OCTOBER RECAP 2021
• Farmer’s market • Pizza station returns • Cove-tober tenant event
FARMER’S MARKET Tenants joined us for The Cove’s very first farmer’s market. Despite the rainy weather. It was a fantastic amenity and got everyone excited for the next farmer’s market. Additional farm partners will be added in the coming months.
Spring Hill Cheese Organic cheese & butter from Petaluma.
Boichik Bagels & Smears Our bagel partner, Boichik Bagels, showed up for the event to promote the wonderful products we carry in F&L café!
FARMER’S MARKET Panorama Bakery bread & Marshall Farm’s honey & bee pollen Fresh bread from a local bakery partner was a big hit! We also offered bottled Marshall Farm’s honey from a familyowned business located in American Canyon, California.
Good Faith Farm’s olives & olive oils This farm features traditional and organic farming methods where they use lye-free curing techniques that increase flavor and nutrition.
FOOD SPECIALS
Monthly food specials were a huge hit in October! Butter chicken bowl – 240 sold Beet & grape salad – 171 sold Tom kha gai Soup – 105 sold
BEVERAGE SPECIALS Our twist on the traditional 'blood & sand’ Famous grouse scotch, carpano antica, cherry heering, blood orange, & rosemary.
La Manzanilla Ford's gin, chamomile, honey, lemon, egg white, & lavender.
COVE-TOBER FEST Pumpkin Decorating Stations
COVE-TOBER FEST LIBATIONS Lagunitas Brewing
The festive cocktails house-made were very popular!
Seismic Brewing
Otherwise Brewing Gluten Free Beer
COVE-TOBER FEST
Food specials included caramel apples, BBQ brisket sliders, mini pumpkin pies, caramel popcorn,churros, pretzels, ice cream sandwiches, nachos, & mummy hot dogs!
COVE-TOBER FEST
La Churria served their famous churros, nachos, and Frozen Khustard ice cream sandwiches.
Local corn vendor came out to make traditional Mexican style elote.
ONSITE CATERING & EVENTS •
The Lounge at Foundry & Lux hosted over 20 events with 550 guests in attendance for the month of October.
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Maze Therapeutics hosted another team building event and continues to utilize the patio space for a COVID friendly Happy Hour.
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ZS Associates hosted 3 different Happy Hour receptions in all 3 event spaces. Verily celebrated a work milestone on The Patio. Locust Walk (repeat event clients pre-covid) hosted their first West Coast CBO on The Patio.
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NanoString Technologies requested a TV set up on The Patio for a presentation during their Networking event.
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ThermoFisher & DayOne BioPharma celebrated Halloween early with hosted receptions on The Patio.
OFFSITE CATERING
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Foundry & Lux provided food & beverage service at Franklin Templeton for their C-Suite & Board of Directors luncheon. Guests were wowed with flank steak with chimichurri, roasted acorn squash stuffed with quinoa, carrots & craisins as well as our F&L rotisserie chicken.
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The F&L chocolate ribbon cookie is a fan favorite at offsite events.
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Roblox is now fully back to work and continues to utilize Foundry & Lux for their Tuesday lunch service! The mac & cheese and BBQ ribs consistently return due to popular demand.
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Foundry & Lux also provided lunch for their onsite Halloween Celebration and costume contest with Halloween themed snacks. We served mummy dogs, chicken skewers with romesco sauce, spiced popcorn, caramel corn and soft pretzels.
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Amgen food service program has been going very well! They request a member of the F&L team onsite to assist with food packaging as well as distribution. Amgen continues to order F&L GO in addition to their food service for high level meetings and luncheons.
Boxed lunches continue to be a hit with groups from AbbVie, SnowFlake, Lilly & Circle Pharma ordering throughout the month! Seasonal salads & sandwiches will be added to November's menu and will feature the butternut squash salad and caramelized pear salad.
Social media
new u s er s : 28
Our festive Halloween drink Frankenstein's matcha black sesame latte.
Showcasing the fun of the tenant Farmers Market.
Pizza is back, and guests couldn’t be happier.
The F&L staff take a quick moment to smile for a pic during the tenant event.
www.foundryandlux.com
w w w . f ou nd r ya nd l u x . c om
DoorDash is still trending well. We saw a small increase in sales in October. Our metrics continue to be well received with no order errors, consistent 5star customer ratings, no avoidable cancellations, and reduced wait time.
REVIEWS ARE IN!
Sales: Sales for the period totaled ~320K$ with a weekly average of $80k per 4 week period. P1 was a great period, and the campus population is now ~53%. We are doing more than four offsite events weekly, contributing to more than ~$30k to our weekly revenue stream. This period was the highest revenue we have had since COVID! Labor: Labor has been trending higher than forecasted due to the increased demand for offsite catering events. We are actively recruiting for catering attendants. Our existing staff are working additional hours to accommodate this new business opportunity. We expect labor to increase as we continue to expand our business in the coming months. Other Expenses: Other expenses and outside services were high due to the farmer’s market and tenant event but averaged out to ~19% against budgeted 18%. It is typical to see the expenses increase in tandem with sales. Total Profit: Overall losses were ~$0 for the 4-week period! The total profit was ~46k! This period is the first period since COVID, where we have been in the black. We have now been in the black for six consecutive weeks.
Thanksgiving meal & holiday cocktail kits Increased catering for companies looking for early holiday drop offs Increased onsite events December tenant event – COVE-VILLE.