Portfolio Example

BELINDA

COOPER Portfolio Example UNSW Business School Campaign Proposal

RATIONALE The “#in5years” campaign has been developed to appeal to parents and students by engaging them to think about their ambitions and aspirations for the future, acting as a catalyst for planning for the future and considering studying at UNSW as a key part of this process.

By the adaption of the simple and widely-know question, “where would you like to be in

5 years?”, the campaign would gain momentum by asking people to explore their own personal ambitions for the future. In doing so, UBS can provide the assistance these students need to help them get where they want to be.

The “in5years” hashtag would be used across an integrated digital and print campaign, prompting people to visit the landing page and UBS social media

to learn more or submit their own #in5years post, tweet or image.

The print campaign would be comprised of posters, bus shelter ads, press ads and an information brochure. The digital campaign would include an app, landing page and social media material.

The overall look and feel of the campaign is designed to be playful, modern, bright, bold

and positive to give the students a positive and youthful impression of the university. The colours used in the campaign are an extension of the blues and greens used in the existing UBS brand.

At the same time, the graphics are also professional and bold, conveying a dependable and innovative education to parents.

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