FMP so far by Rebecca Smith

BA (Hons) Graphic Design Rebecca Louise Smith Final Major Project

For my final major project I am looking at Marine Pollution and what the effects of oil spills and man are on our oceans, seas and their inhabitants. I want to create a publication piece for educational purposes that shows the impacts on the marine life over the years. As I donâ&#x20AC;&#x2122;t want this to be a simple project I want to look at using mechanics and working out how I can use new skills that I have learned over the three years at univeristy.

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I want to evetually create a mechanically moving book that will involve a moving timeline where as you drag the timeline across you see the damaging effects man has on the environment, specifically marine life. My overall outcome for my final major project will be for in-education audiences to begin with, however will be able to be expanded across different areas if there was a need for it to be. I want this project to show diversity and expert craft alongside my knowledge of marine life and pollution.

Animal Cruelty

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WWF The WWF are the world’s leading independent conservation organisation. With the need for conservation being at it’s highest in years, WWF work worldwide to increase susainablitly of the Earth. They preseve wildlife whilst sustaining forests, oceans and helping businesses have a positive impact on our planet. They help to reduce carbon emissions and work with developing coalitions that can shift

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the energy pollicies and reduce the global emissions. The area I want to look into is the WWF’s work with the aquatic and marine life. They work all over the work with helping the fishing industry stay profitable and sustainable but whilst keeping the vital source of food safe for the sustainablitly of the Earth. They work with increasing efficency of the companies commiting to responsible practices which with the WWF’s

help could reduce the long term risk of running out of seafood and harming the seas populations. The need for WWF is what is worrying. Why is it that we cannot work with companies sustainably anyway? Why can we not protect our wildlife whilst helping us be sustainable as a species too?

Sustainability With the worldwide population forever growing it’s hard to work with sustainability being the key factor and not just selfishness and greed. This project is to show the effects over the years of sustainability of the ocean’s species through a book. The industry today has shown signs of improvement since 2012 when the BBC released that ‘On average, people eat four times as FINAL MAJOR PROJECT // 8

much fish now than they did in 1950.’ This means there was a higher demand for the capturing of fish at sea and the BBC released an arcticle simply shockingly titled ‘How the world’s oceans could be running out of fish.’ Today all over the world the ‘fish crisis’ is noticeable. The prices of fish are rising and there’s an even higher demand that in 2012. Another issue is the Aquaculturing around the world as well as for food.

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In 2010, WWF released new worldwide adverts. They were made by Ogilvy Paris and were part of a campaign to help with the awareness of marine life capturing and overfishing.

in these advertisments. The idea of using the book as an eductaional accessory rather than a campaign will mean it wonâ&#x20AC;&#x2122;t be another advert for the public to turn over and ignore.

These are strategic adverts to try and make you sympathise. Bluefin Tuna were the main case in this ad and the idea of extinction being behind it helped build the campaign.

It will have more impact as youâ&#x20AC;&#x2122;ll hear about the ideas and the facts through children and their ideas after they learn themselves. This will then become word of mouth knowledge.

With this project it will be shock impact that will be used to engage the audience rather than a plea for help that is so literal and obvious

Where to next? Research into conservation and the impacts that the capturing have on the economic growth of the world.

Aquaculture Marine demands are not only for the consumer and the food sales, theyâ&#x20AC;&#x2122;re also for the purpose of re sale. People today want fish to keep and they are highly popular with worldwide pet lovers. Farming and breeding within conservation is very popular in Asia and Africa. Fish Culture: people own and look after a stock of fish. This might involve regular stocking, fertilization FINAL MAJOR PROJECT // 12

feeding, protection from disease and taking care of the environment. Over the years, this has impacted the sustainability of the world. In certain countries they gather and farm fish to gain knowledge about the breed or species. The RSCPA is an example of a/charity that help and how they actually do this is working with helping the environment too.

Greeenpeace Overfishing is a worldwide issue as mentioned on the previous pages of this document. Another example of a campaign advertisement is with Greenpeace when they released these images to begin the journey of realisation with the public.

“We have lost 99 percent of European eels, and 95 percent of Southern bluefin and Pacific bluefin tunas.” - Greenpeace, 2009.

“There’s enough on this planet for everyone’s needs but not for everyone’s greed” - Mahatma Gandhi

And it’s not any better today. Whitney Falloon released an article on eater.com stating “The way things are currently going, “the likelihood of rebuilding [Pacific bluefin] stocks to healthy levels is only 0.1 percent.””

As the quote above suggests the world and it’s 70% water covered surface does not have enough wildlife in it to be able to feed everyone.

As the current situation is it us unlikely that we will be able to recover what has already been named a worldwide crisis.

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Campaign Posters Here are examples from Behance, Pinterest and once again Greenpeace. These campaign images have been powerful towards the impact that the overfishing is a huge problem. The fact that these images even exist is a worrying concept and I want to try and incorporate elements of these into my final major project. The factual elements will be included in my work as part of a infographic approach. I will try and develop a lot of knowlesdge throughout my research to learn and know exactly FINAL MAJOR PROJECT // 16

what I am talking about throughout the book. These campaign images are definitely in your face and don’t stray from the point at all. I want to include shocking images and create that shock factor in my book to help get across my point. I love the idea of the ‘END OVERFISHING’ stiched poster on the far right. I think that the concept of using physical skills and then the digital enhancements are so interesting and i’d like to work with them in my project even as experiments.

Colour Palettes Even with regards to photography I want to look at using certain colours so that I can keep a continuous feel to the book. I want to try and incorparate the uses of oceanic colours such as the ones shown on these pages. The obvious reason being that the project is about the sea however aside from that Blues are the empathetic/sympathetic colours and give you a sense of sadness towards the final piece. FINAL MAJOR PROJECT // 18

I will begin to create my colour schemes from my photographs and the images which will be used in the book. I want to colour pick my themes directly based on the images as the publication will then have a flowing feel to it and the images will not clash with the feel of the book and vice versa. I will create moodboards in this project and one based on the colourations is key to making the book as well thought out as possible.

Fishy Photography The fish tail is so intricate. When looking into photography and styles of photographs, I looked into these types of images first. The images are well thought about, precise and beautiful. I love the colours used in the images and how well they work for the image as a whole. I love the uses of paler colours vs the quite dark blacks and rich charcoals. The layout of the actual images over all is stunning and a way I want to try and approach my photography. FINAL MAJOR PROJECT // 20

David Griffen is a major food photography act. He loves making food look it’s best. He took the photo on the right of this text and he has a website full of various foods from all over and their colours and layouts are what have caught my eye. Althought the images on the right hand page are gracious and clever in their layout they feel too commercial and a little less like the overcrowded “too many fish” effect which i’m looking for in my own photography work.

David Griffen With his photography Griffen uses a beautiful layout and lighting mixture to present something plain with a characteristically charming look. His use of lighting allows for the objects to become vibrant and his editing is to perfection. I love the way he used the space wisely in his images to allow the image to frame itself. The approach of using lighting to give character is something I want to use as part of an ironic factor. FINAL MAJOR PROJECT // 22

Somehow I want to use the lighting to bring ‘dead fish’ to life and photograph them in a way that means I won’t have to use alive fish in all of my photography. I’m going to start by looking at black and white photography and how even though they seem colourless they can bring personality into an image thorugh the blankness of b&w. The spotlight approach is also an experimental method I want to use in my project.

I want to try and highlight the main area of the photograph by using the lighting to show what is important. Griffen’s approach to food photography is great and definitely a starting point of my experimentation. I will begin with visiting market places that contain seafood and meat to try and begin the process of learning how to work with lighting in photography.

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Textured design and photography is key for backgrounds and shaping the whole design feel. I will start to use images and build up textures to create backgrounds for my design. These will be physical and digital pieces for the experiments and the final pieces of work.

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The Circus

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