Table of Contents 2
The Logo
3
Logo Configuration
4
Reverse Applications
5
Color Guide
6-7
Size & Clear Space
8-9
Elements & Typography
10 Incorrect Usage
The Logo This logo aims to showcase Giant Steps’ contemporary appeal, while still remaining fun and kid-friendly. The words“giant steps” are presented in a sans-serif typeface with rounded edges in order to give the logo a playful look that is attractive to children, as well as their parents. The contrasting thin lines of the typeface used for “Wear. Play. Learn.” resonates that the brand is fashionable as well as affordable. The dinosaurs are inviting to children, and their varied sizes represent family, as well as growth. The increasig sizes emphasize that the store provides for growing children, from toddlers to ten-years. The three dinosaurs and the three colors represent that Giant Steps offers three categories of merchandise: clothing, toys, and books. The verbs “Wear. Play. Learn.” create a call-to-action phrase, which invites parents and children to come shop. Finally, the full color scheme is friendly and inviting, while maintaining a sense of sophistication.
2
Configuration Guide There is only one configuration for this logo as shown above. The dinosaurs can be used as a seperate elements. Guidelines for this usage are discussed in more detail on page 8. 3
Reverse Applications The Giant Steps logo can be used in a Black and White version, as well as a reversed version. This makes the logo more flexible and allows a user to accomodate for different backgrounds. Use the reversed version for dark backgrounds. Please be sure to use the graphics provided for these versions so that they will remain legible.
4
PANTONE 2685 U
RGB 107r 71g 142b
RGB 120r 92g 165b
CMYK 70c 84m 11y 1k
CMYK 61c 73m 2y 0k
PANTONE 3262 C
PANTONE 3265 U
RGB 0r 188g 180b
RGB 0r 190g 172b
CMYK 88c 0m 40y 0k
CMYK 80c 0m 44y 0k
PANTONE 7416 C
PANTONE 172 U
RGB 235r 104g 82b
RGB 255r 103g 76b
CMYK 3c 74m 70y 0k
CMYK 0c 75m 69y 0k
PANTONE 390 C
PANTONE 7744 U
RGB 182r 189g 0b
RGB 186r 189g 26b
CMYK 34c 12m 100y 0k
CMYK 80c 0m 44y 0k
The colors used for the logo are those shown above. The preferred method of printing these colors is using the Pantone Matching System (PMS). This widely used color system ensures the preservation of color for various printing materials. The diagram above maps out the matching colors for different formats, RGB (for television and computer screens) and CMYK (for CMYK color printers). 5
Color Guide
PANTONE 7678 C
Size Below are various sizes in which the logo can be used, based on the logo’s width. The smallest size displayed here indicates the minimum size in which the logo can be displayed, in order to maintain its clarity and still serve its purpose.
1.25”
2”
3”
6
Clear Space In order to ensure that other elements are kept at an appropriate distance from the logo, clear space is assigned. Using the diagram above, the clear space can be easily implemented. Using “x� as a basic measuring unit, simply use the area indicated, and use basic math to divide the area and calculate the amount of space required. 7
Elements The dinosaurs may be used as separate elements, either as individual dinosaurs, or as a group. The dinosaurs may only be used in the colors described on the color guide located on page 5. If used as a group, the dinosaurs from the logo (which inrease in size) must be used, and these colors should not be altered. Where appropriate, the dinosaurs may be reflected as long as they maintain their proportions.
8
Typography The words “Giant Steps” was created using the font Comfortaa bold. This font can be used for headlines, and Cofortaa regular can be used for small amounts of text (such as the table of contents page in this guide.) The phrase “Wear. Play. Learn.” was created using the font Gill Sans regular. The preferred typeface to be used with this logo (for stationery or other professional accessories used for the business) is Avenir. Above are samples of the typefaces in different forms from their font families, which can be used. 9
Incorrect Usage The logo should not be distorted, compressed, or expanded in any way. Its proportions should remain in-tact at all times.
The colors of the logo should not be altered. The colors indicated in this manual (page 5) should be the only colors used. An individual dinosaur, however, can be changed to purple. Guidelines for this adjustment can be found on page 8.
Do not place logo on top of a busy background. The background should compliment the logo, not overpower it.
10
Incorrect Usage
Do not rotate the logo at any angle. It must remain upright and aligned as is.
Do not place patterns into the logo, whether it be in the full logo, the isolated dinosaur group, or individual dinosaurs. The logo should maintain the intensions of the original design. (See the logo description on page 2.)
No additional elements of any kind should be added directly to the logo.
11
The logo and this manual were designed by Becky Rodriguez Description Giany Steps Design September 30, 2015