A brand style guide is a rulebook that explains how a business presents itself to the world through its logo, typography, color palettes , photography and so much more. In other words, it’s a reference tool that helps maintain consistency in what your brand looks, feels and sounds like. As your brand grows and develops, this guide will help ensure it stays true to it’s original design. So what are you waiting for? Let’s get started!
THE PRIMARY LOGO
Sacred Story’s primary logo is sophisticated and modern. With a sleek font and a strong foundation, this font and color combination makes for a welcoming & sophisticated design. The typography usage of a sans serif font creates a pleasing visual to the eye. Sans serif fonts communicate a sense of modern, clean, & minimalist design.
MINIMUM SIZE
The smallest size the logo should be represented at is 2� wide.
This is the main logo that will be used as the primary brand logo. Using the primary logo as the trademark logo helps audiences identify the Sacred Story brand on websites, social media, advertisements, print productions, and other materials. It is essential that the logo be applied with care & respect according to these guidelines.
MOOD BOARD & BRAND STRATEGY
Sacred Story ministries is a community that centers their focus on bringing women together through Christ. Their mission is summarized in three short phrases: Live a story, give a story, and love the author. “Whatever chapter you find yourself in, our prayer is for the needs of your heart to be met – whether for comfort, courage, or wisdom – as you grow in your love for the Author of Life, the Lord Jesus Christ and for you to live out His purposes through your story.” Sacred Story ministries branding is meant to inspire, connect, and lead women through Christ in their journies. The brand is developed to inspire women of all ages to join in this community and share their stories with others.
SECONDARY
SECONDARY , ALTERNATE & BRAND ICONS
Sacred Story’s secondary and alternate logo may be used in place of her primary logo, however the decision to replace these should be done according to brand standards. Be cautious and avoid placement of too many logos and variations in small proximity of one another.
ALTERNATE
Secondary logos & alternates may be used to represent the brand in instances where the primary logo does not fit to appropriate scale. The secondary logo can be used in smaller scale projects for better placement. The alternate logo should be used for social media, podcasts, blogs, YouTube, icon usage, etc. The alternate is meant to fit in smaller, tighter spaces and should be showcased as represented. Brand elements & icons are essential to bringing the full brand vision to life. Brand elements can be used to display the personality & life behind the brand. Scale according to size and be cautious of overuse.
BRAND ICONS AND SYMBOLS
SACRED STORY GREEN
RGB: 188 / 183 / 50 CMYK: 30 / 19 / 100 / 0 HEX: #BCB732
CORAL PINK
SKY BLUE
RGB: 230 / 105 / 87 CMYK: 5 / 73 / 67 / 0 HEX: #E66957
RGB: 190 / 214 / 209 CMYK: 25 / 6 / 17 / 0 HEX: #BED6D1
ROSE PINK
PANTONE CL ASSIC BLUE
RGB: 234 / 163 / 147 CMYK: 5 / 42 / 36 / 0 HEX: #EAA393
RGB: 22 / 75 / 121 CMYK: 98 / 75 / 28 / 12 HEX: #164B79
COLOR PALETTE & USAGE
The color palette for Sacred Story should be respected and used according to this guide. The color palette should in no way change across different mediums & should abide by the Sacred Story branding guide. The logo will primarily be used in Pantone Classic Blue, white or black, with an accent color of green for the Sacred Story book. Alternate logos are provided in a variety of colors and forms according to the color palette.
SUNSHINE YELLOW
RGB: 226 / 177 / 42 CMYK: 12 / 30 / 97 / 0 HEX: #E2B12A
NAVY
RGB: 40 / 44 / 91 CMYK: 96 / 92 / 35 / 26 HEX: #F3F1EB
T YPOGRAPHY USAGE
The Sacred Story brand is made distinct by the unique typography used in it’s creation. Do not under any circumstances adjust or change the font when using the logos. By changing fonts or typography, the integrity of the brand is impacted. Use the following typography for the Sacred Story Brand. Please use the “used for logo” versions when used for logo. Other variations are acceptable for overall brand usage.
FINNMARK
( PRIMARY FONT )
REGUL AR
abcdefghijklmnopqrstuvwxyz
RALEWAY
( SECONDARY FONT )
REGUL AR
abcdefghijklmnopqrstuvwxyz
UNACCEPTABLE USAGE EXAMPLES
UNACCEPTABLE USAGE
Do not stretch, squish or rotate the logo. Do not place elements in the clear zone for logo design. Do not rearrange or delete elements of the logo design. Do not use variations of the logo design with each other in the same design. Do not use off brand colors or typography. Do not add shadows or other design styles. Do not contain the logo with a background where the logo does not fit appropriately.
IN CONCLUSION
If you ever face any confusion or questions about your brand usage, use this guide as reference! These guidelines are designed to maintain your brand structure to ensure it stays true through the years. If you need further assistance or have any questions, please feel free to contact me at hello@beecreativecompany.com. Congratulations on your new brand!