Programming & Space Planni
The Market Gallery provides a sampling of the city’s numerous institutions by curating a collection of public-facing exhibition spaces which existing cultural institutions occupy in order to promote themselves, create new art, or reach out to a new audience. Like a nineteenthcentury market, this museum provides an immersive, organizing armature into which numerous other parties plug-in to produce, display, and exhibit their work. Through the inclusion (or curation) of wellestablished, historic museums alongside smaller, alternative cultural institutions and, critically, their juxtaposition on equal footing, the Market Gallery challenges the hegemony of the endowed. The museum is inspired by its unique site characteristics. Located on a curious corner at the intersection of 34th Street, a major axis of tourist retail infrastructures, and Madison Avenue, an emerging design district supporting numerous new and established design showrooms, the museum responds to desires of tourists and New Yorkers alike through referencing the building’s unique history as a commercial department store.
28
Group 5. Marco Piscitelli & Ben Gillis
