Arizona SciTech Festival Community Report

2012 Community

Report

1st Annual

Arizona SciTech Festival January 25 – March 14

azscitechfest.org azscitechfest.org

Letter & Sponsors

Dear Arizona SciTech Festival Friends,

L

Upon proclaiming February 2012 ooking back upon the success of as “Arizona Science and Technology the first annual Arizona SciTech Month”, Governor Brewer said Festival, we couldn’t have been more it all, “Arizona is now focused on pleased. More than 350 collaborators, ushering in the next generation hundreds of volunteers and countless of great scientific and technical science, technology, engineering and leaders and must cultivate the math (STEM) professionals came scientific talents of all its students.” together to produce over 200 amazing We wish to extend thanks to STEM related events delivered to Governor Brewer all of our generous supporters, over 220,000 guests! Due directly to proclaims February 2012 volunteers and participants. A this involvement, communities across “Arizona Science and special thank you is owed to our our state were then empowered to Technology Month” generous sponsors, especially Cox celebrate STEM their own unique way.

Communications, Helios Education At its core, the Arizona SciTech Foundation, and the Flinn Foundation, for demonstrating Festival aims to address the urgent need for quality their faith in the Arizona SciTech Festival as first-year STEM education in Arizona. A fact driven by the Platinum and Gold sponsors. reality that the 30 fastest growing jobs in the Plans are already underway for the launch of next economy require a STEM background. The Arizona year’s Arizona SciTech Festival. We encourage you to SciTech Festival’s presence fills that critical gap by once again be part of the movement to bring STEM “to providing Arizonans of all ages awareness, education the streets” of our local communities. and access to infinite STEM opportunities in Arizona.

With sincere gratitude, Chevy Humphrey, CEO and President, Arizona Science Center

Dr. Sethuraman “Panch” Panchanathan, Senior Vice President, Office of Knowledge Enterprise Development, Arizona State University

Steve Zylstra, CEO, Arizona Technology Council

Dr. Jeremy Babendure, Executive Director, Arizona SciTech Festival

Founding Partners

Copper KJZZ | ASU School of Human Evolution and Social Change | Freeport-McMoRan Copper & Gold Microchip | ClearBox Media | SanTanValley.com Maricopa Community Colleges Pinal Partnership SRP | Identity Studios | Chicanos Por La Causa

Platinum

Gold Krypton Boeing | Maricopa County Education Service Agency | Rodel Foundation of Arizona Microsoft Store | Harkins Theatres

Silver

Titanium DPR Construction | Immedia Edu | You CAN do the Rubik’s Cube | Bear Essential News for Kids

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Goals & Strategies

Goals & Strategies INSPIRE A FUTURE ARIZONA STEM WORKFORCE • By highlighting biotech, aerospace, semiconductor, manufacturing and other leading STEM industries • By showcasing to students and families the fun and importance of STEM in their lives • By branding Arizona as a global leader in STEM

REACH A BROAD AUDIENCE • By offering hundreds of events in locations throughout the state • By integrating STEM into cultural celebrations • By offering various topics that meet interests of all types

SHOWCASE STUDENT EXCELLENCE IN STEM

Art + Science = Strange Language and Bioscience High School Water Dance at the Downtown Phoenix First Friday

45, map pg. 8

• By helping school districts to develop MEGA STEM events for their communities • By motivating students to showcase their work in STEM at high-traffic festival events

LEVERAGE AND RE-ALIGN EXISTING ASSETS FOR STEM • By convening diverse stakeholders in industry, education and the community and helping them to develop STEM-related events that meet local needs • By helping to provide highly visible venues to existing STEM programs • By increasing the awareness and visibility of existing STEM related events

Arizona SciTech Festival Mission

T

The Arizona SciTech Festival convenes diverse groups with a shared commitment to STEM education and provides the public with a unique, month-long learning celebration of science, technology and innovation.

Its inaugural success is a testament to the importance of STEM education and the continued need for collective, statewide engagement in support of these vital knowledge areas.”

he Arizona SciTech Festival is a state-wide celebration of science, technology, engineering and math (STEM or STEAM when you include the art community) held annually in February and March. Through a series of over 200 expos, Michael M. Crow. President, Arizona State University workshops, conversations, exhibitions and tours held in diverse neighborhoods throughout the state, the Arizona SciTech Festival excites and informs Arizonans from ages 3 to 103 how STEM will drive our state for next 100 years. Spearheaded by Arizona Science Center, the Arizona Technology Council Foundation and Arizona State University, the Arizona SciTech Festival is a grass‑roots collaboration of over 350 organizations in industry, academia, arts, civic, community and K-12.

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by the numbers

Festival Highlights

200+ events statewide

230,000

700,000 program schedules distributed

34,215 visits to azscitechfest.org

98%

total attendance

Feb

38%

29

of participants attended multiple events

“ February Science and Technology Month” proclaimed

by Gov. Jan Brewer

240M+ media impressions

13%

statewide awareness of the Arizona SciTech Festival

Beyond the Festival:

visitor recommended

350+

34

sponsors

program collaborators

Real life CSI at Chandler’s STEM Saturday

79, map pg. 8

T

he City of Chandler views the AZ SciTech Festival as much more than a series of events. Chandler is leveraging the Arizona SciTech Festival to further its economic development strategy of attracting high tech, high wage employers. It’s a new and creative venture, and one that the City believes will be very effective. But how does an event relate to economic development? Because great companies want to locate in great places. When businesses choose a location, they aren’t just considering land or a building – they are looking at the community as a whole. High quality companies want an educated workforce, unique events and gathering places for their employees, high-impact schools for their children, and proximity to other energetic, creative employers. The Arizona SciTech Festival helps Chandler to showcase all those elements in one great place.

In a true collaborative effort, the city government worked with school districts, non-profit organizations, the art world, and the private sector to showcase the wealth of scientific knowledge already in the community.

A hands-on, approachable format engaged residents in a myriad of ways by showing how science is embedded in dayto-day life. At the same time, these events demonstrate the value the community places on STEM education and investing in the workforce that quality companies demand.

The Festival gives the private sector a unique opportunity to connect with the community and their colleagues.

Chandler’s 3 day Science Spectacular, as part of the Arizona SciTech Festival, is emerging as a signature event for the City. But for Chandler it is much, “We love it and are much more. such proud participants of the event!

We expect the Festival to become an annual signature event for Chandler.”

Christine Mackay City of Chandler Economic Development Director

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95%

Strong visitor satisfaction • 98% indicated they would recommend the event attended to a friend or colleague • 96% indicated the Festival was successful at promoting science and technology-related learning and that these opportunities to learn outside the classroom are important • 95% indicated the Festival event attended met their expectation • 94% indicated learning as a family is important

indicated the Festival event attended met their expectation

98%

visitor recommended

by the numbers

visitor outcomeS*

Behavioral impacts

• 73% had already communicated their Festival experience to others • 46% looked something up on the Internet based on their experience • 32% used the information they learned in work, studies or personal life • 14% followed up with organizations they learned about at the Festival “It was an excellent event for me and my 5-year-old granddaughter.”

“I could no easier pick a Festival-goer favorite star in the heavens. The robots the kids programmed, the inventive ways of cooking using the sun, it was amazing.”

Festival-goer

collaborator outcomeS collaborator Feedback

*

40% had follow-up phone calls or emails from Festival attendees

• 40%had follow-up phone calls or emails from festival attendees • 65% felt participating in the Festival increased their confidence to interact with the public • 85% indicated their organizational objectives were met

Behavioral outcomes • 65% found opportunities for new partnerships • 18% received visits or new enrollments from festival attendees “I was expecting to show my marble launcher to visitors and teach them the physics behind my project. That is exactly what I did. I was impressed by how many of the people I talked to were so excited by my project at such an early age.”

“The Arizona SciTech Festival has really elevated Arizona’s commitment to world-class education for all Arizona students as well as provided opportunities for families to explore how Science, Technology, Engineering and Math connects to the real world.”

Pearl Chang Esau, President and CEO, Expect More Arizona

Student Presenter

* See evaluation reports for detailed summaries of visitor and collaborator outcomes at azscitechfest.org/2012-community-report

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Communications

50%

Festival Promotion

of Arizonans in Maricopa and Pima Counties are aware of the festival or related signature event

Print Ads • 3 full page color ads in The Phoenix Business Journal • 4 ½ page ads in The Arizona Republic • 1 ½ page ads in Bear Essential News for Kids

TV and Radio

“The strength of the communications plan was in leveraging the 350+ collaborators to broadcast festival opportunities and relevant events to their networks and media connections. This generated a substantial ‘buzz’ in the community critical to the success of building awareness of the STEAM talent in the state and the impact it represents.”

Tony Felice, CEO, Tony Felice PR

• 330 commercials on COX Media Networks • 75 program announcements on EIGHT • 72 program announcements on KJZZ • Channel 11 coverage in Scottsdale and Chandler

Online

• 12+ newsletters and 66 blog posts to 1,700 subscribers; 587 Facebook and 474 Twitter followers • Continuous Santanvalley.com coverage • 200 calendar entries to AZCentral.com, East Valley Tribune, New Times and others • 1,075 new educators reached in connection with AZ PBS LearningMedia

50%

of Arizonans in rural areas are aware of the festival or related signature event

Collateral Distribution • 700,000 program schedules • 140,000 rack cards • 7,500 posters • 300,000+ homes reached through water bills in Tempe, Scottsdale, Glendale and Chandler

Grass-roots • 20 organizations with press release about event • 12 panel poster exhibition in the Tucson Airport • SciTech team presence at 100+ events • Harkins Theater Public Service Announcements

Kim Covington live shoot at Arizona Science Center holding one of the 700,000 SciTech programs distributed state-wide.

“The buzz is out there – San Tan Valley, Buckeye, Scottsdale.

I have seen it at recent events.

It is happening. The community has embraced it.”

Sanja Malinovic, Arizona Renaissance Festival Marketing and Sales Director

8, map pg. 8

95% of collaborators self-report distribution through web, social media, print, etc.

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30 TV and Radio Segments

Festival events covered by media

TV

ABC 15

KPHO Channel 5

Eight Horizon TELEMUNDO

Fox 10

KPNX Channel 12

KTVK Channel 3

NPR RADIO KMLE Power 95.7 KTAR Entravision

240,000

Reach of media impressions

Communications

Earned media Highlights

Print and online ABC 15 About.com–Arizona Blog Yuma Sun Tech

Scottsdale Downtown

Ahwatukee Foothills News College Times Connect Republic

Phoenix Journal

San Tan Sun News

Apache Arizona Business Arizona Daily Star White House Junction Magazine Go Gilbert! Arizona Daily SUN Reuters Gold AZCENTRAL.com Arizona Republic Glendale Star Bajo el Sol Yahoo! Finance East Valley Tribune Phoenix Republic Raising Arizona Kids Phoenix Business Journal Chandler

East Mesa Independent Casa Grande Dispatch White Discover the Region Phoenix Zocalo Tucson Magazine Mountain Independent Washington Post

Republic

Florence Reminder Tri-Valley Tempe Dispatch Republic

185 Media Sources

Beyond the Festival

T

he Arizona SciTech Festival in collaboration with Cox Communications launched the Arizona SciTech COX Youth Reporters, a program that engaged Arizona high school students to help capture some of the festival’s most memorable moments. A total of 6 students in schools around the state collaborated with the Cox Creative Services team to cover 15 festival events such as the Poly Maker Faire, UA innovation day and Mesa Takes Flight. The Arizona SciTech Cox Youth Reporter segments have been very popular and will be part of a new 24 episode television series called “The STEM Journals”. A special “We are excited about thank you goes out to our Arizona the synergistic relationship with SciTech COX Youth Reporters, the Festival and our Arizona SciTech mentors and Cox camera crew for COX Youth Reporters. We see this as their help in making this program an ideal partnership to showcase the such a success. exciting STEM innovation and education in this state.”

Ivan Johnson, Vice President of Public Affairs Cox Communications

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Event Map

event map & highlights: Phoenix* See map key at azscitechfest.org/2012-community-report for venues and event listings

*

PHOENIX 28 22 Surprise

10 67

36

100 57

Peoria

113

40

52 44

18

Glendale

139

34

83

Avondale

Business/Industry Colleges/Universities

Biodesign Open house at ASU’s Night of the Open Door

35 Scottsdale 38 30 40 34

39 94 117

91 118 98 69 4 122 116

(12)

101 128 8 102 53 104 121 126 64 Phoenix 109 12 82 23 24 19 45 41 Tempe 85 103 9 119 73 63 135 77 26 76 75 65

66 48

13 42

61

86

99 74 86 Mesa 49 5 6 81 84 88 17 80 21 87

Gilbert 55

56

129 51 29 90 71 70 2 Chandler 43 79 72

Festivals/civic Centers K-12 Schools

11

62

park/nature center

134

Museums/learning centers

Busting Baseball Myths at the Spring Training Festival Winner of the “Governor’s Tourism Award for Urban Special Event”*

(116) *The Special Events Award is presented to the event that best embodies the word ‘special,’ meaning it creates a unique draw for tourism and attracts visitors from outside the local area.The winning event stands out because of its creative approach, distinctive appeal, media coverage and/or enhancement of community pride, thus contributing to the state’s quality of life.

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Microchip Open House at the Chandler Tech Crawl

(90)

124 89 68

event map & highlights: Tucson* Event Map

See map key at azscitechfest.org/2012-community-report for venues and event listings

*

Business/Industry

Building rockets with Engineers at the Raytheon Math, Science and Technology FunFest

Colleges/Universities Festivals/civic Centers

(130)

K-12 Schools park/nature center Museums/learning centers

Tucson 136

37

125

1

20

96 132 106

50 60

15 138

133 72 131

130

Arizona

127

46 105 95

111 114 110

107

31 COCONINO

93

16

MOHAVE

33

NAVAJO

APACHE

97 140 47

3

54

YAVAPAI

120 LA PAZ

78

14 MARICOPA

112 YUMA

141

GILA

7 GREENLEE

27

25 108 92 123

GRAHAM

58

PINAL

59

32

Exploring the physics of skateboards at the Casa Grande Union High School District event

PIMA

137 115

COCHISE

SANTA CRUZ

(25)

Flight simulators at the Northeast Arizona Regional Science Fair and Carnival

Thank you to the Arizona Geological Survey for support with state maps.

(120)

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Collaborators

Arizona SciTech Festival 2012 Collaborators Rio Salado College Scottsdale Community College South Mountain Community College University of Arizona (UA) UA - College of Engineering* UA - College of Medicine* UA - College of Optical Sciences* UA - College of Science* UA - Cooperative Extension UC San Diego*

Arizona Science Teachers Association* ASU- PRIME Association for Career Technical Education of Arizona* Cactus Moon Education LLC Expect More Arizona* Gubernick Associates* Immedia EDU Mercury Innovative Science Approach

Communications / Tourism

Industry & Business

Arizona-Mexico Commission City of Apache Junction City of Avondale City of Chandler* City of Glendale City of Goodyear City of Phoenix City of Scottsdale* City of Tempe* City of Tucson Governor’s Office*

12 News / KPNX-TV* Arizona Community Media Foundation* Bear Essential News for Kids Creative Engine* ClearBox Media Discover Phoenix Magazine Downtown Business Journal* Eight, Arizona PBS Global Connect Communications* Identity Studios* KJZZ Metropolitan Tucson Visitors & Convention Bureau Phoenix Business Journal* Radio Disney* SanTanValley.com Scottsdale Convention and Visitor’s Bureau

College/University

Community and Workforce

AIAA - Phoenix Section Arizona Aerospace & Defense Commission* Arizona Chamber of Commerce* Arizona Commerce Authority* Arizona Council of Engineering and Scientific Associations Arizona Hispanic Chamber of Commerce Arizona Optics Industry Association Arizona Small Business Association* Arizona Technology Council* AVNET AZBio B2B CFO Boeing* Bookman’s Entertainment Exchange Chandler Chamber of Commerce Clear Box Media Coolidge Chamber of Commerce Covance, Inc. Cox Communications* DNB DPR Construction EDGE Innovation Network GDC4S First Investors Corporation Freeport-McMoRan Copper and Gold* Glendale Chamber of Commerce Greater Phoenix Black Chamber of Commerce Greater Phoenix Economic Council Greater Phoenix Leadership* Harkins Theaters Honeywell HotVentures HRA Analysts* IBM Tucson Ideality, Incorporated IEEE Integrumtech Intel Corporation* Launchspot LightSquared Local First Marcus Engineering, LLC* Maricopa Chamber of Commerce Microchip Technology, Inc.* Microsoft Store, The MJS Designs Nanotech Cluster* Northern AZ Center for Entrepreneurship and Technology* Orbital Sciences Corporation* PADT, Inc.

Arts and Culture Alliance for Audience* Arizona Humanities Council Arizona Renaissance Festival* Bragg’s Pie Factory Downtown Chandler Community Partnership Downtown Tempe Community Elizabeth Johnson Studios Eye Lounge KidStock Mesa Historical Museum* Mesa Arts Center* Pueblo Grande Museum and Archaeological Park* Scottsdale Center for the Performing Arts West Valley Arts Council*

Civic

Arizona State University (ASU)* ASU - Arizona Center of Medieval and Renaissance Studies ASU - Advanced Computing ASU - Alumni Association ASU - College of Liberal Arts and Sciences ASU - Graduate College* ASU - Global Institute of Sustainability ASU - Ira A. Fulton School of Engineering ASU - Museum of Anthropology ASU - New College* ASU - Polytechnic* ASU - School of Geographical Science & Urban Planning ASU - School of Human Evolution and Social Change ASU - School of Letters and Sciences Central Arizona-Phoenix Long-Term Ecological Research Chandler-Gilbert Community College Devry University Embry-Riddle Aeronautical University* Estrella Mountain Community College Gateway Community College Glendale Community College Grand Canyon University ITT Technical Institute Maricopa County Community Colleges* Mesa Community College Northern Arizona University* Phoenix Community College Pima Community Colleges*

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Access Tucson Chicanos Por La Causa, Inc. Downtown Phoenix Partnership Flinn Foundation Gangplank* Girl Scouts of Southern Arizona GrowAZ Helios Education Foundation* Imagine Greater Tucson Junior Achievement of Arizona Metropolitan Education Commission* Phoenix Revitalization Corporation* Pima Partnership Academy Pinal Partnership* Rodel Charitable Foundation of Arizona* San Tan Valley Think Tank Science Foundation Arizona Scottsdale Charros Southern Arizona Leadership Council Thomas R. Brown Foundations Tucson Link VibrantPHX

Education Support and Research Adaptive Curriculum Arizona Business and Educator Coalition* Arizona Center for Afterschool Excellence Arizona PTA* Arizona Rural Education Alliance Foundation* Arizona School Administrators* Arizona School Boards Association

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Phoenix Community Alliance* Phoenix Electric Car Association Prime Solutions Group, Inc. Providence Quanttera Raytheon* Roosevelt Row Merchant’s Association Salt River Project* San Tan Valley Chamber of Commerce Sanofi-Avantis Scottsdale Airpark Committee Scottsdale Area Chamber of Commerce Society for Mining, Metallurgy and Exploration - Tucson St. Joe’s Hospital SUNDT Suntech Sun Valley Solar Tempe Chamber of Commerce Texas Instruments The Microsoft Store* Tucson Young Professionals* TREO United Fibers US Airways Waypoint Technologies*

Informal STEAM Arizona Game and Fish* Arizona Middle School Science Bowl Arizona Museum for Youth Arizona Museum of Natural History Arizona Project Wet* Arizona Science and Engineering Fair* Arizona Science Center* ASU - Center for Science Policy and Outcomes ASU - CompuGirls ASU - Deer Valley Rock Art Center ASU - Graduate Partners in Science Education Arizona Science and Engineering Fair* Audubon Arizona* Biz in a Boxx* Blue Bike Kids Show Challenger Space Center Arizona Children’s Museum of Phoenix Children’s Museum Tucson Conrad J. Storad - Arizona Children’s Science Author Desert Rivers Audubon Society Discover Science 4 Kids* First Flight Education First Lego League FIRST Robotics* Five Star Publications, Inc. Flagstaff Festival of Science* Future Business Leaders of America GameTruck, LLC Gamez on Wheelz Gilbert Riparian Institute International Dark Sky Association International Wildlife Museum Kitt Peak National Observatory Mad Science of Scottsdale NE Phoenix

Maricopa County Parks and Recreation Department Math Circle at ASU Tempe MathCounts Program MCC Astronomy Mesa Arts Center Museum of Northern AZ Musical Instrument Museum Phoenix Art Museum Phoenix Zoo Pima Air & Space Museum Pima County Public Library Radio Healer Real World Design Challenge Science Downtown Science Olympiad Scottsdale Museum of Contemporary Art SEA LIFE Arizona SEDS ASU Society for American Baseball Research Solugenix Southern Arizona Regional Science and Engineering Fair* Spread The Weird Studio Stargazing for Everyone, LLC State Historic Preservation Office/Arizona State Parks STEM Clubs of America (Arizona) The Great Globe Project* The Quanta The Physics Factory The STEM Academy Tucson Amateur Astronomy Association Valley Metro Willow Bend Environmental Education Center You CAN Do The Rubik’s Cube

K12 Education AAEC - Paradise Valley Alhambra School District Amphitheater Public Schools Arizona Charter Schools Association* Arizona Department of Education* Arizona Department of Education, CTE* ASU- Preparatory Academy Avondale Elementary School District Balsz Elementary School District BASIS Oro Valley BASIS Tucson Benchmark School Bioscience High School Carl Hayden High School Cartwright Elementary School District Casa Grand Union High School District Catalina Foothills School District Chandler Unified School District City High School Creighton Elementary School District Deer Valley Unified School District Diocese of Phoenix Dysart Unified School District East Valley Institute of Technology* Edu-Prize

Florence Unified School District #1 Flowing Wells Unified District Fountain Hills Unified School District Franklin High School Gilbert Public Schools Glendale Elementary School District Glendale Union High School District Higley Unified School District Imagine Schools Imagine Schools Desert Sky Region Isaac Elementary School District Kyrene School District Laveen Elementary School District Litchfield Elementary School District Littleton Elementary School District Madison Elementary School District Marana Unified School District Maricopa County Education Service Agency* Mesa Biotech Academy Mesa Public Schools* Navajo County Education Service Agency* Paradise Valley Unified School District Pardes Jewish Day School Peoria Unified School District Raymond S. Kellis High School (Peoria) Phoenix Union High School District* Pima County JTED Pinal County Education Service Agency Polytechnic Elementary Red Mountain High School Roosevelt Elementary School District Sahuarita Unified School District Scottsdale Unified School District Sunnyside Unified School District Tanque Verde Unified School District Tempe Elementary School District Tempe Union High School District Tolleson Unified School District Tucson Unified School District Vail Unified School District Washington Elementary School District West-MEC

Collaborators

Arizona SciTech Festival 2012 Collaborators

STEM Research Arizona Geological Survey* ASU- Department of Chemistry and Biochemistry ASU - LeRoy Eyring Center for Solid State Science ASU - Morrison Institute Barrow Neurological Institute* Bio5 Institute* Biodesign Institute at ASU Chandler’s Innovations Incubator Critical Path Institute International Genomics Consortium Mathematical and Computational Sciences Center ASU - School of Earth and Space Exploration Southwest Association for Education in Biomedical Research Translational Genomics Research Institute* UA - Office of Research Parks* UA - Climate Adaptation*

*Action Committee Representation

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Get involved

Support the annual

W

hether you are an individual or an organization, there are plenty of fun ways to become a part of Arizona’s future by supporting the annual Arizona SciTech Festival.

Participate • Set-up a booth and demonstrate a STEM concept at various signature events • Present your favorite STEM topic in a discussion at a neighborhood hub, school or science café • Offer tours of your facility • Announce your event on the Former Tempe festival calendar Mayor Hugh • Host an event at ‘Darth’ Hallman your site

Sponsor Are you an organization with resources available to devote toward a community event that will increase Arizona’s competitiveness in science and technology? If yes, become a sponsor.

Volunteer We are recruiting 150 volunteers to engage our communities in learning about STEM-based careers and opportunities in Arizona at various Arizona SciTech Festival events. Contact us today to join our team!

82, map pg. 8

Spread the Word • Join us in getting the word of the Arizona SciTech Festival out to your friends and collaborators through your website, social media, e-newsletter or print publications • Pass out Arizona SciTech Festival program collateral • Tag existing ads, articles or email signatures with the “Proud Arizona SciTech Festival Collaborator” logo

“Among the best parts was making connections with a great many other people who also work in the field of bringing science and technology awareness to the public.”

Dr. Bruce Bayly, CEO Physics Factory

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FIRST Robotics student showcasing his team’s basketball throwing robot at Chaparral High as part of Scottsdale Unified School District’s Learning Communities Showcase.

30, map pg. 8 Contact Arizona SciTech Festival Jeremy Babendure, Ph.D., Executive Director jbabendure@aztechcouncil.org

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