April 2021
April 2021
April was a busy month! We had several tenant events, parties, and catering. There was also a lot of excitement around the reopening of the Lounge!
aPRIL EVENTS •
Novo construction, AM meeting,
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Astellea's Gene Therapies – 10 ppl fire pit area luncheon
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Frontier Medicines – Patio/PDR + 50 people [TENANT]
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GenEdit –Company Anniversary 25 ppl Fire Pit Area
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Charles River Labs - 20 ppl – going away party – Fire Pit Area
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Frontier Medicines- PDR + 50 people [TENANT]
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BioMed Realty – PDR + 10 ppl
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GBT – Patio + Bar Area – 30 ppl [TENANT]
EARTH week •
Bon Appétit partnered with CBRE to throw a big bash in honor of Earth Day. We felt one day simply wasn’t enough, so we decided to turn Earth Day into Earth Week!
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Tenants started Earth Week with breakfast featuring chai spiced chia seed pudding, baked banana oatmeal bars, Equator Coffee, and F&L Immunity Blend juice made with grapefruit, lemon, ginger, and orange.
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Mike’s Bike Fix It was available Monday and Tuesday along with F&L snacks and house-made beverages.
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The Wednesday & Thursday Farmers Market included a photo booth, Green Mouse E-Waste recycling as well as paper shredding.
One of the main focuses for Earth week, was promoting local and sustainable businesses that capture the same values and initiatives as Bon Appétit.
Earth week
Drop off catering TITLE
Drop off catering increased in April with more tenants requesting meal and snack deliveries and an offsite drop to the Oracle Redwood Shores campus. • AstraZeneca – Earth Day happy hour (low carbon cheese box- goat cheese, F&L chex mix, chocolate ribbon cookie • Oracle – sandwiches & salads • AstraZeneca- Arabic Appreciation Month- Arabic desserts - baklava, riz bi haleeb (vegan lebanese rice pudding) • ZOOX – increased 45 meals per day from March to April
DINING INTITLE THE LOUNGE
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Opening the lounge for dine-in has been a huge success!
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Within the first 2 weeks the lounge began filling up consistently during lunch.
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Tenants are reaching out for regular events now that indoor dining is available.
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The Lounge contributed $56k in sales for the month of April.
GUEST REVIEWS
Yelp & Instagram
Social media • F&L continued to attract new views in April and added 13 new followers over the month with a total of 1297. • We highlighted seasonal menu additions and the return of some Foundry favorites like the F&L garden lavender latte. users: 28 • We were alsonew happy to announce on social media that onsite events have resumed and reminded followers about our heated patio!
www.foundryandlux.com
www.foundryandlux.com
DOORDASH RESULTS •
Guest order patterns are beginning to change as more options are made available.
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Now that guests can dine in, the average size of delivery orders are increasing while smaller individual orders are starting to slow down.
Financial RECAP Sales Total sales for the period equaled $151.4K with a weekly average of $30.2K. Sales were higher due to indoor dining and having the ability to move tenant events into the lounge. Labor Labor was higher due to the increase in events for our tenants. Other Expenses Other expenses and outside services have continued to be cut and suspended wherever possible. Total Losses $24.9K for the 5 week period.
WEEKLY SALES BY REVENUE STREAM 50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0
Cafe/Lounge
April W5
April W4
April W3
April W2
April W1
March W4
March W3
March W2
March W1
February W4
February W3
February W2
February W1
January W4
January W3
January W2
January W1
Catering
Online Sales
Total
LOOKING Forward Opening the café in tandem with the gym MAY 17th! – Juice and beverage menu – “Grab and go” options – items will be kept behind counter to minimize contact and exposure – Robust breakfast options F&L Summer menu Chandlery photoshoot Cinco de Mayo happy hour