Localization vs. Translation
• An enterprise can easily offer its products to customers residing in different regions through its website and mobile app. • But it cannot keep the users engaged and convert them into customers by communicating with them only in English.
• The business must communicate with each user in his native language to convey the required information clearly and seduce him to buy the products.
• Hence, enterprises explore ways to make the website and mobile app provide relevant content to each user in his native language.