NEWS RELEASES Rebecca Allen rebecca.a.allen@tcu.edu
WHAT IS A NEWS RELEASE?
Why are news releases important? 3 Vital Elements Publicity Angle Story
WRITING A NEWS RELEASE
FORMAT Plain, white paper 1-1.5� margins Contact info of sender Release date Double-spaced Footers
Lead Style (Inverted Pyramid) Quotations & Attributions
TYPES OF NEWS RELEASES
Exclusives & Specials Product Releases (NOT sales pitch or advertisement) Financial Releases Event Announcements Personnel Releases Tips/Hints Releases
STORIFY Create engaging social stories.
NEWS...
OPINION...
...AND PUBLIC RELATIONS