Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market 2018. Analysis, Research, Share, Growth, Sales, Trends, Supply, Forecast to 2023 Synopsis of Hydrophobically Modified Alkali Swellable Emulsion (HASE) Market: Hydrophobically Modified Alkali Swellable Emulsion (HASE) are complex hydrophobes which are composed of oligomeric nonylphenol condensates attached to a poly (ethyl acrylate-co-methacrylic acid) backbone. These are rheology modifiers which are used to control characteristics of the solution. The rheology of the solution depends on the concentration of hydrophile-lipophile balance (HLB) of nonionic surfactants. They are used to control the fluidity pattern of the solution which make it suitable for various application such as paints & coatings, cosmetics & personal care, adhesive & sealant, industrial & homecare cleaning, pulp & paper and others. Some of the prominent factors that positively influence the growth of Hydrophobically Modified Alkali Swellable Emulsion Market are increasing urbanization, rising demand from paints & coatings, and growing production of cosmetics & personal care. Speedy industrialization coupled with increasing per capita disposable income in emerging economies are estimated to drive the growth of the market during the review period. Moreover, increasing investment in residential as well as commercial sector