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Strategy #3 - What Not to Sell On eBayDeciding what to sell on eBay will be among the most important decisions you will make with your eBay business. It will ultimately determine your success of failure. Many mistakes can be corrected along the learning curve of getting your eBay business up and running and then successful, but there is no solution for the problem of selling something that nobody wants to buy. If You Build It .. Will They Come?I recently worked with a client who had thousands of men's ties that he wanted to sell. He did some preliminary research and saw that comparable ties were selling very well on eBay and because he had obtained his inventory for pennies on the dollar he thought that he would set up an eBay business to sell off his ties. I was hired to help his staff get set-up on eBay with a seller's accounts, a Paypal business account, accounts with Fedex, UPS and the US Postal System and an in-house system to manage their inventory. They even went out and hired a professional photographer to take pictures of their items. I trained the staff in how to run a successful eBay business, how to best present their items, how to schedule auction start and end times for maximum exposure, how to maintain good customer contact and service, and how to package and ship their items. In a month they went live with their first auctions.They sold 3 ties the first month.The owner and his staff were devastated. They felt they had put in a large investment of time and money in setting up their eBay identity, hiring a consultant (me) and being trained and proficient with the eBay selling process; so they couldn't figure out why they were not making any sales. The Hard Truth They looked to me for the answer. I reminded them that all throughout the process of setting up their eBay business I had warned them that middle to low quality men's ties were not the type of item that was going to just fly off of the shelves. The truth is that their ties were not selling because no one wanted to buy them. Well, that's not exactly accurate as it turned out 3 people actually wanted their ties that first month.If they were committed to selling this item then they would have to be in it for the long haul, and not expect to generate the quick profits enjoyed by eBay sellers with more "sexy" or trendy, high-demand items. They would need to commit to an eBay keywords campaign; build their feedback by purchasing 100 or so items on eBay and develop a marketing strategy that included off-eBay promotions.There are more variables at play in having auctions end successfully than are sometimes apparent to new eBay sellers, but they are the same types of variables that regular brick and mortar sellers have to content with. The rules listed below may seem obvious to you but they are worth noting.What Not to Sell: Rule