The Nautical Shoe

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THE NAUTICAL SHOE


FUNDAMENTAL ELEMENTS! FUNDAMENTAL ELEMENTS! FUNDAMENTAL FUNDAMENTAL FUNDAMENTAL ELEMENTS! ELEMENTS! ELEMENTS!

FUNDAMENTALS What makes Lacoste, Lacoste?

LINELINE DRAWING CLEAR CLEAR LINE LINE CLEAR CLEAR LINE

CONSTRUCTION CONSTRUCTION CONSTRUCTION CONSTRUCTION LINELINE DRAWING DRAWING LINE DRAWING CONSTRUCTION LINE DRAWING

FUNDAMENTAL ELEMENTS! FUNDAMENTAL ELEMENTS! FUNDAMENTAL ELEMENTS!

R LINE CLEARCLEAR LINE LINE

LINE DRAWING LINE DRAWING LINE DRAWING

CONSTRUCTION CONSTRUCTION CONSTRUCTION

LIVELY LIVELY WHITE WHITE LIVELY WHITE COLOUR COLOUR COLOUR CORPORATE CORPORATE CORPORATE COLOURS COLOURS COLOURS LIVELY WHITE LIVELY WHITE COLOUR CORPORATE COLOURS CORPORATE COLOURS

COLOUR COLOUR LOUR

CORPORATE COLOURS LIVELY WHITE LIVELYLIVELY WHITE WHITE CORPORATE COLOURS CORPORATE COLOURS

Indie

Consumer

Mens

Active

Key factors

£70

SS 14

Everyday

Line

Colour

Lacoste

Clear Line

Male

Use

Lively White


THE INDIE MALE What does he like?

Accessories

Knitwear Autumn/Winter

Outer wear Jumpers

Bags

Spring/Summer

Clothing

Accessories

Music

Individual

Collector

Confident

Musically

Social

Inspired

Media


INSPIRATION What do we like?

THE COLLAR

Rene Lacoste nicknamed the ‘Crocodile’ was the creator of the famous white polo shirt. Our immediate inspiration came from the process of lifting up the collar as a simple change in style, something which could easily reflect the wearers mood.

POP ART

From well known artists such as Andy Warhol and Lichtenstein, came the rise of pop art in the 1950’s. The art movement was about bold advertising and kitsch patterns, something we are inspired to incorporate within our design of the shoe.


TRENDS

Whats in style for spring 2014?


DETAILING

What makes a nautical shoe?

COMPETITORS How are they competing?

Adidas Climacool at £47

Toms Biminis at £60

Nike Freerun iD at £95

- Lightweight

- Lightweight

- Flexible

- Technical sole

- Varied colours

- Technical sole

- Breathable

- Lifestyle

- Breathable

- Adjustable

- Comfortable

- Customisable


SKETCHING

How will we develop our nautical shoe?

Clear

High

Line

Top

White

Colour

Simple

Inside

Detail


PROTOT YPING

How can we be sure of our idea?

THE MOULD

To make the first prototype, we used papier mache to cover a last. Once the paper had dried, we cut apart the paper mould and stitched a heavy weight material to form a solid base for our experiments. The mould allowed us to continually change and adapt our ideas as a group.


PRINT

How can we capture fun?

Quirky Quirky

Fun Fun

Modern Modern

Waves Waves

Limited Limited Edition Edition


VISUALS

What did we come up with?

UP

DOWN


OUR DESIGN What will it look like?

UP

DOWN


ADVERTISING

How can we reach the Indie Male?

ON THE WEB

To target the Indie Male, we found that buying online will be the most effective sales strategy. We understand that the Indie Male is a trend setter, someone who is unlikely to make an impulse buy based on the pressure of a sales team within store.


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