2014 02 15 retail eng

The overview of food retail market in Belarus September, 2013

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2

General information on the review

Review objective

The review is made for information purposes only and is meant for customers to get acquainted with general retail market situation in the Republic of Belarus (in particular, food retail market).

Scope of review

Particular attention in this review was paid to the development of modern retail chains.

These are basically private companies established in post-Soviet period that are growing fast at the moment.

State-owned chains, the chain of Belarusian Republican Union of Consumer Societies, as well as the chain of Belarusian Railway were not considered in the review.

Notions and definitions used in the review

3

There are a number of terms in the review typical of retail sector that were used with the following meanings: GLA – a term applied to evaluate shopping centers area, it is understood as general sales area suitable for lease.

Hypermarket is a retail object of more than 5000 sq. m sales area, that has product range of about 30-50 thousand SKU, own parking lot for 150 cars.

Supermarket is a retail object of 800-5000 sq. m sales area, its product range is about 2040 thousand SKU. Convenience store is a retail object of up to 800 sq. m sales area, its product range is about 5-15 thousand SKU. Such store is located in residential districts, it has no custombuilt parking lot.

I.

General overview of Belarusian food retail market

II.

Development of modern retail formats in Belarus

III. Regional peculiarities of modern retail chains’ development IV. The description of main retail chains

Retail volume in Belarus is distributed almost evenly between foodstuffs and nonfoods Total retail turnover structure by product type , %

51,4%

50,2%

52,1%

50,8%

46,6%

49,2%

48,6%

49,8%

49,7%

49,2%

53,4%

50,8%

2007 2008 2009 2010 2011 2012 Foodstuffs Nonfoods Total retail turnover structure by economic entities , % 33,7%

40,4%

26,4%

19,2%

11,7% 9,2% 19,0%

12,0% 11,0% 17,4%

2010

2012

Large organizations Shopping centers and market sales Small organizations Microorganizations Others

Total retail turnover structure by form of ownership, % 14,2% 11,4% 10,8%

82,8%

83,0%

83,3%

3,0%

5,6%

5,9%

2007 Comments

2011

2012

State ownership Private ownership Foreign ownership

»

The share of large organizations in total retail turnover has been constantly increasing for the last few years. The main reason for this is the development of modern retail formats in Belarus and expansion of modern retail chains.

»

At the same time the volume of sales at the market places (non-organized retail) reduces significantly.

»

State’s share in total retail turnover has reduced insignificantly by 3,4 pp. in 2007-2012 while the share of foreign companies has increased

Sources of information: National Statistical Committee of the Republic of Belarus, The concept of retail development

Belorussian food retail market has shown a positive trend in recent years and will continue to develop actively in 2012-2015 Total food retail turnover, bln. USD

Forecast of total food retail turnover, bln. USD +7%

+10%

10,5

11,4

12,2

2005 2006 2007 2008 2009 2010 2011

2012

2013

11,3 6,1

7,2

8,7

9,7

11,1

3,0

3,2

2014

2015

+7%

+4%

2,9

14,0

Forecast of retail space, mln. sq. m

Growth of retail space, mln. sq. m

3,3

13,1

3,4

3,6

3,7

2005 2006 2007 2008 2009 2010 2011

3,9

4,2

4,4

4,7

2012

2013

2014

2015

Sources of information: National Statistical Committee of the Republic of Belarus, The concept of retail development, Program of Social and Economic Development

Belorussian food retail market demonstrates quite high profitability of sales which is comparable to the profitability of Russian largest retail chains Profitability of Top-7 Russian largest food retail chains By net profit

3,6%

1,8% 4,3%

O’kay

8,6%

Sedmoy kontinent

8,6%

Magnit

8,1%

2,4%

GC”Victoria”

7,9%

2,4%

X5 Retail 0,4%

6,9%

DIXY Group

Metro Cash & Carry

Profitability of Belorussian Retail JSCs and average industrial profitability (by net profit), 2011

6,1%

JSC DorOrs

5,1%

JSC Vesta

3,6%

JSC Dobrobyt

3,0%

Industry average

2,8%

JSC Vitebskie producty

1,9%

JSC Producty

Sources of information: Ministry of Finance, project http://torgrus.com

7,5% 6,9%

5,2%

By EBITDA

At the same time, from the point of availability of retail space per capita, at the moment retail market is in the stage of development and is far from the oversaturation stage Gross Leased Area (GLA) per 1000 of inhabitants, 2011, sq. m

Total retail space availability per 1000 of inhabitants, sq. m

1.500

EU-27

210

Russia

Belarus

400 980

73

31 448

Russian million cities

410 Forecast of retail space availability per 1000 of inhabitants in Belarus, sq. m

600 400

2011

382

2015

Minsk

262

Comments

Main retail space is concentrated in the segment of small shops and retail chains while the segment of large shopping centers has just begun to develop “Warp” in retail space availability indicates of probable “spree” in the construction of shopping centers in regions, while retail property market in Minsk will continue to develop quite actively

Sources of information : European Retail Guide, The concept of retail development, news sites

Besides, modern retail formats are just starting to develop in Belarus and, given the global experience, there is a good potential for their further development Share of modern retail formats by countries, 2010, % France

96%

Czech Republic

57%

Russia

3. In addition, there are good opportunities for the further market development:

40%

Belarus

25%

Forecast of modern retail formats’ development in Belarus, % 45%

20%

2010

25%

2011

30%

2012

50%

35%

2013

1. Thus, Belarusian food retail market has increased rapidly in recent years 2. Modern retail formats have also developed actively recently and considerably increased their share in total retail turnover

70%

Poland

Resume

2014

the government objectives to encourage active development of the commerce as part of social and economic growth of the country; increase in income of population (as part of Program of social and economic development); low level of retail space availability in comparison with the advanced European countries; relatively high industry profitability.

2015

Sources of information: Market overview Beragua Capital, news sites

I.

General overview of Belarusian food retail market

II.

Development of modern retail formats in Belarus

III. Regional peculiarities of modern retail chains’ development IV. The description of main retail chains

The main representatives of modern retail formats are at the same time the largest players of food retail market, the gross annual retail turnover of which is higher than 2 bln. USD Top-10 retail chains by annual retail turnover, mln. USD

461

425

Total number of chains’ retail facilities, units

68

Euroopt

281

Korona

134 200

82

192

76

171

135 120 2011 the first half of 2012

120

81 67 60

Almi

18

24

9 10 23 28 54 54

Vesta Belmarket Vitalur

85

38 38

Sosedi Hippo

99

150

64

Rublevsky

88

180

4 4 3 3

Rodnaya storona*

112

189

Prostore

86

25 26

48 47

64 *Including retail turnover of retail facilities under the brand name ÂŤKorzinkaÂť and facilities without brand name Sources of information: sites of the companies, news sites, expert judgment

The strongest modern retail chain at the Belarusian market is «Euroopt», which share in total retail turnover has reached 7,8% by the first half of 2012.

In general, the concentration of the food retail market is constantly increasing Top-10 retail chains’ share in total food retail turnover, the first half of 2012, % Euroopt

Comments: Format

Hypermarket

• • • • • • • •

Euroopt Korona Prostore Hippo Almi Vesta Vitalur Sosedi

Supermarket

• • • • • •

Sosedi Hippo Rodnaya storona (NTS) Almi Belmarket Vitalur

Discount store

• •

Euroopt Rublevsky

Convenience store

• • • • • • •

Rublevsky Sosedi Rodnaya storona (NTS) Vesta Belmarket Vitalur Almi

Korona

7,8%

Rodnaya storona Hippo

2,3% 1,9% 1,7% 1,5%

Rublevsky Prostore

Almi

1,4%

1,0%

1,1%

1,4%

Sosedi

1,3% 1,1%

Vesta Vitalur Belmarket Others

77,5%

Retail chain

6/1/12 Sources of information: sites of the companies, news sites, expert judgment

Despite the constant economic crises in Belarus (2009, 2011), 4 retail chains have shown very strong positions for the last few years 2009

2011

The number of shops Hypermarket

Rapid growth

Euroopt

Lack of growth

12

Almi

9

Discount store

111

29 Euroopt

9

Neighborhood store

Rodnaya storona 18 Belmarket 19

Hippo Slow growth

1

Supermarket

2

Korona

1

Prostore

1

Almi

1

Vesta

0

Sosedi

0

Vitalur

0

6 5 3

Sosedi Rublevsky Rodnaya storona

2

Belmarket

1

1 1 1

5

Vitalur Hippo

1

3 1

10

84 45

23

30

8

14

Rublevsky

5

9 7 6 7 4

1

Sources of information: sites of the companies, news sites

Rublevsky

0

Sosedi

Almi

0

6

49

53

16

19

Vesta Vitalur

Hypermarkets and discount stores are the most actively developed forms of modern retail formats in Belarus Number of discount stores of Top-10 largest food retail chains (as at the beginning of the year) +89%

Comments The number of discount stores in Belarus has grown by more than 10 times in 4 years

+73%

116

9 2009

25

38

2010

2011

67

2012

2013

Number of hypermarkets of Top-10 largest food retail chains (as at the beginning of the year) +50%

+58%

30 6

10

13

2009

2010

2011

19

2012

2013

Sources of information: sites of the companies, news sites

Meanwhile, great share of this market segment (about 90%) belongs to one player: JSCÂŤEurotorgÂť (brand Euroopt) The number of hypermarkets was growing at a slower rate but still has increased by 5 times in 4 years

Hypermarket format can be considered as more competitive as there are 3 large players and a number of smaller ones Moreover, it is necessary to take into account that hypermarkets are established mostly in large cities with relatively high incomes of population, and therefore, are restricted in their development within Belarus as opposed to discount stores which could develop not only in Minsk and regional centers but also in small towns

Such formats as supermarkets and convenience stores also developed in 2008-2012, however, their growth was not so rapid‌ Number of supermarkets of Top-10 largest food retail chains (as at the beginning of the year) +35%

22 2009

36 2010

54

2011

Comments

+19%

74

62

2012

2013

Number of convenience stores of Top-12 largest food retail chains (as at the beginning of the year) +17%

133

2009

+11%

196

204

225

249

2010

2011

2012

2013

Sources of information: sites of the companies, news sites

The number of supermarkets and convenience stores in Belarus has grown by more than 3,3 and 1,9 times respectively Moreover, both segments are highly competitive with a large number of players Slow growth rates of supermarkets could be explained by the fact that this format is oriented on population with relatively high level of income that under the circumstances of crisis diminishes its attractiveness The existence of only one town (Minsk) with population over 1 mln. inhabitants in the country and a significant number of small towns combined with relatively low income of population leads to the relatively high popularity of such format as convenience stores

At the present moment the structure of modern retail formats in Belarus differs considerably from European and Russian ones, however, a significant structural changes could be expected in the near future‌ Structure of Top-10 largest retail chains in Belarus (by space) 2011

29%

17%

32%

Convenience stores Discount stores Supermarkets Hypermarkets

21%

Average European structure of the largest retail chains, 2010 4% 8%

22%

26%

40%

Convenience stores Discount stores Supermarkets Hypermarkets Cash and carry warehouse

Structure of the largest retail chains in Russia, 2010 0% Convenience stores 6% Discount stores 35% 25% Supermarkets Hypermarkets Cash and carry warehouse 34% Comments On the basis of the average structure of Russian and European retail chains, the increase of discount stores’ share in Belarusian retail food market could be expected in the near future, while the share of convenience stores is forecasted to decrease

In case of stable economic situation and growth of income of the population, more active development of supermarkets could be expected as well as an increase of their share in total structure

Sources of information: Market overview Beragua Capital, news sites

I.

General overview of Belarusian food retail market

II.

Development of modern retail formats in Belarus

III. Regional peculiarities of modern retail chains’ development IV. The description of main retail chains

There is great potential for the further development of retail and expansion of modern formats in regional centres of the Republic of Belarus‌ Total retail space availability per 1000 of inhabitants, sq.m. (as at the beginning of 2012)

600

Average wages, USD. (at the beginning of 2012)

900

Plan by 2015

512 425

Vitebsk

355

Brest

366

410

Minsk

400

Belarus on average

397

Mogilev

362

Gomel

372

387 347

Grodno

477 390

396

Comments Both Minsk and regional centers have potential for the increase of the retail facilities’ number, the only exception is Vitebsk. It has the leading position in retail space availability Moreover, a significant increase in income of the population is expected. Though even now major cities occupy a leading position on the level of wages in the country

Therefore, the most attractive cities for retail development can be considered Minsk. Grodno, Gomel and Brest

Sources of information: National Statistic Committee of the Republic of Belarus, news sites

…and not only in regional centers but also in district towns Total retail space availability per 1000 of inhabitants, sq.m. (as at the beginning of 2012) Plan by 2015

600

900

Soligorsk

450 414

688 455

Zhlobin

407

Novopolotsk

400

Belarus on average

390 384 379

Comments

Average wages, USD. (at the beginning of 2012)

Baranovichi

485 390 345 469

Zhodino

Molodechno

342

369

Mozyr

384

366

Svetlogorsk

401

324 286

Bobruisk Polotsk

375 352

Towns, income level of which is higher than average in Belarus, as a rule have better retail space availability than other towns (Soligorsk, Zhlobin, Novopolotsk).

In addition, district towns show the average republican level of retail space availability.

Sources of information: National Statistic Committee of the Republic of Belarus, news sites

As at the beginning of 2013 «Euroopt» was the major player in the whole country. Expansion in regions of other retail chains is still quite slow The penetration rate of top 10 retailers in regions, as at the beginning of 2013* Euroopt

100,0%

Almi

59,1%

Rodnaya storona

45,5%

Rublevsky

31,8%

Belmarket

27,3%

Sosedi

22,7%

Korona

18,2%

Vitalur

18,2%

Hippo Vesta Prostore

Comments

Such formats as discount stores and convenience stores could be considered as leaders by the level of penetration in regions On the whole, the tendency of expansion into regions is typical for all retail chains The leader according to this criteria is JSC «Eurotorg», which at the beginning of 2013 has opened its stores in 39 towns At the moment, the main target for most retail chains are regional centers and district towns with high level of income of population

13,6%

9,1% 4,5%

* 23 towns with a population of more than 50 000 inhabitants are taken as the target market = 100% Sources of information: National Statistic Committee of the Republic of Belarus, sites of companies

Regional structure and peculiarities of the retail chains regional development vary greatly depending on the type of format 1. Hypermarkets (at the beginning of 2013) Гиппо Простор Евроопт Корона Бигзз Соседи Виталюр Алми Веста

1

1

Vitebsk Molodechno

1 1

2

Планируемые

1

Lida 1

3

4

1 11 1

Grodno

Mogilev 3

1

Minsk Bobruisk 1 1 1

Brest 1

1 1

Soligorsk Pinsk 1

Zhlobin 1

Gomel Rechytsa 1 1 1

1

Most of hypermarkets are currently concentrated in Minsk, however, there is a tendency of opening hypermarkets in regional centers and major district towns Current condition

Possible targeted towns

Despite the considerable number of hypermarkets in Minsk at the moment, establishment of new facilities in this format could be expected in the near future

Polotsk

There is an obvious tendency of regional expansion: almost all the hypermarkets in regional centers were opened in 2011.

Such major towns as Soligorsk, Bobruisk and Molodechno got into the circle of influence.

Peculiarities of development (requirements) Location sites: the area of a hypermarket is about 3000 sq. m and more. The sites of such size are hard or impossible to find in Belarus that is why hypermarkets are built up from scratch, which requires significant capital investment

Relatively high income level of population Focus on major towns, towns with population of more than 300 ths. people (though recently towns with population about 100 ths. have been included into the focus of interest) Sources of information: sites of the companies, news sites

Mogilev Grodno

Minsk

Baranovichi

Bobruisk

Svetlogorsk Brest Mozyr

Gomel

Regional structure and peculiarities of the retail chains regional development vary greatly depending on the type of format 2. Discount stores (at the beginning of 2013) Novopolotsk 2 5 Polotsk

Braslav

Euroopt Rublevsky

5

Glubokoe

Vitebsk Baran

Miadel Smorgon Vileika Molodechno 1 3 3 Lida 2

6

Grodno Volkovisk

Novogrudok

4

Mogilev

Nesvij

Baranovichi

Pinsk

Krichev

8

Minsk Sluts k

Soligorsk 3

Bereza

Gorki 2

23

6

Brest

Borisov 2 Zhodino

Orsha 2

Osipovichi 5

Bobruisk

Zhlobin

Svetlogorsk

Gomel

Kalinkovichi Rechitsa 2 6 Mozyr

6

Such retail format as discount stores can be considered as a leader in Belarus by the level of penetration in regions Current situation Currently there are discount stores not only in the capital and regional centers but also in district and small towns.

Most discount stores were opened in regions in 2010-2011.

Such a high level of region penetration is explained to a large extent by active expansionist policy of JSC “Eurotorg" which is actually a monopoly in this format.

Peculiarities of format’s development (requirements) »

»

Location sites: there are no particular requirements towards facility area. One of the most popular ways to develop this format in regions has become the acquisition of already functioning small retail chains and convenience stores and their subsequent reorientation in discount stores, reducing significantly capital investments in such a way There are no special requirements towards the level of income of population. On the contrary, this format is aimed at people with middle and low level of income.

Sources of information: sites of the companies, news sites

!

The opportunity to develop in any town, especially in a town with low level of retail space availability and relatively low level of income

Discount store “Euroopt” plans of development across the country +133

244

111

the beginning of 2013

the end of 2013

Regional structure and peculiarities of the retail chains regional development vary greatly depending on the type of format 3. Supermarkets (at the beginning of 2013) Sosedi Almi Rublevsky Hippo Vitalur Rodnaya storona Belmarket

1

Vitebsk Orsha Molodechno 1 1 5

Lida

1

1 1

Grodno Slonim

2

2 9 4 1 4 6 7

1 1 2 2

Zhodino

Mogilev 3

Minsk

Baranovichi 1 1

Brest

2

Borisov

Bobruisk 1 1 1

Zhlobin

Svetlogorsk Pinsk 2

Gomel 3

2 1

Currently most of supermarkets are concentrated in Minsk and regional centers Current situation

Possible targeted towns

Despite the considerable number of supermarkets in Minsk at the moment, in the coming years it could be expected the establishment of new facilities in this format

Polotsk

The tendency of regional expansion is also taken place. In the near future more than 11 new facilities will be opened, 8 of which will be located either in a regional centre or in a district town Towns without hypermarkets are the main focus of interest.

Mogilev

Peculiarities of format’s development (requirements) Location sites: there are no special requirements, although a lack of ready sites of necessary square exists (area from 1000 to 2000 sq. m).

Orientation on relatively high level of income of population, stability of economic development.

Focus on middle and major towns (requirement standards are lower than for hypermarkets).

Sources of information: sites of the companies, news sites

Minsk

Grodno Baranivichi

Slutsk Svetlogorsk

Brest Mozyr

Gomel

Regional structure and peculiarities of the retail chains regional development vary greatly depending on the type of format 4. Convenience stores (at the beginning of 2013) Current situation

Rublevsky

Vitalur Sosedi

7

Belmarket

52

Rodnaya storona

Vitebsk

Almi

Borisov Molodechno 1

Vesta

2

Lida

1

11

10 Grodno 4 Skidel

Orsha Gorky

1 3 93 29 ZhodinoMogilev 11 1 1 19 11 20

In general, it will continue to develop but much slower in comparison with other formats, especially considering global tendencies for small share of this format.

One of the most appropriate options for further development could become buying of existing non-chain retail facilities.

Minsk

Baranovichi 12

Peculiarities of format’s development (requirements)

Bobruisk 1 9

Gomel 1

Brest 5

This format is very similar to the non-chain convenience stores.

Mozyr

27

5

Sources of information: sites of the companies, news sites

Location sites: no special requirements (mostly areas from 300 to 800 sq. m).

Middle income level of population.

Can be located in any town.

On the whole, Belarusian food retail market at this stage of its development is characterized by a number of main trends:

Industry’s tendencies

Formats’ tendencies

1. Retail chain growth and industry consolidation: Reduction of share of non-organized retail in the market; Acquisition and take-over of the functioning small chains and non-chain retail facilities; Active construction of additional retail space and new facilities.

2. Regional expansion of chains: Active establishment of retail facilities in regions (mostly in cities with population of 100 000 and relatively high level of income).

3. The development of multi-purpose chains: Chains work in several formats at the same time (hypermarket-supermarket; hypermarket –discount store and so on).

4. The development of logistics network : Retail chains create their own logistics centers to optimize the deliveries and facilitate their work with suppliers.

1.

Active development of modern retail formats in the years to come

2.

Increase of share and, therefore, the number of discount stores and hypermarkets

3.

Reduction of share of convenience stores although this format itself will remain popular because of small size of the territory of Belarus and predominance of small towns

4.

In case of stable economic growth, increase of supermarkets share and number could be expected

5.

There is also an opportunity that some chain facilities will be reoriented in other formats, e.g. a supermarket into a discount store or a convenience store into a discounter

Sources of information: sites of the companies, news sites

I.

General overview of Belarusian food retail market

II.

Development of modern retail formats in Belarus

III. Regional peculiarities of modern retail chains’ development IV. The description of main retail chains

Retail chain «Euroopt» is one of the most active players in the market which develops a discount store format Chain growth, un.(as on the beginning of the year) +129

Discounter

154

Hypermarket

95 68

1 8

10 1 9

25 24 1

2008

2009

2010

9

39

63

36 3 2011

142

87

5

8

12

2012

сент.

2012

2013

Financial information of JSC “Eurotorg”, 2012

Revenue, USD mln.

1.038

Information on the chain »

The owner of the retail chain «Euroopt» is JSC «Eurotorg».

»

The main shareholders are Sergey Litvin and Vladimir Vasilko.

»

General Director is Zubkov Andrei Vladimirovich.

»

The average bill of the hyperdiscounter in Minsk was about USD 15 in May-June 2012.

The range of commodities (SKU), un.

Discount stores

>2.000

Hyperdiscounters, Minsk

Sales profit, USD mln.

Net profit, USD mln.

75

36

35.000

The number of visitors, ppl.

Visitors per day in all the discounters Visitors per day in hyperdiscounter, Minsk*

Sources of information: sites of the companies, news sites, Ministry of Finance

160.000 5.300

Discount stores ÂŤEurooptÂť are represented almost equally in all the regions of the country Geographical chain structure, Aug. 2013 (by number of shops), % 10,1% 9,5% 12,2%

19,6%

12,2% 19,6% 14,2%

Minsk Mogilev region Vitebsk region Gomel region Grodno region Minsk region Brest region

Geographical chain structure, June 2012 (by total area), % 7,0% 27,1% 8,4% 6,5%

14,0% 16,3%

20,6%

Minsk Gomel region Brest region Vitebsk region Grodno region Mogilev region Minsk region

Sources of information: company information

Area structure by form of ownership June 2012, % Owned facilities Rented facilities 47% (87.082)

53% (97.806)

Average retail areas by regions June 2012, sq.m.

Brest region

1.362

Minsk

1.199

Gomel region

944

Grodno region

774

Vitebsk region

745

Minsk region

Mogilev region

693

442

JSC «Euroopt» development plans can be called aggressive and expansionist Chain development plans till the end of 2014 (by area), ths. sq.m +295%

It is expected during 2012-2014:  the construction of 36 facilities with total retail area of 75 400 sq. m;  the opening of 26 facilities with total retail area of 17 500 sq.m. on either rented or owned sites;  the opening of other 182 facilities with total retail area of 151 600 sq. m.

Retail area Total area

+321%

01.07.2012

Chain development plans till the end of 2014

01.10.2014*

Financing sources of development project , mln. USD

In accordance with the program of development opening of 2 appliance shops is planned Partly the discount stores will be opened in Russian Federation

224

232

456

Long-term bank credits Internal funds

Sources of information: company information

There are some administrative and political complications in getting sites to rent in Belarusian regions

"Almi" retail chain develops in a format of "supermarket", however, it has one hypermarket and is going to open another one in the near future Chain growth, un. (as on the beginning of the year) +30

Supermarket Hypermarket

41 19

4 1 3

2008

10 1

9

2009

11 10 1

2010

23 40

18

22

1

1

1

2011

2012

2013

Chain information »

Group of companies ALMI is a multi-purpose transnational retail chain

»

Company owner is Alexander Mihailovich Zaribko.

»

Having sold and put in pawn his share of one of the largest retailers in Russia «Victoria», he began his own project «Almi»

»

The retail chain includes (under their own classification): » 18 groceries (<1000 sq. m); » 18 self-service stores (1000-2000 sq. m); » 4 supermarkets (2000-4000 sq. m); » 1 hypermarket (10 000 sq. m).

»

In the near future the chain is planning to build its own logistics center and 2 hypermarkets in Minsk of total area of 10 ths. sq. m each. The construction is to be finished in 2014

»

Almi chain develops private label retail in its facilities (the main products are eggs, mineral water, dumplings, pelmeni and chocolate glazed curd bar).

Range of commodities (SKU), units 23.000

9.000

5.000 From

On average

to

Sources of information: sites of the companies, news sites

JV "NTS" is one of the largest Belarusian companies developing modern retail technologies in the Republic of Belarus Chain growth, un. (as on the beginning of the year)

Chain information

+89

85 23

4 2008

2009

36

2010

53

2011

93

64

2012

JV "NTS" has 2 brands: «Rodnaya storona» and «Korsinka», the company also owns 20 facilities without a certain trademark The founder of this business is Igor Chernyavsky, who used to import tinned food and alcohol and then distributed beer. Later a Ukrainian banker Nikolay Lagun joined the company as a partner

Sept.

2013

2013

The development of its own logistics chain In addition to the retail chain the Company owns a logistic center "Twenty-Four" established on April 23, 2010 :  automated warehouse of class A + area of ​20 159 sq. m with high bandwidth (46 industrial doors);  unique cold storage which area is 4 446 sq. m;  new transport park: 30 its own vehicles MAN.

Sources of information: sites of the companies, news sites

General Director Grishchenko

of

JV

"NTS"

is

Marina

In the middle of 2012 it was decided to reorient the chain “Korzinka" in the format of the chain “Rodnaya storona", although initially the chains had significant differences in their characteristics

• A convenient location • A wide range of products • Own production

• Best selling range • Sale prices • Constant pricing actions Supermarket

Convenience store

7-10

3-6

Convenience store (economical supermarket) 2-3

Number of shops

>4

50

15

Total average area

1700

600

700

Average retail area

1200

400

Price level

Market price

Market price

Own make

yes

limited

500 Market price minus 5% (-10% on sale) limited

yes Rodnaya storona, Korzinka

no

yes

Rodnaya storona

Korzinka

Range, ths. SKU

Parking

Trade mark

Sources of information: sites of the companies, news sites

Retail chain «Korona» develops only in the format of «hypermarket»

Chain growth, un. (as on the beginning of the year)

Chain information

+5

1

1

2008

2009

2

2010

3

4

6

The owner of retail chain «Korona» is Topuzidis Paul, board member of LLC "Tabak-Invest“.

He is also engaged in children's toys, cigarettes, real estate businesses.

Revenue, 2012 – 255 mln. USD

2011

2012

2013

The number of visitors in Minsk hypermarket, ppl. a day Minsk

16.000

Range of commodities, un.

Minsk

80.000

Brest

60.000

Bobruisk Vitebsk

37.000 10.000 Sources of information: sites of the companies, news sites

Rublevsky is one of the largest retail chains, developing mainly within Minsk Chain growth, un. (as on the beginning of the year) +28

19

2008

29

25

2009

2010

43

35

2011

2012

Chain information »

The managing company of retail chain “Rublevsky" is holding Retail Trading Logistics (RTL). It contains «Monstra-group», «Arlon», «Tibetray» and «Bitter-group».

»

The main owners are Sergey Tkachuk and Alex Loyko.

The outlets are positioned as convenience stores which are located within walking distance from the shoppers’ accommodation.

The retail chain includes (under their own classification): » 8 shops class «mini» (<350 sq. m); » 22 shops class «standart» (350-700 sq. m); » 9 shops class «super» (700-1200 sq. m); » 6 discounters (400-450 sq. m) under brand “Baza”.

47

2013

Number of chain visitors, ppl a day

» »

85.000

Retail area, sq. m 1.200

»

Rapid growth of the chain is sponsored by credits (including credit from IFC): » »

200

От

До

Sources of information: sites of the companies, news sites

7mln, USD long-term credit 19 mln. USD subordinated credit

Retail chain «Hippo» chose 2 main formats of development: hypermarkets and supermarkets Chain growth, un. (as at the beginning of the year) 10 9 7 6 5 5 3 3 3 3 4 4 4 2 2 2 1 1

Chain information The owner of the retail chain "Hippo" is FE "BelVillesden."

8 out of 10 retail facilities are located in Minsk.

By 2015, the company "BelVillesden" is going to open a new retail and entertainment center (TC) in Partizansky avenue close to “Mogilevskaya” metro 2008 2009 2010 2011 2012 2013 station. At the ground floor will be located a Hypermarkets Supermarkets hypermarket "Hippo“ which area will be about ​5 ths. sq. m.

General characteristics of the chain at the beginning of 2012 Hypermarket

Supermarket

Number of facilities In Minsk

6 4

4 4

Total average area

11 400

3 000

Average retail area

6 260

1 770

Number of trade marks(SKU)

35 ths. and more.

10-30 ths.

Parking

About 450 spaces

yes

Sources of information: sites of the companies, news sites

Unlike most retailers, Belmarket develops its chain in regional and district towns, but not in Minsk Chain growth, un. (as on the beginning of the year) +48

56

48

49

51

2011

2012

2013

Chain information »

Belmarket is a project of A1 Group which is the Russian business, investment subsidiary of "AlfaGroup".

»

The chairman of FLLC "Belmarketkompani" Alexander Babikov used to be the head of the food department and managing director of the company "Alfa-Eco".

»

In 2009 "Belmarket" started to get a loan of 16 mln. USD for the chain development from IFC.

»

According to its business plan, by the end of 2011 the company should have 128 stores, however, the company has suspended the development of the chain. In 2013 the company again plans to speed the growth and to have 65 shops by 2014.

65

20 3 2008

2009

2010

2014

Sources of information: sites of the companies, news sites

The retail chain “Sosedi” position itself as a chain of supermarkets, while in segment of convenience stores the same owner has another chain – “Tropinka” Chain growth (without “Tropinka”), un. (as on the beginning of the year)

Chain information

+29

39

10

13

15

16

18

2008

2009

2010

2011

2012

»

The retail chain “Sosedi” belongs to Alma Jauncemiene.

»

The retail chain includes (under their own classification) 24 supermarkets (500-2000 sq. m) and 1 hypermarket (4500 sq. m), that was opened only in 2012. The same owner simultaneously develops the chain of convenience stores (<500 sq. m) under the brand “Tropinka” that currently unites 15 shops.

»

Besides the retail chains the same owner possesses pizzeria “PizzaTempo” (currently there are 14 objects) and 5 restaurants “Vasilki”.

»

Moreover, company “Fruitimport”, which is the 2nd largest importer of fruits in Belarus, also belongs to Alma Jauncemiene

»

In the nearest future company construction of its own logistic center.

2013

Number of chain visitors, ppl a day 100.000

Retail area, sq. m 5000

500

From

To

Sources of information: sites of the companies, news sites

plans

the

«Vitalur» starts its regional extension and concentrates on the retail chain development in Minsk Chain growth, un. (as on the beginning of the year) +12% 19 3 16

21 4 17

24 6

27 7 1

18

19

2010

2011

2012

2013

Hypermarket

Chain information »

The retail chain “Vitalur” belongs to Alexander Yatsuk.

»

ALC “Vitalur” has been working since 1995.

»

Total number of employees is more than 1400 ppl.

»

“Vitalur” is included in the list of importers, that give the government the exclusive right to the import of fish and seafood. Initially “Vitalur” specialized only in fish food.

»

“Vitalur” has started the creation of food retail chain since 2005.

»

“Vitalur” works mainly in the segment of convenience stores, increasing the number of “supermarkets”. The first hypermarket was opened in 2012.

»

In 2013 3 store are planned to be opened in Minsk, Borisov and Soligorsk.

»

Besides, in 2013 “Vitalur” is going to open café for a family under the brand “Greenki”. The first two cafés are planned to be opened in the end of January – middle of February.

Supermarket

General characteristics of the chain Outlets Number of facilities In Minsk In Bobruisk In Borisov In Lida

27 24 1 1 1

Total average area, sq. m

365

Average traffic, ppl

118 ths

Sources of information: sites of the companies, news sites

Our contact information: Minsk

Minsk, Belarus Investment company ÂŤEnterÂť Ltd. 34-210 Sherbakova Str. Tel.: +375 17 266 95 04 Mob..: +375 44 761 28 62 Fax: +375 17 230 95 11 e-mail: info@enter-invest.com

For more detailed information contact: Oleg Chanov

Oleg Andreyev

Andrei Matsiavin

Managing partner Management Consulting

Managing Director, Investment Banking

Business Development Director

34-210 Sherbakova Str. Tel.: +375 17 266 95 04 Mob.: +375 29 652 20 14 Fax: +375 17 230 95 11 e-mail: oa@enter-invest.com

34-210 Sherbakova Str. Tel.: +375 17 266 95 04 Mob.: +375 44 744 99 68 Fax: +375 17 230 95 11 e-mail: oa@enter-invest.com

34-210 Sherbakova Str. Tel.: +375 17 266 95 04 Mob.: +375 29 754 36 12 Fax: +375 17 230 95 11 e-mail: am@enter-invest.com