Bella Belle Shoes Press Kit by Bella Belle Shoes

Bella Belle www.bellabelleshoes.com

PRESS KIT

THE BRAND 10 years after they first met, best friends Erina and Veronyca embarked on an exciting chapter of their lives by establishing Bella Belle shoes in 2008. What started as a shoe label in the non-bridal category organically evolved and grew to gain followers and fans among brides. In 2013, Bella Belle launched its first collection in the bridal category and, due to its success, has since reinvented itself as an independent bridal shoe label. Bella Belle offers a boutique approach with emphasis on customer experience and fresh interpretation of bridal shoes for all personalities. At Bella Belle, we pride ourselves on producing small-scale, high-quality shoes while maintaining an attainable price point. As founders, Erina and Veronyca oversee all phases of each shoe creation from the design process to the implementation, to adding little finishing touches, through to customer satisfaction. Drawing on Erinaâ&#x20AC;&#x2122;s formal training in architecture, Bella Belle shoes are inspired by the play in form and proportion. Our shoes are handcrafted from start to finish with attention to details, craftsmanship, and comfort using the best imported materials. Building upon that solid foundation, look for intricate handmade embellishments and adornments that add to Bella Belleâ&#x20AC;&#x2122;s romantic and feminine aesthetics. As lovers of magical moments and believers that small details matter, we are constantly inspired by beauty in all shapes, textures, and materials. A Bella Belle bride is a romantic who seeks sophistication and beauty, and carries her individuality with a sense of elegance. We believe wedding shoes should be exclusive and special. At Bella Belle, we strive to provide that novelty to brides everywhere without the exclusive price tags.

PHOTOGRAPHY BY WHITE LOFT STUDIO

2016 COLLECTION Bella Belle 2016 ‘Eternal’ collection is our interpretation of timeless and elegant bridal shoes that will stand the test of time gracefully.

ADORA

JACKIE

LAYLA

JULIA

MIRANDA

TESS

PALOMA

THE FACES

Erina Ardianto

Veronyca Kwan

CO-FOUNDER & CREATIVE DIRECTOR

CO-FOUNDER & BUSINESS DIRECTOR

The shoe-obsessed one among the founders, Erina’s passion for design did not start in shoe design. Since she was little, she had set her minds to pursue her interest in architecture. After her formal educational training in architecture and a brief stint as an architect, she realized her actual dream was to become a #LadyBoss.

Veronyca believes shoes complete the outfit, like an exclamation point at the end of a sentence to give it an oomph. When she cofounded Bella Belle, she knew her formal education in business and her series of childhood entrepreneurial projects would be well utilized in the business.

Equipped with her technical background, love and keen eye for designs, and endless entrepreneurial spirits, she set her foot forward with Bella Belle and never looked back. What Wedding Shoes Should Be “There is no boundary! Although our designs tend to be effortless and feminine, you will find our collection has a wide range of looks, from demure flats to sexy heels, and anything in between. A bride should ultimately choose a shoe that fits her personalities.” Most Memorable Experience “You get to create so many memorable ones when you are running a business with your best friend! The most memorable one is the first time we visited our production team overseas and spent weeks sourcing materials, developing our collection and learning the production processes. It was a great learning and bonding experience for us. It’s also always memorable when we shoot our collection look books because we get to meet and collaborate with many amazing talents and vendors who contribute to the work.” Favorite Shoe from Bella Belle Collection “Adora. The beautiful handmade embellishment work takes it from a simple flat to sophisticated grown-up flats.” How to Stay in Touch eardianto@bellabelleshoes.com

To Veronyca, Bella Belle exists first and foremost in the happiness industry, and it just happens to be in the bridal shoe category. She will go the extra length (from expediting a last minute order during weekend to design customization) to make sure a bride’s vision is fulfilled. Favorite Part of Preparing New Collection “I get excited when a new collection goes up on the design board and the naming process begins. As we hold a pair of new shoes in our hands, we think of women in our lives and in the media who’ve inspired us and whose personalities emulate the shoes. It is amazing how a name breathes an identity and personality to the shoes. Some of the most memorable names are Jackie, Annalise, and Amorette, names that are special and very close to our hearts.” Favorite Shoe from Bella Belle Collection “Sophie, a style we developed exclusively for BHLDN. It is elegant, ethereal and precious. We spent weeks sourcing for the right delicate and demure lace fabric. Most importantly, it is a pair of flats that are comfortable and practical for walking down the aisle and dancing, of course!” Source of Inspiration “I draw my inspiration from the different sights, colors and textures from different countries I have visited.” How to Stay in Touch vkwan@bellabelleshoes.com

PRESS From prints to blogs, please visit our website for a complete list of Press features

“Shoes that will serve as a solid foundation!” -Novelty Bride

“They make me swoon!” -Chic Vintage Bride

THE CONTACT www.bellabelleshoes.com eardianto@bellabelleshoes.com (press) contact@bellabelleshoes.com (general) @bellabelleshoes @bellabelleshoes www.facebook.com/bellabelleshoes

PHOTOGRAPHY BY RACHEL MAY

PHOTOGRAPHY BY WHITE LOFT STUDIO

RETAIL PARTNERS Please visit our website for a complete list of Partners

THE LOOK BOOKS Our collection look books are the outlets of our creative collaborations with the finest vendors in the industry.

a beautiful collaborative journey awaits us For Press queries | eardianto@bellabelleshoes.com For media download | www.bellabelleshoes.com/media