To maintain and strengthen the desired perception for the Beijer Ref Australia brand, all brand elements have
been enhanced and organised into these standards and guidelines. The “look & feel” of the Beijer Ref Australia
identity - including the logos, colour palettes, typography, imagery, graphic style and many more - was streamlined and best practices
were documented to convey the organisations’ culture, personality, and core brand values.
Please use these guidelines when creating Beijer Ref Australia communications to achieve a high level of consistency.
Anyone who represents Beijer Ref Australia should work hard to ensure the integrity of the Beijer Ref Australia brand in all branded
materials.
This Brand Book represents an opportunity to establish and extend equity for the Beijer Ref Australia brand.
