FOREVER FASHION
The UK sends 300,000 tonnes of textiles to landfill every year, yet ‘fast fashion’ is hard to resist as we seek to live out our wildest sartorial dreams. The solution is to focus on sustainability:
1
Only buy what you love
Tempting as it may be to buy new clothes every payday, you may find more fulfilment in the long-term by saving up and investing in pieces that will last and that you will treasure for years to come. Remember, true style is timeless.
2
Invest in vintage
The beauty of good quality fabric is that it lasts. From super-soft cashmere jumpers to impeccably cut denim jeans and piles of retro tees that get better with every wash, vintage shops are the affordable antidote to throwaway fashion.
3
Seek ‘circular-minded’ brands
As there is clearly a market for synthetic fabric in fashion, it makes perfect sense that plastic marked for landfill – such as cola bottles, shopping bags and food packaging – is diverted to be transformed into shoes, coats, and workout wear.
4
Consider provenance
5
Find eco-fabrics
If your new t-shirt cost less than a cup of coffee, you can bet that there are compromises being made during the manufacturing process. Fortunately, several leading fashion brands are becoming more transparent about how and where their clothes are made. Just do a little more homework.
Tencel (made from sustainably sourced natural raw material wood), Econyl (regenerated nylon) and Piñatex (a leather alternative made from the leaf waste of pineapples) are just three examples of sustainable fabrics that are set to shape the future of fashion.
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