BRAND PRESENTATION YOUR BRAND DESIGN
BRAND OVERVIEW After developing your brand strategy, it was clear that we needed to develop the Jane Bridget Beauty brand into something chic, classic, and modern. You create a hands on, unique & meaningful experience for your clients and we needed to ensure your branding represented that in a number of ways. Your story & personalized experience is such an incredibly important aspect of your client experience and why your clients are coming to you, so we want to ensure to showcase that in every aspect of your brand design. With your branding, I started out with a bold & elegant typeface. It needed to be something that showcased your brand keywords: confidence, personal, connection, luxurious, refined, etc. Your brand also needed to be chic and relatable, yet feel expensive & high end. I wanted to express this in a variety of ways using typographic design. Your brand elements will be introduced one by one throughout this presentation so that you can understand the rationale and thought put into each and every piece. Remember, your branding is focusing on your ideal client & speaking to them .Keep these ideas in mind when reviewing the next few pages. PG. 2
JANE BRIDGET BEAUTY THE BRAND DESIGN & THOUGHTS BEHIND IT
PLAYFUL SWOOPS OF THE TYPEFACE GIVE A PERSONAL FEELING. ADDED DIAMOND ON THE “I” GIVES THE TYPEFACE AN EXTRA LITTLE DETAIL & UNIQUE TOUCH BOLD, CHIC, PERSONAL
When I set out to design your primary logo, I wanted to create something chic, modern, and felt feminine, yet strong. I wanted something that heavily focused on typography, but would last you over time. I focused on a modern typeface that I manipulated to feel a little more unique and diverse. I chose to do your name in all lowercase because it made the typeface feel more personal/inviting, while balancing the high end/chic feel of the brand overall. PG. 3
The purpose of the secondary logo is to utilize the primary logo in a smaller scale. The thought behind these particular secondary logo options is the idea of giving you a little bit more variety in terms of your brand. These logos are also designed to give you a little bit more personality to be showcased with their designs. They are meant to be versatile and can be utilized across your brand in a number of ways.
PG. 4
SECONDARY TAGLINE CONCEPT I came up with this concept and tagline as an option for what we can do if you have a tagline/message you want to convey to your clients. I loved the ideas you had in your questionnaire about giving women the confidence to feel like themselves through natural beauty & “unleashing their inner goodness”. I think creating some sort of tagline that showcases this would be so powerful when it comes to your brand.
PG. 5
MARKS & ALTERNATE LOGOS Marks are an excellent asset to have to your branding to add a little touch here and there. It can be something stamped on an envelope, a letterhead, a social media profile photo, you name it! For your marks, I set out with the concept of a stamp in mind. Something you could put on your patient paperwork, on packaging, create a stamp, a social media icon, etc. PG. 6
ADDITIONAL FONT IMPLEMENTATION Adding additional fonts to compliment your brand is key to giving it that personalized touch. I think adding this hand written font to your marketing materials, website, etc will add that “hand written” look to your site and give it that additional chic vibe. You could use this font for things like quotes on your social media as well!
PG. 7
JANE BRIDGET BEAUTY APPLICATION OF BRANDING IN THE REAL WORLD
DESIGN ELEMENTS IN PRINT ENVIRONMENT
DESIGN ELEMENTS IN PRINT ENVIRONMENT
BRAND COLOR PALETTE Color palettes aren’t just about looking pretty, they’re about the psychological connection it makes with your audience. When creating your brand colors, we don’t want something that’s just fun and trendy, we need it to actually speak to the type of people you want to work with. Below is the palette I envision for your brand design. These colors are all full of meaning & connect to your brand & business in a number of ways.
luxurious connection value detailed reliability stability grounded PG. 11
soft friendly personal communication inspiring connection ease
THE NEXT STEPS... Now is the time to reflect! Grab your favorite cup of coffee (or drink of choice..), jot down any notes, & begin analyzing your brand design. Keep a few things in mind while you reflect. Remember, we are trying to speak to your ideal client, this brand design is important that you like it, but we’re catering to your ideal client! Make sure to revisit your brand and business goals as well as your brand strategy, and see if this direction truly aligns with your vision. If for any reason you feel that this design doesn’t speak to your vision or you feel like I’ve missed the mark, just let me know! We can chat about things & further dive into your brand strategy to define what is and isn’t working for you! I’ll be sending over a few instructions to help you to help with the feedback process. Keep in mind, the clearer you are with any refinements, the quicker the branding process can take off. My job is to fully understand your vision for your business, and create a brand that works for you and your business! I’ll be setting up a time to chat more in depth with you in the days to come. I hope you enjoyed your brand design presentation & cannot wait to hear your thoughts!
WARMLY, PG. 13
BRAND GUIDELINES DESIGNED BY B. CREATIVE CO.
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