Not In My Back Yard Live Brief

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Not In My Back Yard Rebecca Boyes


Creative Challenge

The creative challenge was to create an idea and short motion sequence for a TV title sequence and/or a logo/branding. The show is a new BBC2 show about building and development in residential neighbourhoods. The programme looks at how people deal with the planning process and the concerns people have about what may be built in their area. Its about people’s homes and villages, so therefore it needs to feel residential. Also it needs the sense of green and pleasant land being taken over by development. The main thrust is the people and how they will be affected and their worries. Things they may be concerned about are Wind farms and Commercial Developments like a shopping centre or many shops developing the high street and also a rail line/ train station and new roads. The audience like with grand designs is aimed at 30-60 year olds- potential homeowners and parents. What was expected was research into the topic and of similar shows, mood boards, logo and an animation/storyboard for a 10 second title sequence.


George Clarke’s Amazing Spaces

George Clarke’s Amazing Spaces is a British television series that first aired on Channel 4 on 23 October 2012 and George Clarke presents it. The show has been running a lot less time then similar shows such as Grand designs and its many spin-offs and location, location, location but it has been very popular since the air date. The show follows people who turn unconventional things, such as old boats, into incredible places to live.


Grand Designs Grand Designs is a British television series produced by Boundless Productions and broadcast on Channel 4 which features unusual and often elaborate architectural home building projects. Kevin McCloud has presented the programme since it first aired in April 1999-present, and 141 episodes have been broadcast in fourteen series. The program has been successful for just over 15 years and is popular with those between the ages of 30-60. Each programme follows a different set of people who set out to pursue their vision and build their own dream house. The properties featured in Grand Designs are hugely varied in style and design, from underground homes to converted water towers to buildings constructed in methods of sustainable architecture; the only common factor is that they are all unusual or extravagant.


Homes Under The Hammer Homes Under the Hammer is a British factual renovation and auction series that originally screened on BBC One as part of the BBC’s morning television schedule, the series has been running since 2003. Its main presenters are Lucy Alexander, Martin Roberts, and (from series 19) Dion Dublin. The series is the BBC’s most successful show in the 10:00 AM slot, regularly attaining a 30% market share for new episodes. Each episode of the show follows three properties (or two per half-hour show), which were bought at auction, often ones that require significant refurbishment. A cross-section of properties is featured, including residential, commercial, rural and plots of land. The name of the show is a slight misnomer, as commercial and industrial property also feature on the programme in addition to residential lots.


Mood boards


Mood boards




Initial Idea 1

After being briefed I wanted to sketch out all of the first ideas that popped into my head so that I could eliminate all of the more obvious designs and focus on something a little bit more abstract and different. The initial idea I played around with was something relatively simple. The idea being that it would start with a house or a street and it would pan backwards and expand to reveal train tracks being built and a train going by and turbines popping up almost literally in the backyards. I would maybe add in some cranes and construction of bigger buildings and some lights flickering due to construction. However after illustrating this Idea and test animating my design, I decided that it was a little too obvious for what I wanted to portray.



The Animation Sequence Project


I decided after watching the Animation Sequence Project that I wanted my idea to transition smoothly like the collaboration project did. The Animation Sequence Project was an animation put together by several designers; all working individually, with each animation that were linked together by a square in the middle of the screen at the beginning and the end of the short animated clip. Each clip was 10 seconds long and they were all linked together to produce video that was just over 4 minutes long. I wanted my animation to work in a similar way, but on a much smaller scale, and quintessentially designed by me although if there was longer then 10 seconds, it could have evolved into a collaboration project, if agreed upon by the company mighty giant and the client (in this case also mighty giant).


Initial Idea 2

I played around with a few different scenes whilst developing my ideas, working from illustrator into After Effects. The original idea being that each development would transition from one piece to another, using a circle in the centre as almost an anchor and it would build and build until revealing the end scene of the town having been overly developed or left in its original state as a before shot. I tried different scenarios and illustration but ended up cutting some that didn’t work or because there wasn’t enough time in the sequence to fit everything in. I also decided that there was too much happening in theses 10 seconds and wanted to work with the idea of the scenes being sped up for a reason.


Developed Idea 2


Idea 2




Initial Logo Designs

When I was working on and developing my logo I wanted to represent a urban area and a back yard. I didn’t want the ideas to be too childish but at the same time I wanted them almost to be a little childlike and hint at the very obvious backyard. I wanted it link to what we associate with the backyard and how we would represent that with more than words. However in the end my final logo almost decided itself. It was a coincidence that the original idea/motion sequence ended on a frame that I think worked really well as a logo and so I went on to develop that.


Developed Logo Designs


Developed Logo Designs


Idea 3- Deconstruction


Idea 3- Deconstruction Illustrations


Developed Idea 3- Deconstruction Motion Sequence



...Developed Idea 3- Continued


I decided that I wanted to experiment with idea of deconstruction. The idea was that all of the development would be in grey scale to create a contrast with the background and the town scene and that it would de-construct itself (but sped up so that it was like someone had pressed re-wind) and it would reveal the town in the end, undeveloped. I started with each scene containing the same background so that the transition would be smoother and speeding backwards through the clip to reveal the end scene. However I decided to play around with the deconstruction scenes having no background and also being grey to create contrast with the final scene. It also made the transitions either easier in some cases or have more impact in others. I liked how this animation idea then started to come together and transition from one scene to the next.


Final logo

For the final loo although it had almost decided itself I still felt that maybe it was lacking something and so I decided to go back to my initial designs so that I could look at other ideas that I had and decided tat the addition of the fence into the image completed the logo and linked it back to the idea of a back yard. I Played around with the colours but thought that the white fence was too much of a contrast with the image and that the cream fence almost became part of the house in the background and didn’t stand out enough. In the end I decided on the fence being grey because I felt that it fit the colour scheme of the logo the best although it could be changed if needed.



...Final Idea continued



...Final Idea continued




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