When talking to leaders of small to medium-sized businesses, there seems to be a growing fear of becoming involved in social media in one way or another. This fear centers on the idea that if you are involved in conversations in social media it will become too easy for customers to bash your service, product or business. I’m here to tell you….
Just because you can’t hear it – doesn’t mean that it isn’t happening.
In fact, unless you are involved in social media, how do you know if your business is getting bad press? You really don’t. Wouldn’t you rather be involved in the conversation?
