From concept to realisation, this book represents the creative output of 15 HND Graphic Design students studying at the South Bank Arts Centre, Bedford College during 2014-16.
CARALIE BAUER CHRISTIAN BOCCHETTI TASMIN BOTTRILL DAVID CHAPMAN JAMES FEAVER MARCUS FINCH STEPHEN HALE TYLER JAGGS JOE KEMP JOSIE KILBY EMMA LEMON ELLIE MILLER (TERRELL) CARL MUDGE WILLIAM RICHARDS SAMUEL TOMPKINS YCN AWARD WINNERS
4&5 6&7 8&9 10 & 11 12 & 13 14 & 15 16 & 17 18 & 19 20 & 21 22 & 23 24 & 25 26 & 27 28 & 29 30 & 31 32 & 33 34
CARALIE BAUER 07765 426946
ckbauer@hotmail.co.uk
ckbauer.wix.com/portfolio
THE SUNDAY TIMESmagazine
D
It appeared to be culturally acceptable in a way that ignorance about the arts was not. “If a politician says I can’t do maths, no-one thinks, philistine,” stated Dame Athene. “If they admitted to never having read any Shakespeare or Dickens, the attitude would be very different.” She added that she once appeared on Radio 4’s Start the Week with Andrew Marr when she had been asked to speak about a talk she had given entitled: Alzheimer’s Disease and Yogurt: A Physicist’s Exploration of Proteins. “Without meaning to bash the BBC, let alone Andre Marr,” she said: “The producer had obviously been intrigued by the title, however, Andrew himself expressed his unease before we went on air. After he’d invited me to explain, live, what this was all about you could hear his audible sigh of relief as he said ‘Well I think I understood that.” Mattel, the makers of Barbie defend their toy on their website, claiming their doll is a good role model for girls and has held more than 150 careers including; registered nurse, rock star, vet, pilot and police officer. The company said: “She first broke the ‘plastic ceiling’ in the 1960s when, as an astronaut, she went to the moon... four years before Neil Armstrong.”
M
well rounded, by people who either don’t like or actively are frightened of science”. “Children in the UK were still pigeonholed into arts or sciences at a insanely young adolescent age, something which does not occur in other countries.” she said. She also pointed out that her own field of physics was notorious for its lack of girl students, who accounted for only about a fifth of all those taking the subject at A level. Computing was even less popular with girls but in psychology they were a “substantial majority”. “Notably girls from single-sex schools were two and a half times more likely to take A level physics than those from mixed schools,” the professor added. A study about two years ago had shown that half of mixed schools in the UK did not send a single girl on to study physics A level. “If teachers and parents, peers and the media give the message to the teenage girl that physics and engineering are subjects for boys and men we should not be surprised,” said Dame Athene. “Organisations such as the CBI (Confederation of British Industry) are always highlighting the shortage of qualified students in STEM (science, technology, engineering, mathematics) subjects and one way of addressing this would be to ensure that half the population doesn’t feel its not for them.” But she stressed that a lack of science education was by no means confined to women.
ame Athene Donald, Professor of Experimental Physics at Cambridge University, stated that toys for little girls were dominated by themes of ‘love and magic,’ which reinforced gender stereotypes. Speaking before her inaugural address as the new president of the British Science Association (BSA), Dame Athene said: “We need to change the way we think about boys and girls and what’s appropriate for them from a very early age. Does the choice of toys matter? I believe it does.” We introduce social constructs by stereotyping what toys boys and girls receive from the earliest age. Girls toys are typically liable to lead to passivity - combing the hair of Barbie, for instance - not building, imagining or being creative with Lego or Meccano. “You can see that boys (toys) ads are dominated by power and battle whereas girls seem to be able to get through life on love and magic. I’m sorry, I don’t think that will get them very far. I am no fan of battles but the idea that active behaviours is to be encouraged. “Girls looking for work experience were also likely to find themselves in hairdressing salons while boys went to the local garage,” she continued, “This isn’t good for either sex.” She also attacked schools for taking the ‘lazy’ option of finding work experience placements for pupils that reinforce gender stereotypes. She cited TV presenter Andrew Marr as an example of how the media ‘is stuffed full of people who aren’t so
Out with the old role-models.
DU
must be...
Barbie
October 22 2015
Wee POP ED P There’s a new girl in town...
Goes the Weasel “
Willie
Girls should stop playing with Barbies. They should be given Lego or Meccano instead to prevent them growing up believing that science and engineering are only for boys.
”
12 | THE SUNDAY TIMES magazine
Winkie
Editorial: Barbie Must be Dumped Magazine front cover and spread
Dad’s, take your stories home.
Dad’s, take your stories home.
examining role models for the young.
Build confidence in your child’s reading with 1 minute stories
Build confidence in your child’s reading with 1 minute stories
available on App Store and Play Store available on App Store and Play Store
Wee
Wee POP
Two POP Little
At the top of this huge beanstalk I found a goose laying golden eggs! I was well impressed and was gonna bring it home but I bumped into an angry giant. I could have had him but I’d hurt my hand on the way up so...
Willie Dickey Birds Goes the Weasel
Willie Winkie
Winkie
Is there someone Goes the Weasel
at home that would really benefit from your stories?
Build confidence in your child’s reading with
1
minute stories
available on App Store and Play Store
Dad’s, take your stories home. Dad’s, take your stories home. Build confidence in your child’s reading with 1 minute stories available on App Store and Play Store
At the top of this huge beanstalk I found a goose laying golden eggs! I was well impressed and was gonna bring it home but I bumped into an angry giant. I could have had him but I’d hurt my hand on the way up so...
Dad’s, take your stories home.
Dad’s, take your stories home.
Two Is there someone at home that would really benefit from your stories?
Little
At the top of this Build confidence inhuge your beanstalk I found a child’s reading with goose laying 1 minute storiesgolden eggs! I was well impressed and was available on App Store and Play Store gonna bring it home but I bumped into an angry giant. I could have had him but I’d hurt my hand on the way up so...
Build confidence in your Build confidence in your child’s reading with Is there someone child’s reading with at home that would 1 minute stories 1 minute stories really benefit from your stories?
1
minute stories
Build confidence in your child’s reading with
1
...found this bird in my house. She made a bloody mess of the place! Ate all of our tea, broke my son’s favourite chair, messed up the beds and found her sleeping in one of ‘em!
Is there someone at home that would really benefit from your stories?
minute stories
available on App Store and Play Store
available on App Store and Play Store
Dad’s, take your stories home. ...found this bird in my house. She made a bloody mess of the place! Ate all of our tea, broke my son’s favourite chair, messed up the beds and found her sleeping in one of ‘em!
Is there someone at home that would Build confidence in your really child’s benefitreading from with your stories? 1 minute stories
1
I stumbled across this gingerbread house. I bloody love gingerbread so I was pretty stoked! The only problem was that an old witch owned this house and tried to hit me with a bloody broomstick. Lucky, I got the hell outta there or she would have eaten me alive!
minute stories
Campaign to encourage dads to read
available on App Store and Play Store
1
minute stories
available on App Store and Play Store
Two I stumbled across this gingerbread house. I bloody love gingerbread so I was pretty stoked! The only problem was that an old witch owned this house and tried to hit me with a bloody broomstick. Lucky, I got the hell outta there or she would have eaten me alive!
Little
Is there someone at home that would really benefit from your stories?
Build confidence in your child’s reading with
1
minute stories
available on App Store and Play Store
Dad’s, take your stories home.
Save the Children: 10 Minute Stories
Build confidence in your child’s reading with available on App Store and Play Store
Build confidence in your child’s reading with
available on App Store and Play Store
Dickey Birds
Build confidence in your child’s reading with
1
Is there someone at home that would reallyin benefit Build confidence your from yourwith stories? child’s reading 1 minute stories
minute stories
available on App Store and Play Store
Dickey Birds Build confidence in your child’s reading with
available on App Store and Play Store
available on App Store and Play Store
Dad’s, take your stories home.
...found this bird in my house. She made a bloody mess of the place! Ate all of our tea, broke my son’s favourite chair, messed up the beds and found her sleeping in one of ‘em!
more to their children.
Is there someone at home that would really benefit from your stories?
Build confidence in your child’s reading with 1 minute stories available on App Store and Play Store
Build confidence in your child’s reading with
1
minute stories
available on App Store and Play Store
Promotional Posters AWARD WINNER 2015
4
I stumbled across this gingerbread house. I bloody love gingerbread so I was pretty stoked! The only problem was that an old witch owned this house and tried to hit me with a bloody broomstick. Lucky, I got the hell outta there or she would have eaten me alive!
In collaboration with Tasmin Bottrill.
Is there someone at home that would really benefit from your stories?
Build confidence in your child’s reading with
1
minute stories
available on App Store and Play Store
Promotional Beer Mats
Experimental Type: Ghost Ghostly typeface, created using light, to promote a horror literature exhibition.
TOMS: Soleful Campaign to encourage teens to think about how purchases can have a purpose by focusing on the sharing of passions.
linkedin.com/in/caralie-bauer
@CBauerDesign
5
CHRISTIAN BOCCHETTI 07935 047896
bocchetti1@hotmail.co.uk
www.christianbocchetti.com
Independence Day Resurgence - YCN A publicity stunt to advertise the new Independence Day Resurgence movie.
Step 1: Posters marking out the route which alien artefacts will be taking to the Natural History Museum.
Step 2: Transportation of alien artefacts.
Step 3: Alien installed and on display in the Natural History Museum, and overnight disappearance leaving empty tank.
Fashion Conscious Billboard campaign to advertise match.com.
6
“A pint of your
breast please” Are too many kids being pulled into pubs?
T
he editor of the Good Pub Guide has found that while landlords welcome families, it is “sometimes with their fingers crossed behind their backs”. This is because unruly kids were deemed the greatest source of tavern-based iritation in a survey of publicans and their customers by the guide. As a parent and pub fan who occasionally takes my kids down the local for a roast, I sympathise.
When I was young, it was illegal to even be in a bar, so if rain stopped play in the beer garden or there was no murky games room you could be shut in, it wasn’t unusual to be left in the car with a packet of crisps and the window wound down a little to avoid suffocation, while dad sank a pint. It’s different now. Licenseing laws have changed, pubs need to be restaurants to stay afloat and leaving children in cars is frowned upon (the things I wish I’d known before procreating). Pubs generally offer kids’ menus, high chairs and sometimes even crayons. Moreover, they appeal to families because they’re cosy and informal extensions of our living rooms, with dogs and firesides. They engender the desire to linger and be merry and bathe in their amber light. But unless you have a chilledout baby on a marathon nap, you can’t linger peacefuly with small children. It’s annoying, but so are many things about parenting. After years of waiting tables and bar tending, I’m a fairly apologetic parent in public, who picks up my children’s trodenon chips from the floor and vacates the pub as soon as possible after the kids grow too wriggly to sit. However, no matter how hard you try, your kids are going to annoy someone at some point. That’s life. If you let bored children get down from the table, the good behaviour boundaries are instantly breached and it’s only a matter of time before fellow drinkers are seething, or a small person trips up a staff member carrying glassware or hot food. In my experience, people are fairly tolerant of children if the parents are trying their best to stop antisocial behaviour. The animosity begins when the flushed mums and dads order yet another round of drinks and ignore young Boris snotting around other people’s tables. One hip Brooklyn
couple were held up as the epitome of selfish, trendy parents, clinging to their old lifestyle without a care for their offspring or fellow customers, after wheeling their toddler’s cot out to lunch and parking it next to their pavement table.This could be in part a result of people having kids later in life and being so accustomed to the freedom to while away a weekend afternoon in a cosy pub that they think it’s their right. You see it all the time. New parents testing out which bits of their old life they can still get away with. Gingerly trying out their first bus ride with baby, their first cafe outing, their first music festival, with their toddler cutely dwarfed by giant ear defenders. The best pacifier for occupying children in social situations, many quickly learn, is the tablet or smartphone. But no matter how irritating kids are, they can be fun and cute. Also, they’re usually less tedious or threatening than nebriated adults and less depressing than giant televisions or music so loud you can’t have a conversation. It all boils down to context. Some pubs are family pubs, some are old man’s pubs, some are student pubs. If it’s a pub restaurant it makes sense, where possible, to keep a bar room solely for grownups and only allow children in the eating part. I live near a brewery that opens as a bar at weekends. It’s a spit and sawdust kind of place, which also sells pizza. At school kicking-out time on a friday afternoon, it used to be mayhem, with kids and dogs gone feral. So the management rightly left polite notices on tables reminding parents that it’s annoying and dangerous if they don’t keep tabs on their children in a working brewery. It’s not a playground – pubs aren’t meant to be. But that doesn’t mean that children and families can’t enjoy them along with everyone else.
A pint of your breast An editorial design for an article discussing whether children should be allowed in pubs.
Propercorn - Done Properly Advertising campaign for the brand ‘Propercorn’ to promote their motto ‘Done Properly’.
www.linkedin.com/in/christian-bocchetti
@bocchetti13
7
TA S M I N B O T T R I L L 07849 142843
tasminbottrill@gmail.com
tasminbottrill.wix.com/design
Barbie Editorial
Barbie
Editorial design
Is
Girls should stop playing with Barbies and be given Lego or Meccano instead to prevent them growing up believing that science and engineering are only for boys, the new president of the British Science Association has said. Dame Athene Donald, Professor of Experimental Physics at Cambridge University, said that toys for little girls were dominated by themes of ‘love and magic,’ which reinforced gender stereotypes.
S
Education Minister, Huw Lewis confirmed the number of girls taking up biology, chemistry and physics had seen falls in 2015
15
THE SUNDAY TIMES magazine
Excel centre london
17th-19th June
Handmade typeface to promote a horror literature exhibition.
8
down Barbie dolls and
only
Skin deep?
“If a politician says I can’t do maths, no-one thinks, philistine,” said Dame Athene. “If they admitted to never having read any Shakespeare or Dickens, the attitude would be very different.” She added that she once appeared on Radio 4’s Start the Week with Andrew Marr when she had been asked to speak about a talk she had given entitled Alzheimer’s Disease and Yogurt: A Physicist’s Exploration of Proteins. ‘Without meaning to bash the BBC, let alone Andrew Marr,’ she said: ‘The producer had obviously been intrigued by the title, but Andrew himself expressed his unease before we went on air. After he’d invited me to explain, live, what this was all about you could hear his audible sigh of relief as he said ‘Well I think I understood that ’ Children in the UK were still pigeon-holed into arts or sciences at a “ridiculously young adolescent age” - something which did not occur in other countries, she said. Mattel, the makers of Barbie defend their toy on their website - claiming their doll is a good role model for girls - and has held more than 150 careers including registered nurse, rock star, vet, pilot and police officer. The company said: ‘She first broke the ‘plastic ceiling’ in the 1960s when, as an astronaut, she went to the moon... four years before Neil Armstrong.
THE SUNDAY TIMES
Horror Literature exhibition
Expressive Type
peaking before her inaugural address as the new president of the British Science Association (BSA), Dame Athene said: “We need to change the way we think about boys and girls and what’s appropriate for them from a very early age. Does the choice of toys matter? I believe it does.“We introduce social constructs by stereotyping what toys boys and girls receive from the earliest age. Girls toys are typically liable to lead to passivity - combing the hair of Barbie, for instance - not building, imagining or being creative with Lego or Meccano. “You can see that boys (toys) ads are dominated by power and battle whereas girls seem to be able to get through life on love and magic. I’m sorry, I don’t think that will get them very far whereas I am no fan of battles the idea that active behaviours is to be encouraged. Girls looking for work experience were also likely to find themselves in hairdressing salons while boys went to the “local garage”, she said. “This isn’t good for either sex,”said Dame Athene. She also attacked schools for taking the ‘lazy’ option of finding work experience placements for pupils that reinforce gender stereotypes. She cited TV presenter Andrew Marr as an example of how the media ‘is stuffed full of people who aren’t so well rounded, by people who either don’t like or actively are frightened of science She pointed out that her own field of physics was notorious for its lack of girl students, who accounted for only about a fifth of all those taking the subject at A level. Computing was even less popular with girls - but in psychology they were a “substantial majority”. Notably girls from single-sex schools were two and a half times more likely to take A level physics than those from mixed schools, the professor added. A study about two years ago had shown that half of mixed schools in the UK did not send a single girl on to study physics A level. “If teachers and parents, peers and the media give the message to the teenage girl that physics and engineering are subjects for boys and men we should not be surprised,” said Dame Athene. “Organisations such as the CBI (Confederation of British Industry) are always highlighting the shortage of qualified students in Stem (science, technology, engineering, mathematics) subjects and one way of addressing this would be to ensure that half the population doesn’t feel its not for them.” But she stressed that a lack of science education was by no means confined to women. It appeared to be culturally acceptable in a way that ignorance about the arts was not.
encouraging girls to put
magazine 16
pursue science instead.
What inspires you... inspires me
Inspirational, luxury holidays at www.wayfairertravel.com
Wayfairer Wayfairer is a luxury travel company that promotes fair wages.
10 Minute Stories
1
Campaign for Save the Children to encourage dads to read more to their children. In collaboration with Caralie Bauer.
John Green
10
5
5
Friends
Favourites Star Rabbit
Suggested reading for Jack
Star Rabbit
Dave Smith Reading - Star Rabbit
Star Rabbit Rabbit Star
“One of the best books I have ever read my son. He really enjoyed the animations too!�
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AWARD WINNER 2015
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@TasminBottrill
9
DAV AM PAMNA N D A V I IDDCC HH AP 07933 768236
info@davidchapmandesign.co.uk
www.davidchapmandesign.co.uk
HSBC: #featheryournest, Incentivised campaign to support first time buyers by providing them with a ‘nest egg’ to purchase those first essentials that make a home a home.
10
Vampire: Brand Guidelines, A set of guidelines that have taken an eternity to perfect and that will last an eternity.
linkedin.com/davidchapman
@davidchapman1
@david_chapman_sa
11
J A M E S F E AV E R 07713 808077
jamesfeaver@rocketmail.com
www.jamesfeaver.wix.com/design
Get ready
Phone a taxi
Back to halls
Quick pint
Grab washing
Where’s my ticket?
Free 4 year Railcard
AWARD WINNER 2015 Ditched Chris Epic night
On to 5th Ave
Epic pizza
Chris returns
Found it!
Santander’s new account with
Is your Railcard taking you where you really want to go? Get fully connected with our 1|2|3 student current account and banking app.
student travel benefits. In collaboration with
Feet up Free 4 year Railcard
Almost missed the train
Santander: Student Account Poster campaign to advertise
Free 4 year Railcard
Laundry sorted
William Richards.
Gear-up
Still gearing up
Finally home
Love mum’s cooking
Crashed on sofa
Just the one drink
Kebabs again!
Is your Railcard taking you where you really want to go?
Avoid the Ex’
Get fully connected with our 1|2|3 student current account and banking app.
7 drinks later It’s gonna be a late one
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RIDE HOME JACKIE BRUSHORE
She’s My Ride Home Book illustrations for the front cover and each chapter of ‘She’s my Ride Home’.
12
The Modern Knot An editorial design examining technology’s growing hold over the younger generation.
Go Further
WILL U DRIVE TO REDUCE CONGESTION?
Go Further
WILL U DRIVE TO CHANGE LONDON?
YOUR U TURN ON CONGESTION
JOIN
DRIVE
PARK
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REPEAT
DRIVE THE CHANGE, VISIT WWW.FORD.CO.UK/UDRIVE
U
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WILL U DRIVE TO HELP THE ENVIRONMENT?
YOUR U TURN ON LONDON.
D R I V E
JOIN
DRIVE
PARK
SHARE
REPEAT
DRIVE THE CHANGE, VISIT WWW.FORD.CO.UK/UDRIVE
U
YOUR U TURN ON ENVIRONMENT.
D R I V E
JOIN
DRIVE
PARK
SHARE
REPEAT
DRIVE THE CHANGE, VISIT WWW.FORD.CO.UK/UDRIVE
U
D R I V E
Ford: UDrive An electric car sharing system to provide citywide change in London. It is designed to reduce congestion and the environmental impact of cars on London streets.
Go Further
Go Further
1
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2
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4
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JOIN
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Purchase an Annual Membership online or get a 24-Hour Pass from any UDrive station. Annual Members will receive a unique UDrive key in the mail after completing their application.
You will get unlimited 30 minute trips for the duration of your Membership or Pass. Commute to work or school. Remember to adjust your seat and wear a seatbelt.
Lock the car back at any station. Wait for the green light to confirm the car is secure. UDrive crews are constantly monitoring and balancing stations to make sure stations are neither full nor empty.
Once you have finished using a UDrive car. Wait for the green light to confirm the car is secure. Then pass it on to the next driver.
Take as many trips as you want during your Membership or Pass period. Take any UDrive car, any time! Enjoy getting around London in a new way.
DRIVE THE CHANGE AT WWW.FORD.CO.UK/UDRIVE
U
D R I V E
DRIVE THE CHANGE AT WWW.FORD.CO.UK/UDRIVE
Behance/JamesFeaver
U
D R I V E
DRIVE THE CHANGE AT WWW.FORD.CO.UK/UDRIVE
@jamesfeaver
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DRIVE THE CHANGE AT WWW.FORD.CO.UK/UDRIVE
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DRIVE THE CHANGE AT WWW.FORD.CO.UK/UDRIVE
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13
MARCUS FINCH 07718 134957
info@marcusfinch.net
www.marcusfinch.net
Have an affair with Santander
With our high interest rates and FREE 4 year railcard, it’s hard not to
Get into bed with Santander
Santander: Threesome campaign The threesome campaign is designed to create student interest using double entendre.
Don’t be on your lonesome...
Can we interest you in a threesome?
Get into bed with Santander
Get into bed with Santander
Swing it with a high interest account
Walkers: Weird & Wacky A campaign encouraging crisp lovers to show just how ‘Weird & Wacky’ they can be when enjoying a bag of crisps.
14
You, up to 3% interest and Santander
ALAN BRUNKER OPTICIANS
Alan Brunker: Brand Identity Brand identity for an opticians, focusing on lifelong healthcare.
Amnesty International: Make it personal A concept to reinforce the organisation’s ‘Take Injustice Personally’ campaign, using the power of social media.
THE EXCEL EXHIBITION CENTRE PRESENTS
THURSDAY 14TH JULY 2016 - SUNDAY 17TH JULY 2016 For more information go to excel.london
Experimental type: Cleaning Creation of a typeface exploring and utilising the tools of the cleaning trade.
linkedin.com/in/thinkfinch
@thinkfinch
15
STEPHEN HALE 07581 795581
stephen.hale@hotmail.co.uk
D&AD: Monotype A set of three typographic film posters inspired by the work of movie director Steven Spielberg.
16
www.behance.net/StephenHale
YCN: Royal Opera House A classic opera told through a series of emojis aimed at attracting a younger audience.
#WhatsTheStory?
=
Editorial Brief Magazine spread reporting on an innovative heat resistant ice cream.
Unlock The Continent Advertising Eurostar using a re-imagined object to promote the idea of foreign travel.
17
T Y L E R JAG G S 07584 635348
TJaggs@hotmail.co.uk
www.creativepool.com/tylerjaggs
Be at one with
B e at o n e wi th
T
H
A
I
L
A
N
D
V
I
E
T
N
A
wayfairertravel.com
wayfairertravel.com
Wayfairer Campaign posters for the luxury travel company ‘Wayfairer’.
Airbnb - Happiness Series of web pages for Airbnb to convey happiness to their customers.
18
Bonfire - Determined Pharmaceutical package concept for dementia.
M
HSBC: #featheryournest Incentivised campaign to support first time buyers by providing them with a nest egg to purchase those first essentials that make a house a home.
19
JOE KEMP 07284 818276
joekempdesign@gmail.com
Experimental type: Light Alphabet This alphabet was created using minimal cuts in paper for light to shine through.
The Word Logo for an internal college staff newsletter
Independence Day: Resurgence Publicity stunt leading up to the public unveiling of an alien corpse to generate interest in Independence Day 2. Posters would line the route that the delivery convoy would take in the lead up to the event. Created in partnership with Christian Bocchetti.
20
Propercorn: Done Properly Ad campaign trying to convey the idea of done properly for a popcorn company. A single piece of popcorn is placed in an ornate frame and is accompanied by a description of the manufacturing process written in excruciating detail.
PICASSO
Gallery Invitation
THE PORTRAITS
PRIVATE VIEW 20th FEBRUARY 2015 7-10pm THE PHOTOGRAPHERSʼ GALLERY 16-18 RAMILLIES ST. LONDON, W1F 7LW £10 ADMISSION
Mock invitation produced for an exhibition of portrait photography taken of Pablo Picasso.
TEL: +44 (020) 7087 9300 INFO@TPG.ORG.UK
The Photographersʼ Gallery is a registered charity no.262548
Image courtesy of the Penn Foundation
Experimental type: Static Shock This type logo for a fictional TV memorabilia convention is designed to be constantly moving at all times.
View it at: http://tinyurl.com/staticshockvideo
Branding: Fiesta For the Desperado’s beer D&AD brief, we created a campaign based around the concept of fiesta. This was extended to promotional packages, nights out and a party finder app.
/in/joe-kemp-32a310123
@spewkygoast
@ohnospookyghost
21
JOSIE KILBY 07549 751784
josiekilby@live.co.uk
www.josiekilby.co.uk
Single? I thought so.
AWARD WINNER 2016
Fedrigoni: #paperdate App N A M E:
Rosa
HE I G HT:
297mm
W EI G HT:
120gsm
STATUS:
Sin gle
LO C ATI O N :
Coven t Gard en
Paperdate is a campaign that matches creatives with the perfect paper ‘partner’ for their project. The campaign’s purpose is to raise
L IK E S:
wedding stationery, going out with the girls, glitter D IS LI K ES:
boring corporate events, getting dogeared, being ignored
awareness of Fedrigoni’s new retail space specialising in single sheets.
In collaboration with Emma Lemon & Ellie Miller (Terrell) Find your match at Fedrigoni.
Meet more Singles by visiting the Imaginative Papers Shop @ the London Graphic Centre, or download our creative matchmaking app by scanning the code above.
Single? Hello, my name is Rosa. Come and meet me and more Singles by visiting the Imaginative Papers Shop @ the London Graphic Centre. To recieve your limited edition notebook arrive on the 14th February 2016 at 2:30pm. or Download our creative matchmaking app by scanning the code below.
Imaginative Papers Shop, London Graphics Centre, Shelton St, London, WC2H 9JL
22
Whale of a Time Poster promoting Glenfiddich whiskey.
#doneproperly Ad campaign based on Propercorn’s ethos of things ‘Done Properly’. The purpose of the campaign is to inspire customers to find and photograph other things ‘Done Properly’.
https://uk.linkedin.com/in/josie-kilby-8611b4123
@josie_kilby
@josie_kilby_design
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EMMA LEMON 07969 114283
hello@emmalemon.co.uk
www.emmalemon.co.uk
Wayfairer: The Language of Travel An advertising campaign using language paired with premium design to inspire consumers to book a holiday with Wayfairer.
DAY ONE
FOR THE
EPICURE IN YOU
peninsula 1.15pm, lunch overlooking the malay
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Single? I thought so.
N A ME :
Ro s a
H E I GHT:
297m m
WE I GHT:
120gs m
STATUS :
Sin gl e
LOCATI ON :
Cove n t Ga rde n
AWARD WINNER 2016
LIKES:
wedding stationery, going out with the girls, glitter DISLIKES:
boring corporate events, getting dogeared, being ignored
Fedrigoni: #paperdate App Paperdate is a campaign that matches creatives with the perfect paper for their project. The campaign raises awareness of Fedrigoni’s new retail space that specialises in single sheets of paper. In collaboration with Josie Kilby and Ellie Miller (Terrell).
Find your match at Fedrigoni.
Meet more Singles by visiting the Imaginative Papers Shop @ the London Graphic Centre, or download our creative matchmaking app by scanning the code above.
linkedin.com/emmalemon
@emmalemoni
@letteringbylemon
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ELLIE MILLER (TERRELL) 07834 281171
ellie@mycomputer.me.uk
AWARD WINNER 2016
Fedrigoni: #paperdate App Campaign to promote Fedrigoni’s new retail space by matching creatives with their perfect paper partner. In collaboration with Emma Lemon and Josie Kilby.
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Journeys to inspire you...
Wayfairer Travel Campaign for travel company Wayfairer, to promote their fairtrade inspirational destinations.
Journeys to inspire you...
AXA Insurance Campaign for AXA Insurance to assist them with building trust with future customers.
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CARL MUDGE 07999 788179
carlmudgedesign@outlook.com
D&AD 2016 - Desperados brief
YCN 2016 - Orchard pig brief
‘Dial up the Daring’ campaign using interactive
Poster promoting the ‘Follow the Pig’
displays to promote the brand in urban areas.
compaign for Glastonbury festival.
Wayfairer Travel Campaign for travel company Wayfairer to reflect their luxury, inspirational destinations.
28 3
YCN 2015 Syfy brief Campaign which brings fantasy Sci-Fi imagery to life in an everyday setting using outside digital displays AWARD WINNER 2015
and posters.
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WILLIAM RICHARDS 07875 344342
whrichards@outlook.com
www.willrichards.design
Phone a taxi
My Wallet Get ready
Grab washing
Where’s my ticket?
Back to halls 4751
Santander
Student Account Quick pint
Log in
100055208
Student Card
Free 4 year Railcard
Driving License Ditched Chris Epic night
Apple Gift Card
£25
Epic pizza On to 5th Ave NUS Card
Found it!
3
Free 4 year Railcard
1
Chris returns
Sign up for a Santander Student Account
2
and you’ll be automatically entered into your termly 1|2|3 competition
For more information visit www.santander.com/student or pop into your nearest branch Add +
Remove -
Feet up Almost missed the train
Laundry sorted
Budget Planner
£786.50 £786 50 £615
Love mum’s cooking
Finally home
1|2|3 Competition
March M h 2015 £171.50
Countdown
02
03
54
27
Freshers competition 2015
Weeks
Days
Minutes
Seconds
1
2
Current Account 43216789 | 01-02-03 | Tander S
£786.50
3
£786.50 Availible
Rent £260
Food £80
Shopping
2 Nights in Paris & £1000
£110
Health
Social
Is your Railcard taking you where you really want to go?
3
£250
1
2
My Wallet
Budget
1|2|3
Account
Train Times
Crossy Rail
Support
Settings
Help
Previous Competition Winners
£90
1 2 3 4
Books £45
Get fully connected with our 1|2|3 student current account and banking app.
Add +
£500 You’re already entered
£30
William Richards
Norwich
James Feaver
Bedford
Natalie West
Liverpool
Samuel Tompkins
Portsmouth
Remove -
Terms and conditions
Free 4 year Railcard
Get ready
Back to halls
Gear-up
Quick pint Free 4 year Railcard
Still gearing up
AWARD WINNER 2015
Ditched Chris Crashed on sofa
Just the one drink
Epic night Kebabs again!
On to 5th Ave
Epic pizza
Chris returns
Santander 1|2|3 Student Account
Avoid the Ex’ 7 drinks later It’s gonna be a late one
Is your Railcard taking you where you really want to go? Get fully connected with our 1|2|3 student current account and banking app.
Is your Railcard taking you where you really want to go?
Create a campaign which makes Santander the number one bank for students and promotes the 1|2|3 railcard.
Get fully connected with our 1|2|3 student current account and banking app.
In collaboration with James Feaver
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Barbie Editorial Magazine editorial tackling gender norms in the toy industry. (Using photos of live props)
EU Referendum Poster design for a talk on the EU Referendum. Designed as part of an internship with the Engine Group.
uk.linkedin.com/in/whrichards
@willrichardsdesign
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SAMUEL TOMPKINS 07753 311835
samuel.tompkins96@hotmail.co.uk
www.samueltompkins.wix.com/design
AWARD WINNER 2015
Syfy YCN 2015: A poster campaign that brings iconic Sci-Fi imagery to life, enabling the Sci-Fi audience to love the Syfy brand for being the true home for those passionate about Sci-Fi. In collaboration with Carl Mudge.
Walkers YCN 2016: A poster campaign which asks what ‘Weird & Wacky’ things people can do with Walkers Crisps.
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Eurostar: ‘Magnifique!’ A campaign to show service improvements from London to Paris whilst travelling using Eurostar.
‘Companion’: Signage created for a ‘New Technology’ exhibition using experimental type, made from MacBooks.
Ford D&AD: UDrive An electric car sharing system which encourages people to help reduce congestion and pollution around London.
Go Further
Go Further
WILL U DRIVE TO CHANGE LONDON?
WILL U DRIVE TO REDUCE CONGESTION? DRIVE
DRIVE THE CHANGE, VISIT WWW.FORD.CO.UK/UDRIVE
PARK
SHARE
WILL U DRIVE TO HELP THE ENVIRONMENT?
YOUR U TURN ON LONDON.
YOUR U TURN ON CONGESTION
JOIN
Go Further
JOIN
REPEAT
U
D R I V E
linkedin.com/samueltompkins
DRIVE
PARK
SHARE
YOUR U TURN ON ENVIRONMENT.
REPEAT
DRIVE THE CHANGE, VISIT WWW.FORD.CO.UK/UDRIVE
behance/samueltompkins
JOIN
U
D R I V E
DRIVE
DRIVE THE CHANGE, VISIT WWW.FORD.CO.UK/UDRIVE
@tompkins.design
PARK
SHARE
REPEAT
U
D R I V E
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AWARD WINNER
YC N AWA R D W I N N E R S
2016 Josie Kilby / Emma Lemon / Ellie Miller (Terrell) Fedrigoni
Maciek Karpeta / Ellia Raja GAP Jeans
2015 James Feaver / William Richards Santander
Samuel Tompkins / Carl Mudge Syfy UK
Caralie Bauer / Tasmin Bottrill Save the Children
Danny Buttigieg / Matthew Bonnar Syfy UK
Gemma Foulkes / Tamika Hines / Zena Albaghdadi Topdeck Travel
James Ring / Ryan Stacey Santander
2014 Hannah Hughes / Tiffany Trethowan Standard Life
2013 Katrina Dixon / George Henderson Marriot Hotels
2012 Paul Garrett / George Henderson Sega
2011 Sam Chesney / Tom Richards Fedrigoni
Elizabeth Dent / Lloyd Cook Tuborg
2010 Terry Moss Bacardi
Laura Wills Hovis
HND Graphic Design, Bedford College with third year BA Hons. Graphic Design avaliable from September 2016. Jeffrey Tribe, (Programme Leader), jtribe@bedford.ac.uk
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