Should You Buy Back Link To Your Site Or Not?
For lots of online-based business, buying backlinks to the websites is the fastest and most appealing way to increase their search engine rankings. Despite the fact that many web owners are doing this, not many are successful due to the quality of the links that they've purchased. Many link sellers are involved in activities that are deemed inappropriate by Google, such as running a private blog network, participating in link exchange programs, and purchasing low quality spam links.
There are a few websites that have received heavy penalties for buying such backlinks. The penalties in place may be severe depending on the extent of the inappropriate activities they're involved in. In most cases, the website involved would lose rankings for all keywords for a period of 6 months or more. This is known as Google Sandbox. In some sever cases, a website might be completely delisted by Google forever and the website will never see daylight again on Google SERPs.
As a new website owner, the dilemma to buy back link or not can be quite stressful. On the positive side, there are many websites that have bought backlinks and are successfully ranking at the top of search engine results without ever being penalized. The key point in determining whether or not to purchase back links is the reliability of the backlink seller, and the quality of the backlinks that the seller delivers.
Quality of backlinks are determined by its Page Rank (PR). The higher the PR of the home page of the backlink, the better the quality of the backlink is. If you intend to buy back links to your website, be sure that the seller only sells backlinks with high PR. However, backlinks with high PRs are usually quite costly to purchase, especially those that are in the range of PR 6-9. Therefore, if you intend to buy these backlinks, be prepared to break the bank. The initial investments may be high, but it definitely worths it.
Having said that, many new website owners are tempted to buy low quality back links (backlinks with PR 0 or lower), leaving them vulnerable to Google penalizations. This is due to the very fact that high quality backlinks are costly, and new website owners are usually tight on budget to spend on these links. If you’re looking to buy back link of such quality, try as much as possible to make sure that the backlinks are relevant to your website. This
means you should only be getting backlinks from websites that are operating in niches related to yours. Although this is not fool proof, it lowers the chances of Google detecting unnatural, spammy links that are linking to your website.
You should weigh the options of whether to buy back link that are low quality or not, putting high considerations on whether you’re ready to accept the risks and consequences. There are many businesses that prefer the natural approach to SEO which includes, exceptional content and good keyword density. Although this is the safest way to gain a higher ranking, it might be a slow climb to the top.