:
CCS
Size
:
W 248 (cm) x H 284(cm)
Type
:
Banner
USD 1,500 per column
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Area Branding and Signage Foyer Area (4 Columns + 1 Blue Glass) Very exclusive branding opportunity at the hall entrance, visible for all the visitors entering to the hall.
Specifications Quantity
:
4 UNITS PER HALL FOYER
Reference
:
TBC
Size
:
TBC
Type
:
Banner
USD 13,000
28
Area Branding and Signage Bridge Banner
Specifications
Placed at the entrance of the exhibition center for high visibility, these are the perfect sites for advertisers aiming to deliver mass reach messages.
Quantity
:
4
Reference
:
BB
Size
:
W 1550(cm) x H 110(cm)
Type
:
Banner
USD 4,000 per banner
29
Area Branding and Signage Panoramic Banner
Specifications
Placed at the entrance of the exhibition center for high visibility, these are the perfect site for advertisers aiming to deliver mass reach messages.
Quantity
:
1
Reference
:
BB5
Size
:
W 1550(cm) x H 110(cm)
Type
:
Banner
USD 7,000 per banner
30
Area Branding and Signage Grid Banner
Specifications
This exclusive network of sites are situated in the concourse area, right on top of halls entrances.
Quantity
:
32
Reference
:
GB
Targeted directly at visitors entering the halls, these sites provide a “supersite� location in the heart of the Exhibition center.
Size
:
W 330(cm) x H 545(cm)
Type
:
Banner
USD 3,500 per banner
31
Area Branding and Signage Mezzanine Banner
Specifications
The large size of this site is designed for creative and high impact campaigns exhibitor.
Quantity
:
23
Reference
:
MGB
Located in the concourse, on top of each hall gate, this network of banners also offers the opportunity to direct visitors to your stand.
Size
:
W 800(cm) x H 180(cm)
Type
:
Banner
USD 3,000 per banner
32
Area Branding and Signage Double Sided Hanging Banner
Specifications
Located at the hall gates, this eye catching location ensures high exposure for your brand & unforgettable impression among the right audience.
Quantity
:
75
Reference
:
FL/HL/ZDS/GSD
Size
:
W 85(cm) x H 270(cm)
Type
:
Hanging Banner
USD 3,000 per banner
33
Area Branding and Signage Flag Pole
Specifications
A network of Stand Alone Flags placed in the “drop of� area of the main exhibition gate.
Quantity
:
Minimum network of 30
Reference
:
FP
Size
:
W 100(cm) x H 400(cm)
Type
:
Flag
USD 1,500 per unit
34
Area Branding and Signage Tower Box
Specifications
Four sided structure that guarantees maximum impact on receptive entrance of Sheikh Saeed Hall & strategic position front to the outlets.
Quantity
:
8
Reference
:
TB
Size
:
W 100(cm) x H 240(cm)
Type
:
Banner
A perfect branding to target the visitors coming from the Dubai World Trade Centre Metro Station.
USD 3,000
35
Area Branding and Signage Floor Graphics
Specifications
Foot prints, Arrows, Three dimensional sticker material, logo stickers; various ideas to direct more visitors to your stand using floor sticker application.
Quantity
:
Variable
Reference
:
FG
Size
:
Per square meter
Type
:
Floor Sticker
USD 350 per sqm
36
Area Branding and Signage A Board
Specifications
Double Sided A board Structure that guarantees maximum impact on receptive location & strategic entrances. The benefits of this option are: Outdoor use Easy Movable Site.
Quantity
:
Variable
Reference
:
AB
Size
:
W 120(cm) x H 240(cm)
Type
:
Free standing Board
USD 1,000 per unit
37
Area Branding and Signage Cube Sign
Specifications
Customized Cube sign placed in the concourse and strategic areas in the venue. Each cube has 6 faces for branding.
Quantity
:
network 8 units
Reference
:
CS
Size
:
TBC
Type
:
Free standing units
This is an exceptional concept that can be distributed at the entrance areas tithe Venue as well as within the concourses.
38
USD 2,500
Area Branding and Signage Monument Sign
Specifications
Spectacular Display banner at the back of the Arena, highly exposed to the Sheikh Zayed Road
Quantity
:
1
Reference
:
MS
Size
:
TBC
Type
:
Banner
USD 9,000 (production of the monument sign to be done by the sponsor)
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Contact us now For further information or to have tailor-made packages to suit your requirements and budgets Ravi Ramchandni Sponsorship Manager Tel. +971 4 3894562 Mobile: +971 50 558 3036 ravi.ramchandni@uae.messefrankfurt.com Arthur Tolentino Head of Sponsorship Tel. +971 4 3894567 Mobile: + 971 50 65 48 992 Email: arthur.tolentino@uae.messefrankfurt.com