Forever Fashion

The UK sends 300,000 tonnes of textiles to landfill every year, yet ‘fast fashion’ is hard to resist as we seek to live out our wildest sartorial dreams. The solution is to focus on sustainability:

1Only buy what you love Tempting as it may be to buy new clothes every payday, you may find more fulfilment in the long-term by saving up and investing in pieces that will last and that you will treasure for years to come. Remember, true style is timeless.

2Invest in vintage The beauty of good quality fabric is that it lasts. From super-soft cashmere jumpers to impeccably cut denim jeans and piles of retro tees that get better with every wash, vintage shops are the affordable antidote to throwaway fashion.

3

Seek ‘circular-minded’ brands

As there is clearly a market for synthetic fabric in fashion, it makes perfect sense that plastic marked for landfill – such as cola bottles, shopping bags and food packaging – is diverted to be transformed into shoes, coats, and workout wear.

4Consider provenance If your new t-shirt cost less than a cup of coffee, you can bet that there are compromises being made during the manufacturing process. Fortunately, several leading fashion brands are becoming more transparent about how and where their clothes are made. Just do a little more homework.

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Find eco-fabrics

Tencel (made from sustainably sourced natural raw material wood), Econyl (regenerated nylon) and Piñatex (a leather alternative made from the leaf waste of pineapples) are just three examples of sustainable fabrics that are set to shape the future of fashion.

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