Packaging
Navy and gold were chosen to capture the Maiden’s sultry personality. Whites were added to give some pops to avoid everything blending together. The Maiden is shown riding a motorcycle in front of a mountain range to show that she is a traveler. This is further emphasized with the passport stamps on the inside of the packaging.
Print Ad Campaign
This ad campaign’s goal was to focus on the nomadic tendencies of Village’s Maiden. Here she is seen traveling through several landscapes to show she is well traveled.
1: Body Copy
She has colorful stories about her journeys which will dazzle anyone fortunate enough to sit down and hear them. High bitterness from the hops mixed with the floral and citrus notes to keep it balanced and smooth. Maiden, a refreshing beer with a story to tell.
2: Body Copy
She’s absorbed nuances from every place she’s visited presenting a cultured flavor that inspires tenacity. Hops found off the coast of India add a floral and citrus taste with just the right amount of bitterness to keep it smooth. Maiden, a refreshing beer with a story to tell.
3: Body Copy
She’s seen more than you can even imagine, and she wants to tell you a tale too sweet to pass up. Light caramel along with hints of malt barley creates the refreshing aroma for a full flavored drink that’ll keep you coming back for more. Maiden, a refreshing beer with a story to tell.
Digital Media
With our digital media assets we decided to use the main imagery from packaging to lend a hand bringing consistency across the board with the beer’s identity.
Tank-top
We settled on a tank-top format for apparel because we thought the beer has a very summery vibe to it.
On the coaster, the Maiden gets to shine all by herself on the front becoming an icon. On the back, the packaging from the interior returns and brings everything back together for cohesiveness.