Every generation laughs at the old fashions but follows religiously the new.
Contents
Secton One Page 1: Flower Lady Page 3. Blooming Neon Page 7. British garden party Page 11. Tropical urban Section Two Page 15: Pink Lady Page 17. Pastel Prom Queen Page 21. Rock and Roll “It Girl” Page 25. Pastel Teen Section Three Page 29. In the media Page 31. On the streets
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Blooming Neon
Bright and saturated colours showing large powerful prints. To support such bold patterns the garments are sculpted into strong shapes.
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Dress: Topshop
D e s i g n e r
Proen z
a Sch ouler
antzou Mary Katr
Blumarine
Worn to: To stand out.
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Embrace the Spring Summer season. Show youth through confidence and freedom of dress. Show confidence clashing colours.
High Street 2
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1 1. RiverIsland 2. Newlook skirt 3. RiverIsland shoes 4. Newlook flower clip 5. Topshop dress
Kate Perry wearing head to toe neon trend, with neon floral skirt and shoes.
Flower Lady Bright flowers Colourful prints Clashing prints Over saturated colour Neon
British Garden Party
Realistic floral prints which are both bright but natural. The garments are elegant and are a feminine enhancing fit. The style is classic and elegant without over revealing the body.
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Dress: Topshop
Preen
s i g n e r
Erdem
D e
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Rodarte
Dries Van Noten
Worn to: Show classic, adult femininity.
Reference English royalty. Gain respect in high society. Show good taste. Display a bold print in a conservative way.
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High Street
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7
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4 1. H&M Dress 2. Newlook Scarf 3.Ted Baker bag 4.Topshop Jacket 5. River Island Skirt
2 6. Topshop Trousers 7. Accessorize Ring
6 Flower Lady Flower paintings Garden flowers Country girl Garden party Tea party Vintage House wife Kate Middlton wears floral, knee length dress in a muted grey and white.
, Tropical Urban
Overpowering, sometimes clashing prints worn in a dressed down casual style. Fabrics and shapes influenced greatly by sportswear.
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Jacket: H&M Shorts: Primark
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Altuz a
Altuz a
DKNY
Worn to:
rra
rra
s i g n e r
Antonio Marras
D e
Promote youthful free will. Show inspiration from the Olympics Display bright statement prints in a casual way. Reflect a laid back but confident personality.
High Street
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1. New Look Bralett 2. Debenhams Pumps 3. Topshop Shorts 4. Miss Selfridge Jumpsuit 5. Topshop Leggings
Flower Lady Bright floral Hawaiian prints Tropical prints Club Tropicana 80’s tracksuit Sports wear Jessie J wears tropical print bomber jacket with leggings and crop top.
1950始s America
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1950’s Pastel Prom Queen
Girlie party pieces in a muted powdery pallet. Classic 1950s flared skirts and fitted bodice tops both help create a feminine vintage style.
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Bodice Top: ASOS Skirt: Topshop
Chanel
Christian Dior
s i g n e r
Erdem
D e
Louis Vuitton
Worn to:
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Portray a girlish feminine personality. Show youthful innocence and purity. Reflect a polished way of life. Reference vintage elegance.
High Street
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1. Kurt geiger shoes 2. Miss Selfridge Dress 3. River Island Dress 4. Topshop Collar 5.River Island Skirt 6. Topshop Dress
Lana Del Rey in cream lace dress and vintage style hair accessory.
Pink Lady Popular girl Prom Queen Pageant girl Lady like Perfect house -wife
Rock and roll “It girl�
A 1950s feminine look, spiced up with sex appeal. Shows the power of the female and her ability to use her figure as a means of getting attention. Combination of tight clothes with masculine jackets.
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Jacket: Primark Bralett: ASOS Leggings: American Apparel
D
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Prada
Worn to:
Balenciaga
Dolce and Gabbana
e s i g n e r
Show body confidence. Show sex appeal through a traditional and obvious male desired look. Display famale power.
High Street
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1. American Aparel Hot Pants 2. River Island Belt 3. Dorethy Perkins Wedges 4. Topshop Jacket 5. Topshop Bralett 6. New look Skirt
Olivia Newton John as greese character Sandy in tight wet look high waisted trousers and silk lined leather jacket.
Pink Lady Popular teen Cool Girl Groupie Rock Chic Rock star
Pastel Preppy
A youthful style of selective colours, in a carefully put together dressed down style. The perfect combination of clothes is cool but casual.
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Dress: Primark Jacket: Primark Pumps: Converse
D
e s i g n e r
Worn to: Reflect youthful freedom.
The Uniform of the cool girl click. Show a girlish 1950’s style.
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High Street 4
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2 1. American Aparel Skirt 2. River Island Ear Rings
6 3. New Look Jeans 4. Primark Dress 5. Primark Top 6. New Look Shirt
Pink Lady School girl Preppy Geek Retro Vintage Pin up girl Rita Ora in 50’s retro sunglasses and printed, tight fit cotton dress.
Pink Lady: In the Media
Swide online magazine touch on aspects of the trend through their Spring Summer trend review article “Calling all housewives.” It mainly speaks about the 1950’s reference, describing how many of the season’s collections “brings back memories of simpler times, where women graced the pavement in proper attire, exuding sensuality and femininity through their aura, and not through their fashion statements.” It also gives details on colour trend describing it as a “tame one.” Key words and phrases in the article: Cinched waists and flowing skirts Innocent Pastels, Ice cream colours Trendland.com described Preen’s Spring Summer collection in a similar way claiming that the collection reminded them of “a beautiful 1950′s housewife baking cupcakes in her all pastel colour-coordinated island kitchen.” Key description words in the review: Feminine Power Constructed Silhouette Retro
Elle collections SS12 cover shows the inpact of pastel colours for the season.
Plastik Magazine featured this photoshoot called “Spring Ladies Club.” With the pink vintage car and group of gorgeous young models styled in pastel dresses and 1950s hair it has a definite Pink Ladies feel.
Look magazine picked up the Pink lady trend directly in their online article “Prada SS12 – It’s Grease Lightning!.” The piece describes Miuccia Prada’s collection as a “fashion fest of feminine, sexy pieces contrasted with ‘Grease’-inspired, T-Bird-worthy touches.” Key description words in the article: ‘Donna e Motori’ (women and cars) Chic ‘50s Pastel VMAN magazine decades edition included an editorial called “Greasers and Squares” in their 1950’s section. It mainly focuses on the male side of the grease fashions sub-categorising them into “Rock ability bad boys and swing dancing dweebs” describing how they were all joined by “Rock and Roll.” Key words and phrases: American youth Switchblade smokers
Pink Lady: On the Streets
This Spring Summer 2012 trend was heavily influence by street style. With vintage and retro styles being popular for the past few years this 2012 saw the turn of the 50’s. The catwalk trends then filtered back down to the streets bringing a mass of pastels and femininity. The 1950’s inspired silhouettes were also very popular, bringing the contrast of super tight trousers and flared skirts.
Floral Chiffon Headband: Forever 21 Nude Polka Dot Blouse: Charity shop Mint 1950s Pencil Skirt: Vintage Nude Peep Toes: Vintage
Detachable Collar: Romwe Mint And Rose Sweater: Ralph Lauren Pink Pants: Joe’s Jeans Flower Bag: Valentino Cream heels: Ralph Lauren
The emphasised high waist had crept into many collections of the previous few seasons, where a more powerful 1980’s look was shown. Spring, summer 2012 certainly saw the high waist take over but softening the look creating the more feminine waist of the 1950’s.
Button Up Shirt:Target Disco Pants: American Apparel Suede Heels: Urban Outfitters Sun glasses: Rayban
Top: Forever 21 Chiffon Skirt: Vintage Floral Wedges: Newlook Bag: River Island Sun glasses: Rayban
Floral Barlett: Newlook Lace Skirt: Primark Denim Jacket: H&M Shoes: Primark Suede Bag: Miss Selfridge