Beijing Today (October 16, 2009)

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BEIJING TODAY

Wear something one-of-a-kind Page 16

Travel the shifting sands Pages 20-21

China Open comes of age

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The China Open ended last Sunday with a slew of records to its credit: 250,000 people flooded the National Tennis Center during the 10 days; historic bouts were broadcast for 1,000 hours; and the tourney won 20 percent more sponsorship, global financial crisis be damned. But that success owes a lot to Beijing’s efforts to create a “tennis culture” in a land long dominated by ping pong and badminton warriors.

PUBLISHED EVERY FRIDAY October 16, 2009 – October 22, 2009 NO. 437 CN11-0120 HTTP://WWW.BEIJINGTODAY.COM.CN CHIEF EDITOR: JIAN RONG NEWS EDITOR: YU SHANSHAN DESIGNER: ZHAO YAN

Media meet to discuss openness, ‘net Page 4

Gov bumps cap to draw investors Page 5

Middleman goes way of the dinosaur Page 6

Educator finds dream in Haidian kids

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Beyonce’s big night! Pages 12-13

Under the auspices of the Information Office of Beijing Municipal Government Run by Beijing Youth Daily President: Zhang Yanping Editor in Chief: Zhang Yabin Executive Deputy Editor in Chief: He Pingping Director: Jian Rong Price: 2 yuan per issue 26 yuan for 3 months Address: No.23, Building A, Baijiazhuang Dongli, Chaoyang District, Beijing, China Zip Code: 100026 Telephone/Fax: (010) 65902525 E-mail: bjtoday@ynet.com Hotline for subscription: (010) 67756666 (Chinese) , (010) 65902626 (English) Overseas Code Number: D1545 Overseas Distribution Agent: China International Book Trading Corporation


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