Duck and Cover Reworked Project Department Store Point of Sale A/W 12
Shop visualisation of layout created on Illustration through perspective with step levels and angular design.
Layout sketch book pages for design layouts and features. Experimenting with layout for design and perspective whilst continuing brand identity and contin u i t y.
Exhibition stand model created from laser cut card and foam board with logo motif cut out sections and mannequins with product range.
Industrial rugged feel to photo shoot and branding with exposed metal links with warning sign used in branding. Block colour clothing.
Brand Analysis
Duck and cover brand identity and online presence - web page design. Structural grid layout with warning sign linear motif used throughout branding.
POS and shop layout research taken from Dover Street Market innovative use of display and dividing space without the traditional methods.
Created POS visualisa ginning with the back through logo element frame work to create hanging tool.
tion on Photoshop through stages bedrop of bleached wood. Used branding and layered storage elements. Metal industrial raw element to use as a
Duck And Cover Department Store POS Campaign A/W 2012/13
Bleached wooden backdrop with logo design and warning sign motifs. Industrial steel frame design to link in with industrial branding element and provide an innovative way to hang and display clothing whilst acting as a storage element. Geometric box stacked to create s t o r a g e a n d d i s p l ay.