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eBay, the world's auction site, has changed over the years. Now, more than ever, it is an extremely competitive marketplace. There is still ample opportunity to make money on eBay. However, for a seller to make money on eBay today he or she must be more savvy than than a seller from 3 years ago. There are many ways you can become a top seller on eBay. The purpose of this eBay article is to teach you one of the lesser known strategies. This eBay article focuses on how you can compete, and win, in the eBay marketplace by learning, understanding and applying some of eBay's policies - and using them to your advantage. Your goal, if you are going make money on eBay, is to be a top performer in your product niche, and this eBay article will show you how you can achieve that. First, you must be aware of eBay's policies. Second, you need to insure that you do not violate these policies. And third, you must monitor your competition to insure that they too are not violating eBay's policies. Have you ever heard the expression "knowledge is power"? eBay has established itself a level playing field. Everyone plays, supposedly, by the same rules. Of course, this supposes that everyone playing the game actually knows the rules. Like in most marketplaces, there are penalties - some sever - if such rules are broken. You must use this to your advantage. 1. Fee avoidance eBay generates a significant portion of their profits from "final value fees". As a result, many of eBay's policies revolved around this specific violation. "Fee avoidance", or the act of "circumventing eBay fees" can occur in many ways. Here is just a partial list of practices that might be considered a violation of this policy: You can not: end an auction early in order to sell a bidder the item directly and cut eBay out of the deal You can not: end a reserve-price auction early because it doesn't look like bidding will reach the reserve You can not: end a no-price auction early because it doesn't look like bidding will reach the minimum you hope to get for the item You can not: encourage bidders to contact you directly to purchase the item off eBay