a publication designed to reach FFA and 4-H students at the grassroots level to promote Beefmasters in the FFA classroom and county 4-H extension office. Additionally, The Banner is distributed at the major livestock shows and beef industry trade shows that BBU participates in. The Banner contains articles the junior exhibitor will find useful on topics such as selection, nutrition and management. JBBA will be promoted to help draw new members while also promoting JBBA activities, participation in leadership roles and scholarship opportunities.
