Reaching the Modern Buyer

Reaching the Modern Buyer

by Alicia Anderson

As we move into the Fall and Holiday buying season, it’s time for a check in on what’s happening and relevant for consumer marketing. If you guessed “buyers have all the information and price is a race to the bottom,” you are still right. But smart, educated companies who are strategic about understanding their buyer and delivering an awesome experience are winning big.

46 Bellwether | Fall 2018