Selling & Marketing with Warnes & McKenzie. Working Together. It’s What We Do.
“
We believe providing an exceptional level of service and acheiving top results should not only be an ambition, but a prerequisite. This is the foundation of the Warnes & McKenzie partnership and is reflected in the business we have built achieving top results across Canterbury.
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Your Team Warnes & McKenzie Real estate was an integral part of Nicholas and Dylan’s upbringing. It was then only natural that a passion for property, and people evolved into Warnes & McKenzie forging a successful career in the industry. Working with clarity and focus, and having the ability to think outside of the box has enabled Nicholas and Dylan to build a reputation based on repeat business and achieving premium prices for their clients. Utilising industry leading tools and innovative marketing, as well as being highly-skilled negotiators are what gives Warnes & McKenzie the edge when it comes to marketing their client’s properties. Successfully marketing and selling properties throughout Canterbury from executive and family homes, to first home and investments properties, as well as development sites.
Nicholas Warnes
M 027 368 6111 P 03 337 1316 E nicholas.warnes@harcourts.co.nz
Understanding that working in real estate lies at the heart of most people’s greatest asset, Nicholas and Dylan approach each and every transaction on an individual basis, tailoring their service to meet the unique needs of every client and their properties. Warnes & McKenzie are passionate about guiding their clients through today’s ever changing market and believe that a high level of communication and superior skill-set is called for, providing up-to-the-minute service ensures clients feel confident and at ease when real estate decisions are made. To put it simply, if you’re looking for an agent who can deliver premium results employing a unique yet downto-earth approach then please contact one of the team today.
Dylan McKenzie
M 021 0323 190 P 03 337 1316 E dylan.mckenzie@harcourts.co.nz
Whatour Our Clients are Saying What clients are saying.
“The decision was made to proceed to “Thank you so much for the amazing job you did auction, during this marketing period I selling our house! From start to finish the whole process and + we could not did was regularly kept advised of progress. We “Thankwas youseamless so much forstress-free the amazing job you have been happier with the final on auction selling our house! From startresult to finish the whole were all very impressed with Mr Warnes’ professionalism and confident calm day. Your professionalism, integrity, passion + hard process was seamless and stress-free + we could not manner, the auction process gathered a work is a testament to your character & who you are.” have been - Megan Haighappier with the final result on auction further $25,000.” - Diane Findlay
day. Your professionalism, integrity, passion + hard work is a testament to your character & who you are.” - Megan Haig sales “Nicholas has a strong and confident “We only have the highest regards for
manner and sold our home quickly. Dylan was supportive in this process and looked after us both. This pair work well together as they create “The decision was made to proceed to an excellent balance between them. Both of auction, during this marketing the individual strengths meld and period hold thisI wasteam regularly kept advised Wefor together which createsofa progress. sense of ease vendors” - 3/25 Rogers Street were all very impressed with Mr Warnes’
Nicholas. He was very professional and his communication with us was excellent. We “We only have the highest regards for felt he put 110% into selling the property and Nicholas. He was verytruthful professional his made a point of being with us.and We will communication withtousanyone was excellent. We recommend Nicholas that we know He really a pleasure to work and felt is heselling. put 110% intowas selling the property with.” - Rickof and Kerrytruthful Barsby with us. We will made a point being
professionalism and confident calm recommend Nicholas to anyone that we know manner, the auction process gathered a is selling. He really was a pleasure to work “Nicholas wonderful to deal with, very thorough furtherwas $25,000.” - Diane Findlay with.” - Rick and Kerry Barsby “Nicholas was very friendly, open and and a prompt communicator. He provided all of the honest. He was prompt in replying information we wanted and kept us informed at every to my correspondence, I found him step along the way, all while building rapport with us be efficient andand effective. I would and our kids. We were very pleased with the end result, “Nicholas was verytofriendly, open honest. recommend anyone wanting toI sell a reaching well above our expectations thank in replying He and waswe prompt to my correspondence, found home to use his services.” Nicholas for this and making the process a painless one. him to be efficient and effective. I would recommend anyone - Justin Nijdam We wish him all the best with his career and would not wanting to sellStreet a home to use his services.” - Justin Nijdam hesitate to recommend him to others” - 8a Baretta
“Nicholas Warnes has forthcoming, proven people skills. His and easy “Nicholas has been honest going demeanour is enhanced by a quick wit and helpful throughout the whole process of selling happy disposition. He is able to converse with great myease home. He has enthusiastically promoted my with anyone from any walk of life. A valuable team property to speak to onfocused any member,and Nickbeen is ableavailable to deliver great customer unforeseens.” - Jane Edmed service whilst remaining focused on the task at hand.
When I need an estate agent, I’ll be seeking him out without delay!” Marriott, Fleetwood “Nicholas Warnes- Wayne has proven people skills. His easy going demeanour is enhanced by a quick wit and happy disposition. He is able to converse with great ease with “Nicholas honest andmember, helpful anyone from has any been walk forthcoming, of life. A valuable team throughout the whole process of selling my home. Nick is able to deliver great customer focused serviceHe has enthusiastically myatproperty and Ibeen whilst remaining focusedpromoted on the task hand. When need available to speak to on anyunforeseens.” an estate agent, I’ll be seeking him out without delay!” - Jane Edmed Wayne Marriott, Fleetwood
Working Together, It’s What We Do SOLD
KENZIE NES & MC BY WAR
11 Dunn Street, Somerfield, $455,000
SOLD
KENZIE NES & MC BY WAR
13 Baretta Street, Somerfield, $545,000
SOLD
KENZIE NES & MC BY WAR
35 Wembley Street, Sydenham, $430,000
SOLD
KENZIE NES & MC BY WAR
122 Roker Street, Somerfield, $615,000
SOLD
KENZIE NES & MC BY WAR
3 Aglaia Place, Cracroft $950,000
SOLD
KENZIE NES & MC BY WAR
3/25 Rogers Street, Sydenham, $326,000
SOLD
KENZIE NES & MC BY WAR
37 Tainui Street, Somerfield, $755,000
SOLD
KENZIE NES & MC BY WAR
293 Lyttelton Street, Spreydon, $545,000
SOLD
KENZIE NES & MC BY WAR
10A Greenpark Street, Hoon Hay, $440,000
SOLD
KENZIE NES & MC BY WAR
24 Tavender Street, Woolston, $485,000
SOLD
KENZIE NES & MC BY WAR
188 Harewood Road, Papanui, $550,000
SOLD
KENZIE NES & MC BY WAR
11 Bentley Street, Russley, $455,000
SOLD
KENZIE NES & MC BY WAR
53B Hollis Avenue, Cashmere, $555,300
SOLD
KENZIE NES & MC BY WAR
110 Penruddock Rise, Westmorland, $692,000
SOLD
KENZIE NES & MC BY WAR
32 Plynlimon Road, Fendalton, $1,200,000
SOLD
KENZIE NES & MC BY WAR
167B Hackthorne Road, Cashmere, $615,000
SOLD
KENZIE NES & MC BY WAR
120 Neville Street, Spreydon, $385,000
SOLD
KENZIE NES & MC BY WAR
24 Brent Place, Bryndwr, $654,000
SOLD
KENZIE NES & MC BY WAR
67 Kidson Terrace, Cashmere, $656,000
SOLD
KENZIE NES & MC BY WAR
235 Eastern Terrace, Beckenham, $425,000
SOLD
KENZIE NES & MC BY WAR
12 Darley Street, Somerfield, $542,000
SOLD
KENZIE NES & MC BY WAR
79 Halberg Street, Dallington, $607,000
SOLD
KENZIE NES & MC BY WAR
8A Baretta Street, Somerfield, $730,000
SOLD
KENZIE NES & MC BY WAR
75 Rutherford Street, Woolston, $297,000
79 Halberg Street, Dallington Rateable Value: $610,000 Land Value: $147,000 Improvements: $463,000 Property Type: Freehold Land Area: 501m2 House Details: 4 Bedrooms, 2 Bathrooms Garaging: Double Marketing Campaign - $2,741.98 Professional Photography Photo Signboard x2 Bluebook Ads Realestate.co.nz & trademe.co.nz Social media campaign 6 Open Homes Property Press Advertising Auctioneer Date Listed: Auction Date:
24 January 2017 2 March 2017
Bidding Details: Bidding opened at $500,000 $500,000
$580,000
$599,000
$520,000
$585,000
$600,000
$540,000
$587,000
$601,000
$550,000
$590,000
negotiation
$555,000
$592,000
$607,000
$560,000
$595,000
$565,000
$596,000
$575,000
$598,000
PROPERTY SOLD UNDER THE HAMMER FOR $607,000
8a Baretta Street, Somerfield Rateable Value: $560,000 Land Value: $146,000 Improvements: $414,000 Property Type: Freehold Land Area: 592m2 House Details: 4 Bedrooms, 2 Bathrooms Garaging: Double Marketing Campaign - $2,831.05 Professional Photography Photo Signboard x2 Bluebook Ads Realestate.co.nz & trademe.co.nz Social media campaign 6 Open Homes Auctioneer Date Listed: Sale Date:
11 October 2016 24 November 2016
Bidding Details: Bidding opened at $250,000 $500,000
$690,000
$600,000
$700,000
$620,000
$705,000
$650,000
$715,000
$660,000
$720,000
$670,000
$725,000
$675,000
negotiation
$685,000
$730,000
PROPERTY SOLD UNDER THE HAMMER FOR $730,000
3/25 Rogers Street, Sydenham Rateable Value: $225,000 Land Value: $95,000 Improvements: $130,000 Property Type: Unit House Details: 2 Bedrooms, 1 Bathroom Marketing Campaign Professional Photography Photo Signboard x2 Bluebook Ads Realestate.co.nz & trademe.co.nz Social media campaign 6 Open Homes Auctioneer Date Listed: Scheduled Auction Date: Sale Date:
11 September 2016 1 December 2016 17 October 2016
Bidding Details: Bidding opened at $295,000 $295,000
$307,000
$321,000
$325,100
$300,000
$307,500
$321,500
$325,500
$302,500
$308,000
$322,000
$325,700
$303,500
$309,000
$322,500
$326,000
$304,000
$309,500
$323,000
$304,500
$310,000
$323,500
$305,000
$311,000
$324,000
$306,000
$320,000
$325,000
PROPERTY SOLD PRIOR TO SCHEDULED AUCTION DATE FOR $326,000
67 Kidson Terrace, Cashmere Rateable Value: $475,000 Land Value: $185,000 Improvements: $290,000 Property Type: Freehold Land Area: 607m2 House Details: 3 Bedrooms, 2 Bathrooms Garaging: Single Marketing Campaign - $2861.05 + staging Professional Photography Photo Signboard x2 Bluebook Ads Realestate.co.nz & trademe.co.nz Social media campaign 6 Open Homes Property Staging (extra $2,100.00) Auctioneer Date Listed: Scheduled Auction Date: Sale Date:
30 August 2016 13 October 2016 4 October 2016
Bidding Details: Bidding opened at $605,000 $605,000
$640,500
$625,000
$645,000
$625,500
$645,500
$630,000
$648,000
$630,500
$650,000
$635,000
$651,000
$635,500
$653,000
$640,000
$654,000
$656,000
PROPERTY SOLD PRIOR TO SCHEDULED AUCTION DATE FOR $656,000
293 Lyttleton Street, Spreydon Rateable Value: $420,000 Land Value: $235,000 Improvements: $185,000 Property Type: Freehold Land Area: 893m2 House Details: 3 Bedrooms, 2 Bathrooms Garaging: Double Marketing Campaign - $2,805.85 Professional Photography Photo Signboard x2 Bluebook Ads Realestate.co.nz & trademe.co.nz Social media campaign 6 Open Homes Auctioneer Date Listed: Auction Date:
27 June 2016 4 August 2016
Bidding Details: Bidding opened at $450,000 $450,000
$535,000
$460,000
$536,000
$475,000
$540,000
$510,000
$541,000
$520,000
$545,000
$525,000 $530,000 $532,000
PROPERTY SOLD UNDER THE HAMMER FOR $545,000
W AS HE I RE S, IS
235 Fifield Terrace, Opawa Rateable Value: $590,000 Land Value: $250,000 Improvements: $340,000 Property Type: Freehold Land Area: 1,080m2 House Details: 4 Bedrooms, 2 Bathrooms Marketing Campaign - $2,805.85 Professional Photography Photo Signboard x2 Bluebook Ads Realestate.co.nz & trademe.co.nz Social media campaign 6 Open Homes Auctioneer Date Listed: Auction Date:
7 November 2016 1 December 2016
Bidding Details: Bidding opened at $250,000 $250,000
$360,000
$260,000
$365,000
$275,000
$366,000
$300,000
$370,000
$325,000
negotiation
$330,000
$380,000
$340,000 $350,000
PROPERTY SOLD UNDER THE HAMMER FOR $380,000
Harcourts Advantage
HARCOURTS ADVANTAGE
1in2
Christchurch homes is SOLD by Harcourts MORE THAN
49,000 CONTACTS IN OUR DATABASE We are the largest franchise group in the South Island, in fact, we’re the second largest in the world for Harcourts. Our size and reputation in the market means we can expose your property to more buyers with a total of 49,239 contacts in our combined database for the Grenadier group.
harcourts.co.nz is the
MOST VISITED real estate company website
CANADA CHINA
in New Zealand
USA HONG KONG
In March 2017, there were: 458,928 Absolute Unique Visitors 3,002,183 Number of pages viewed
INDONESIA
UNITED ARAB EMIRATES
FIJI
NEW ZEALAND
SOUTH AFRICA AUSTRALIA
every
HARCOURTS HAS A GLOBAL NETWORK OF
830 OFFICES 10 MINUTES IN TEN COUNTRIES a property is bought using Harcourts
TRUST ISN’T SEEN, IT’S EXPERIENCED
For the fourth year in a row, Harcourts has been voted New Zealand’s most trusted real estate brand. This is the fourth time the Reader’s Digest has asked the public to vote on the real estate category, and every time, Harcourts has come out on top. At Harcourts, we aim to create clients for life and we pride ourselves on providing exceptional service. We are humbled that New Zealand has voted us Most Trusted Real Estate Brand four years running.
harcourtsgrenadier.co.nz
Harcourts Grenadier Thank you for considering Harcourts Grenadier. We are here to assist you with every facet of your real estate journey. We pride ourselves on providing the very best experience for all of our clients – whether buying or selling residential property, commercial sales or leasing, business broking, or residential/commercial property management, our dedicated team of industry specialists will provide a service that is second to none. Harcourts Grenadier was established in Christchurch by Robert McCormack in 1991 with a single office and less than a dozen sales consultants. Today, we are the largest and most successful real estate company in the South Island with nearly 200 licensed sales consultants and over 60 dedicated support staff. When Robert started Harcourts Grenadier, his vision was to create a real estate business with a difference. One that took the time to build lasting relationships with our clients and take a forward-thinking and innovative approach to real estate. He hoped to become the largest and most recognised real estate brand in Christchurch. Robert also knew he had to surround himself with the cream of the crop – “in real estate, it’s the people who make all the difference,” he says. Andy Freeman became our managing director in 2014 after joining Harcourts Grenadier in 1993 as a sales consultant. After several years of successfully selling real estate, he became a business partner in 1999 managing the Avonhead and Ferrymead offices and sharing his expertise with the wider team. Andy has always taken a unique approach to real estate and his experience combined with Robert’s unwavering passion for the business, makes for a formidable duo to lead Harcourts Grenadier into the future.
Harcourts Grenadier was one of the first Harcourts franchises in the world to put a huge emphasis on our auction business as well as support commercial and business brokerage divisions in addition to residential property sales. Auctions are a massive part of our business, we call over 800 residential and commercial auctions combined in any given year with that number continually growing. Our state-of-the-art, purpose-built auction facilities utilise the most cutting-edge technology. Our bespoke auction software and live online auction platform has been sought-after by many other real estate companies. We also have a full-time auction coordinator who looks after this vital area of our business. We take great pride in leading the way with real estate technology and practises. Also seldom found in real estate companies, we have a dedicated and qualified marketing team to ensure that your property gets the profile it deserves. We understand that no two properties are the same and we believe that the marketing of each property should be customised to suit our clients’ needs. We operate citywide from eleven offices including a dedicated residential property management branch as well as a commercial and business broking division operating under the NAI Harcourts name, both are based at our flagship Christchurch City office on Moorhouse Avenue.
Award-Winning Service AWARD-WINNING SERVICE
Top Harcourts Franchise
in the South Island for 2015 and 2016 WE HAVE OFFICES IN: Akaroa Avonhead Beckenham Christchurch City Ferrymead Riccarton Sumner GRENADIER ACCOMMODATION CENTRE LIMITED Residential Property Management NAI HARCOURTS Business Brokerage Commercial Sales & Leasing Commercial Property Management
harcourtsgrenadier.co.nz
What We Do We assist you in the successful sale of your property. This simple statement covers an often challenging and complicated process. Of course the ‘successful sale’ is what’s important – and Harcourts utilise some unique strengths to accomplish this. We ensure our people consistently achieve above and beyond our competitors. It’s a precise service-based mindset that only the best real estate minds can deliver consistently. We use sophisticated systems and technology to ensure your property gains massive exposure. Our comprehensive databases enable us to match buyers with sellers. Today the average consumer is bombarded with hundreds of advertising messages every day so your property must stand out. Harcourts have redefined the role of the real estate company – from a simple sales focus to the expert marketing and negotiating capability today’s sellers require.
Before any of this can happen we need to decide how to best price, market and sell your property. No two properties are the same - so each marketing proposal must be specifically tailored. This proposal will cover each variable and provide the necessary focus for the sale procedure. During this time our responsibilities to you include: • Providing accurate market information • Pricing and listing your property correctly • Marketing your property widely and effectively • Generating enquiry • Attracting as many potential buyers as possible • Negotiating the best price for you • Assisting your sale through to successful settlement • Keeping you fully informed
Local Activity A clear understanding of the local market is crucial to success. We can offer our expert advice and help you make the best possible decisions on the sale of your property because we possess the most comprehensive and up-todate information about our local real estate market.
Checking recent sales in the area is also imperative. This information can then be used to draw a conclusion on the property’s potential and uncover opportunities for marketing and targeting potential buyers.
While we have access to the very latest market statistics, these alone do not provide the necessary vision. A more important benefit is the ability to translate these statistics into a clear, accurate reading for an individual property.
Understanding historical patterns, gauging both internal and external market dynamics, and assessing the current competition for any property is vital. With this knowledge, you will be fully informed to make the best decision.
Market Statistics MARKET STATISTICS
CURRENT RESIDENTIAL LISTINGS IN CANTERBURY Christchurch Real Estate Companies
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Method of Sale
METHOD OF SALE
The table below lists the various methods of selling your home along with the advantage and disadvantages of each method.
STRATEGY
ADVANTAGES
DISADVANTAGES
Auction Listing
• High profile
• Conditional buyers assume they can’t bid
• Regular feedback from consultant • Sales consultant has responsibility • Unconditional agreement • Known settlement date • Maximum price on the day • No negatives on price—on your terms • Time pressure demands buyer action • Can sell before, at or after auction date
Exclusive Listing
Tender Listing
• All buyers eligible
• Buyer feels comfortable
• Conditional and unconditional buyers alike can make an offer
• Buyer can attack your price
• Regular feedback from consultant • Sales consultant has responsibility
• You can compete with all other homes in price bracket
• High profile
• Unknown conditions
• Time pressure on buyers
• Unknown settlement date
• No time pressure on buyer
• Conditional and unconditional buyers alike can make an offer • Negotiations can take place • Sales consultant has responsibility
General Listing
• No one sales consultant responsible for marketing your home • Lack of consultant commitment - more focus on exclusives, auctions, etc. • Many signs on your property • Little or no feedback • Lack of proper pricing advice • Lack of marketing funding (ad budget spent on exclusives) • No Bluebook advertising
Private Sale
• No Fees
• Private buyers expect a reduced price to compensate for no fees • Often under or overpriced—lack of expert advice on market • Can’t take advantage of Harcourts marketing options such as website, Bluebook, etc. • Buyers viewing property often don’t give honest feedback to seller • Difficult for seller to follow-up on interested buyers without looking desperate • Less security—is it a buyer or burglar?
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Pricing Your Property How do you achieve the best balance? The two main pricing strategies are:
It’s a big question. Too low and you miss out on the best return. Too high and you miss out on the potential buyers. Fortunately, there are a number of ways to lessen this risk.
1
Realistically priced properties generate more enquiries. Which means higher levels of interest, increased competition between buyers and a far greater chance of a better price at sale time.
2
The time spent researching market conditions is invaluable here. It also helps to avoid putting any barriers in the way of potential buyers. One such barrier may be price – as many potential buyers disregard properties based on price alone.
MARKETING WITH A PRICE: This gives buyers the flexibility to make conditional offers. Setting a realistic asking price is crucial, and this will need to be determined in conjunction with your Harcourts sales consultant. NO-PRICE MARKETING: A no-price strategy places a greater emphasis on the property and typically attracts a greater number of potential buyers, offering premium price opportunities and a higher rate of success within a shorter time frame. No price marketing options include Auction, Tender, and By Negotiation.
You may be promised an unrealistically high sales price from some consultants. These promises can result in the property staying on the market for a longer time, with an eventual sale price reached that is below actual market value.
NO PRICE MARKETING NO PRICE MARKETING NO PRICE MARKETING
No Price Marketing
Properties marketed under a no-price strategy will attract between three to four times the number of potential offerunder premium price opportunities and have a higher rate success a shorter Propertiesbuyers, marketed a no-price strategy will attract between three toof four timeswithin the number of time frame. Surprisingly enough,price the price factor is often very low on a prospective buyer’s lista of priorities. potential buyers, offer premium opportunities and have a higher rate of success within shorter Properties marketed under a no-price strategy will attract between three to four times the number of time frame. Surprisingly enough, the price factor is often very low on a prospective buyer’s list of priorities. potential buyers, offer premium price opportunities and have a higher rate of success within a shorter time frame. Surprisingly enough, the price factor is often very low on a prospective buyer’s list of priorities. AUCTION • Involves an intensive, high profile structured campaign which ensures maximum reach and market AUCTION coverage. • Involves an intensive, high profile structured campaign which ensures maximum reach and market AUCTION • Signals to the market that the vendor is serious about selling and that buyers need to view the coverage. • property Involves an intensive, high profile structured which ensures maximum reach and market with some urgency because it couldcampaign be sold even before auction. • Signals to the market that the vendor is serious about selling and that buyers need to view the coverage. • Prior to auction day, buyers must have all their conditions satisfied to be property with some urgency because it could be sold even before auction.in a cash position to bid. • Your Signals to the market will thatwork the vendor seriousasabout and that buyers need to view the sales consultant hard toisensure manyselling prospective purchasers as possible are in this • Prior to auction day, buyers must have all their conditions satisfied to be in a cash position to bid. property with some urgency because it could be sold even before auction. position. Your sales consultant will work hard to ensure as many prospective purchasers as possible are in this Prior to can auction day, buyers must have all their conditions satisfied to be in a cash position to bid. •• Vendor position. evaluate market feedback prior to setting a reserve price. Your sales consultant will work hard to ensure as many prospective purchasers as possible are in this •• The open bidding situation on the day gives confidence to all attending and promotes competition – Vendor position.can evaluate market feedback prior to setting a reserve price. buyer against buyer. •• The open bidding situation the dayprior givesto confidence to all attending Vendor can evaluate marketon feedback setting a reserve price. and promotes competition – buyer against buyer. • The open bidding situation on the day gives confidence to all attending and promotes competition – buyer against buyer. TENDER • Very similar strategy to auctions and employs the same high profile, no-price approach within a TENDER definite time frame. • Very similar strategy to auctions and employs the same high profile, no-price approach within a TENDER • With no time openframe. bidding, tenders are delivered in sealed envelopes which the vendor can decide to definite • accept, Very similar strategy to auctions andparty employs the same profile, no-price approach within a reject or negotiate with any depending on high the terms and conditions. • With no open bidding, tenders are delivered in sealed envelopes which the vendor can decide to definite time frame. • It is sometimes towith include offers on in athe tender accept, reject orpossible negotiate anyconditional party depending termsprocess. and conditions. • With no open bidding, tenders are delivered in sealed envelopes which the vendor can decide to •• Tender suits some circumstances more then others, can be a successful strategy. It is sometimes towith include offersand in athe tender accept, reject orpossible negotiate anyconditional party depending on termsprocess. and conditions. •• Tender suits some circumstances more then others, and can be a successful It is sometimes possible to include conditional offers in a tender process. strategy. •
Tender suits some circumstances more then others, and can be a successful strategy.
PRICED MARKETING
Priced Marketing Fixed Price marketing is when a property is listed with a definite price. This type of pricing tells the market this is the highest price that you will accept for the sale of your property and most buyers often try to negotiate a lower price.
•
If the property is priced correctly it will attract a lot of interest, and in some cases have multiple offers resulting in a sale.
•
A fixed price may make it easier for buyers to determine if the property is within reach.
•
The fixed price gives the buyer a price guideline and allows for a property search by price on real estate websites.
•
It can be easier to over or under price the property.
•
Buyers may discount the property without inspecting it, by judging solely on the price.
•
Priced properties are usually conditional sales so there can be uncertainty for a seller.
Auction Advantage AUCTION ADVANTAGE
HAMMERING
YOUR ADVANTAGE HOME At Harcourts Grenadier we understand the importance of providing a professional auction process to our clients. From our in-house auction support meetings to the service we provide throughout the marketing and sales process, we are totally committed to being the best in the business. We consistently achieve higher clearance rates than our competitors. Our skilled and experienced Grenadier Auctioneers Roger Dawson and Ned Allison, along with our sales consultants work tirelessly to help you maximise the sale price of your property.
21 REASONS TO SELL BY AUCTION: 1) Control – You control the process rather than the buyers 2) Eliminate Finance Problems – Cash unconditional 3) Open To Everyone – Anyone can bid at auction 4) Confidentiality – Your price expectation is not revealed 5) No Cooling Off Period – At the fall of the hammer, the sale is complete 6) Faster Sale – Reduces time in the market 7) Urgency – Limited time means buyers must act 8) Deadline – Auction date brings negotiations to a head 9) Certainty – Plan your future with confidence 10) Competition – Buyers compete amongst themselves 11) Aside Agreements – Vary on terms to suit yourself 12) Reserve Price – To protect your investment 13) Exposure – Maximum profile according to your budget 14) No Procrastination – Qualified buyers and sellers 15) Maximises Price – Competition promotes the best price 16) Skilled Auctioneer – Best negotiator on your behalf 17) Negotiations – Go up rather than down 18) Professional Room – Conducted in businesslike surroundings 19) Settlement To Suit You – 30, 60, 90, 120 days? 20) 10% Deposit – On fall of hammer 21) Peace Of Mind – Avoid the fear of collapsed contracts
harcourtsgrenadier.co.nz
Dressed for Success DRESSED FOR SUCCESS
YOU ONLY HAVE ONE CHANCE TO MAKE A GREAT FIRST IMPRESSION I will organise some simple tips to specifically help show off your property to its best advantage. Apart from the more obvious ones like making sure your garden, grounds and exterior are well-maintained, it’s often the little things which can make a big difference. First impressions count. Amazingly, it is estimated that over 50% of houses are sold even before the prospective buyer opens your front door. The immediate ‘street appeal’ can have a huge visual and emotional impact and create a large impact on the way your property is perceived upon closer inspection.
Presentation is everything – It’s often what sells the emotional appeal of a property. The following tips are a few practical ways in which you can make an instant, positive impact on your property. • Ensure your pets are secured so they are safe and cannot run away.
• Make sure wardrobes are organised and not cluttered to highlight a sense of space.
• Attend to any little maintenance jobs – oil hinges, tighten door knobs and taps.
• Mirrors in smaller rooms can also convey a feeling of spaciousness.
• A general spring clean will freshen the look and the air.
• Interesting knick knacks, books or artwork in feature areas can encourage visitors to linger.
• Ensure the kitchen is spotless and the working areas are uncluttered.
• Turn the radio or TV off in favour of soft background music.
• The delicious aroma of brewing coffee or freshlybaked bread will demonstrate that your home is there to be enjoyed.
• Outside lighting is a must for evening inspections. • Make sure the temperature inside is comfortable.
• Place fresh flowers throughout your home. • Bathrooms and toilets should be spotless and fresh, display your best towels. Fresh flowers or oil diffusers add a nice touch.
FINAL OPEN HOME CHECKLIST q Open blinds and curtains q Open the windows to let in fresh air
q Clean and straighten rugs q Empty rubbish bins
q Check your flower arrangements q Turn lights on in dark rooms and for evening viewings
q Pick up any dirty clothes q Deodorise pet areas and secure pets
q Light the fire/turn on heat pump in cold winter months q Vacuum and dust each room
q Tidy grounds and gardens
q Display your best towels in the bathroom
harcourtsgrenadier.co.nz
Services & Fees SERVICES & FEES
STANDARD SERVICES AT OUR COST: • For the best profile – local, regional, national and international audience, your property will be • • • • • • • • • • • • • • • • • •
listed on these popular websites: harcourts.co.nz realestate.co.nz harcourtsgrenadier.co.nz Comprehensive Market Appraisal Virtual Tour of your home Professional Photography package (standard) Harcourts standard signboard A personalised planning calendar to accurately illustrate the events and activities you have chosen in selling your property A personalised marketing programme Open Home extravaganza ‘The Press’ Saturday advert Professionally conducted Open Homes - at times and dates to be discussed and approved by you Open Home promotional marketing material – Full colour Open Home brochures, handouts and follow-up information QR Codes placed on picture signboards and large display ads Team inspection of your property by the local Harcourts office, at request Database advertising, marketing and property updates 100 envelope size ‘Just Listed’ promotional cards delivered to surrounding properties Lockbox to secure the keys for your property on-site Vendor weekly progress reports, outlining vital information allowing you to stay informed and understand what the market is saying about your property each and every step of the way Website activity reports to accurately record how many people are viewing your home weekly or by request Your sales consultant’s commitment to achieving a sale Available 24/7 if necessary, especially when an offer is in progress
OUR FEES: Commission is calculated on the purchase price shown on the contract.
1. A fee of $550 2. 3.95% on the first $400,000 of the purchase price 3. 2.0% on the balance of purchase price 4. In the case of leasehold property, a further one third of the total fee will be added Goods and Services Tax applicable. Minimum commission of $5000 applies to all properties sold with Harcourts Grenadier.
harcourtsgrenadier.co.nz
Marketing Calendar MARKETING CALENDAR
SAMPLE AUCTION MARKETING CALENDAR – 4 WEEK CAMPAIGN This calendar is an example only. You will receive a personalised calendar and marketing programme when your property is listed with Harcourts Grenadier.
MONDAY
TUESDAY
WEDNESDAY
1
THURSDAY
2
To be completed prior to going live: • Lockbox on • LIM ordered • Photos to be taken • Advertising booked
Live on: harcourts.co.nz realestate.co.nz grenadier.co.nz
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Market feedback report and face-to-face meeting with Consultant
Print Ad:
OPEN HOME
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Market feedback report and face-to-face meeting with Consultant
Print Ads:
OPEN HOME
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Market feedback report and face-to-face meeting with Consultant
Print Ads:
OPEN HOME
28
29
7
Just Listed flyers delivered JUST LISTED
13
20
27
Meeting with Auctioneer and Consultant to set Reserve Price
FRIDAY
3
SATURDAY
SUNDAY
4
5
11
12
Print Ad:
OPEN HOME
FOR SALE 10
OPEN HOME
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Print Ad:
OPEN HOME
OPEN HOME
24
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26
Print Ad:
OPEN HOME
OPEN HOME
30
AUCTION DAY From 1pm, TBA
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SOLD!
KEY FOR SALE
JUS T LISTED
Photography
Bluebook Distributed
Signage Installed
Press Adver t
Local mail drop
Auction
harcourtsgrenadier.co.nz
Marketing: Innovation Innovative marketing delivers motivated buyers. You need to make your property stand out in the market. With the amount of print and online advertising, as well as the number of competing properties, the potential buyer can become overwhelmed by having so much to choose from. Buyers may only have the time to quickly scan what’s on offer – therefore they will be attracted to advertising that speaks to them and addresses their needs. We work with you to carefully develop both the content and placement of your marketing – so buyers are attracted to and engaged by your property. Research shows buyers have the highest interest during weeks two and three of
your property being on the market. Any efficient marketing plan will recognise this trend and be structured accordingly. We mix traditional advertising with more innovative techniques. This ensures both local connections and international buyers see your property. Multiple buyers competing for your property is always preferable to a single buyer. So casting your net wide is essential. In order to accomplish this we use a huge range of tools as part of a comprehensive plan. That’s how we’ll give your property the highest possible profile – and help you achieve the best possible price.
Some of the tools we use include: • • • •
Newspaper and property features Flyers/brochures Website property features Targeted mailings
• • • •
Virtual and video tours Office window cards Existing client databases Professional photography
• • • •
Pictorial signboards Open homes Email and SMS Harcourts Bluebook
Marketing: Online The importance of the Internet. In today’s fast-moving society, email and online marketing are vital for delivering information quickly and efficiently. Maximising your property’s exposure online is a prime objective for our marketing plans as this is often the first point of research for prospective purchasers. We also use technology to effectively match buyers and sellers, such as the Personal Notifier. This fast and reliable system lets buyers receive automated, updated new listings according to set criteria they’ve previously established.
Included among the tools we use are:
• • • • • • • • • •
Harcourts local and regional websites Harcourts national websites Harcourts international websites Harcourts mobile enhanced websites Other national and international real estate websites Harcourts eCampaign Social media Email marketing QR Codes Harcourts eBluebook
This means your property's details are just a click of a button away from reaching a huge database.
harcourts.co.nz
grenadier.co.nz
realestate.co.nz
trademe.co.nz
luxurypropertyselection.com
Marketing: Print Paper-powered sales. Traditional print marketing is a vital part of any marketing campaign. With carefully selected and targeted media, we will launch your property to the market in an efficient, cost-effective method. The Bluebook is one of the best marketing tools we offer. This renowned, full colour publication is focused regionally and distributed throughout the Harcourts international network. With an online eBluebook
in addition to more than 3 million copies published annually, it’s a great forum for spotlighting your property. Another good reason to invest in print marketing is the longevity of the message in the marketplace. It’s a form of media that often sits around the home or office, with added research and repeat viewings of your property from the potential buyer.
GENT UNDER THE REAL ESTATE AGENTS ACT 2008
rmation as supplied to us by the vendor or the vendor’s advised to conduct their own due diligence investigation accuracy or use of the information herein.
Marketing options may include: • • • • •
The Press Harcourts Bluebook Other local magazines Direct mail Property brochures
JUST LISTED
Twenty Two
Magic Lane CASHMERE 35 Cashmere Road
harcourtsgrenadier.co.nz ID#CR22259
Marketing: Visual It’s important to show your best side. Highlighting the positive aspects of your property across a range of media is important. As buyers generally refer to many different media types when researching potential options, our marketing plan will make use of other avenues to complement print and online advertising.
However, no matter where the potential buyer views your property, we will make sure it looks its absolute best.
Visual marketing options may include: • • • • •
We analyse the strengths of each media placement. For example, an obvious choice for marketing your property is the property signage which is one of the biggest referrers of direct enquiry to the Harcourts website.
Property Signage Window Cards Professional photography Virtual tour Video tour
AUCTION
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Auction Thursday x Month 1pm, 98 Moorhouse Ave (Unless sold prior) View Thursday 5-5:30pm, www.harcourts.co.nz/CR22259 SUBURB X Name Street
Consultant Name
M 0274 123 456 P 03 379 6596
Grenadier Real Estate Ltd Licensed Agent REAA 2008
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GRENADIER REAL ESTATE LTD MREINZ IS A LICENSED AGENT UNDER THE REAL ESTATE AGENTS ACT 2008
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harcourtsgrenadier.co.nz
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AUCTION: Thurs. 28 January at 1.00pm Grenadier Auction Rooms, 98 Moorhouse Avenue (unless sold prior) VIEW: harcourtsgrenadier.co.nz ID#CR25588 OPEN: Sat & Sun 3:00pm – 3:30pm
Agent Extra-Longname
M 0274 123 456 | P 03 379 6596
E agent.extralongname@harcourts.co.nz W agentextralongname.harcourts.co.nz
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Marketing: Our Contacts We’ve got the contacts that count. Making certain your property is seen by one and all is a key strength of Harcourts. We accomplish this with a referral network that’s second to none. With over 780 offices in eight countries we have over 5,200 sales consultants who are capable of accessing your property details to send qualified prospective buyers your way.
Our exclusive, internal HarcourtsOne property system allows this process to happen immediately, so your property is quickly seen by a huge number of people around the globe. It’s this world of contacts that can provide such a boost to your success at sale time.
Marketing: Going Global International options. Harcourts is also the exclusive member of Luxury Property Selection in our marketplace. A unique and exceptional international marketing avenue for luxury property.
This is a massive advantage for you in creating interest from international buyers, who are very active in our market.
Luxury Property Selection combines a unique lifestyle property search website together with a selection of exceptional property marketing tools to showcase only the very best.
www.luxurypropertyselection.com
For marketing elite property internationally, there is no better.
More Choice More options equal greater flexibility. Harcourts offers a range of extra services and trusted partners to help you accomplish your property sale with confidence. We can also help with services related to the purchasing of another property.
www.mortgage-express.co.nz
Some of the services we offer include:
• Mortgage broking • Insurance broking
Community: Giving Back We’re about more than just property. At Harcourts we pride ourselves on giving back to the communities we work in. Our mindset of corporate social responsibility dictates that we owe it to ourselves to help, grow and enrich society. Being caring members of our communities ensures a better quality of life for everyone.
have been highly effective in supporting a range of charities through The Harcourts Foundation.
Since 1888, Harcourts has forged a history of charitable work. In 2008, The Harcourts Foundation was launched and since then, the foundation has raised close to $3 Million for worthy causes.
Here at Harcourts Grenadier, we donate a portion of every single sale to The Harcourts Foundation.
Harcourts’ considerable networking ability, combined with the individual determination of our people, means we
Supported on an individual, office and company level, it’s an incredible way to help, enrich and grow the communities in which we live, work and play.
www.harcourtsfoundation.org
The Next Step We are here to help Selling property is often a stressful time. That’s why we pride ourselves on clear communication from the outset. We make sure we work with you – so you’re always in control of the sale process. So if you have any questions at any stage please don’t hesitate to ask. Marketing plan Our objective for your property is simple: gain the highest possible profile and exposure across the widest possible target audience. To achieve this, in consultation with you we will prepare a customised marketing calendar to showcase your property effectively. We set the standard Our people are world renowned for their abilities. We pride ourselves on this reputation. It’s what focuses us each day and pushes us towards even greater achievements in real estate. That’s the Harcourts strength.
Commission If you are comparing agencies based on fees alone charged for services, ask your preferred agencies for a complete list of what they’ll do for you in the process of selling your property as the level of ‘inclusions’ and ‘extras’ may vary greatly. Authorising a listing agency Once you’ve decided to list your property for sale, we will complete the Listing Agreement Authority. The Listing Agreement Authority is a contract outlining the terms, conditions and responsibilities of both parties during the sale process. You will also be given an approved guide as outlined by the Real Estate Agents Act 2008.
With you all the way.
TRUST ISN’T SEEN, IT’S EXPERIENCED For the fourth year in a row, Harcourts has been voted New Zealand’s most trusted real estate brand. This is the fourth time the Reader’s Digest has asked the public to vote on the real estate category, and every time, Harcourts has come out on top. At Harcourts we aim to create clients for life and pride ourselves on exceptional service. We are humbled that New Zealand has voted us the Most Trusted Real Estate Brand for four years running.
WARNES & MCKENZIE 124 – 130 Colombo Street, Beckenham PO Box 12080, Christchurch P 027 368 6111 or 021 032 3190 F 03 337 2675 E nicholas.warnes@harcourts.co.nz or dylan.mckenzie@harcourts.co.nz F facebook.com/warnesandmckenzieharcourts
GRENADIER REAL ESTATE LTD MREINZ IS A LICENSED AGENT UNDER THE REAL ESTATE AGENTS ACT 2008