BON APPÉTIT 2023-24 @ WESTMINSTER Boosting engagement + wellness
LET’S TALK ABOUT IT...
COMMUNICATING AND ENGAGING WITH OUR GUESTS
Bon Appétit has developed a strategic suite of resources and tools for our operators to work through their business planning and balance the people power with guest engagement needs. Consider efforts that fall into communication as well as soliciting feedback.
The team has begun implementing this new set of tools and resources as highlighted in the series of spring activation calendars that follow.
The groundwork has been laid for the planning of communication and engagement starting with Week of Welcome + Day One Dining – setting new patterns, communication, and avenues for feedback, followed by a “Year at a Glance” where the recipe is a custom blend of:
• Wellness Focus
• Spotlight
• Adventure
• Heritage + National Events
YTD MARKETING | FALL SEMESTER
COMMUNICATING AND ENGAGING WITH OUR GUESTS ACTVITIES AND EFFORTS DONE IN 2022-23 ACADEMIC YEAR
Mid-August – tasting between Douglas and Rimini coffees – chose Douglas as our vendor
8.26.22 – Douglas coffee tasting at the engagement hub in Shaw
9.8.22 – Meet the managers and to go box waste demonstration at the engagement hub
9.28.22 – Eat Local Challenge at the engagement hub – menus sourced from 150 miles of the café
10.30 to 31-22 – Halloween cookies and pastries for sales in café
11.7.22 – “Around the Table” focus group at the engagement hub
1.17.23 – Chef’s Table at dinner
11.23.22 – Thanksgiving dinner in the café
12.5. through 12.9.22 – Sidewalk Sale of bulk items for students to deplete funds
12.13.22 – Late Night Breakfast
YTD MARKETING | SPRING SEMESTER
COMMUNICATING AND ENGAGING WITH OUR GUESTS ACTVITIES AND EFFORTS DONE IN 2022-23 ACADEMIC YEAR
1.19.23 – Root beer floats at the engagement hub
2.14.22 – Valentine's day - boxed strawberries, cookies and Chef’s table dinner
2.15.23 – Catering showcase I Alumni house
2.8.23 – Showcased Chef Terrill Davis’s menu in the café for Black History month
3.1.23 - Care packages for sales for spring break travelers
3.17.23 – St. Patrick’s Day! green waffle bar, green pancakes on the grill, green beverage, and corned beef + cabbage
SAMPLE MARKETING CALENDARS
COMMUNICATING AND ENGAGING WITH OUR GUESTS ACTVITIES AND EFFORTS DONE IN 2022-23 ACADEMIC YEAR
GUEST SATISFACTION SURVEY
COMING APRIL 2023
• By using the valuable data points and feedback from our guests, we make impactful decisions about customer service, food and beverage offerings, and operations.
• We make customers feel important and involved.
• Guest feedback allows us to have a pulse on our customers, constantly improve, and leads to better service and customer experience
• We will implement a WeHeardYou campaign at the Spring Welcome Back to show our guests we are listening.
WE HEARD YOU CAMPAIGN
CHANGES ARE COMING
SAMPLES OF FEEDBACK RESPONSE + ACTIONABLE ITEMS
• After compiling and analyzing survey results, we will implement changes right at the point of experience for the guest.
• We will continue this dialog with the dining committee throughout the school year.
WEEKS OF WELCOME | W.O.W.!
OPENING WEEKS 2023-4 ACADEMIC YEAR
Meet Bon Appétit
Website westminster.cafebonappetit.com
Social
Meet the Team Fridays
Sign up for Menu Mail
Navigating Dining
Welcome Picnic & Barbecue
Funbrella
Introduce Weekly Specials ie . Taco Tuesday/Thursday
Introduce “Food For Your Well - being” (Wellness Wednesday)
RESOURCES FOR PARENTS
For all of us that have experienced it, dropping off your child at college is an exciting but uncertain time for both parents and students.
Making parents feel at ease and students comfortable in their surroundings is essential on DAY ONE.
Contact Us | Meet the Team
Parent Link on Café Website
Value of a Meal Plan
Menu Mail
Social Media
Dietary Restrictions and Allergens
Wellness
WOW!
YEAR AT A GLANCE
WELLNESS/FOOD FOCUS SPOTLIGHT ADVENTURE HERITAGE/NATIONAL
FFYWB | Snack Smart
Allergen Awareness
SEPTEMBER
Healthy Athletes
Thrift Nutrition Shop for Success
FFYWB | Power Your Day
Healthy Athletes
OCTOBER
NOVEMBER
Perform Your Best Breakfast: It’s all it’s cracked up to be
Meet the Team
Fall Produce | Applefest
Labor Day
Celebrate Chocolate
Farm Stand Favorites
Fall Produce | Perfect Pears
Oktoberfest
Halloween
Farm Stand Favorites
DECEMBER
FFYWB | Plant-forward
Plant-forward Holiday Table
Give the Gift of Wellness
JANUARY
FFYWB | Mindful Eating
Food and Sleep
Eating During Stressful Times
Fall Produce | Seasonal Comforts
Thanksgiving
Farm Stand Favorites
Weeks of Welcome
Day One Dining
Navigating Dining | Field Guides
Help Campaign
Eat Local Challenge
Hispanic Heritage
Witchin’ October
Oh Pumpkin, You’re Gourd-geous
Around The Table (surveys)
Cooking Class
We Want Your Feedback
Turnover Tart, Pie, Oh My
Fall Baking
Gather
Cooking Class
Thanks For Your Great Ideas
National Seafood Month
Fair Trade Month
FFYWB | Resolve to Eat Well
Allergen Awareness
Intuitive Eating
Stop the (weight) cycle
Winter Produce | Citrus, Pomegranate
Get to know your ROOTS
Guest Recipe Spotlight
Holiday Meal
Winter Produce | Curious and Unusual (rutabaga, brussels)
Happy New Year
National Popcorn Day
Holiday Baking
Peppermint
Pomegranate
Veteran’s Day
Native American History Month
Welcome Back
Food Fight – Chili Cook Off
From Me To You
YEAR AT A GLANCE
WELLNESS
FFYWB | Heart Healthy Fats
FEBRUARY
FFYWB | National Nutrition Month
Brighten Your Plate
MARCH
FFYWB | Embrace Real Food
Eye Spy – Plants
APRIL MAY
JUNE/JULY/AUG
Move Plants to the Center
SPOTLIGHT ADVENTURE
Valentine’s Day
Mardi Gras
Valentine’s Day
From Me To You
Go Big for the Big Game
Lunar New Year
Black History Month
FFYWB | Fuel Up for Performance
Protein Starts with Plants
Dig in the Dirt, it’s good for your health
Hello Spring
St. Patrick’s Day
Mardi Gras
Basketball Madness
Award Winning Dishes
Carrots of Many Colors
Midnight Breakfast
Baseball Opening Day
Easter
Around the Table (surveys)
Book Club
Disability Awareness Month
Farmworker Awareness Month
National Nutrition Month
Caesar Chavez Day
Hatched
Pop In – guest chef / restaurant
Sidewalk Sale
Earth Day
Stop Food Waste Day
May the 4th Be With You
Harry Potter Day
Lemonade Day
Orange Julius Day
Roy G Biv
Mother’s Day Retail / Brunch
AAPI Heritage Month
Summer Program n/a Summer Program n/a Summer Program n/a Summer Program n/a
HERITAGE/NATIONAL