Second Year Final Presentation

Presentation Document Graphic Design and Motion Graphics Rebecca Boyes

A Conversation Rebecca Boyes

Experimentation

Outcome Idea1Tree of Words Animation

Outcome Idea 2-

My Stop Motion- Pip

Outcome Idea 2-

My Projection Stop Motion- Pip

Final Outcome Book pages

Final Outcome- Story Books

These books were about telling a story without words or explanation, but simply through the story that the images told.

The longest booklet of the 4, contained only quotes of famous women who were also judged and their responses the way society viewed them.

Coffeevolution

Huddersfield Re-brand/ Brand Guidelines Rebecca Boyes

Logo Designs

Coffeevolution

Coffeevolution

Coffeevolution

Final Outcomes

Menu’s Maximum W- 210cm H- 150 cm Coffeevolution

Food Evolutionbasics Espresso

£1.40

Evolutioncreations

£1.95

Rich chocolate, espresso, steamed milk Finished with whipped cream and marshmallows

Espresso con panna

£1.65

Espresso & whipped cream

Espresso macchiato

£1.55

am

£1.85

Espresso & foamed milk

Cappuccino

£1.95

£2.40

Espresso, steamed milk & Foamed milk

Latte

£1.95

£2.40

Espresso & lashings Of steamed milk

Americano

am

Orange mocha

£1.80

£2.10

Hot chocolate

£2.40

Sumptuous chocolate, steamed milk Finished with whipped cream and marshmallows

White hot chocolate

£2.40

Sumptuous chocolate, steamed milk Finished with whipped cream and marshmallows £1.40

£2.65

Rich chocolate, espresso, orange syrup, steamed milk finished with whipped cream and marshmallows

Island mocha

£2.65

Rich chocolate, espresso, coconut syrup, steamed milk finished with whipped cream and marshmallows

Monkey mocha

Black coffee

£2.50

£2.65

Rich chocolate, espresso, banana syrup, steamed milk finished with whipped cream and marshmallows

Praline mocha

£2.65

Rich chocolate, espresso, hazelnut syrup, steamed milk finished with whipped cream and marshmallows

Extras Espresso shot, syrup, whipped cream

All available with decaf

£0.50

Bagels Buttered Jam, honey or marmite Cream cheese Cream cheese & roasted vegitables Pâté (vegan) & olive Cream cheese and ham Houmous & olives Cream cheese & crispy bacon Crispy bacon & egg mayo Cream cheese & salmon

£1.50 £1.70 £2.30

Portion of olives

Bar Food

Green & kalamata pitted olives

£3.60 £3.60 £3.60 £3.90 £3.60 £3.60

Houmous & hot buttered toast Served on a wooden plankje

espresso, soya & goats milk

£4.50

2 cheeses & olives

Tea a selection of teas are always

Two fine cheeses & mixed olive served £5.00 on a wooden plankje

available

Salami, cheese & olives As before, with salami Served on a wooden plankje

Coffeevolution

Fruitevolutions

evolution salad with feta, olives

Iced Espresso £4.50

Crisp evolution salad with spicy chick peas & roasted vegetables

Houmous & olive salad

£4.50

Evolution salad with houmous & mixed olives

£4.70

Tuna & egg salad Tuna fish & free-range egg mayonnaise served with an evolution salad

Bacon & mozzarella salad

£5.00

Evolution salad with crispy bacon & grated mozzarella

Ploughman’s lunch

£5.00

Evolution salad with celery, two cheeses & fruit chutney

£7.50

Evolution meze £1.50 £3.20

Iced Drinks

£4.50

Greek feta salad Evolution chick pea salad

£3.00 £3.00 £3.00 £3.00 £3.30 £3.30 £3.45

Panini Mozzarella, red onion & tomato Mozzarella, basil & olives Roasted veg, mozzarella & pesto Bacon, feta & pesto Tuna & mozzarella Brie & cranberry preserve

Coffeevolution

Salads

Evolution salad, chickpeas, roasted veg, houmous, feta & olives

£1.60

Espresso poured over ice

Iced Late Espresso & ice cold milk poured over ice

Whizzed Latte

£2.20 £2.40

The Blue One

£2.75

£2.75

Blueberries, blackberries, bananas & apples

£2.75

Mango, orange, banana & lime

£2.50

Espresso, chocolate, ice cold milk, crushed ice & finished with whipped cream & marshmallows

Evolution Shake

Raspberries, strawberries, red currents, bananas & orange

The Orange One

Espresso blended with ice cold milk poured over ice

Whizzed Mocha

The Red One

The Green One

£2.75

Kiwis, bananas, apple 7 lime

£2.20

Flavoured syrup, ice cold milk, crushed ice & finished with whipped cream and marshmallows

Coolada

£2.50

Espresso, flavoured syrup, ice cold & crushed ice

Minimum W-15 cm H- 21 cm

Evolution mocha

Drink

Minimum W- 30cm H- 21 cm

£1.70

Intense, rich & smooth

Maximum W- 105cm H- 150 cm

*All salads are served with hot buttered toast & a balsamic dressing

Soup of the day

Fresh home-made soup

£3.20

Served with hot buttered toast

Coffeevolution

Bean Brothers

Bean Brothers

For the internal signs I re-created the menus for coffeevolution. I wanted the menus to be similar to the original designs but however I wanted them to fit my brand better and also to relate to each other better. I don’t want to lose the original charm of coffeevolution and I want it to be something that the potential client would be happy with. I also wanted it to still be recognisable as coffeevolution so that loyal customers are still familiar with the design, even if only a little bit.

Final Outcomes

Variations

free

£10 GIFT VOUCHER

Coffeevolution

“reassuringly fairtrad, refreshingly independent”

Loyalty Card

Coffeevolution Brownies

voucher number: Date: Issued by:

Coffeevolution

Coffeevolution www.coffeevolution.co.uk 01484 432881

WWW.COFFEEVOLUTION.CO.UK

01484 432881

Coffeevolution

Bean Brothers

Coffeevolution Parkin

8 Church Street, Huddersfield, West Yorkshire, HD1 1DD

8 Church Street, Huddersfield, West Yorkshire, HD1 1DD “reassuringly fairtrade, refreshingly independent”

Coffeevolution

Bean Brothers

Coffeevolution

Coffeevolution

Bean Brothers

Final Outcomes

Logo Variations

Coffeevolution

Coffeevolution

Coffeevolution

Loyalty- logo

Package logo

Main logo

The loyalty card logo is intended for the loyalty card and nothing else, and it was changed to adapt to card so that the text was more readable. Instead of having the text bellow or surrounded by a background, because that became to big, it is set to the side of the design, wit no background.

The logo that has text without the background but still underneath the logo is intended for packaging and will either be printed or made into a vinyl sticker. The text has also changed from grey to white so that is more readable, however only in this situation should it be white rather than grey.

The logo has a few variations so that when it is used it can be seen. The main logo is grey and red, with a slight outline of black, where the logo image has been underplayed in white, instead of grey with a black outline, behind the grey logo, and has also been slightly offset. The main logo’s text has a black bubble behind it so that it is easier to read when placed on the maroon coloured background of the menu or loyalty card for example.

Final Outcomes

Rebecca Boyes Brief: Save The Children Tutor: Tracy Lannon, Nick Deakin, Jay Payne Course: Graphic Design College: University of Huddersfield

Final Campaign Idea

The video would start in the real world, with a dad and child (played by my niece Emily who is 5) reading together and then Emily being placed into the books, using her imagination to become a part of the story.

The idea was to show how important to dads being able to read with your child is and where their imagination could take them. I wanted to show that anything was possible. The animation section of the video would last 10 seconds per scene and there are 5 scenes, one for each day of the week (excluding the weekend). The video was to end with the closing of the book and for Emily to be asleep in bed, having fallen asleep signifying the end of the week and the end of the video.

Alongside this video I wanted to promote an app, which would hold a database of interactive books- with the user having control of certain aspects of the story, and being able to manipulate certain aspects of each page, engaging the father and their child, whilst they spend time together. This was so that not only is the child listening or reading they are involved in how the story progresses and how fast it progresses.

The idea being that the child and the dad have control over what they see and read, whilst also being fun and interactive with the audience. This could then be aimed for all ages and at both genders.

As a special bonus feature of the app that makes it different to apps that are already around that are similar, are the posters I created to go with some of the stories. The idea being that for stories for all genders and ages, there would be posters out in public areas such as train stations, bus stops and town centres that would have QR codes, which the app would decode and animate the posters in some way. This could make children encourage their fathers to buy the app so that they can unlock the bonus content and read on the go, wherever they are. This would also mean that because they can read on the go it will be easier to make time for reading because there wouldn’t be the need for the dad or the child to have to carry a physical book at all times.

Animation Idea

Scene 1

Scene 2

(Beginning)

(End)

My initial idea for my campaign video/animation was for there to be footage starting and ending the video of the my niece Emily and her dad reading together. The first scene was to show them outside together and was to be at the beginning of the week and the second scene was for the book to close and for Emily to be asleep in bed, with the dad kissing her head, and closing the door, and for this to signify the end of the clip, and also them end of the week. The video is still a work in progress however the Motion Graphics animation was completed and so I created a front and a back cover to complete the animation, and will also be incorporated into the whole video once the footage is complete.

Final Outcome 1

Animation These are stills from the final animation and the way it progresses through until the end. I added a page turn effect so that it seemed like a complete book and so that the transitions made sense and fit well together and this effect was also used because I wanted the books to seem like one book altogether. The main sound of the video would be background sounds and the fathers voice reading to the child.

The overall finished campaign video will have sound and music that will be designed and produced specifically for the background of my video, (current music: http://www.bensound. com) and it will have a voice over of the father reading the story, this shows him also becoming part of the story and being a part of the adventure. Also a filter effect was added to make the scenes look like they are coming to life, as they become brighter as the animation starts each scene in the story.

Final Outcome 1

App Proposal Animation/App I created a prototype of the app and animated the basic idea of how it would work and how the uses could interact with the story. I took one of the scenes I had already illustrated and animated for my campaign video and re-animated it, as it would be used and with more user control. I used the hands to represent the child and the father reading together and wanted to show how the scene would look visually imposed into a different type of media. I have included the animated video in a folder with the campaign video and the bonus feature animation.

Final Outcome 2

Final Outcome 2

App Proposal

(Height- 180cm)

(Width- 110cm)

I created a quick and basic animation of something that the posters could do when the app was used. I wanted it to be simple yet different, however everything could be changed or modified to become more exciting in the future.

Final Outcome 3

Final App Animation/Motion Graphics

Final Outcome 2 and 3

Huddersfield Re-brand Rebecca Boyes

Developed Logo Designs

Developed Final Logo Designs

Final logo

For the final loo although it had almost decided itself I still felt that maybe it was lacking something and so I decided to go back to my initial designs so that I could look at other ideas that I had and decided tat the addition of the fence into the image completed the logo and linked it back to the idea of a back yard.

I Played around with the colours but thought that the white fence was too much of a contrast with the image and that the cream fence almost became part of the house in the background and didn’t stand out enough. In the end I decided on the fence being grey because I felt that it fit the colour scheme of the logo the best although it could be changed if needed.

...Final Idea continued

...Final Idea continued