how we look Brand Book Electronic Sports Broadcasting Network
how we look Brand Book Electronic Sports Broadcasting Network Electronic Sports Broadcasting Network
This is a guide to the basic design elements that make the Electronic Sports Broadcasting Network. Have a read, it will help you get to know us a little better. Mission Vision Logo Do’s and dont’s Typeface Colours Branding Overlays Personas Posters Application Sponsors Tickets eSPORTS team
Our mission. Promote eSPORTS globally and deliver premium gaming content for gamers and non-gamers alike.
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Our vision. We believe that eSPORTS is not just a bedroom sport. We want to inspire both gamers and non-gamers. Shine a new light on the competitive gaming industry. We also want to learn, develop and most of al inspire others.
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Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo, or it will start crying. We used the same logo on print and screen. But the colours may vary. • Pink, black • Full white • Full black • Pink, white Check out the do’s and don’ts on how to use placement and colours.
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White space Both on print and on screen the white space always has to be the size of the E in ESBN. Within this space there can not be placed anything. The E in ESBN is always the full 100% E. The space between the icon and the text always has to be 25% of the 100% E. Minimal size logo 50px by 37px
Best logo size logo 325px by 237px
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Placement screen The logo has to be placed in the top right corner with a opacity of 35%. Size logo screen 76px by 56px opacity 35% full white.
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Do’s and Don’ts. Placements 01 We love it this way Always use the logo with some white space!
04 Vertical Never rotate the logo vertical. We do not want you to hurt your neck.
02 Iconic Want to be more iconic? Than you may use the “smiley” separately.
05 Diagonal This is even worse. Just never do it!
03 Letters only The letters will not be used alone. They always have to be beneath the “smiley”
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06 Upside down Not a good look for us. We do not want to get nauseous.
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Do’s and Don’ts. Colours
01 We love it this way Always use the logo with some white space!
05 Black and white The white logo can be used on a black background.
02 Full black Can only be used on a white background
06 Full Black The white logo can be used on every photo or moving image.
03 White Only The full white logo can be used on pictures and on colours. We prefer our primary and secondary colours.
07 Pink on pink Never use the main logo on a full colours background.
04 Pictures The logo on pictures with a pink icon can only because with white letters.
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08 We can read this Never use the main logo on a photo or moving image. 09 Full black 2 Never use the full black logo on a photo or moving image.
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Our typeface. Print Bebas Neu Regular This will be used for main titles and headers only.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789 14
Source Sans Pro Regular This will be used for all normal text.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk lmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
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Source Sans Pro Black This will be used for secondary titles and highlights only.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk lmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
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Source Sans Pro ExtraLight This will be used for text and small highlights.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk lmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
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Source Sans Pro ExtraLight Italic This will be used for text and small highlights.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk lmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
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Our Colours. Primary colours These colours will overrule all the other colours and these will be visible most of the time.
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HEX CMYK RGB PMS
E1 13 40 5% 100% 89% 1% 225 19 46 PANTONE 199 C
HEX CMYK RGB PMS
E4 2B 69 4% 96% 72% 1% 228 43 69 PANTONE 710 C
Secondary colours These colours can be used for text en decoration colours.
HEX CMYK RGB PMS
00 FF 12 63% 0% 100% 0% 0 225 18 PANTONE 802 C
HEX CMYK RGB PMS
0C 20 2D 89% 73% 56% 67% 12 32 45 PANTONE 5395 C
HEX 3 0 0 CMYK 100% 100% 100% 100% RGB 12 32 45
HEX CMYK RGB PMS
65 65 65 67% 60% 59% 46% 41 41 41 446 C
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Branding Stationary This is our stationary. We have custom paper, envelopes and business cards
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Business card This is our business card. Very clean and simple and it will be used for everyone working for us.
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Our typeface. Screen The typeface online and on screen is the same. Bebas Neue will be used for main titles and main headers. Source Sans Pro will be used as additional text and subtitles.
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Name tags and places For the name tags and places we use Source Sans Pro. Always put the name of the person in the grey bar. More information has to be put in the pink bar. And the white bar can never be filled with text.
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Our Overlays When showing videos on television and online. We use moving overlays. These overlays colours are different from the primary and secondary colours. This is because these light colours look better as a overlay. The primary and secondary ones will get to dark and the images/video will not be visible. The overlays can be used in a lot of different ways. But they always have to consist out of 4 layers. One white, one black/white and the other two in one colours. Ways of using the overlays - horizontal - vertical - diagonal - center
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HEX
EC 2C 5D
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52 DC 6C
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87 2F FF
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2B 9E FF
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Persona 1
Choi Ji Sung (professional gamer) Age: 22 From: South Korea Quote: ‘Always outsmart your opponent’ Favorite Game: League of Legends Status: Single Hobbies: Gaming, watching amine Tools: PC, Samsung Smartphone, Samsung Tablet Networks: Twitter, Facebook, Twitch Choi is a full time professional gamer playing League of Legends in a team with 4 others. He practices five days in a row with his team. In his spare time is streams League of Legends on Twitch.tv where 10.000 people are watching him play. Choi and his team also compete in tournaments every three weeks. He currently lives in the United States in a gaming mansion sponsored by Red bull Energy Drinks.
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Persona 2
Shannon Diptych (writer and game lover) Age: 25 From: Sweden Quote: ‘Just play. Have Fun. Enjoy the game.’ Favorite Game: Dota2 Status: Boyfriend Hobbies: Writing, Reading, Playing game, Cosplay Tools: PC PlayStation4, iPhone5, Sony video camera. Networks: Twitter, Facebook, Twitch, Instagram, Tumblr Shannon wants to be a writer and studies journalism in Stockholm. She also has her own blog where she writes little horror stories. In her spare time she plays video games on her pc and PlayStation4 with her boyfriend. She loves watching HeartStone streams on twitch. She uses twitch especially for learning new strategies. She also loves to travel by car in Europe and every year she addends DreamHack with her boyfriend. She is also into cosplay and she spends a lot of time and money into that.
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Persona 3
Jason Travis – Casual Raid Gamer Age: 18 From: United Kingdom Quote: ‘I am better than everybody else!’ Favorite Game: Call of Duty - Advanced Warfare Status: Single Hobbies: Partying, Playing console games Tools: PlayStation4, iPhone5 Networks: Facebook, Twitch Jason is still in high school and loves to play soccer with his buddy’s. He wants to be an IT professional and in his spare time he makes websites to make some money. He also plays FIFA and Call of Duty with his friends. He is very fanatic and when he is playing games he screams and uses violent words a lot while playing. He isn’t a great gamer but he thinks, he’s the best one out there.
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Persona 4
Nick McKoy (Halo fanatic) Age: 28 From: United States Quote: ‘Attack him when he is unprepared. Appear where you are not expected!’ Favorite Game: HALO Status: Married Hobbies: Playing Guitar, playing Halo online, joining halo tournaments. Tools: Xbox One, Samsung5 smartphone, car Networks: Facebook, Twitch, Twitter Nick has a normal working job and lives together with his wife in Kankakee. When he doesn’t have to work he will be playing Halo. He joins monthly tournaments and sometimes he will get some money out of it. His wife doesn’t like him playing games so they have a lot of arguments.
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Our posters Our first advertising will consist of posters spread around cities in the UK. We want to provoke the curiosity of the people with the texts used on the posters. The content of the texts are pickup lines based on a couple games we will broadcast. The gamers will recognize these texts and we want to attract their attention like this. For non-gamers the texts could mean anything but it will make them curious about the network.
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Our app Our application can be used for mobile and tablet. The app will be used as a seconds screen. Gamers want to chat, and they love chatting during tournament. That’s why we created a chat app. Our viewers can chat with each other about the match they are watching. This is the main purpose of the app. The app can also be used as a online TV guide where viewers can follow their favorite programs. They will get a notification, 10 minutes before the shows starts.
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Our sponsors We won’t only show tournaments from other companies but we will also make and broadcast are own tournament. We can not do this alone and that’s why we choose a handful of sponsors to help us. 01 Intel Number one sponsor. Will provide high end pc processors. 02 Coca Cola Will provide drink and beverages during tournaments. 03 BenQ Will provide high end pc gear. 04 Steelseries Will provide our headsets, mouses and keyboards. 05 DXRacer Will provide quality racing car seats for our gamers.
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Siberia Elite Special Edition ESBN Gaming Headset
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Our tickets We are going to sell tickets and these tickets will vary from design. The front of the ticket will always be the same. Except from the game logo and information. The back of the tickets will have a different look, depending on the tournament game.
Front ticket. Logo and information may vary.
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Back ticket: League of Legends
Back ticket: Starcraft 2
Back ticket: HALO
Back ticket: Hearthstone
Back ticket: DOTA 2
Back ticket: Call of Duty
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Our eSPORTS team We will not only host tournaments but we will also have our own team. This team will be sponsored by the same brands and will play different kind of games. - League of Legends - Dota2 - Starcraft 2 - Call of Duty - Hearthstone - Counterstrike - Halo - Smite - World of Tanks - Super Smash Brother - Streetfighter
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Brand Book Visual Comminication Beau van Essen 1598555 Marion de Rijk