MARKETING EXCELLENCE
Understanding the Customer
Core Food Offer
Keeping it Fresh / Building Loyalty
Communications
Retail Approach
Measuring Success
Local Market/Onsite Research
Small Site Solutions
Retail Innovations
Customer Advertising
Catering
Breakfast Promotions
Client Communications
Merchandising & Positioning
Sales & Participation Metrics
Mapping the Servery
Customer Feedback
Consumer Trend Resources
Wellness Promotions Beverage Promotions Everyday in Your CafĂŠ Seasonal Promotions Sustainability, Wellness & Nutrition Technology Solutions
May 2015
Applying the Concepts of Merchandising
Review, Revisit and Refresh
THE PILLARS OF
FOOD More good stuff. Less bad stuff.
OWNERSHIP Enabled through technology.
STORYTELLING Connecting people through food.
COMMUNITY More than a cafĂŠ.
The Marketing Plan The Marketing Plan is a fundamental element of our overall business strategy. We build it strategically around a process that includes 7 key dimensions. Customization is the key to a successful marketing plan and it begins with an understanding of our local customers and clients.
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UNDERSTANDING THE CUSTOMER CORE FOOD OFFER KEEPING IT FRESH COMMUNICATIONS RETAIL APPROACH MEASURING SUCCESS REVIEW, REVISIT AND REFRESH
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The Marketing Plan
• Understanding the Customer
The creation of a marketing plan begins with gaining extensive knowledge of our customers, including their lifestyles, routines and priorities within and beyond the food and service categories. It is also vital for us to understand the priorities of the business and the key focus areas of our client(s). Blending this onsite research with emerging consumer trends, culinary innovations and industry insights enables the creation of the foundation for a marketing plan.
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Core Food Offer
•
Keeping it Fresh/Building Loyalty
Once we fully understand our customer base and the onsite environment, we begin to shape and identify the core food programs that will be offered. This includes traditional café serveries, satellite operations, convenience store settings and catering opportunities.
Following the identification of the core food offers, we look at concepts, programs, promotions and campaigns that will compliment the core services, while presenting our customers with new offers that maintain freshness and continue to deliver unique products and services. Retail innovations are unique business solutions and full station concepts that can enhance your day-to-day café environment. Seasonal promotions, new product introductions and marketing campaigns are released frequently throughout the year and can be added to café menus to enhance variety and freshness.
• Retail Approach
We view our cafés as entrepreneurial retail business sites and our directors, managers and chefs as “owners”. Our marketing plans include essential merchandising and product positioning tactics, including an exercise to map and regularly walk the servery as a customer. This serves to identify new opportunities to focus on upselling, suggestive selling and utilizing channels outside of the four servery walls in order to expand our reach to our non-users and infrequent-users of the café.
• Measuring Success
It is vitally important for us to measure the results of our marketing plans and regularly evaluate the results. This process ensures we are creating measurable impact with our marketing efforts and enables us to proactively identify potential areas of concern and to stay ahead of any developing opportunities.
• Review, Revisit and Refresh
The final dimension of our marketing process is “Review, Revisit and Refresh”. Within this phase, we evaluate and analyze successes, opportunities and innovations to build into the next years’ marketing plan. We also review financial metrics, customer satisfaction scores, client satisfaction scores, formal and informal customer feedback, changes in the on-site environment, local economy and/or any other extraneous factors or variables that may play into the need for us to adapt our programming for your onsite food services. Adhering to this marketing plan process enables us to build participation, meet the needs of our customers and clients, drive satisfaction and achieve our mutual business objectives.
With today’s focus on wellness and the green factor, we have introduced Balance, a holistic approach to the well-being of people and planet, delivering a portfolio of solutions that emphasize moderation and healthier lifestyles.
• Communications
The success of any marketing plan is built around communications – for our customers and our clients. We have numerous channels in place to ensure that we are maximizing our communication opportunities.
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Understanding the Customer The first step in developing a marketing plan is to understand your customer. We have many communication channels in place to maintain continuous customer feedback. These resources (outlined on the next page) ensure that we have a solid understanding of our customer dining patterns, styles, habits and preferences. In addition to our commitment to understand the specific needs of our on-site customers, we proactively research consumer trends, both within and beyond the food category. We explore consumer values, behavioral drivers and generational dimensions that enable us to define key aspects that will appeal to and resonate with our customers. Our goal is to ensure that products and services align with the values and drivers of your customer base and introduce innovation in the food and service categories.
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Understanding the Customer LOCAL MARKE T/ONSITE RESEARCH
Our recipe for success begins with gaining extensive knowledge of our customers and clients, including an understanding of onsite values, behaviors, routines and preferences, along with lifestyles and priorities beyond the food and service categories. On-Site Insights The primary objective of the Onsite Insight model is to assess guest preferences, surface opportunities, and gain an understanding of priorities and habits as it relates to the local dining experience. This process also enables us to validate the demographics and profiles of our customers/potential customers. Onsite Insight sessions can be conducted at regular intervals and/or scheduled based on specific topics such as new concepts, new menu items, technology solutions and service styles. Additionally, we observe customers in existing environments to analyze traffic flow and identify opportunities to ease bottlenecks during peak service hours. If available, we study the demographic make-up of our on-site employee base to ensure our product offers align with the specific needs of our customers. The Onsite Insight process will also drive customer loyalty as they appreciate the opportunity to provide opinions and see their suggestions in action. On average, our Onsite Insight model delivers a 5% increase in participation and higher levels of customer satisfaction.
Supplementing our Onsite Insight Process… We explore global consumer mega-trends, values, behavioral drivers and generational dimensions that enable us to identify key aspects that appeal to and resonate with customers. Our goal is to blend onsite research with emerging consumer trends and culinary innovations to deliver customized product and service solutions aligned with customer values.
WITY (What’s Important to You) Analysis – Client and Customers
Demographic Studies
Gathering valid input from our partnered clients is critical to identifying and understanding individual requirements and business needs of each operation. Because we cannot assume we know our client’s and customer’s expectations, priorities and the motivations behind their selections, we must ask. The “What’s Important to You” (WITY) process allows us to peer into their thoughts and see the underlying reasons for their decisions in order to manage the business according to their expectations. Once per year, or more often depending on operational needs, account management conducts a WITY meeting with each direct and/or indirect client. The WITY results are collected, discussed and prioritized based on current business objectives. Each WITY criteria is benchmarked, measured for success, and reported back to each client throughout the year, or until the next meeting is conducted. Seeing and understanding the business through the eyes of our clients helps develop solutions that meet their expectations leading to customer and client satisfaction, increased productivity, safety and an overall increase in morale.
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Analyses of the local geography and retail market baskets are conducted to ensure we have an understanding of local flavors, preferences and styles. Additionally, we observe customers in existing environments to analyze traffic flow and identify opportunities to ease bottlenecks during peak service hours. If available, we study the demographic make-up of our on-site employee base to ensure our product offers align with the specific needs of our customers.
Surveys Customer loyalty surveys are conducted annually by a third-party provider that specializes in customer satisfaction and loyalty measurement. Respondents are asked to rate our performance how well our teams are delivering value and great service to our customers. Reports are compiled and distributed by unit, district and region. Each report contains an Action Plan that identifies key drivers of loyalty and areas of improvement. This ensures that we are focusing on the right things.
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Understanding the Customer CONSUMER TREND RESOURSES
It is our goal to ensure we continue to weave innovation, freshness and creativity into our business in order to build participation and improve customer satisfaction. With that in mind, we place a high value on discovering, understanding and applying up-and-coming, current and resurgent consumer trends. We partner with leading research organizations and industry associations in order to provide our clients with insight and business application to the ever changing world of consumer behaviors and industry trends.
Culinary Trend Resources 1. Our partnership with the Culinary
2.
3.
4.
Institute of America (CIA) enables us to stay abreast of emerging culinary trends via relationships with leading culinarians such as Greg Dresher.
Key members of our culinary team attend the annual World of Flavor Conference as a point of education, inspiration and networking with other professional chefs. Compass culinary leaders are invited to a variety of “by invitation only” leadership forums, sponsored by different organizations in collaboration with the CIA including: •
Flavor Quality & American Menus
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World of Healthy Flavors
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Healthy Kitchens/Healthy Lives
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Latin Flavors, the American Kitchen
Additional sources for culinary trends and menu development include: •
Technomic’s quarterly newsletter on consumer food trends, webinars and annual conference
•
Flavor & the Menu - quarterly magazine and conference
Compass also leverages its partnerships with key manufacturers to gain insight on emerging culinary trends.
Levy Innovations
Levy Innovations is a division of Compass Group and a tremendous resource for identifying emerging consumer trends. Our partnership with Levy enables us to leverage intercompany research expertise from a consumer, culinary and retail perspective.
Iconoculture
Our partnership with Iconoculture enables Compass Group to explore, discover and apply emerging consumer trends. As a leading global consumer research and advisory company, Iconoculture helps us to integrate consumer information from multiple data sources, combine it with expert analysis and interpretation and strategize on the application of the knowledge within our business.
CultureWaves
Compass Group partners with CultureWaves® in order to leverage their unique approach to capturing, understanding and leveraging consumer insights and “life evidence” to identify emotional drivers of behavior and how this translates into creating marketing and business strategy. CultureWaves® emphasizes thinking outside the traditional boundaries of business and develops a forward-looking perspective on the future of culture classified as emerging, growing or mainstreaming trends.
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Customers are finding ways to manage the costs of dining – taking the advantage of price promotions, buying value meals and ordering fewer or lower priced items. Source: Food Management
Industry Organizations
Compass is an active member and sponsor of the Society Foodservice Management(SFM), the National Restaurant Association and various other local industry organizations. Rick Post, Compass CEO of Contract Foodservices, serves on the board of SFM. Compass Group participates in and utilizes information garnered from industry studies such as the SFM Industry Benchmarking Study and utilizes reports generated by these organizations.
Trade Publications
In order to stay current on industry news, Compass Group is an active subscriber to industry trade publications and websites such as Foodservice Director, Nation’s Restaurant News, Restaurants and Institutions, Plate Magazine, QSR Magazine and Foodservice. com.
Core Food Offer SMALL SITE SOLUTIONS
INN OVAT I V E • CO N V E NIE N T • A DA P TA BL E
Canteen believes that living a busy life shouldn’t mean sacrificing premium choices and great-tasting, healthy options. More than just food on-the-go for busy people, Avenue C is a state-of-the-art micro market solution that brings convenience, quality and round the clock retail service to your location. Each market is stocked with hundreds of products and delicious fresh food. Heat a breakfast sandwich or whole grain oatmeal for your morning meal and then join us at lunch for a fresh salad, sandwich or Panera Bread soup. All day choices such as fresh whole fruit, milk, yogurt, string cheese and hummus are just some of our better-for-you options. It’s no wonder our fresh food sales rise over 300% when we convert from traditional vending to Avenue C. Snack and beverage selections are also abundant with a focus on what consumers want. Increased choice of water, juice, energy drinks and ready to drink coffee accompany whole grain snacks, meal replacement bars, nuts and dried fruit. Of course a mix of favorites like candy, chips and carbonated beverages are customized for each location to meet the preferences of your employees and customers. Avenue C brings innovation and excitement to underused spaces, while driving morale and productivity of your team. So whether you’re looking to expand your traditional vending or considering on-site dining for the first time, Avenue C is the perfect choice. Designed to provide the ultimate in workspace flexibility and convenience, our Core model can be installed in as little at six to eight weeks and we’ll happily work with you on a custom design to create the ideal respite for your team.
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Key Features Include: • Easy user account set-up • Multiple payment options, including debit, credit, thumbprint and Avenue C account card
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The latest touchscreen technology English or Spanish programmable customer interface Print, text or emailed receipts Customizable, beautiful retail environments Camera monitoring Web-based reporting and monitoring Secure transactions using a Visa Certified system that is PA-DSS compliant per PCI SSC standards
Visit myavenuec.com to learn how Avenue C can meet the retail needs at your location or contact us at 1-855-463-6812.
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Core Food Offer SMALL SITE SOLUTIONS
• CO F F E E P R O G R A M • B A L A N C E K I TC HE N •
Avenue C Coffee Program Our research has shown that where offered, hot beverages are the top selling products in Avenue C. The Avenue C coffee program offers hot beverage solutions that can be tailored to the population at any location. Choose from three tiered options that range from cost-effective solutions that require no additional fixtures to coffee destinations featuring a stand-alone kiosk and some of the most sophisticated equipment available. Avenue C is the only micro-market solution that can offer your employees and guests brand name products from Starbucks and Caribou Coffee. Other branded partners include Peet’s Coffee and Tea and Douwe Egbert.
For more information on how Avenue C can meet the retail needs at your location, contact us at 1-855-463-6812.
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In support of the Balance Kitchen café or as an innovative alternative, our self-checkout micro market can make wellness a part of every day.
Featuring: • Minimum 30% Better - For - You selections • Choice Architecture • Natural, Organic, Kosher, Vegan, Non GMO, Gluten Free & Choice Plus
• Custom Build Outs For more information on the Balance Kitchen internal concept please see page 20.
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Core Food Offer SMALL SITE SOLUTIONS
Today’s client is active. He’s the guy who takes the stairs, not the elevator; the woman who leaves the office and heads to the gym; the associate who spends free time hiking, playing tennis or running. At Canteen, we know that wellness is on everyone’s mind. We understand that your consumer needs vending to reflect an active life style. That’s why we’ve worked with a team of nutritionists to develop enr.G. What is it? enr.G is our solution for clients who want snacks and beverages they can grab quickly, knowing that the products they choose are good for you. Each selection in our enr.G vending system is carefully selected to meet specific criteria including: • • • • • •
All Natural Organic Gluten Free Vegan Kosher Non GMO
• Choice Plus Each system can stand alone or complement a client’s branded wellness platform. enr.G is perfect for hospitals, universities, businesses or retail providers - anywhere the health and well-being of consumers is paramount. And let’s face it, many people make a daily commitment to good health. At Canteen, we know our premium, healthful selections will change the perception of vending. And with enr.G that’s exactly what we intend to do.
Visit Canteen.com to learn more about services or contact Scott Berman at Scott.Berman@compass-usa.com or call (781) 760-0549.
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Core Food Offer SMALL SITE SOLUTIONS
At Canteen Refreshment Services, we know that providing coffee, water and other breakroom services can make a big difference for your client’s workplace. Customized refreshment solutions can keep employees energized, motivated and ultimately helps improve productivity.
Office Coffee and Tea By delivering a coffeehouse experience, we refresh and inspire employees and guests with a personalized menu of office coffee options. We provide nationally recognized brands as well as regional and local favorites and private label coffee selections.
EcoStream Water Services Our top-of-the-line filtration technology brings refreshing premium drinking water to any office. Our water services include: • Point-of-use water purification systems • Reverse osmosis water systems
Breakroom Amenities Coffee is just the start in our breakroom solutions. In addition to topquality coffee brands and coffee equipment technologies, we offer pantry items snacks and beverages that range from indulgences to betterfor-you items and condiments.
Cleaning and Office Supplies In partnership with Corporate Diversity Solutions (CDS), we can also provide office supplies and cleaning products to our clients. Corporate Diversity Solutions is a certified Tier One Diversity Business and leading office supply provider. Visit Canteen.com to learn more about services contact Scott Berman at Scott.Berman@compass-usa.com or call (781) 760-0549.
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Core Food Offer SMALL SITE SOLUTIONS
Walter Filtration and Services from Canteen Refreshment Services
Help your clients make healthy beverage choices with EcoStream! Canteen Refreshment Services provides water filtration and services that are earth, body and community friendly. We are excited to offer your clients EcoStream, the only fully-certified water-filtration system that is environmentally friendly, safe and delicious.
Key Features Include: • LED Filter Monitor ensures that your water is always as pure as possible. No risk of forgetting to change the filter.
• Built-in leak detection ensures that your facility stays safe. No worries about leaking.
• Energy Star and TUV Certified • With EcoStream you eliminate the bottles! No more storing those bulky cases or having to recycle all that plastic.
• In-Tank UV Sanitization ensures the safest, cleanest water possible • Employee safety It’s a “Balance” Option! Canteen Refreshment Services is committed to Balance, the Compass Group initiative encouraging healthier lifestyle choices. Balance links elements of wellness, sustainability and humanity, supporting lifestyles and behaviors that can be used for the long-term. Balance offers healthier choices, promotes active living and delivers information and decision essentials that enable customers to make knowledgeable choices. Visit Canteen.com to learn more about services our contact Scott Berman at Scott.Berman@compass-usa.com or call (781) 760-0549.
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Core Food Offer SMALL SITE SOLUTIONS
q u i c k
m a r k e t
c u i s i n e
q u i c k
e x p r e s s
m a r k e t
c u i s i n e
e x p r e s s
Outtakes Outtakes is a multifaceted solution to Compass Group’s convenience retailing needs. Whether you need a comprehensive food-to-go program, an exciting, upscale convenience store or a scaled-down dining center, Outtakes provides a variety of unique and profitable solutions. As a Compass Group owned brand, Outtakes is able to leverage culinary expertise from the world’s best, allowing us to provide our customers with superior food quality. The flexibility of the brand also allows us to customize our product offerings based on your specific site demographics. From simple snack foods to gourmet meals, we have the recipe and unique packaging that allows for on-the-go convenience. Our flexible and adaptable f r eformats s h provide c u an i sattractive i n e and cost-effective solution, making it possible for you to offer a wide selection of food and retail offerings in an operationally friendly environment. Outtakes offers two distinct solutions, each with various formats. Our Market Solution is a full-fledged store while the Express Solution offers three formats: a linear unit, kiosk and mobile club car.
The Outtakes Market Solutions are much more than a store... they are a destination. Outtakes blends upscale design with a wide selection of great food and unique items to create an inviting atmosphere that keeps customers coming back. M A R K E T I N G E XC E L L E N C E
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f r e s h
c u i s i n e
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Core Food Offer CATERING
Our team of dedicated professionals is committed to exceeding our customer’s expectations every day not only in our traditional cafes and innovative small site settings, but also through our creative Catering Solutions. Whether you are planning an upscale event or casual meeting, our culinary experts and event planners can offer you innovative cuisine that’s tailored to your palate, ideal for the season and customized for your demographic. Compass Group’s approach to catering is continually evolving to incorporate consumer trends, sustainability initiatives, health and wellness and technology to deliver a portfolio of Catering Solutions. EXPRESS CATERING
Express Catering
Express Catering is catering less complicated. For customers who want to order, pay and pick up at their convenience. Customers can order online, pay online, and pick up their meal when it is convenient for them. This catering solution is a competitive edge to quick service catering in your market.
Meetings 2 Go
Meetings2Go is catering less complicated &
is the perfect solution for those last minute meetings.
It’s as easy as 1-2-3 Order – Browse our menu for delicious eats. Pay online and choose your delivery time. Get your order and go!
Earn
rewards when you use
Need lunch for your next meeting? It’s simple! Meetings to go allows customers to browse the menu, pay online, pick up their order make it to the meeting on time!
Each time you place an order, you can earn valuable discounts and coupons.
EAT WELL AND BE ACTIVE!
encourage A HEALTHIER WORKPLACE
Meeting Well™
In partnership with the American Cancer Society (ACS), Meeting Well™ puts Compass Group clients and their associates on the path to a healthier lifestyle. Created, managed and trademarked by the ACS to encourage a healthier workplace this program offers guidelines, suggestions and tips to incorporating physical activities and more nutritious meals and snacks into meeting agenda and events.
We invite you to experience Meeting Well™ • E nergize your meetings with good health in mind • Enjoy a wide variety of healthful foods • Feel satisfied with fewer calories • R educe waste calorie consumption, food fatigue and food waste
FARRO SALAD
Zipthru Catering A New Level of “EASY” Zipthru Catering offers the ease and convenience of online ordering – from any computer with internet access. Customers place orders and receive confirmation online – assuring them the order was sent, received, and will be fulfilled as ordered. Using sophisticated reporting and order history tools, Zipthru Catering reduces administrative time required for back-of-house functions and maximizes café’s operational efficiencies.
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Keeping It Fresh/Building Loyalty In order to continue building customer satisfaction and loyalty that compliments our core food offers. . . . . . we provide a portfolio of retail innovations, promotions and campaigns that can be easily introduced within cafĂŠ environments to maintain freshness and deliver unique products and services.
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
Retail innovations are unique business solutions and full station concepts that can enhance your day-to-day café environment. Seasonal promotions, marketing campaigns and new product introductions are released frequently throughout the year and can be added to café menus to enhance variety and freshness! Compass Group’s internal concepts offer complete station makeovers to compliment and enhance our core food offers. Stations can be converted to deliver a full retail experience or simply adapted to provide fresh, new concepts utilizing existing equipment and station hardware.
Modern Asian Kitchen
Modern Asian Kitchen
PMS 201C
PMS 383C
PMS 1545C
PMS 124C
® To learn more about adding a Retail Innovations business concept to your account, contact Wallace “Buster” Johnston at Wallace.Johnston@compass-usa.com.
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
Balance Kitchen Balance Kitchen is a visionary café that supports our clients’ health and wellness goals by promoting and measuring healthful and sustainable lifestyle behaviors, while preserving choice.
Balance Kitchen Highlights ·
Health-Promoting Food Choices including a variety of fresh, local, sustainable and healthful options at all points of service
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Education and Information in the form of full nutrition labeling on all items in cafe and identification of all FIT and local items as well as robust weekly and monthly wellness promotions leveraging technology and strategic partners
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Marketing and Choice Architecture aimed at making the healthful and sustainable choice, the easy choice through merchandising, silent health tactics, pricing and incentives
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Dashboard Metrics track wellness and sustainability progress
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Associate Training Standards and Certification Process ensure program integrity and consistency
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
Simply Puur Simply Puur is about creating opportunities that will improve guest experience, focus on wellbeing and sustainability, while driving engagement and participation through value, innovation, technology, and of course food.
The Space ·
A destination that fuels performance in our guests’ daily lives
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A small footprint café environment with comfortable seating encouraging guests to take the time to relax, regroup, renew, and rest
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A place that caters to consumers’ demand for ‘clean’ unadulterated and minimally processed foods
Points of Service ·
Customize to order
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EVO grill action cooking
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Signature salads, whole grain bowls
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Fresh bakery and dessert
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Fresh pressed juice, coffee
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Retail and specialty beverage
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
Sono Sono, as the name implies, celebrates Latin American Cuisine by combining the differing ingredients and cooking styles to form a Latin fusion menu. The concept speaks to delicious Latin cuisine that is simple, fresh and served to the customers specifications. Sono gives customers full creative control of their own meal. Our customizable menu allows for numerous combinations. Customers can choose between, tacos, burritos, ensaladas, burrito bowls and tortas. They can then add desired components such as freshly prepared proteins, toppings and salsas. Sono also has a variety signature tortas to choose from. All proteins and salsas at Sono are prepared daily to offer the freshest, most flavorful meal.
Sono Highlights 路
Customizable menus
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All proteins and salsas are prepared daily
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Regionally influenced Tortas (authentic street food sandwiches)
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Telera rolls
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
Bal’s Spice Kitchen Bal Arneson is a TV host, award winning author and well-known culinary personality. She is internationally known for her trademark spice-infused cooking. Her TV shows are airing in several different countries around the world. Inspired by her background and childhood in India, Bal’s Spice Kitchen combines a variety of flavors brought out by traditional spice blends with the convenience of a quick-serve concept.
Bal’s Spice Highlights ·
Signature wraps
· Turnovers ·
Traditional and non-traditional Indian entrées such as Curry Chicken Masala and Indian Pizza
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Whole grain and vegetable side dishes
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A variety of toppings, dressings and dipping sauces including Spiced Coconut Sauce and Spiced Kale Basil Dipping Sauce
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Additional menu items such as soups, beverages and desserts that can be added to meals to create a combo
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
2.mato
2.mato is Compass Group’s Italian kitchen, which is simplicity at its finest, incorporating the flavors, styles and preferences of the 21st century consumer with hints of tradition. Focusing on quality, authentic Italian ingredients ranging from traditional to gourmet, 2.mato features classic Italian favorites as well as unexpected menu items that highlight fresh, local ingredients. Featuring signature pizzas, calzones, strombolis, flatbreads, hot subs, paninis, pastas, soups, salads and the Pizzan, a completely portable pizza and the signature component of the 2.mato menu.
2.mato Highlights ·
A clean, bold, contemporary image blended with a nod to old world tradition
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Quality driven Italian cuisine using fresh authentic ingredients
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Unique Pizzans
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Extensive menu offerings
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
BYOB BYOB is a fresh, contemporary dining establishment with a bold and playful personality. From the familiar fragrance of burgers fresh off the grill and the garden fresh bouquet of garnishes, BYOB welcomes you to enjoy a custom-made creation designed to rival the finest urban restaurants offering short-order comfort foods. The concept is simple – fresh, quality food prepared and served to the customers PMS PMS PMS PMS specifications.
201C
383C
1545C
124C
At BYOB, customers are given full creative control of their own meal. Our customizable burger menu offers a long list of premium ingredients, allowing for numerous combinations. Customers can choose their type of patty and all desired components, including buns, cheeses, toppings, and sauces. Too many choices? BYOB also has a variety of signature burgers to choose from. All burger patties at BYOB are fresh, never frozen.
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
Pollo Pollo offers fresh, delicious all white meat chicken tenders paired with craveable dipping sauces. This wildly popular chicken concept draws customers, drives sales, and adds a robust offering to your cafĂŠ. The Pollo concept highlights quality products, simplicity setup and a variety of great flavor. The Pollo menu is designed to allow operators to focus on the allnatural tenders that are marinated using a signature recipe, then hand breaded and fried or grilled to order. The result is a quality chicken tender that is fresh, moist and full of flavor. At Pollo, the all-natural chicken tenders are naturally raised, meaning that they are all natural, free of artificial and coloring ingredients or chemical preservatives, and free from added growth hormones or steroids. The concept standard is to use all-natural chicken as well as sustainable packaging. Pollo offers three types of tenders; a classic fried buttermilk tender, Buffalo style, and a grilled marinated tender as well as the option of bone-in wings. Tenders can be served on a hoagie roll, wrap, and salad or enjoyed with a choice of thirteen hand-crafted dipping sauces such as the Sweet Hot Pineapple Chili, or the Buffalo Blue sauce.
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
crEATe crEATe is a socially conscious concept that places an emphasis on creating your meal the way you like it right in front of your eyes. crEATe serves tasty flatbreads, salads and made from scratch soups. Our fare is made from simple, whole ingredients that are healthy, delicious and affordable. Some of our items are locally sourced, some are organic and all are fresh and the highest quality that we can find. crEATe’s identity is also driven by its unique method of preparation which revolves around the Evo grill, a method of preparation that is a more nutritious alternative to frying. The unique offering of homemade dressings, marinades, sauces and the wide selection of flavor combinations will differentiate crEATe from its competitors within the healthy dining sector.
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
Mondo Subs Mondo Subs creates more than a new sub brand; it creates a new sub experience! Mondo Subs is a retail brand with an original personality, offering high quality unique gourmet sub sandwiches, flatbreads, signature sides and distinctive, warm homemade spiced chips. What really draws customers to the brand besides the fantastic food is the fun, trendy, charismatic approach that the brand offers, which makes the customer feel welcome once they enter into the Mondo environment.
Mondo Highlights 路
Mondo Subs features gourmet baked breads, high-quality meats and cheese, fresh produce, homemade dressings, toppings galore, warm seasoned homemade kettle chips, and unique side salads.
路
Mondo Subs are not only made to order with fresh, delicious and healthy ingredients, they provide great value too.
路
Mondo Subs offers many healthy options for diet-conscious customers. Full nutritional studies are available and results compare favorably to other market brands.
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Modern Asian Kitchen RETAIL INNOVATIONS
Modern Asian Kitchen
Chef Jet Chef Jet is a fast, fresh and flavorful quick serve concept based on traditional Asian cuisine. This concept features rice and noodles, lean meats marinated in spicy and savory sauces and an infinite combination of crisp, fresh vegetables topped with tangy seasonings. Jet Tila is a nationally celebrated chef specializing in all styles of Asian cuisine. As a boy, he spent time learning the ancient traditions of classical Asian cuisine in his family’s restaurants and at the Bangkok Market in Hollywood. Jet’s Le Cordon Bleu education coupled with his extensive knowledge of Asian gastronomy has given him a wide range of ideas to draw upon to create incomparable and innovative cuisine. Chef Jet is an expert in all Pan Asian Cuisines. Unlike the competitors, Chef Jet offers dishes from the popular countries including Thailand, Japan, Vietnam, Korea, and China. The Chef Jet brand is a quick service Asian concept that is chef-driven, featuring Chef Jet’s signature recipes. This concept provides value and options including vegan, vegetarian and gluten free menu items. Chef Jet is based on the popular concept of ‘build your own’ that gives the customer full control of their dining experience.
Chef Jet Highlights ·
options including vegan, vegetarian and gluten free menu items
·
customizable menu
·
fresh, local and quality ingredients
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
速
whole+sum breakfast whole+sum breakfast was designed with an operator/chef in mind and offers flexibility and easy to produce menu items. Menu items may be served in existing breakfast stations such as hot cereal, breakfast grill and cold cereal bar. whole+sum recipes are categorized as single menu items, allowing the customer to group items together according to their preferences.
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
®
whole+sum whole+sum is an exciting station destination designed to provide customers and clients with more healthful options in a way that reflects consumer trends and addresses customer and client demands. The focus of this initiative is energizing your body with fun, customizable foods that make you feel and look great. Providing nutrition information in an easy to understand format, whole+sum addresses a fast growing customer and client demand for detailed nutrition information. As part of Compass Group’s NEW Balance program, this café destination station will provide better integration with our sustainability and community initiatives while offering our customers a wellness solution that exceeds their expectations.
Strictly Vegetarian Deliver simple, delicious vegetarian cuisine to your customers with whole+sum Strictly Vegetarian dishes that can be offered as a complete station or a may be utilized to offer more variety in existing whole+sum weekly ethnic menus.
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Keeping it Fresh/ Building Loyalty RETAIL INNOVATIONS
External brands provide our customers with highly recognized and established retail brands and allow Compass accounts to benefit from the use of proprietary products, design support, operational systems and promotional materials. Compass Group is proud to offer a broad selection of industry leading external brands from our portfolio of national and regional partnerships. Available brand concepts encompass all major food and beverage categories to accommodate various business needs. *
* Some brands are regional and not available in every state, consult with your respective brand specialist before committing to clients. Additionally, brand approval by each external partner is required before implementation
To learn more about adding an external brand to your account, contact Nicole Hatfield at Nicole.Hatfield@compass-usa.com.
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Keeping it Fresh/ Building Loyalty BREAKFAST PROMOTIONS My Morning My Way includes a variety of breakfast promotions or breakfast components within a given promotion that address the consumers’ desire for fit/healthy, energy driving and portable breakfast items, providing them more choices. Take advantage of these breakfast promotions to drive your breakfast sales while building upon the midmorning 9am-11am daypart. My Morning My Way aims to capture the mid-morning “brunch” daypart by providing choices that align with mid-morning routines (i.e. grab a healthful snack with the 2nd cup of coffee).
Breakfast – All Day! Break the rules by serving breakfast all day! This year expand your breakfast offerings into other day parts and find creative ways to reinvent classic morning comfort cuisine to boost transactions and check averages throughout the day.
BREAKFAST BURRiTO ON THE GO
BREAKFAST BURRiTO
Breakfast Burrito
ON THE GO
What Calories?
Capitalize on breakfast sales with Breakfast Burrito, a handheld alternative to traditional plated breakfast for customers on-the-go. Give your customers the option to “Build Your Own Breakfast Burrito” or simply utilize the recipes to offer suggested breakfast burritos that customers may select from the menu. Don’t miss out on an opportunity to feature a popular, convenient breakfast item that customers crave!
Bundle Up
With fewer than 300 total calories,
+
this flavorful combo is a nutritious way to help you get through your day.
+
+
The answer to the demand for a better, faster breakfast is in the bag! This March, expand your National Nutrition Month campaign by creating a healthy grab ‘n’ go pre-packaged breakfast for active customers. Pre-packaged bundles of popular DANNON® Light & Fit non-fat yogurts, Kellogg’s® cereal/breakfast bars and fresh fruit - each assortment totaling under 300 calories - will earn the appreciation of time-starved employees and give your drive-thru competition a run for their money.
Kellogg’s® Nutri-Grain® Bar Dannon® Light & Fit® Nonfat Yogurt Fresh Fruit (apple, orange)
<300 © 2010 The Dannon Company, Inc.
®, TM, © 2010 Kellogg NA Co.
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Keeping it Fresh/ Building Loyalty BREAKFAST PROMOTIONS
Healthy Start No matter how many times we’ve heard that breakfast is the most important meal of the day, many of us still don’t give breakfast much thought. However, a good breakfast provides people with the nutrients they need to start the day off right. While simply offering breakfast is a good thing, what we offer is important, too. Try serving up whole grains, low-fat dairy options, fresh fruit, vegetables and egg whites as part of your breakfast menu.
Homemade buckwheat pancakes with fresh fruit
totally
oatsome! great tasting wholesome goodness
Totally Oatsome! Introduce your customers to mid-morning offerings of healthful oats with heart-warming recipes and toppings. Or, choose from a variety of simple yet unique recipes and host a chef’s table to provide your customers with healthier options after the holiday season. Download your promotion materials from MyCompass today.
Fruit ’n Yogurt Parfait Yoplait ParfaitPro® can allow you to meet the booming demand for fresh-made parfaits. The innovative 4 pound pouch of yogurt makes it easy; simply tear the precision tip, squeeze, and serve. Assorted yogurt flavors can be used for more than parfaits; try using the product to make smoothies or use at yogurt bars!
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Keeping it Fresh/ Building Loyalty WELLNESS PROMOTIONS
Wellness is a personal state of being that includes aspects of health, nutrition and physical activity. As a leading foodservice provider, we believe that the wellness of our clients, customers and associates is of utmost importance. To help them achieve their wellness goals, we have created promotions based on various monthly health education topics. Be Heart Smart The Be Heart Smart promotion highlights avocados and other healthy fats, legumes and whole grains and the incorporation of these delicious ingredients into meals throughout the day. Delicious and satisfying whole grains, like oats, provide the nutrients needed to lower bad cholesterol and help lower heart disease risk. Beans and other legumes offer protein with a fiber boost to support heart health. Unsaturated fats, like those found in avocados, can be an important part of heart healthy eating.
Delicious and satisfying whole grains, like oats, provide the nutrients needed to lower bad cholesterol and help lower heart disease risk.
Avoiding Gluten
We offer menu items that have been prepared without gluten containing ingredients. To identify these options, look for items labeled
or ask to speak with the chef
or manager. Please note that our menu items are not gluten free because we
To meet the growing demand of customers following a gluten-free diet, Compass Group has developed Avoiding gluten?â&#x20AC;&#x201C; a customizable program offering solutions through a variety of service levels. The Avoiding gluten? program combines extensive training, innovativetculinary development and strategic partnerships with customer education and communication to allow all of our customers to make safe food choices when eating in our cafes.
prepare and handle products containing gluten in our kitchens.
Important information about
labeling:
Menu options that were prepared without gluten ingredients are labeled
. However, due to our open kitchens that handle gluten for the preparation of other menu items,
we cannot guarantee that items made without gluten ingredients are â&#x20AC;&#x153;gluten-free,â&#x20AC;? as defined by FDA. While we make every effort to avoid gluten cross-contact, there is always the potential for cross-contact with other gluten containing food items, particularly in our self-serve facilities. We encourage guests to speak to the Chef or Manager regarding any questions about the ingredients contained in the food being considered.
Just the right mix of flavor and nutrients.
Balanced Bowls: Energize Your Day Eating well with balanced meals and snacks throughout the day is a great strategy for keeping your energy balanced and improving your overall health. One way that balanced meals help to keep you feeling your best is by keeping your blood sugar steady and avoiding peaks and valleys. This strategy is good for everyone, but especially important in people with or at risk for developing diabetes. Balanced Bowl recipes meet the FIT criteria along with additional carbohydrate (30-45g) and fiber (>5g) criteria.
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Keeping it Fresh/ Building Loyalty WELLNESS PROMOTIONS
Build a Better Salad Salad bars full of fresh vegetables can be a great option for customers looking for a healthful lunch. Salad bars offer items from all five food groups and provide customers with a convenient way to meet the recommendations of the Dietary Guidelines highlighted by MyPlate.
DASH YOUR WAY TO BETTER HEALTH What you eat affects your chances of developing high blood pressure (hypertension). Research shows that high blood pressure can be prevented and lowered—by following the Dietary Approaches to Stop Hypertension (DASH) eating plan, which is rich in fruits, vegetables, low-fat dairy, whole grains, fish, poultry, beans, seeds, nuts, fresh herbs and spices.
FIT flexitarian | fit fleks.uh.TAYR.ee.un| n.
Someone who actively integrates meat-free meals into their diet that contain no more than 600 calories, 5 grams saturated fat, 100 mg cholesterol and 600 mg sodium.
What you eat affects your chances of developing high blood pressure (hypertension). Research shows that high blood pressure can be prevented—and lowered—by following the Dietary Approaches to Stop Hypertension (DASH) eating plan, which is rich in fruits, vegetables, fat-free or low-fat dairy, whole grains, fish, poultry, beans, seeds and nuts. This May, help your customers reach their wellness goals by offering items that support the DASH eating plan.
FIT Flexitarian A FIT Flexitarian is someone who actively integrates meat-free meals into their diet that contain no more than 600 calories, 5 grams saturated fat, 100 mg cholesterol and 600 mg sodium. Celebrate the health of the Earth and your customers during by featuring FIT Flexitarian recipes in honor of Earth Day. By simply eating one meat-free meal a week, you can make an impact on both your health and the environment.
Be a FIT flexitarian.
By simply eating one meat-free meal a week, you can make an impact on both your health and the environment.
ENERGIZE YOUR MORNING
Get FIT Customers are focusing on feeling great, being productive and staying energized. FIT menu items that are balanced in nutrients and rich in fruits, vegetables and whole grains are the perfect way to meet this demand. The New Year is the perfect time to help customers achieve their wellness goals by providing meals, snacks and beverages that align with the FIT criteria..
G E T
LOOK FOR THIS LOGO
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Keeping it Fresh/ Building Loyalty WELLNESS PROMOTIONS Cholesterol Education Month
GRAINS & GREENS EAT TO BEAT CHOLESTEROL
Whole grains and leafy greens provide a flavorful base for meals that are well balanced and support heart health. Full of fiber and phytochemicals, whole grains and leafy greens offer nutrients
Greens and Grains September is National Cholesterol Education Month, a good time to get your blood cholesterol checked and take steps to lower it if it is high. National Cholesterol Education Month is also a good time to learn about lipid profiles and about food and lifestyle choices that help you reach personal cholesterol goals. Greens and Grains encourages eating whole grains and leafy greens, which provide a flavorful base for meals that are well balanced and support heart health. Full of fiber and phytochemicals, whole grains and leafy greens offer nutrients needed to maintain healthy cholesterol levels.
needed to maintain healthy cholesterol levels.
National Fresh Fruit and Vegetable Month Light up your plate with fresh fruits and vegetables NATIONAL FRESH FRUIT AND VEGETABLE MONTH Very few of us are eating the recommended amount of fruits and vegetables each day – only 32% of us are eating enough fruit and only 26% are eating enough vegetables.
Looking for something you should be eating more of? Fresh fruits and vegetables are your answer. Very few of us are eating the recommended amount of fruits and vegetables each day – only 32% of us are eating enough fruit and only 26% are eating enough vegetables. Fruits and vegetables are major sources of some important nutrients such as folate, magnesium, potassium, dietary fiber, and vitamins A, C and K. Eating fruits and vegetables is associated with lower risk of chronic diseases and when prepared well, fruits and vegetables are lower in calories than most other foods.
Eating fruits and vegetables is associated with lower risk of chronic diseases and when prepared well, fruits and vegetables are lower in calories than most other foods.
NATIONAL FRESH FRUIT AND VEGETABLE MONTH
National Nutrition Month National Nutrition Month® (NNM), created by the Academy of Nutrition and Dietetics (AND), is a nutrition education and information campaign celebrated annually each March. The national campaign focuses attention on the importance of making informed food choices and developing sound eating and physical activity habits. This year’s theme, Taste of the Americas, takes customers back in history to examine our natural native cuisines and celebrate our local indigenous ingredients. Focused on the Americas; 4 broad regions are highlighted: North America - includes all regions of the continent, the Caribbean, Mesoamerica and South America.
TAKE A HEALTHY TOUR OF REGIONAL FAVORITES
Route 2 Wellness Set customers off on the right path to healthy eating with Route 2 Wellness, which features menu offerings with a healthy spin on traditional dishes.
2
WELLNESS
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Snack Smart Eating well with balanced meals and snacks throughout the day is a great strategy for keeping your energy balanced and improving your overall health. One way that balanced meals and snacks help to keep you feeling your best is by keeping your blood sugar steady and avoiding peaks and valleys
Whole Grains Every Day Get the Whole Grain! Whole grains offer benefits that are missing in refined grains. Choose whole grains every day.
Research suggests that whole grains reduce risks of heart disease, stroke, cancer, diabetes and obesity. Few foods can offer such benefits. Current guidelines suggest that at least half of the grains we eat be whole grains. To help your customers reach this goal, offer whole grains every day!
Keeping it Fresh/ Building Loyalty BEVERAGE PROMOTIONS
Beverages are the most profitable category in the servery, and represent a significant portion of total revenue. To help grow your top and bottom line, we have created beverage promotions that can be used at any time of the year. Many of these beverage promotions feature healthful, great tasting beverages that customers are seeking across all day-parts. Crave Water
NATURALLY
REFRESHING
We proudly offer ✫
FAIR
TRADE ✫
CERTIFIED
Bottled water is the new crave! Consumers find it convenient, appealing, trendy, and most importantly, healthy to drink bottled water. This change in consumer behavior is a great opportunity to leverage our current bottled water category. Drive beverage opportunities and increase incremental sales by strategically positioning bottled water in high traffic areas during all day parts.
Fair Trade Certified Coffee Help spread the word about a movement that truly makes a world of difference by promoting the purchase of Fair Trade coffee. This promotion educates customers on Compass Group’s reputation and broad community reach, while bettering the social and environmental well being of the countries and communities of coffee farmers.
COFFEE ✫
✫
Live. Play. Hydrate. Live. Play. Hydrate. helps units provide the right beverages, at the right price in the best location. Intended to boost growth of cold beverages, this initiative focuses on three of the fastest-growing beverage categories – bottled water, iced tea and energy drinks.
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Keeping it Fresh/ Building Loyalty BEVERAGE PROMOTIONS
Summer Smoothies As the summer season approaches, smoothies make a refreshingly light and healthy meal or afternoon snack. The Summer Smoothie promotion will entice customers to stop in for a light breakfast or quick snack on the go. Packed with protein, calcium, vitamins and antioxidants these powerful nutrients will keep your customers feeling healthy and refreshed.
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Keeping it Fresh/ Building Loyalty EVERYDAY IN YOUR CAFE
Everyday in Your Cafe includes a variety of everyday marketing materials that can be used to liven up your cafe. Utilize the following promotional signage to draw more customers into your cafe or add color or freshness back to a certain station or area.
Au Bon Pain Soup Pairing Au Bon Pain soups with mini sandwiches is a successful component of any meal time offering. Soup and Sandwich features Au Bon Pain (ABP), a premier brand partner for quality soups. By serving the Au Bon Pain soup product, we are able to offer consistent, high quality, popular soup at our soup stations in every café.
COOKIE Cookies can make you a lot of dough! Seventy seven percent of all cookie purchases are impulse buys and the look and smell of freshly baked cookies is the key to an impulse sale. Customers love the aroma and taste of warm, homemade cookies. Capitalize on customers’ desire for freshly baked cookies with effective merchandising and traffic-stopping displays.
SWEET SWEET
Get ‘Em While They’re Hot
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Keeping it Fresh/ Building Loyalty EVERYDAY IN YOUR CAFE
Just Cookies, Hampton Creek
THE WORLD NEEDED A
Just Cookies by Hampton Creek is Compass Group’s newest and most innovative cookie partner.
BETTER COOKIE Find out why at justcooki.es
Meal Deal Combo meals, sometimes referred to as bundles, are an important part of an effective retail marketing plan, and can enhance the price/value perception in your customers’ minds. To be effective, they must offer value to your customers and improve the profitability of your business. Bundles help to drive sales by increasing check averages and visits by current customers and non-users.
Recharge Take it To-Go
A G M S Y
b H N T Z
C I O U
D J P V
E K Q W
F L R X
1 2 3 4 5 67 8 9 0
Customers are looking for more grab-and-go meal options, which presents a great opportunity to build incremental profits in all of our retail snack areas. The key to growing snack sales is offering top-selling brands and merchandising in the right locations. We have partnered with three of the industry’s strongest snack retailers – Kellogg’s, Kraft Foods and General Mills – to ease inventory and stocking challenges, reduce inventory costs and offer the right product mix for customers in our retail areas. By placing snacks in high traffic areas and among the various food stations, you will maximize awareness and drive impulse purchases.
Sweet! Potato Fries Customers are seeking sweet potato fries like never before. In all types and cuts, sweet potato fries appeal to an ever-expanding audience looking for something new, different and tasty to pair with their entrees. Sweet potato fries provide a great opportunity since consumers are willing to pay one-third more for them, and they can therefore be offered at a premium price.
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Keeping it Fresh/ Building Loyalty SEASONAL PROMOTIONS
Seasonal campaigns and promotions are an integral component of our food services strategy. We know the importance of keeping our food and service offers fresh and exciting for our customers and make every effort to leverage our research and deliver the right promotions at the right times. Promotions are implemented for a variety of different objectives including, but not limited to, driving participation, increasing customer satisfaction, creating awareness, driving sales and establishing/ building perceptions of value to our customers and clients. Promotions are typically short-term tactics that drive long-term benefits and are aligned with an overall business plan. In addition to the defined objectives
WHAT’S HOT 2015 The top 10 trends in the 2015 NRA What’s Hot Chef Survey 1.
–
M
O O M H R U S
indicated above, promotions can also have goals such as celebrating holidays, customer appreciation events or introducing new products and processes. Below is just a sampling of some of the promotions and campaigns that can be offered to our customers at appropriate times throughout the year:
B L E N D E D
F A V O R I T E S
a natural combination
A Natural Combination –
Mushrooms are natural complements to your favorite dishes that enhance flavor and add nutrients such as vitamin D. Mushrooms also lower calories, fat, cholesterol, and sodium when blended into your favorite meat recipes. Try a blended favorite today!
Good for you. Good for the planet.
–BLEND BENEFIT–
REDUCE Blending mushrooms into ground meat reduces the calories, fat and cholesterol of your dish.
Locally sourced meats and seafood
2. Locally grown produce 3.
Enviromental sustainability
Blended Turkey and Mushroom Meatloaf
4. Healthful kids’ meals 5. Natural ingredients/minimally processed food
Mushrooms, with their rich umami quality, are the perfect ingredient to blend and swap with meat, without loss of texture or flavor. Combine mushrooms and meat in recipes to bring another serving of vegetables to the plate, add volume to meals, and extend portions. Lighten up family favorites like burgers, meatballs, pasta sauce and tacos by replacing a portion of the ground meat with mushrooms. Finely chopped mushrooms look similar and blend seamlessly with meat, so classics can be healthier without losing taste or satisfying texture.
6. New cuts of meat
Be a Flexitarian
7. Hyper-local sourcing
A flexitarian is someone who actively incorporates meatless meals into his/her diet but is not necessarily a vegetarian. The Be a Flexitarian campaign addresses various dietary needs of customers while offering meat-free meal options for meat lovers and vegetarians alike. A slight variance in dietary patterns, eating one meatfree meal a week, is a step in a positive direction towards better health and a sustainable environment.
8. Sustainable seafood 9. Food waste reduction/management 10. Farm/estate branded items
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Keeping it Fresh/ Building Loyalty SEASONAL PROMOTIONS
A Taste of Culinary Heritage Celebrate the delicious cuisine of Chef Edna Lewis! This influential chef shared her culinary heritage with the world, provided a taste of early 20th century African American farm life and refined Southern cuisine for years to come. Join us in honoring Edna Lewis’ culinary heritage and encouraging a deeper understanding of Southern culinary history.
Big Game Throughout the month of January, get your customers excited for the Big Game by offering menu items and featured products reminiscent of tailgates and football parties.
Choose 3 Allow your customers to create their own combo! Feature Choose 3 in your café to help drive sales of Au Bon Pain Soup and bottled beverages. For one price, Choose 3 offers the choice of a small-portion salad or small-portion sandwich paired with an Au Bon Pain Soup and any bottled beverage for a perceived value. The Choose 3 concept speaks to the customer’s desire to have it all. When you give a customer the illusion of “more bang for their buck,” they’re happier with their purchase.
chop d &wrap d
chop d & wrap d
chop d &wrapd
chop d &wrap d
chop d & wrap d
chop d &wrapd chop d & wrap d FRESH + NATURAL + DELIICOUS
chop d
FRESH + NATURAL + DELICOUS
FRESH | NATURAL | DELICOUS
FRESH + NATURAL + DELIICOUS
chop d & wrap d
chop d chop d & wrap d
chop d & wrap d
Chop’d and Wrap’d Re-FRESH your lunch offerings with a brand new look for salads and wraps! Chop’d & Wrap’d offers an easy way to cross-utilize ingredients for both fresh salads and savory wraps. Provide your customers with an assortment of made-to-order salads and wraps or have your customers choose from a selection of ingredients to build their own creations. Simply toss it or wrap it up! FRESH + NATURAL + DELICOUS FRESH | NATURAL | DELICOUS
FIE
BBQ CHICKEN | WR AP AND SAL AD
chop d& wrapchop d d
& hop d & & wrap d chop d & chop d & wrap d
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A
Keeping it Fresh/ Building Loyalty SEASONAL PROMOTIONS
Celebrity Chef Series Jet Tila
Chef Jet Tila has quickly carved his own unique niche as a culinary storyteller. Thanks to his diverse background and education, Jet is universally comfortable in multiple roles as a nationally celebrated chef and consultant, a teacher and a student in the art of food. He has appeared on many national TV shows including Iron Chef America and as a judge on Cutthroat Kitchen and Chopped.
The Compass Celebrity Chef Series allows Compass chefs and partnered chefs to let their culinary talents shine! This promotion features some of Compass Group’s top culinary talents and showcases Compass’ very own celebrity chefs. The Compass Celebrity Chef Series presents culinary talents and expertise of chefs within Compass Group, as well as recognized celebrity chefs who we’ve partnered with to further spotlight our own acclaimed standouts. Each nationally renowned chef shares their passion for specialty ingredients and their favorite cuisine, for which they have earned acclaimed status.
Cinco De Mayo Fuel your guests with a flavorful food fiesta! Cinco de Mayo is a great opportunity to engage your customers in a fun holiday that offers a variety of flavors and options. A traditional mole, rice and beans, tortilla chips from scratch and housemade salsas will have your guests celebrating all day long!
Citrus Beet Salad
Crisp Build a better, smarter, more profitable salad with Crisp! Crisp re-constructs the salad station to not only build a better salad, but to maximize retail sales, create cross-sector synergy and offer fresh, seasonal ingredients while expanding upon our business partner relationships. Whether they are made-to-order, pre-packaged in an air screen cooler or served on a bar, salads can significantly contribute to the overall sales of the café. The salad concepts described in this program can be delivered in a variety of formats to compliment the various business models within each sector.
Fiesta de Mayo FResh ingredients bold latin flavors
For Mexican food lovers everywhere, Cinco de Mayo is a perfect time to feature homemade salsas, dips and quesadillas! Fiesta de Mayo pays homage to Mexican culture by featuring tasty dipping sauces and traditional corn quesadillas made with authentic Azteca flavored Mission Corn Tortillas and Great Lakes Cheese products, which provide the ideal ingredients for all of your Mexican menu items.
a time to celebrate!
feista de
mayo
DE
feista de
mayo feista de
mayo
DE
MAYO
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Keeping it Fresh/ Building Loyalty SEASONAL PROMOTIONS
BEHIND EVERY MEAL IS A STORY
Eat Local Eat Local is an annual campaign centered around serving local produce in your cafĂŠ. It is designed to promote awareness as well as drive sales based on the rising trend in eat local initiatives across the country. Local produce is fresher, tastes better, supports your community and is better for the environment. The campaign begins in September, during the traditional harvest season, and runs throughout the year.
# E AT LO C A L N OW
E a r t h Ta b l e
Earth Table
EARTH
TABLE
FRESH . SEASONAL . FROM THE EARTH
EARTH TABLE
Earth Table Earth Table is an interactive experience, with each meal assembled to order by our chefs, in front of our guests. Earth Table provides a great opportunity to highlight menu variety while increasing check averages and promoting sustainable best practices featuring fresh, local ingredients and sustainable seafood.
Earth Table EARTH TABLE
Fresh Grilled Pizza FRESH GRILLED
Fresh Grilled Pizza is a quick and unique way to re-create a delicious American favorite. Grilled pizzas are a specific style of pie. Typically thin-crusted, theyâ&#x20AC;&#x2122;re lightly sauced with minimal toppings. The dough cooks fast, producing a lot of pizzas in a short amount of time. Fresh Grilled Pizza can be served at the grill station with an array of freshly prepared sauces, cheeses, vegetables and proteins. Allow guests to custom build their own pizza from a list of toppings or choose from a provided recipe
Game Day Gear up for the return of football season with game day grub, drawing attention and creating excitement around this unique promotion. Kick off college and NFL football with this exciting promotion featuring game day cuisine such as hoagies, sandwiches, chili fries, sausages, sliders and wings. Pair these delicious dishes with refreshing bottled beverages
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Keeping it Fresh/ Building Loyalty SEASONAL PROMOTIONS
Get Hooked America is hooked on the growing fish tacos trend and Compass Group’s rendition combines coastal cuisine with a healthy “California” vibe. This program features tasty seafood selections that underscore Compass Group’s commitment to sustainable seafood; beer battered hoki, Alaskan wild salmon and grilled tilapia.
Home for the Holidays
Bring home a sweet tradition!
Just in time for the holidays! Ready to serve, take-home desserts are ideal for on-the-go customers. Choose from traditional holiday pies or delicious individual desserts. As an additional component to the promotion, Home for the Holidays desserts fit nicely into your daily café menu or into your current catering program! Holiday desserts can drive a lot of revenue during the busy catering season. Be sure to incorporate these great seasonal sweets wherever and whenever possible.
Order your holiday dessert today.
Holiday Table Holiday Table is a collection of side dishes featuring seasonal superfoods designed to accompany the traditional holiday meal. While no holiday table is complete without a main component or protein, the sides are what bring the meal together. The recipes featured in Holiday Table are intended to promote traditional sides with a healthier spin. This holiday season, encourage customers to indulge in superfoods like sweet potatoes, cruciferous vegetables, citrus and whole grains.
)05 %0(4 ACROSS AMERICA
Hot Dogs Across America Hot dogs are an American favorite. Throughout the summer months, between Memorial and Labor Day, Americans consume an estimated seven billion hot dogs. Hot Dogs Across America is a culinary twist to the classic American hot dog with distinctive toppings and condiments. The Mushroom Swiss Dog, Tex Mex Dog and Hula Dog are few of the features as well as various regional favorites.
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Keeping it Fresh/ Building Loyalty SEASONAL PROMOTIONS
Love Food Not Waste Love Food Not Waste is a campaign that brings awareness to and addresses client concerns about waste and its cost impact to the operation. The campaign is composed of four key elements of waste related to food service: Water, Energy, Food Waste and Reuse/Recycle. Each of the four elements address ways that our associates and customers can impact the amount of waste they produce by encouraging them to change their behavior. Love Food Not Waste brings attention not only to the environmental concerns, but also to the costs that can be saved by making a few simple changes. CONSERVING OUR RESOURCES
Memorial Day Help your customers to celebrate Memorial Day using McCormick Spices in traditional foods and flavors such as sandwiches, burgers and barbecue.
Munch Madness
y
ou
r hunge
r
s
l am dunk
Showcase culinary talents and bring variety and excitement to customers by offering traditional and creative hot and cold hoagie sandwiches. The meatball parm and Philly cheese steak subs are standards that always draw a crowd. Create a slam dunk combo by pairing with a side of loaded potato salad or smoky mac and cheese with Cheetos and bacon. Mix it up with a big daddy Carolina BBQ pulled pork sandwich with country slaw or a buffalo chicken hoagie. Munch Madness featured products also make a great combo option with a wide variety of snacks and beverages.
New Year, New You The New Year brings resolutions for better choices that help sustain more active and balanced lifestyles. The month of January holds a specific emphasis on these resolutions and new experiences. Support your customers and encourage them to try something new this January by offering a variety of breakfast, snack and beverage products throughout the day that maintain energy and help make their resolutions easier to achieve.
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Keeping it Fresh/ Building Loyalty SEASONAL PROMOTIONS
PICK YOUR
Perfect Picnic
Perfect Picnic Bring a summer picnic to your customers by introducing Perfect Picnic, a customizable bundled meal that allows customers to select and combine offerings from an assortment of savory sliders, house-made side salads and delicious snacks to create their personal picnic. This promotion creates a great opportunity to advertise a combo/bundle while increasing overall check average throughout the summer. Encourage your customers to add a drink and chow down!
savory sliders
and great sides
THIS SUMMER LEAVE THE DISHES TO US! Choose from a Variety of Delectable Sliders, House-made Side Dishes and Refreshing Drinks.
Petite Sweets and Tea Miniature cookies, desserts and unique teas meet the needs of todayâ&#x20AC;&#x2122;s customers that are looking for a small treat to satisfy their sweet cravings. Paired with decorative packaging Petite Sweets and Tea is the ideal promotion for Valentines Day and offers the added value of convenient on-site shopping for customers.
A
ROUN
R
LD
ROLL
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Roll Around the World Keep up with todayâ&#x20AC;&#x2122;s emerging sandwich trends with Roll Around the World, a variety of fresh, savory sandwiches with flavor profiles from around the world. Each sandwich recipe was created with regional inspiration to produce global flavors for the core business. Your classic turkey and tuna will always have a place on the menu, but in order to gain a competitive edge, consider capturing international flavors between the roll. By adding more flavorful condiments and unusual toppings, you can put a spin on a tried and true favorite.
The American Breaded Chicken Breast, Barbeque Sauce, Cheddar Cheese and Coleslaw on a Soft Demi Baguette
Shrimp Fest SHRIMP FEST T H E P E R F E C T C AT C H .
Summer is the perfect time to serve your guests shrimp; a versatile protein that can be served in many applications from salads and pastas to soups and deli features. Quick to cook and easy to serve, shrimp can be seasoned in a number of ways. Light, fresh ingredients can be the perfect complement to this shellfish favorite. Make summertime unforgettable with sensational shrimp flavors!
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e roasted d-carved meats
Keeping it Fresh/ Building Loyalty SEASONAL PROMOTIONS
Small Plates - Spanish Tapas Give your customers an extraordinary experience of balance, moderation and variety with Small Plates, Spanish Tapas! Popular throughout restaurants in Spain, tapas are appetizers or snacks that are typically created with simple ingredients and influences from many different cultures and countries. Today, this sophisticated method of dining has evolved into a trendy concept, easily enjoyed as an entire meal. Allow your customers to mix, match, share and graze on both hot and cold tapas in a more affordable and entertaining way of dining.
So Deli
Flexible, Unique,
Fresh, Seasonal
Artisan Sandwiches
Soup & Sandwich The Classic Combo
So Deli is a deli station featuring seasonal sandwiches that incorporate whole grain breads and wraps, fresh, dark leafy greens, brightly colored vegetables, reduced fat cheeses, lean roasted meats, poultry and water-packed tuna. This concept provides a flexible deli menu that is easily customizable to be applied to any and every deli station, in any size location. This concept also encourages the use of local ingredients as they apply to the recipes to incorporate regional offerings whenever possible, including vegetables and fresh baked bread and rolls. So Deli incorporates a variety of service options such as Pre-made, Made to Order, Grab & Go, Sliced Artisan Sandwich and Carving Station.
Soup and Sandwich Warm up your customers this winter by offering Au Bon Pain (ABP) soups and perfectly portioned, freshly made mini sandwiches daily in your café. Pairing ABP soups with mini sandwiches has often been a successful component in our cafes. Soup and Sandwich features Au Bon Pain (ABP), Compass Group’s premier brand partner for quality soups. By serving the Au Bon Pain soup product, we are able to offer consistent, high quality, well-liked soups at our soup stations in every café.
Summer Grillin’ mbrace the summertime by bringing an outdoor cookout inside! Bring the E excitement to your cafe by menuing customer favorites such as a traditional beef or turkey burger, and mixing it up with fun new recipes such as the coconut curry chicken mushroom burger!
bringing
burgers
back
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Keeping it Fresh/ Building Loyalty SEASONAL PROMOTIONS & CAMPAIGNS
Sweet Summer Treats Take advantage of what this summer has to offer! Summer fruits are delicious when eaten out of hand, but they are even better as an ingredient in a dessert. From berry tartlets to old fashioned stone fruit cobbler, these spectacular sweets are bursting with the flavors of the season.
Twisted BBQ For many barbecue enthusiasts, the quality of the barbecue is determined by the flavor of the sauce. While most sauces stem from a handful of regional variations, this summer promotion offers a decadent twist on traditional barbecue sauces. Twisted BBQ can also be used in catering and at the breakfast station.
FEATURING
THE WILD
RENEGADE SANDWICH
Ultimate Street Food The United States is the melting pot of ethnicities from all corners of the globe so it is no surprise that our cuisine has been tremendously influenced by a variety of cultures. Ultimate Street Food offers a variety of authentic flavors from around the world. By incorporating food from India, Latin America, the Caribbean Islands and Indonesia, we can experience a true celebration of diverse cultures as they continue to become a mainstay in today’s food landscape. Update your menu and create cultural awareness by adding recipes from Ultimate Street Food into your or entrée station or existing catering program.
Veg Out 100% Vegetarian Experience
Encourage your customers to try protein alternatives with Veg Out, a 100% Vegetarian Experience that goes beyond burgers. Use this promotion to add betterfor-you vegetarian options to your entrée selection, bring flavor and variety to your café and increase sales of high-margin meals.
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Keeping it Fresh/ Building Loyalty SUSTAINABILITY, WELLNESS & NUTRITION
The Balance commitment to you: • Sourcing fresh yogurt & milk that is free of artificial growth hormones. • Purchasing poultry produced without the routine use of human antibiotics. • Buying local products to support American family farms. • Promoting Certified Humane cage-free eggs™. • Featuring social and ecological certified coffee. • Serving seafood that comes from sustainable sources. • Offering packaging made from renewable resources. • Implementing waste reduction practices to minimize environmental impact. • Providing a large variety of healthful options which includes eliminating artificial trans fat and reducing sodium
Carbon Foodprint
This web-based tool allows you to build a step-by-step strategy for lowering the carbon foodprint of your foodservice operations. It provides an elemental level of education and is supported by a variety of tools that will facilitate implementation of your strategy.
THE MILLION LB.CHALLENGE
I took
We’re losing a Million Pounds...of CO2e
I took
Along with other cafés across the country, we are working towards minimizing greenhouse gas emissions through reducing our kitchen equipment use by 10%. THIS CO2e REDUCTION IS EQUIVALENT TO PLANTING 150,000 ACRES OF FOREST, THE ELECTRICITY SAVED IS ENOUGH TO POWER OVER 1,500+ HOMES. Taking Action for a Healthy Planet
The Million Lb. Challenge
The Million Lb. Challenge is a voluntary “call to action” for all Compass Group units to implement one proven strategy from the Carbon Foodprint Toolkit, such as reduce kitchen equipment use by 10%, to reduce CO2e emissions by 1,000,000 lbs. Units have been asked to reduce their kitchen equipment use by 10% over the course of a six month period, from April 22, 2013 to October 22, 2013.
I took
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I took
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• Offering educational tools & incentives that encourage our customers to make healthier choices
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Keeping it Fresh/ Building Loyalty SUSTAINABILITY, WELLNESS & NUTRITION
Menus of Change
Compass Group is committed to the wellbeing of our customers and planet beyond the month of April. In 2015 and going forward, our culinary leaders have committed to making it easier for our customers to eat well and thrive by engaging in sustainable initiatives. Our chefs are proud to be a part of an innovative initiative that encourages a healthier plate and a more sustainable planet. Inspired by the key principles of Menus of Change, our chefs are becoming advocates for conscious menuing by increasing customers’ access to produce and whole grains and by reducing beef purchases. These are the foundational initiatives that make up Compass Group’s food philosophy.
Sustainability Compass Group is committed to a number of sustainable practices including the following highlighted in the latest Sustainability marketing materials.
FA I R F O O D ALWAYS REDUCED ANTIBIOTICS
S U S TA I N A B L E
OUR TOMATOES Sample Text Here Sample Text Here Sample Text Here
OUR POULTRY has been raised with the limited use of human antibiotics.
M MAARRKKEETTIINNGG EEXC XCEELLLLEENNCCEE
56 COCOMMPAPASSSS GGRROOUUPP
OUR SEAFOOD is sourced from fisheries and farms that meet the criteria set by Monterey Bay Aquarium Seafood Watch®.
Keeping it Fresh/ Building Loyalty SUSTAINABILITY, WELLNESS & NUTRITION
Webtrition and Menu Labeling
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alredo sauce
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Webtrition is a web-based proprietary ingredient, recipe and menu management solution from Compass Group. Each ingredient is linked to our preferred product and contains up-to-date costing. This allows chefs and managers to manage production, yield and waste. Best-in-class recipes are built and tested by culinary teams, validated by nutritionists and then utilized to build menus that meet client and customer needs.
1
1
Disclaimer for Nutrition Information We attempt to provide nutrition information that is as complete as possible. The nutritional values are based on standard product formulations and data from our suppliers. Variations may occur due to the use of regional suppliers, seasonal influences, differences in product preparation at the restaurant level, recipe revisions, and other factors. This information is always subject to change and will be updated periodically.
Customizable, stream-lined signage and customer-facing websites are powered with the menus and nutrition information. Webtrition’s centralized database helps ensure recipe quality, reliable nutrition data and production management features that result in increased sales and customer satisfaction.
Balance “Nourishing the well-being of people and planet” We recognize the importance of wellness and the “green” factor with today’s customers. To that end, we have created “Balance”, a holistic approach to well-being that encourages moderation and healthier lifestyle choices. Balance is an end.to.end wellness program that highlights all of Compass Group’s industry leading offerings and initiatives. Incorporating multiple dimensions of each, Balance links the elements of wellness, sustainability, and humanity promoting lifestyles and behaviors that can be maintained for the long term by: • Offering healthier choices • Promoting active lifestyles • Providing decision essentials enabling customers to
make knowledgeable choices Listed on the next pages are a few of the business solutions associated with “Balance”: For more information on Balance, visit http://balance.compass-usa.com/
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Keeping it Fresh/ Building Loyalty SUSTAINABILITY, WELLNESS & NUTRITION
®
$1
1
whole+sum is an exciting new station destination featuring distinctive world cuisines and American favorites. whole+sum capitalizes on the growing consumer trend of customization by enabling customers to create their own meal from healthful components that total no more than 600 calories.
100 CALORIES
3
$3 300 CALORIES
$1
whole+sum
1
100 CALORIES
under 3/under 1
under 1/under 3 is an innovative grab and go solution developed from the whole+sum program designed to provide portable, healthier options for customers on the go. The menu items focus on fresh, nutrient-dense foods that meet the needs of health and cost conscious guests. under 1 menu items are less than or equal to 100 calories, and under 3 menu items are less than or equal to 300 calories.
3
$3 300 CALORIES
Balance Plus
Plus One, a fitness and health management services company, has partnered with Compass Group to provide customized fitness and wellness programs. This partnership offers Compass Group clients’ options for fitness center design and management, wellness programming and coordination, individualized nutrition programs, health promotions and wellness technology designed to coordinate with and support your health and wellness goals.
Eat Right Live Well
Eat Right Live Well is a monthly newsletter reporting the most recent research on balancing diet, nutrition, exercise and wellness. Eat Right Live Well newsletters address timely nutrition-related topics.
Balance Icon Identifier System
The Balance Icon Identifier System makes it easy for customers to identify menu items that meet specific nutrition criteria around the café.
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Keeping it Fresh/ Building Loyalty SUSTAINABILITY, WELLNESS & NUTRITION
FIT Bundled Meals
FIT Bundled Meals feature a number of “bundled” meals that include an entree, side item and drink. All of these bundled meals meet the FIT Criteria (no more than 600 calories, 5 grams saturated fat, 100 mg cholesterol and 600 mg sodium as served), offering your customers a complete meal that is good for them and for their wallet.
MyFitnessPal
MyFitnessPal makes good health attainable and sustainable for everyone. Powered by more than 30 million people, MyFitnessPal is the leading free resource to take charge of daily health. Partnering with top brands, and featuring a database over 2 million foods, MyFitnessPal provides real-time nutrition and fitness tracking, insights and community support. Select recipes from each sector have been flagged in Webtrition to be included in the MyFitnessPal database. Customers can search our menu items by sector, view the nutrition information, and then add them to their daily diary.
Join today and get on the path to healthier living!
TRACK FOOD SERVED HERE IN YOUR FOOD DIARY BY SEARCHING “EUREST.”
SCAN THE TAG ON YOUR MOBILE DEVICE OR VISIT MYFITNESSPAL.COM TO GET STARTED.
HOLY GUACAMOLE!
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Superfoods is a monthly campaign promoting functional foods – any food or ingredient that may provide health benefits beyond the traditional nutrients it contains.
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Superfoods H DC O
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The avocado is one of the most nutrient packed foods with an impressive list of nourishing contents. This buttery, green fruit is loaded with vitamins, minerals, fiber and antioxidants, as well as large dose of healthy monounsaturated fat. Enjoy different varieties of avocados in your cuisine all year round!
NTRO CO
Salad Bar Fresh, Fit and Flavorful
The Base
On The Side
• Dark green lettuce
• Vinaigrette based or low-fat dressings
• Beans and legumes • Whole grains • Colorful vegetable toppings • Lean protiens: chicken, turkey, tuna, or tofu • Cottage cheese (low-fat)
• Whole grain bread, rolls, or crackers
UM DI
D LLE SO
Lifestyle Station Signage
When looking for healthier options to feature in your cafe, there are a number of FIT meals that can be utilized. The Lifestyle Station Signage helps you identify the healthier options throughout your café.
• Seeds and nuts
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Keeping it Fresh/ Building Loyalty CUSTOMER FACING TECHNOLOGY
Tablet POS
· A great tool for driving spend and promoting loyalty is the Tablet POS. This tablet can be used for line-busting at the register by taking payments from people who are waiting on a long line, reducing walkaways and keeping customers happy. · The tablet POS can be used as a mobile option to extend service outside of the café, for example with a Food Cart.
Nutrition Kiosk
Using the latest in touchscreen tablet technology, interactive nutrition kiosks allow customers to view daily menus and quickly access nutrition information for any item. Customers can select menu items and display total meal nutrition on a touch screen device. The kiosks are integrated in real time with Compass’ nutrition management system, providing reliable and accurate menu and nutrition information. In addition to providing menu and nutrition information, customers can also use the kiosks to take a short survey and submit feedback to the dining center.
Get the free mobile app at
http:/ / gettag.mobi
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Keeping it Fresh/ Building Loyalty TECHNOLOGY SOLUTIONS
Through our Zipthru brand, we offer a suite of technology solutions that build customer participation and reward loyalty. Zipthru Rewards
Zipthru Kiosk Ordering
QR Code
With Zipthru Rewards, customers earn points based on their purchases, which can then be redeemed for rewards such as free meals, a discount off their next purchase, tickets to an event, etc. The more they purchase, the faster they earn Rewards. And with the Zipthru Rewards “Tiered” program, customers can achieve status levels and receive additional rewards of increasing value. There are multiple options available for loyalty – from fully integrated with the Point of Sale, to a standalone mobile app. Customers can use a loyalty card, a mobile app, or even an employee badge.
This touch-screen kiosk guides customers through the purchasing process similar to an ATM or a self-checkout at the grocery store. The order is sent to the kitchen and prepared for pickup. Zipthru Kiosk can be used for express ordering to reduce queues or in remote locations to extend reach. And, in small locations, Zipthru Kiosks can support a cashier-less environment for maximum labor efficiencies.
Customers “snap” the QR Code with their smartphone and message content is delivered directly to their phone. QR Codes are a great way to convey complex information (ie nutritional analysis, coupons) or offer daypart specials, menu discounts and frequent buyer offers in a paperless, ondemand platform.
Spend More, Get More!
Zipthru Cashless Fast and Easy
Like a gift card, the Zipthru Cashless card is debited for purchases. Customers add value to the card via their web account which also includes their balance and transaction history.
Simple and User-Friendly
Customer Interaction
Zipthru Mobile Ordering
“On the go”Ordering for Customers on the Move!
Zipthru Perks
Our Thanks for Your Business With Zipthru Perks, customers gain access to online discounts on merchandise, services, and entertainment from hundreds of national retail stores and venues. Zipthru Perks is offered exclusively to our customers to thank them for their business.
Zipthru Desktop Ordering
Put the power of mobile ordering into the palm of your customers’ hands. With Zipthru Mobile Ordering, your customers can order from their smartphone with just the push of a button, quickly browse through the menu selections, choose a pick up time and pre-pay in just minutes. Use Zipthru Mobile Ordering with any menu or customize it for your retail brands. • Eliminate wait times • Increase customer satisfaction • Enhance brand recognition
Convenient and Accessible
This web-based program allows customers to order their meals from the convenience of their desk, home, or anywhere with internet access. Meals are selected from a color image-enhanced online menu, which also includes suggestive “add-on” items that help boost revenues. With Zipthru Desktop Ordering, customers select a pick-up time within five minutes and can order up to a week in advance. To learn more about adding Zipthru technology to your account, contact Beth Simpson at Elizabeth.Simpson@compass-usa.com
“Customers “snap” the QR Code with their smartphone and message content is delivered directly to their phone.”
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Communications CUSTOMER ADVERTISING
The success of any marketing plan is built around communications - both to our customers and our clients. We have numerous channels in place to ensure that we are maximizing our communication opportunities. In Unit Signage – Print and Digital Professionally designed marketing media is provided to support the introduction of new programs and promotions. Account managers receive all the tools and direction they need to successfully communicate and market the new concepts to their customers. Each media mix is tailored to the event, and can include any or all of the following: POS Flyers: Usually promoting a special with a tantalizing food photo, description and enticing price, these versatile 8.5 x 11” flyers serve as high visibility displays at the point-of-service. With the client’s permission, these can also be used for desk drops or taking the message to break rooms, pantries, coffee stations and other high traffic areas to attract new customers. Rollout kits usually include a printed sample with customizable files downloadable from our MyCompass web resource for local printing. High quality copies are also quickly and economically available from our print-on-demand resource. Posters: Large versions of the POS flyers command attention. They’re available from our print-on-demand resource in two sizes: · 22” x 28” posters are mounted on foam core for display on easels at the café entrance or service station. · 16” x 20” posters are designed to slip into Magna-lens frames available through our exclusive station signage program. These unique frames are mounted on pole systems or walls for attractive, easily updatable communications. Table Talkers: Placed on tables in the dining area, these 3-sided communicators offer facts and fantastic photos of exciting new additions to our menu. Accordion-Fold Flyers: Why try new menu items? The reasons irresistibly unfold in the clever design of these little 6-panel flyers. Managers place them at the café entrance, on tables in the seating area, and/or with the client’s permission, on desks and in mailboxes throughout the building. Customer Handouts: New menu concepts can seem complex from the customer standpoint. Colorful handouts with enticing food photography help our customers get a handle on new menu enhancements.
M A R K E T I N G E XC E L L E N C E
Editable Flyers: Thematically tying in with the other rollout media, these 8.5 x 11” flyers are designed to be edited on-site with detailed product descriptions and prices. Newsletters: Newsletters can be created specifically for the café dining services, or a feature can be drafted and incorporated into existing company newsletters. Electronic Media: Electronic versions of flyers and menu-screen templates are available for download. Our managers use these to carry the theme to café intranet sites as well as flatscreen monitors at the café entrance, serving stations and seating areas. Digital Signage: High impact, multi-media digital signage captures the eye and will draw customers into the café. High definition video, animated graphics and real-time information will entertain, educate and inform customers. Our easy to use web-based content manager allows our management teams to make quick updates, delivering tailored messages to audiences in different locations. Digital signage is environmentally friendly and saves money by eliminating design, print, and distribution costs associated with paper marketing collateral. Other abilities of Digital Signage include: · easily refine and adapt your message as needed · utilize unlimited multi-screen, multi-content capability · customize content at each location Interactive digital signage: Digital signage can be used to create customer engagement. This interactive option allows customers to use an iPad or smartphone to interact with content on the signage in the café. This can be used to provide a wellness trivia game, or to control content such as videos or music.
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Communications CUSTOMER ADVERTISING
Extending Communication Outside The Café Outside-the-café communications are always first presented to the client for approval before becoming part of the plan. These creative marketing efforts are very effective at converting employees who used to go off-site for lunch into café customers. Posters are especially effective in this expanded marketing arena. Professionally designed tactics specific for corporate environments include posters that give a billboard-like impact and marketing approaches that connect with outside customers. The following options may be used at your operation: ·
Pole systems or wall-mounted poster frames for break rooms, pantries, copy rooms, lobby elevators and other high traffic areas.
·
Pole system posters located in covered parking areas and at building entrances. (This can be especially effective for building breakfast business.)
·
Flat screen monitors outside of the café entrance, in lobbies and break rooms.
·
Offering menu samples at building entrances and outside the café entrance.
·
Desk-dropping flyers and coupons or distribution via mailroom to all employees.
·
Cross marketing – vending and catering.
·
Cross-market the café services to catering customers by distributing café coupons to hosts and attendees at catering events and/or posting at vending machines.
Electronic Communications Zipthru Connect Zipthru Connect makes it easy to keep customers up to date with the latest menus, specials, and promotions delivered right to their e-mail or mobile device! With the easy to use, “opt-in” registration feature, customers choose the type of information they want to receive and how they want it delivered. Dining Websites - A Single Source for Café Information Dining Websites are an economical and convenient way for your customers to access the latest information about your dining center. Menus, promotions, catering, and customer feedback are only a click away! All information and content is provided and maintained locally at the dining center or offsite with an easy-to-use web-based editor.
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Communications CLIENT COMMUNICATIONS
Unit Level Business Plan (ULBP)/Quarterly Business Review (QBR) Process Our ULBP/QBR process is a vital component of our client communication process. It is our goal to be proactive with our client communications in order to keep you abreast of the café’s financial picture and introduce you to the latest and greatest innovations that Compass Group has to offer. Meetings are scheduled quarterly with our clients to review the following business areas aligned within their business WITY (What’s Important to You): CLIENT WITY
QBR CONTENT MAP
IN THE NEWS
FINANCIAL DATA
WHAT COMPASS CAN DO FOR YOU
DELIVERING BUSINESS EXCELLENCE
Top Headlines
Café
Conference Center
Balance and
Management
Webtrition
Corporate Overview
Catering
Business Continuity
Vending
Vending & OCS Retail Innovations
Planning
Marketing Sustainable Solutions
Small Site Solutions
Global Influences
Trix Trax Thompson Hospitality
Compass in the Community
The Value of Foodbuy
Centers for Excellence Technology Safety Customer Service Onsite Insights
Elements Magazine Elements is our annual business and industry magazine-style publication designed for our clients to provide a snapshot of our business solutions, innovations, success stories, achievements and latest and greatest initiatives. The most recent issue was published in Summer 2014.
elements A publication from the Business & Industry sector of Compass Group North America
CATERING
TO
MILLENNIALS The next wave of consumers thinks differently, communicates differently and eats differently
VOLUME 9 | ISSUE 1 | SUMMER 2013
+
Are you ready to engage the next generation?
Make the Mediterranean Diet Work For You
American Express and Eurest – A Winning Partnership Compass Group’s Top-10 Food Trends of 2013 Revealed
Surveys We rely on our clients and internal business partners to define quality and service level expectations through various surveys. To maintain the confidentiality and integrity of this process, Compass utilizes the services of a third-party provider. Each survey is preceded by a letter from the divisional president inviting them to participate. The surveys are conducted annually over the telephone by a professionally trained staff member. Feedback and comments are translated verbatim, and immediate attention is given to any account with critical service issues.
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Retail Approach We view our cafes as entrepreneurial retail business sites and our directors, managers and chefs as “owners”. Our marketing strategies focus on upselling, aggressive communication tactics, suggestive selling, product positioning, merchandising, and outside advertising to attract non-users. The following provides an overview of our merchandising and positioning strategies:
Mobile Food Cart How do you drive sales when your customers can’t come to you? Bring the food to them! The mobile food cart is a new innovation designed to draw traffic from customers who do not have time or the accessibility to visit your café. This concept works great in a corporate or healthcare environment. Offerings can include retail snacks, bottled beverages, coffee, and microwavable items. Café 2400 at the Compass Group corporate office observed a 10% increase in sales after implementing the food cart in the secondary building without a café on site.
Merchandising and Positioning
Mapping the Servery
The first step to effective positioning and merchandising is taking the time to map the servery for each meal period. Studying the paths your customers take during different times of the day to understand traffic flow, high visibility areas, lower impact real estate and opportunities to introduce interruption points, will create the foundation for an appropriately merchandised facility. Once we determine where stations should be positioned, consideration must be given to equipment and infrastructure and the plan modified accordingly. Once the stations have been identified, we then determine where your interruption points and retail areas should be located. At that point, we evaluate the need for mobile solutions or portable modules. After completing the mapping exercise, we then decide on what to sell based on customer priorities (speed of service, value).
Within our mapping exercise, we introduce points of service that feature impulse selections and position them in high traffic spaces, which will ‘interrupt’ the traffic flow while ensuring that your customers have adequate circulation & queue areas. Strategic positioning of these service points increases visibility and awareness of promotional and/or seasonal items. Customers can’t walk past without noticing these abundant, tempting displays. Seasonal beverages, bountiful fruit displays and homestyle desserts are just a few of the options that are merchandised on interruption points.
Applying the Concepts of Merchandising Our goal is to maximize sales opportunities that exist within our cafes. Our merchandising efforts must be focused on upselling at each service point and merchandising additional items beyond the traditional “chips and candy bars” at point of sale areas and interruption points.
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In many locations we have also introduced modular units that feature non-traditional retail items. Providing our customers with seasonal conveniences can save them valuable time by offering retail products that coincide with the seasons. Items such as coolers and umbrellas in the summertime, flowers and herbs in the spring and greeting cards for all seasons are always in demand. The availability of retail items may capture the interest of a nonuser and help to build consumer confidence in our products and services.
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Retail Approach
Daily Samplings/Tastings
Exit Area
Samplings and Tastings are the most effective method of creating awareness of new products and/or driving visibility of products that are experiencing weak sales. Utilizing a “Chef’s Table” or simply offering samplings at the point-of-sale is a practice that will be implemented on a regular basis, especially for new product introductions.
After our customers pay for their purchases, there are still plenty of opportunities to promote sales. Our exit areas and condiment station are our last opportunities to communicate with our customers and the last impression that our customer has of our services. Rather than overlook this space, we utilize it to distribute:
Chef’s Table The Chef’s Table program is intended to increase awareness of menu items, promote new/featured selections and introduce seasonal catering items while enhancing one-on-one communication with our staff and promoting our chef’s skills in our units. There are a number of ‘delivery styles’ for featuring a Chef’s Table in your facility. Exhibition Cooking, Sampling, Associates Sharing Ideas and Monthly Promotions are just a few of the options.
Entrance Area The first impression that our customers have of the cafe is our entrance area and therefore, it needs to be attractive and inviting.
· Signage should be minimized; we prefer to display ‘high impact’ signs with less verbiage. · Advertise only 1 or 2 premium items—this should be an area for high impact visuals. · Our banner systems offer colorful, persuasive graphics and are sure to catch the customer’s attention and capture their interest.
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· Café menus
· Compass information
· Weekly menus
· Industry publications
· Comment cards · Business cards In addition to distributing information we advertise upcoming events, list the next day’s special, post focus group responses
Centers for Excellence The Compass Group vision of being a world-class provider of contract foodservice, renowned for our great people, great service and great results, is personified daily at our Centers for Excellence locations. CFE accounts are Compass units that have been certified as pinnacles of excellence among all Compass units. They are units capable of sharing best practices, developing new programs and creating innovation while providing superior service and great food.
What is Refresh? By incorporating best in class retail strategies, an account Refresh increases participation, improves customer and client satisfaction, maximizes profitability and reduces costs. A total of 82 accounts have completed in Refresh in period two for a total of 353 accounts refreshed across seven sectors, obtaining an average 9.8% increase in sales v. base.
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Measuring Success SALES AND PARTICIPATION METRICS, CUSTOMER FEEDBACK
It is vitally important for us to measure the results of our marketing plans and regularly evaluate the results. This process ensures that we are creating measurable impact with our marketing efforts and enables us to proactively identify potential areas of concern and stay ahead of any developing opportunities. The key metrics we typically assign to the Cookie for Your Thoughts The Cookie for your Thoughts program provides an opportunity for marketing discipline include: • Top line sales
• Check averages
• Labor cost
• Customer participation rates and/or customer counts
• Daypart sales
• Customer satisfaction scores
• Menu and product mix • Food cost
• Client satisfaction scores
Additionally, we have various programs in place to ensure we connect with our customers and consistently solicit feedback in order for us to continue to drive loyalty. These customer and client feedback channels include:
Manager and Chef on the Floor Policy To ensure our ability to maintain a high level of customer satisfaction, it is our policy to have managers on the floor during all peak meal periods. This simple action allows us to proactively deal with any situations and opportunities that may arise.
Surveys Surveys are a tool for us to learn what is important to our customers and clients as well as identify areas that need improvement. Whether in print form or electronic, the key to the survey is completing the feedback loop by responding directly to customers either by posting a response or reaching out directly to the survey participants via email or letter.
customers to offer verbal feedback regarding quality and service issues in the dining center environment. The forum offers customers an informal opportunity to provide comments and concerns to a dining center representative and gives them a free cookie (or equivalent) for their time. This forum solicits feedback, develops rapport and drives loyalty. The forum facilitator records all of the customer comments and then provides a written (or electronic) response to each comment. This document is then posted in the café (at the exit station) and/or on the customer website.
Comment Cards Comment cards inform us of our customers, likes and dislikes as well as provide us with suggestions for future café openings. Each unit should have self-mailer comment cards at exit tables. We post comments and responses to ensure our customers know that we are listening and acting on their suggestions. An email alias can also be established for customers to email or text their comments directly to the unit manager. A 360º feedback process is also established to ensure prompt response to electronic comments.
Pulse Surveys A pulse survey is a brief printed or electronic form, which is distributed and intended to gauge customer satisfaction between customer surveys. It is a short questionnaire that the customer completes and submits to then be entered into an incentive drawing.
Intercept Surveys Intercept surveys are conducted on an “as needed” basis. An individual is positioned near the exit area of the dining room and simply asks customers about their dining experience. The comments are recorded electronically, summarized and then reviewed. Appropriate actions and responses are then posted as appropriate. Intercept surveys can also be conducted electronically where applicable.
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Review, Revisit and Refresh We realize the importance of having a marketing plan in place with assigned ownership responsibilities in order to ensure implementation, follow-through and measured results. Our 7 key dimensions, discussed throughout this manual, ensures alignment between operators, customers and clients and constantly introduces innovation and variety into the portfolio of food and service offerings. This final step is the formal â&#x20AC;&#x153;Review, Revist and Refreshâ&#x20AC;? phase in which we evaluate and analyze successes, opportunities and innovations to build into the next yearsâ&#x20AC;&#x2122; marketing plan. We review financial metrics, customer satisfaction scores, client satisfaction scores, formal and informal customer feedback, changes in the on-site environment, local economy and/or any other extraneous factors or variables that may play into the need for us to adapt our programming for your on-site food services. At the same time, we are constantly updating our portfolio of food and service solutions based on emerging trends in the food and service category. Therefore, we encourage marketing plans to remain somewhat fluid and to regularly transform throughout the year in order to accommodate changing consumer styles and preferences, business pressures and demands along with up-and-coming food and service innovations. To that end, we have tools and resources in place to assist our managers with the creation and maintenance of their marketing plans.
MyCompass MyCompass is our intercompany web-based portal that provides managers with access to all internal company information and resources with the click of a mouse. All of the promotions, campaigns, company announcements and associated information are housed within this powerful portal. By providing easy, one-stop shop, on demand access to MyCompass and all of its resources, our managers can spend more time on the floor with our customers.
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MARKETING EXCELLENCE