THE NAUTICAL SHOE
FUNDAMENTAL ELEMENTS! FUNDAMENTAL ELEMENTS! FUNDAMENTAL FUNDAMENTAL FUNDAMENTAL ELEMENTS! ELEMENTS! ELEMENTS!
FUNDAMENTALS What makes Lacoste, Lacoste?
LINELINE DRAWING CLEAR CLEAR LINE LINE CLEAR CLEAR LINE
CONSTRUCTION CONSTRUCTION CONSTRUCTION CONSTRUCTION LINELINE DRAWING DRAWING LINE DRAWING CONSTRUCTION LINE DRAWING
FUNDAMENTAL ELEMENTS! FUNDAMENTAL ELEMENTS! FUNDAMENTAL ELEMENTS!
R LINE CLEARCLEAR LINE LINE
LINE DRAWING LINE DRAWING LINE DRAWING
CONSTRUCTION CONSTRUCTION CONSTRUCTION
LIVELY LIVELY WHITE WHITE LIVELY WHITE COLOUR COLOUR COLOUR CORPORATE CORPORATE CORPORATE COLOURS COLOURS COLOURS LIVELY WHITE LIVELY WHITE COLOUR CORPORATE COLOURS CORPORATE COLOURS
COLOUR COLOUR LOUR
CORPORATE COLOURS LIVELY WHITE LIVELYLIVELY WHITE WHITE CORPORATE COLOURS CORPORATE COLOURS
Indie
Consumer
Mens
Active
Key factors
£70
SS 14
Everyday
Line
Colour
Lacoste
Clear Line
Male
Use
Lively White
THE INDIE MALE What does he like?
Accessories
Knitwear Autumn/Winter
Outer wear Jumpers
Bags
Spring/Summer
Clothing
Accessories
Music
Individual
Collector
Confident
Musically
Social
Inspired
Media
INSPIRATION What do we like?
THE COLLAR
Rene Lacoste nicknamed the ‘Crocodile’ was the creator of the famous white polo shirt. Our immediate inspiration came from the process of lifting up the collar as a simple change in style, something which could easily reflect the wearers mood.
POP ART
From well known artists such as Andy Warhol and Lichtenstein, came the rise of pop art in the 1950’s. The art movement was about bold advertising and kitsch patterns, something we are inspired to incorporate within our design of the shoe.
TRENDS
Whats in style for spring 2014?
DETAILING
What makes a nautical shoe?
COMPETITORS How are they competing?
Adidas Climacool at £47
Toms Biminis at £60
Nike Freerun iD at £95
- Lightweight
- Lightweight
- Flexible
- Technical sole
- Varied colours
- Technical sole
- Breathable
- Lifestyle
- Breathable
- Adjustable
- Comfortable
- Customisable
SKETCHING
How will we develop our nautical shoe?
Clear
High
Line
Top
White
Colour
Simple
Inside
Detail
PROTOT YPING
How can we be sure of our idea?
THE MOULD
To make the first prototype, we used papier mache to cover a last. Once the paper had dried, we cut apart the paper mould and stitched a heavy weight material to form a solid base for our experiments. The mould allowed us to continually change and adapt our ideas as a group.
How can we capture fun?
Quirky Quirky
Fun Fun
Modern Modern
Waves Waves
Limited Limited Edition Edition
VISUALS
What did we come up with?
UP
DOWN
OUR DESIGN What will it look like?
UP
DOWN
ADVERTISING
How can we reach the Indie Male?
ON THE WEB
To target the Indie Male, we found that buying online will be the most effective sales strategy. We understand that the Indie Male is a trend setter, someone who is unlikely to make an impulse buy based on the pressure of a sales team within store.